Data and Analytics as Competitive Advantage: Merging Sport and Business
30 May 2018
6.00pm – 8.30pm
Mayfair Hotel, 45 King William St,
Adelaide SA 5000
This presentation focuses on how organisations are adapting practices to add value and drive competitive advantage
Event details
The use of data and analytical techniques to aid decision making and strategies for growth and increased performance is a developing area for the sport industry.
Within this, investments are made in systems, technology and human resources in areas ranging from on field aspects of player recruitment, performance analysis and injury prediction to off-field applications linked to product development, prediction of consumer behaviour and fan experience and engagement. Using sport as a high involvement case, techniques including data mining, machine learning and unstructured data analysis can bring new insights which can translate to other industries.
This presentation focuses on applications spanning human resources, operations, marketing and consumer behaviour to demonstrate how sport organisations are adapting practices to add value and drive competitive advantage.
For more information, please email the Alumni team.
Presenter
Dr Adam Karg
Dr Adam Karg is a Senior Research Fellow at Swinburne University of Technology. Previously he was a Course Director of the Deakin Sport Management Program, after completing his undergraduate, honours and PhD studies in the Deakin Business School.
In his current role, he leads sport and wellbeing research within the Customer Experience and Insights (CXI) Group, established within the Swinburne Business School to advance customer experience knowledge and practice by combining academic perspectives with deep industry engagement. Dr Karg is engaged in a wide range of consulting and research with national and state sporting organisations, governing bodies, sport technology start-ups and more than 45 professional sport teams in Australia, New Zealand, Europe and Asia.
Through this work he has developed as a leading researcher on sport fan equity, focused on consumer behaviour and services within sport. Dr Karg has published articles in international peer-reviewed journals, is a co-author of multiple sport marketing and management textbooks and led sport marketing and analytics workshops and seminars in international markets. He is the current Vice-President of the Sport Management Association of Australia and New Zealand.
Key information
Date and time
Wednesday 30 May 2018
6.00pm – 8.30pm
Location
Mayfair Hotel, 45 King William St,
Adelaide SA 5000