Data as Competitive Advantage – Merging Sport and Business – Canberra Alumni Event

1 November 2017
6.00 pm to 8.30 pm
Hotel Realm Canberra

How can we merge sport and business? Join us at our annual Canberra Alumni event to find out as Dr Adam Karg presents Data as Competitive Advantage – Merging Sport and Business.

Event details

The use of data and analytical techniques to aid decision making and strategies for growth is a developing area for the sport industry, as it is across many industries.

This presentation focusses on the application of processes and tools in sport, and provides examples of how organisations are adapting data and analytics practices to add value to different areas of their businesses. Using sport as a high involvement case, applications spanning human resources, product and services marketing and consumer behaviour seek to demonstrate how sport organisations use of data and analytics may translate to other industries or areas of business.

The seminar will be followed by drinks and canapés, so you can connect with Deakin Alumni and Cloud Students. You are welcome to bring along one guest – please advise their name at the time of booking.

RSVPs are essential by Wednesday 25 October or until booked out.

Dr Adam Karg

Dr Adam Karg is a Senior Lecturer and Course Director in the Sport Management Program at Deakin University and a member of the Deakin Sport Research Centre. Dr Karg is engaged in a wide range of consulting and research activities with national and state sporting organisations, governing bodies, charities, sport technology start-ups and more than 45 professional sport teams in Australia and New Zealand. Through this work he has developed as one of the country’s leading researchers on sport fan equity, focussed on consumer behaviour and services within sport. Dr Karg has published articles in international peer-reviewed journals, is a co-author of multiple sport marketing and management textbooks. He has presented research findings at national and international conferences as well as led workshops and seminars in international markets. He is the current Vice-President of the Sport Management Association of Australia and New Zealand.

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Key information

Date and time

1 November 2017
6.00 pm to 8.30 pm


Hotel Realm Canberra
18 National Circuit
Canberra ACT  2600