Profile image of Allison Ringer

Dr Allison Ringer

STAFF PROFILE

Position

Lecturer

Faculty

Faculty of Business and Law

Department

BL Deakin Business School

Campus

Melbourne Burwood Campus

Qualifications

Doctor of Philosophy, Monash University, 2015
Graduate Certificate of Higher Education, Deakin University, 2009
Master of Business Administration, Monash University, 1997
Bachelor of Arts (Honours), Monash University, 1987

Contact

Biography

Throughout Dr. Allison Ringer’s 20-year academic career, she has developed a strong academic and teaching background.  Allison has significant experience demonstrating excellence in teaching and assessment task development. She places a strong focus on cultural diversity and students' critical skill development in her teaching and research, which leads to stronger graduate outcomes. Allison is proactive in advancing students awareness of the link between University studies and industry skill-set requirements.

She continuously achieves excellent student ratings and feedback and possesses a strong service background, which contributes positively to the University environment in roles including Co-Chair of the Faculty Academic Progress Committee and the Bachelor of Commerce Director for the Marketing Major. At the University level, she represents the Faculty of Business and Law on the Campus Learning Spaces Committee. 

Her research interests include cause-related marketing with specific emphasis on congruency (perception of fit) and message effects; and Marketing education with a focus on cultural diversity, assessment practices, and graduate employability. Allison has published in journals including Education + training, Higher education review: an international journal for policy and practice in post-school education, Australasian marketing journal, and Journal of marketing theory and practice.

Read more on Allison's profile

Research interests

  • Social Marketing
  • Marketing Education
  • Graduate Employability

Teaching interests

  • Marketing Management
  • Brand Management

Units taught

  • MMK277 - Marketing Management
  • MMK358 - International Marketing

Knowledge areas

  • Social Marketing
  • Marketing Education

Publications

Filter by

2014

C.U.L.T.U.R.E. : marketing education in the age of cultural diversity

A Ringer, M Volkov, K Bridson

(2014), Vol. 56, pp. 503-520, Education + training, Bingley, England, C1

journal
2013

A review of the first twenty years of the Australasian Marketing Journal

M Polonsky, P Kay, A Ringer

(2013), Vol. 21, pp. 176-186, Australasian marketing journal, Amsterdam, The Netherlands, C1

journal

Subject coordinator role and responsibility: experiences of Australian academics

A Zutshi, A Creed, A Ringer, A Osborne

(2013), Vol. 46, pp. 56-80, Higher education review : international journal for policy and practice in post school education, London, England, C1

journal
2012

Twenty years of the Journal of Marketing Theory and Practice

M Polonsky, A Ringer

(2012), Vol. 20, pp. 243-261, Journal of marketing theory and practice, Armonk, N.Y., C1

journal
2011

Student perception of learning approach and teamwork benefits in accounting : a qualitative study

A Volkov, M Volkov, A Ringer

(2011), pp. 1-20, AFAANZ 2011 : Accounting and Finance Association of Australia and New Zealand Annual Conference, Darwin, N.T., E1

conference

Marketing the marketing discipline : the influence of delivery modes on discipline major choice

A Ringer, M Volkov, A Vocino, K Bridson, S Adam

(2011), Vol. 12, pp. 45-65, Information technology, education and society, South Melbourne, Vic, C1

journal
2010

International students' perceptions of the Australian tertiary learning environment

A Ringer, M Volkov, K Bridson

(2010), ANZMAC 2010 : Doing more with less : Proceedings of the 2010 Australian and New Zealand Marketing Academy Conference, Christchurch, New Zealand, E1

conference

Cultural diversity in the modern tertiary environment : the role of assessment and learning approaches

A Ringer, M Volkov, K Bridson

(2010), pp. 1-10, ANZMAC 2010 : Doing more with less : Proceedings of the 2010 Australian and New Zealand Marketing Academy Conference, Christchurch, New Zealand, E1

conference
2009

Global and regional dispersion of publishing in the field of international marketing

M Polonsky, A Ringer

(2009), Vol. 22, pp. 155-172, Journal of global marketing, New York, N.Y., C1

journal
2008

Students' perception of an online marketing subject : a qualitative approach

M Volkov, A Ringer, K Bridson, A Vocino

(2008), pp. 1-9, ANZMAC 2008 : Australian and New Zealand Marketing Academy Conference 2008 : Marketing : shifting the focus from mainstream to offbeat, Olympic Park, Sydney, N.S.W., E1

conference

Experiential satisfaction with a wholly online marketing unit

A Ringer, A Vocino, M Volkov, K Bridson

(2008), pp. 1-7, ANZMAC 2008 : Australian and New Zealand Marketing Academy Conference 2008 : Marketing : shifting the focus from mainstream to offbeat, Olympic Park, Sydney, N.S.W., E1

conference
2007

Trends in consumer segmentation

B Higgs, A Ringer

(2007), Australian and New Zealand Marketing Academy (ANZMAC) Conference 2007, University of Otago, Dunedin, NZ, E1

conference
2006

Does the motivation to help differ between generation X and Y?

A Ringer, R Garma

(2006), pp. 1067-1073, Australian & New Zealand Marketing Academy. Conference (2007 : University of Otago), Dunedin, New Zealand, E1

conference

International marketing journals : a preliminary regional and institutional examination of research productivity

A Ringer, M Polonsky

(2006), pp. 1-9, ANZMAC 2006 : Advancing theory, maintaining relevance, proceedings, Queensland University of Technology, Gardens Point Campus, Brisbane, E1-1

conference
2005

Cause-related marketing : an extension of the congruity concept

A Ringer, H Oppewal, D Bednall

(2005), pp. 198-206, ANZMAC 2005 : Broadening the boundaries, conference proceedings, Fremantle, Western Australia, E1

conference

The relationship between familiarity and expectations

B Higgs, A Ringer

(2005), pp. 103-109, ANZMAC 2005 : Broadening the boundaries : Proceedings of the 2005 Australian and New Zealand Marketing Academy Conference, Perth, Western Australia, E1-1

conference

Funded Projects at Deakin

Industry and Other Funding

Report on trends in market research responses rates in Australia

A/Prof David Bednall, A/Prof Andrea Vocino, Dr Allison Ringer

  • 2012: $5,000

Supervisions

No completed student supervisions to report