Dr Allison Ringer

STAFF PROFILE

Position

Lecturer

Faculty

Faculty of Business and Law

Department

BL Deakin Business School

Campus

Melbourne Burwood Campus

Qualifications

Bachelor of Arts (Honours), Monash University, 1987
Master of Business Administration, Monash University, 1997
Graduate Certificate of Higher Education, Deakin University, 2009
Doctor of Philosophy, Monash University, 2015

Contact

Research interests

Social marketing

Marketing Education

Teaching interests

MMK277 Marketing Management

MMK358 International Marketing

MMK380 Brand

Units taught

MMK277 Marketing Management

MMK358 International Marketing

Knowledge areas

Social Marketing

Marketing Education

Publications

Filter by

2014

C.U.L.T.U.R.E. : marketing education in the age of cultural diversity

A Ringer, M Volkov, K Bridson

(2014), Vol. 56, pp. 503-520, Education + training, Bingley, England, C1

journal
2013

A review of the first twenty years of the Australasian Marketing Journal

M Polonsky, P Kay, A Ringer

(2013), Vol. 21, pp. 176-186, Australasian marketing journal, Amsterdam, The Netherlands, C1

journal

Subject coordinator role and responsibility: experiences of Australian academics

A Zutshi, A Creed, A Ringer, A Osborne

(2013), Vol. 46, pp. 56-80, Higher education review : international journal for policy and practice in post school education, London, England, C1

journal
2012

Twenty years of the Journal of Marketing Theory and Practice

M Polonsky, A Ringer

(2012), Vol. 20, pp. 243-261, Journal of marketing theory and practice, Armonk, N.Y., C1

journal
2011

Student perception of learning approach and teamwork benefits in accounting : a qualitative study

A Volkov, M Volkov, A Ringer

(2011), pp. 1-20, AFAANZ 2011 : Accounting and Finance Association of Australia and New Zealand Annual Conference, Darwin, N.T., E1

conference

Marketing the marketing discipline : the influence of delivery modes on discipline major choice

A Ringer, M Volkov, A Vocino, K Bridson, S Adam

(2011), Vol. 12, pp. 45-65, Information technology, education and society, South Melbourne, Vic, C1

journal
2010

International students' perceptions of the Australian tertiary learning environment

A Ringer, M Volkov, K Bridson

(2010), ANZMAC 2010 : Doing more with less : Proceedings of the 2010 Australian and New Zealand Marketing Academy Conference, Christchurch, New Zealand, E1

conference

Cultural diversity in the modern tertiary environment : the role of assessment and learning approaches

A Ringer, M Volkov, K Bridson

(2010), pp. 1-10, ANZMAC 2010 : Doing more with less : Proceedings of the 2010 Australian and New Zealand Marketing Academy Conference, Christchurch, New Zealand, E1

conference
2009

Global and regional dispersion of publishing in the field of international marketing

M Polonsky, A Ringer

(2009), Vol. 22, pp. 155-172, Journal of global marketing, New York, N.Y., C1

journal
2008

Students' perception of an online marketing subject : a qualitative approach

M Volkov, A Ringer, K Bridson, A Vocino

(2008), pp. 1-9, ANZMAC 2008 : Australian and New Zealand Marketing Academy Conference 2008 : Marketing : shifting the focus from mainstream to offbeat, Olympic Park, Sydney, N.S.W., E1

conference

Experiential satisfaction with a wholly online marketing unit

A Ringer, A Vocino, M Volkov, K Bridson

(2008), pp. 1-7, ANZMAC 2008 : Australian and New Zealand Marketing Academy Conference 2008 : Marketing : shifting the focus from mainstream to offbeat, Olympic Park, Sydney, N.S.W., E1

conference
2007

Trends in consumer segmentation

B Higgs, A Ringer

(2007), Australian and New Zealand Marketing Academy (ANZMAC) Conference 2007, University of Otago, Dunedin, NZ, E1

conference
2006

Does the motivation to help differ between generation X and Y?

A Ringer, R Garma

(2006), pp. 1067-1073, Australian & New Zealand Marketing Academy. Conference (2007 : University of Otago), Dunedin, New Zealand, E1

conference

International marketing journals : a preliminary regional and institutional examination of research productivity

A Ringer, M Polonsky

(2006), pp. 1-9, ANZMAC 2006 : Advancing theory, maintaining relevance, proceedings, Queensland University of Technology, Gardens Point Campus, Brisbane, E1-1

conference
2005

Cause-related marketing : an extension of the congruity concept

A Ringer, H Oppewal, D Bednall

(2005), pp. 198-206, ANZMAC 2005 : Broadening the boundaries, conference proceedings, Fremantle, Western Australia, E1

conference

The relationship between familiarity and expectations

B Higgs, A Ringer

(2005), pp. 103-109, ANZMAC 2005 : Broadening the boundaries : Proceedings of the 2005 Australian and New Zealand Marketing Academy Conference, Perth, Western Australia, E1-1

conference

Funded Projects at Deakin

Industry and Other Funding

Report on trends in market research responses rates in Australia

A/Prof David Bednall, A/Prof Andrea Vocino, Dr Allison Ringer

  • 2012: $5,000

Supervisions

No completed student supervisions to report