A/Prof. Andrea Vocino

STAFF PROFILE

Position

Associate Professor

Faculty

Faculty of Business and Law

Department

BL Deakin Business School

Campus

Melbourne Burwood Campus

Biography summary

I am an Associate Professor in the Department of Marketing in the Deakin Business School  where I have been member since 2004. I was originally trained as an Accountant in Italy. I earned an MBA in Performance Measurements and Finance at the Open University Business School in the UK and completed a Ph.D. in Marketing at Monash University.

Prior to becoming an academe I worked in industry for many years as manager and management consultant. I have worked across a diverse range of European, Australian and American industries as a change agent in competitive business environments utilising my knowledge and experience to partner companies seeking to identify, plan and manage change to improve their performance.

My research interests lie in the area of marketing, marketing research and consumer behaviour ranging from theory to design and to implementation. In recent years, I have widened my research interests and explored issues in green marketing, research methods, public opinion and online panels. I collaborate actively with researchers in marketing and other disciplines and I am involved in research and collaboration around the world.

Research interests

  • Marketing and Public Opinion Research
  • Consumer Behaviour
  • Branding
  • Retailing
  • Interactive Marketing
  • Business Ethics
  • Green Marketing
  • Quantitative Research Methods

Teaching interests

  • Marketing Research
  • Consumer Behaviour
  • Branding 
  • Quantitative Research Methods
  • Marketing Management

Units taught

At present I am involved in the following subjects:

  • Marketing Research
  • Consumer Behaviour

Knowledge areas

  • Marketing and Public Opinion Research
  • Consumer Behaviour
  • Branding, Retailing
  • Quantitative Methods.

Conferences

My work has been presented nationally and internationally to conferences like AMA, Marketing Science (INFORMS), AMS, EMAC ANZMAC amongst others

Professional activities

Awards

2014 Award for Learning for effectiveness, excellence and exemplar practice in teaching and learning from the Faculty of Business and Law of Deakin University as being one of the members of the MIS393 – Team Based Learning (TBL) subject, one of the units in the Faculty’s Work Integrated Learning Suite. 

2014 Best paper award for Grimmer, Martin, Morgan Miles, Michael J. Polonsky, and Andrea Vocino (2014) “A Research Note on the  Propensity of Consumers to Internalize Environmental Costs” in Spirit of Strategy (SOS): the New SOS. for Competitive Business, Proceedings of the 3rd Global Innovation and Knowledge Academy Conference, eds. Arch Woodhouse, Domingo Ribeiro and Kun-Huang  Huarng, Valencia (Spain), July 7-10, 2014

2012 Research Award for Early Career Researcher from the Faculty of Business and Law of Deakin University

2009 Highly Commended Award Winner at the Literati Network Awards for Excellence 2009 for the paper “Message Framing: Keeping Practitioners in the Picture” published in Marketing Intelligence & Planning 26 (6), 634-648 with S. Pervan

Publications

Filter by

2017

The influence of eco-label knowledge and trust on pro-environmental consumer behaviour in an emerging market

K Taufique, A Vocino, M Polonsky

(2017), Vol. 25, pp. 511-529, Journal of strategic marketing, Abingdon, Eng., C1

journal

The direct and indirect effect of NFC on marketers' work norms, vocational socialization, individual ethical position, and ethical perceptions

N McClaren, A Vocino

(2017), Vol. 32, pp. 109-12, Journal of business and industrial marketing, Bingley, Eng., C1

journal

Mediating effect of environmental orientation on pro-environmental purchase intentions in a low-involvement product situation

A Co?kun, A Vocino, M Polonsky

(2017), Vol. 25, pp. 115-125, Australasian marketing journal, Amsterdam, The Netherlands, C1

journal
2016

Framing the socialisation process of the DBA candidate : what can universities offer and what should candidates bring?

S Pervan, D Blackman, T Sloan, M Wallace, A Vocino, C Byrne

(2016), Vol. 38, pp. 299-317, Studies in continuing education, Abingdon, Eng., C1

journal

Non-wage benefits, corporate ownership and firm performance in post-communist economies: evidence from Ukraine

M Michelotti, A Vocino, P Gahan, J Roloff

(2016), pp. 1-32, International journal of human resource management, London, Eng., C1

journal
2015

Segmenting Australian online panellists based on volunteering motivations

A Vocino, M Polonsky, S Dolnicar

(2015), Vol. 27, pp. 4-20, Asia Pacific journal of marketing and logistics, Bingley, U. K., C1

journal

A decade of change in Australia's DBA landscape

M Wallace, C Byrne, A Vocino, T Sloan, S Pervan, D Blackman

(2015), Vol. 57, pp. 31-47, Education + training, Bingley, England, C1

journal

The effectiveness of life-cycle pricing for consumer durables

M Grimmer, M Miles, M Polonsky, A Vocino

(2015), Vol. 68, pp. 1602-1606, Journal of business research, Amsterdam, The Netherlands, C1

journal
2014

Relationship between the dominant social paradigm, materialism and environmental behaviours in four Asian economies

M Polonsky, W Kilbourne, A Vocino

(2014), Vol. 48, pp. 522-551, European journal of marketing, Bingley, England, C1

journal

Corporate patriotism as a source of corporate reputation: a comparative multi-stakeholder approach

P Puncheva-Michelotti, R McColl, A Vocino, M Michelotti

(2014), Vol. 22, pp. 471-493, Journal of strategic marketing, Abingdon, Eng., C1

journal

Career overall average relative response time of online panellists

A Vocino, M Polonsky

(2014), Vol. 56, pp. 443-466, International journal of market research, London, England, C1

journal

The interrelationship between temporal and environmental orientation and pro-environmental consumer behaviour

M Polonsky, A Vocino, M Grimmer, M Miles

(2014), International journal of consumer studies, Chichester, England, C1

journal
2013

Is guarantee compensation enough? The important role of fix and employee effort in restoring justice

L McQuilken, H McDonald, A Vocino

(2013), Vol. 33, pp. 41-50, International journal of hospitality management, Amsterdam, The Netherlands, C1

journal

Measuring season ticket holder satisfaction : rationale, scale development and longitudinal validation

H McDonald, A Karg, A Vocino

(2013), Vol. 16, pp. 41-53, Sport management review, Oxford, England, C1

journal
2012

The impact of general and carbon-related environmental knowledge on attitudes and behaviour of US consumers

M Polonsky, A Vocino, S Grau, R Garma, A Ferdous

(2012), Vol. 28, pp. 238-263, Journal of marketing management, Abingdon, England, C1

journal
2011

Investigating directionality for a media consumption construct : establishing the utility of confirmatory vanishing tetrad analysis

B Wilson, A Vocino, S Adam, J Stella

(2011), Vol. 23, pp. 23-38, Asia Pacific journal of marketing and logistics, Bingley, England, C1

journal

Volunteering for research : a test of the psychometric properties of the volunteer functions inventory with online panellists

A Vocino, M Polonsky

(2011), Vol. 23, pp. 508-521, International journal of public opinion research, London, England, C1

journal

The professional identity of marketers and ethical-decision making : a conceptual framework

N McClaren, A Vocino, S Adam

(2011), pp. 1-1, ANZMAC 2011 conference proceedings : Marketing in the Age of Consumerism : Jekyll or Hyde?, Perth, W. A., E1

conference

The impact of survey length, interactivity and participant involvement on intentions and satisfaction across multiple panels

A Vocino, M Polonsky

(2011), pp. 1-10, ANZMAC 2011 conference proceedings : Marketing in the Age of Consumerism : Jekyll or Hyde?, Perth, W.A., E1

conference

Marketing the marketing discipline : the influence of delivery modes on discipline major choice

A Ringer, M Volkov, A Vocino, K Bridson, S Adam

(2011), Vol. 12, pp. 45-65, Information technology, education and society, South Melbourne, Vic, C1

journal
2010

Investigating socialization, work-related norms and the ethical perceptions of marketing practitioners

N McClaren, S Adam, A Vocino

(2010), Vol. 96, pp. 95-115, Journal of business ethics, Dordrecht, The Netherlands, C1

journal

Survey completion speed of online panellists : the role of demographics and experience

M Polonsky, A Vocino

(2010), ANZMAC 2010 : Doing more with less : Proceedings of the 2010 Australian and New Zealand Marketing Academy Conference, Christchurch, New Zealand, E1

conference
2009

The world wide web in modern marketing's contribution to organisational performance

S Adam, A Vocino, D Bednall

(2009), Vol. 27, pp. 7-24, Marketing intelligence & planning, Bradford, England, C1

journal

The effects of clustered data on standard error estimates in covariance structure analysis : a field data application

A Vocino

(2009), Vol. 21, pp. 7-18, Asia Pacific journal of marketing and logistics, Bradford, England, C1

journal

Testing the psychometric properties of Clary's volunteer motivation scale with online panel members

A Vocino, M Polonsky

(2009), INSM 2009 : Sustainable social enterprise - International nonprofit and social marketing conference 2009 - Proceedings, Melbourne, Victoria, E1

conference

Modelling general and carbon related environmental knowledge, attitudes and behaviour

R Garman, A Vocino, M Polonsky

(2009), ANZMAC 2009 : Sustainable management and marketing conference, Melbourne, Vic., E1

conference

What's in a name : using a cue diagnosticity framework to understand consumer product search behaviour

A Vocino, H Oppewal

(2009), pp. 1-9, ANZMAC 2009 : Sustainable management and marketing conference, Melbourne, Victoria, E1

conference

NFC, moral position, socialisation and ethical decision-making

N McClaren, S Adam, A Vocino

(2009), pp. 1-9, ANZMAC 2009 : Sustainable management and marketing conference, Melbourne, Victoria, E1

conference
2008

Message framing : keeping practitioners in the picture

S Pervan, A Vocino

(2008), Vol. 26, pp. 634-648, Marketing intelligence & planning, Bingley, England, C1

journal

Structural equation modelling of complex sample survey : an application to brand signalling data

A Vocino, H Oppewal

(2008), EMAC 2008 : Marketing landscapes : a pause for thought : conference proceedings of the 37th EMAC conference held 27-30 May 2008, Brighton, England, Brighton, England, E1

conference

Students' perception of an online marketing subject : a qualitative approach

M Volkov, A Ringer, K Bridson, A Vocino

(2008), pp. 1-9, ANZMAC 2008 : Australian and New Zealand Marketing Academy Conference 2008 : Marketing : shifting the focus from mainstream to offbeat, Olympic Park, Sydney, N.S.W., E1

conference

Developing a scale to measure season ticket holder attitudes towards the professional sports club offering

A Karg, H McDonald, A Vocino

(2008), pp. 1-6, ANZMAC 2008 : Australian and New Zealand Marketing Academy Conference 2008 : Marketing : shifting the focus from mainstream to offbeat, Olympic Park, Sydney, N.S.W., E1

conference

Assessing indicant directionality of a media consumption construct using confirmatory tetrad analysis

B Wilson, A Vocino, J Stella, S Adam

(2008), pp. 1-8, ANZMAC 2008 : Australian and New Zealand Marketing Academy Conference 2008 : Marketing : shifting the focus from mainstream to offbeat, Olympic Park, Sydney, N.S.W., E1

conference

Experiential satisfaction with a wholly online marketing unit

A Ringer, A Vocino, M Volkov, K Bridson

(2008), pp. 1-7, ANZMAC 2008 : Australian and New Zealand Marketing Academy Conference 2008 : Marketing : shifting the focus from mainstream to offbeat, Olympic Park, Sydney, N.S.W., E1

conference
2007

The explanatory potential of congruence in the relationship between retail image, brand image and retail customer satisfaction

T Debenham, K Bridson, A Vocino

(2007), pp. 380-387, ANZMAC 2007 : 3Rs, reputation responsibility relevance, University of Otago, Dunedin, NZ, E1

conference

The influence of procedural and interactional justice, and disconfirmation on customers post recovery satisfaction evaluations

L McQuilken, A Vocino, D Bednall

(2007), ANZMAC 2007 : 3Rs, reputation responsibility relevance, University of Otago, Dunedin, New Zealand, E1

conference
2006

An integrative marketing channel performance measurement framework

M Valos, A Vocino

(2006), Vol. 14, pp. 17-28, Journal of database marketing & customer strategy management, London, England, C1

journal

Antecedents of brand credibility under asymmetrical information

A Vocino, H Oppewal

(2006), pp. 1-7, ANZMAC 2006 : Advancing theory, maintaining relevance, proceedings, Queensland University of Technology, Gardens Point Campus, Brisbane, E1

conference
2005

The effect of store name investments on perceived store quality

A Vocino, H Oppewal

(2005), pp. 136-142, ANZMAC 2005 Conference Program & Papers, Fremantle, Western Australia, E1

conference

Store names information signalling : a credibility perspective

A Vocino, H Oppewal

(2005), pp. 1-12, ANZAM 2005 : Engaging the multiple contexts of management : convergence and divergence of management theory and practice : proceedings of the 19th ANZAM conference, Canberra, A.C.T., E1

conference

Funded Projects at Deakin

Australian Competitive Grants

Supervising the DBA thesis: addressing the needs of candiates and supervisors

Dr Simon Pervan, Prof Deborah Blackman, Prof Terry Sloan, A/Prof Michelle Wallace, A/Prof Andrea Vocino

OLT Innovation and Development Grants - Office for Learning and Teaching, OLT Seed Projects - Office for Learning and Teaching

  • 2014: $6,562
  • 2013: $6,310

Industry and Other Funding

Report on trends in market research responses rates in Australia

A/Prof David Bednall, A/Prof Andrea Vocino, Dr Allison Ringer

  • 2012: $5,000

Supervisions

Associate Supervisor
2015

Thuto Mahlanza

Thesis entitled: Factors Influencing Retirement Savings Intentions in Botswana

Doctor of Business Administration, Department of Management