AsPr Andrea Vocino

STAFF PROFILE

Position

Associate Professor

Faculty

Faculty of Business and Law

Department

BL Deakin Business School

Campus

Melbourne Burwood Campus

Biography summary

I am an Associate Professor in the Department of Marketing in the Deakin Business School  where I have been member since 2004. I was originally trained as an Accountant in Italy. I earned an MBA in Performance Measurements and Finance at the Open University Business School in the UK and completed a Ph.D. in Marketing at Monash University.

Prior to becoming an academe I worked in industry for many years as manager and management consultant. I have worked across a diverse range of European, Australian and American industries as a change agent in competitive business environments utilising my knowledge and experience to partner companies seeking to identify, plan and manage change to improve their performance.

My research interests lie in the area of marketing, marketing research and consumer behaviour ranging from theory to design and to implementation. In recent years, I have widened my research interests and explored issues in green marketing, research methods, public opinion and online panels. I collaborate actively with researchers in marketing and other disciplines and I am involved in research and collaboration around the world.

Research interests

  • Marketing and Public Opinion Research
  • Consumer Behaviour
  • Branding
  • Retailing
  • Interactive Marketing
  • Business Ethics
  • Green Marketing
  • Quantitaive Research Methods

Teaching interests

  • Marketing Research
  • Consumer Behaviour
  • Branding 
  • Quantitaive Research Methods
  • Marketing Management

Units taught

At present I am involved in the following subjects:

  • Marketing Research
  • Consumer Behaviour

Knowledge areas

  • Marketing and Public Opinion Research
  • Consumer Behaviour
  • Branding, Reteailing
  • Quantitative Methods.

Conferences

My work has been presented nationally and internationally to conferences like AMA, Marketing Science (INFORMS), AMS, EMAC ANZMAC amongst others

Professional activities

Awards

2014 Award for Learning for effectiveness, excellence and exemplar practice in teaching and learning from the Faculty of Business and Law of Deakin University as being one of the members of the MIS393 – Team Based Learning (TBL) subject, one of the units in the Faculty’s Work Integrated Learning Suite. 

2014   Best paper award for Grimmer, Martin, Morgan Miles, Michael J. Polonsky, and Andrea Vocino (2014) “A Research Note on the  Propensity of Consumers to Internalize Environmental Costs” in Spirit of Strategy (SOS): the New S.O.S. for Competitive Business, Proceedings of the 3rd Global Innovation and Knowledge Academy Conference, eds. Arch Woodhouse, Domingo Ribeiro and Kun-Huang  Huarng, Valencia (Spain), July 7-10, 2014

2012    Research Award for Early Career Researcher from the Faculty of Business and Law of Deakin University

2009    Highly Commended Award Winner at the Literati Network Awards for Excellence 2009 for the paper “Message Framing: Keeping Practitioners in the Picture” published in Marketing Intelligence & Planning 26 (6), 634-648 with S. Pervan

Publications

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2016

Framing the socialisation process of the DBA candidate : what can universities offer and what should candidates bring?

Dr Simon Pervan, Deborah Blackman, Terry Sloan, Michelle Wallace, A/Prof Andrea Vocino, Cathy Byrne

(2016), Vol. 38, pp. 299-317, Studies in continuing education, Abingdon, Eng., C1

journal
2015

A decade of change in Australia’s DBA landscape

Michelle Wallace, Cathy Byrne, A/Prof Andrea Vocino, Terry Sloan, Dr Simon Pervan, Deborah Blackman

(2015), Vol. 57, pp. 31-47, Education + training, Bingley, England, C1

journal

Segmenting Australian online panellists based on volunteering motivations

A/Prof Andrea Vocino, Prof Michael Polonsky, Sara Dolnicar

(2015), Vol. 27, pp. 4-20, Asia Pacific journal of marketing and logistics, Bingley, U. K., C1

journal

The effectiveness of life-cycle pricing for consumer durables

martin Grimmer, Morgan Miles, Prof Michael Polonsky, A/Prof Andrea Vocino

(2015), Vol. 68, pp. 1602-1606, Journal of business research, Amsterdam, The Netherlands, C1

journal
2014

Relationship between the dominant social paradigm, materialism and environmental behaviours in four Asian economies

Prof Michael Polonsky, William E. Kilbourne, A/Prof Andrea Vocino

(2014), Vol. 48, pp. 522-551, European journal of marketing, Bingley, England, C1

journal

Career overall average relative response time of online panellists

A/Prof Andrea Vocino, Prof Michael Polonsky

(2014), Vol. 56, pp. 443-466, International journal of market research, London, England, C1

journal

The interrelationship between temporal and environmental orientation and pro-environmental consumer behaviour

Prof Michael Polonsky, A/Prof Andrea Vocino, martin Grimmer, Morgan Miles

(2014), Vol. 38, pp. 612-619, International journal of consumer studies, Chichester, England, C1

journal

Corporate patriotism as a source of corporate reputation: a comparative multi-stakeholder approach

Petya Puncheva-Michelotti, Prof Rod McColl, A/Prof Andrea Vocino, Marco Michelotti

(2014), Vol. 22, pp. 471-493, Journal of strategic marketing, Abingdon, Eng., C1

journal
2013

Is guarantee compensation enough? The important role of fix and employee effort in restoring justice

Dr Lisa McQuilken, A/Prof Heath Mc Donald, A/Prof Andrea Vocino

(2013), Vol. 33, pp. 41-50, International journal of hospitality management, Amsterdam, The Netherlands, C1

journal

Measuring season ticket holder satisfaction : rationale, scale development and longitudinal validation

A/Prof Heath Mc Donald, Dr Adam Karg, A/Prof Andrea Vocino

(2013), Vol. 16, pp. 41-53, Sport management review, Oxford, England, C1

journal
2012

The impact of general and carbon-related environmental knowledge on attitudes and behaviour of US consumers

Prof Michael Polonsky, A/Prof Andrea Vocino, Stacy Landreth Grau, Romana Garma, Dr Ahmed Ferdous

(2012), Vol. 28, pp. 238-263, Journal of marketing management, Abingdon, England, C1

journal
2011

The professional identity of marketers and ethical-decision making : a conceptual framework

Dr Nicholas Mcclaren, A/Prof Andrea Vocino, A/Prof Stewart Adam

(2011), pp. 1-1, ANZMAC 2011 conference proceedings : Marketing in the Age of Consumerism : Jekyll or Hyde?, Perth, W. A., E1

conference

The impact of survey length, interactivity and participant involvement on intentions and satisfaction across multiple panels

A/Prof Andrea Vocino, Prof Michael Polonsky

(2011), pp. 1-10, ANZMAC 2011 conference proceedings : Marketing in the Age of Consumerism : Jekyll or Hyde?, Perth W. A., E1

conference

Investigating directionality for a media consumption construct : establishing the utility of confirmatory vanishing tetrad analysis

Bradley Wilson, A/Prof Andrea Vocino, A/Prof Stewart Adam, Mr Jason Stella

(2011), Vol. 23, pp. 23-38, Asia Pacific journal of marketing and logistics, Bingley, England, C1

journal

Volunteering for research : a test of the psychometric properties of the volunteer functions inventory with online panellists

A/Prof Andrea Vocino, Prof Michael Polonsky

(2011), Vol. 23, pp. 508-521, International journal of public opinion research, London, England, C1

journal

Marketing the marketing discipline : the influence of delivery modes on discipline major choice

Dr Allison Ringer, Mr Michael Volkov, A/Prof Andrea Vocino, A/Prof Kerrie Bridson, A/Prof Stewart Adam

(2011), Vol. 12, pp. 45-65, Information technology, education and society, South Melbourne, Vic, C1

journal
2010

Survey completion speed of online panellists : the role of demographics and experience

Prof Michael Polonsky, A/Prof Andrea Vocino

(2010), pp. -, ANZMAC 2010 : Doing more with less : Proceedings of the 2010 Australian and New Zealand Marketing Academy Conference, Christchurch, New Zealand, E1

conference

Investigating socialization, work-related norms and the ethical perceptions of marketing practitioners

Dr Nicholas Mcclaren, A/Prof Stewart Adam, A/Prof Andrea Vocino

(2010), Vol. 96, pp. 95-115, Journal of business ethics, Dordrecht, The Netherlands, C1

journal
2009

The world wide web in modern marketing's contribution to organisational performance

A/Prof Stewart Adam, A/Prof Andrea Vocino, A/Prof David Bednall

(2009), Vol. 27, pp. 7-24, Marketing intelligence & planning, Bradford, England, C1

journal

The effects of clustered data on standard error estimates in covariance structure analysis : a field data application

A/Prof Andrea Vocino

(2009), Vol. 21, pp. 7-18, Asia Pacific journal of marketing and logistics, Bradford, England, C1

journal

Testing the psychometric properties of Clary's volunteer motivation scale with online panel members

A/Prof Andrea Vocino, Prof Michael Polonsky

(2009), pp. -, INSM 2009 : Sustainable social enterprise - International nonprofit and social marketing conference 2009 - Proceedings, Melbourne, Vic., E1

conference

Modelling general and carbon related environmental knowlegde, attitudes and behaviour

Romana Garma, A/Prof Andrea Vocino, Prof Michael Polonsky

(2009), pp. -, ANZMAC 2009 : Sustainable management and marketing conference, Melbourne, Vic., E1

conference

What's in a name : using a cue diagnosticity framework to understand consumer product search behaviour

A/Prof Andrea Vocino, Prof Harmen Oppewal

(2009), pp. 1-9, ANZMAC 2009 : Sustainable management and marketing conference, Melbourne, Vic., E1

conference

NFC, moral position, socialisation and ethical decision-making

Dr Nicholas Mcclaren, A/Prof Stewart Adam, A/Prof Andrea Vocino

(2009), pp. 1-9, ANZMAC 2009 : Sustainable management and marketing conference, Melbourne, Vic., E1

conference
2008

Experiential satisfaction with a wholly online marketing unit

Dr Allison Ringer, A/Prof Andrea Vocino, Mr Michael Volkov, A/Prof Kerrie Bridson

(2008), pp. 1-7, ANZMAC 2008 : Australian and New Zealand Marketing Academy Conference 2008 : Marketing : shifting the focus from mainstream to offbeat, Canning Bridge, W.A., E1

conference

Structural equation modelling of complex sample survey : an application to brand signalling data

A/Prof Andrea Vocino, Prof Harmen Oppewal

(2008), pp. -, EMAC 2008 : Marketing landscapes : a pause for thought : conference proceedings of the 37th EMAC conference held 27-30 May 2008, Brighton, England, Brighton, England, E1

conference

Students' perception of an online marketing subject : a qualitative approach

Mr Michael Volkov, Dr Allison Ringer, A/Prof Kerrie Bridson, A/Prof Andrea Vocino

(2008), pp. 1-9, ANZMAC 2008 : Australian and New Zealand Marketing Academy Conference 2008 : Marketing : shifting the focus from mainstream to offbeat, Canning Bridge, W.A., E1

conference

Message framing : keeping practitioners in the picture

Dr Simon Pervan, A/Prof Andrea Vocino

(2008), Vol. 26, pp. 634-648, Marketing intelligence & planning, Bingley, England, C1

journal

Assessing indicant directionality of a media consumption construct using confirmatory tetrad analysis

Bradley Wilson, A/Prof Andrea Vocino, Mr Jason Stella, A/Prof Stewart Adam

(2008), pp. 1-8, ANZMAC 2008 : Australian and New Zealand Marketing Academy Conference 2008 : Marketing : shifting the focus from mainstream to offbeat, Canning Bridge, W.A., E1

conference

Developing a scale to measure season ticket holder attitudes towards the professional sports club offering

Dr Adam Karg, A/Prof Heath Mc Donald, A/Prof Andrea Vocino

(2008), pp. 1-6, ANZMAC 2008 : Australian and New Zealand Marketing Academy Conference 2008 : Marketing : shifting the focus from mainstream to offbeat, Canning Bridge, W.A., E1

conference
2007

The explanatory potential of congruence in the relationship between retail image, brand image and retail customer satisfaction

Tim Debenham, A/Prof Kerrie Bridson, A/Prof Andrea Vocino

(2007), pp. 380-387, ANZMAC 2007 : 3Rs, reputation responsibility relevance, Dunedin, N.Z., E1

conference

The influence of procedural and interactional justice, and disconfirmation on customers post recovery satisfaction evaluations

Dr Lisa McQuilken, A/Prof Andrea Vocino, A/Prof David Bednall

(2007), pp. -, ANZMAC 2007 : 3Rs, reputation responsibility relevance, Dunedin, N.Z., E1

conference
2006

Antecedents of brand credibility under asymmetrical information

A/Prof Andrea Vocino, Prof Harmen Oppewal

(2006), pp. 1-7, ANZMAC 2006 : Advancing theory, maintaining relevance, proceedings, Brisbane, Qld., E1

conference

An integrative marketing channel performance measurement framework

Dr Michael Valos, A/Prof Andrea Vocino

(2006), Vol. 14, pp. 17-28, Journal of database marketing & customer strategy management, London, England, C1

journal
2005

Store names information signalling : a credibility perspective

A/Prof Andrea Vocino, Prof Harmen Oppewal

(2005), pp. 1-12, ANZAM 2005 : Engaging the multiple contexts of management : convergence and divergence of management theory and practice : proceedings of the 19th ANZAM conference, Canberra, A.C.T., E1

conference

The effect of store name investments on perceived store quality

A/Prof Andrea Vocino, Prof Harmen Oppewal

(2005), pp. 136-142, ANZMAC 2005 Conference Program & Papers, Carlton, Vic., E1

conference