A/Prof. David Bednall

STAFF PROFILE

Position

Honorary Associate Professor

Faculty

Faculty of Business and Law

Department

BL Deakin Bus School Operatns

Campus

Off-Campus (Home)

Qualifications

Doctor of Philosophy, La Trobe University, 1987
Master of Arts, University of Melbourne, 1976
Bachelor of Arts, University of Melbourne, 1970

Biography

Head of Research, Australian Broadcasting Tribunal (1977 to 1980)

Senior Research Fellow, Australian Institute of Multicultural Affairs (1980-1983)

Manager, Market Research Branch, Australia Post (1983 to 1988)

Victorian Manager, Newspoll Market Research (1988 to 1991)

Executive Manager, Support Services, Frank Small and Associates (1991 to 1993) 

Manager, Human Communication at Telstra Research Labs (1995-1997).

Read more on David's profile

Career highlights

Head of Research, Australian Broadcasting Tribunal

Senior Research Fellow, Australian Institute of Multicultural Affairs

Market Research Manager, Australia Post

Victorian Manager, Newspoll Market Research

Manager, Human Communication, Telstra Research Labs

Guest lecturer, Asian-Pacific Postal Training Centre, Bangkok and Ecole de Management de Normandie

Research interests

Customer Insights

Telecommunications Users

Community and student gambling

Market Research Industry and Customer Analytics

Response Rates

Expert Marketing Evidence and Legal Surveys

Online User Groups

Free service trials

Teaching interests

Consumer behaviour

Market research

Services marketing

Integrated marketing communication

Marketing theory and practice

Units taught

Marketing Fundamentals

Marketing Management

Consumer Behaviour

Customer profiling

Market Research

Services Marketing

Online Marketing

Integrated Marketing Communication

Knowledge areas

Consumer Behaviour

Public Policy in Gambling and Communications

Market Research

Survey Response Rates

Customer Analytics

Legal Market Research

Expertise

Consumer behaviour Customer insights Market research and polling Legal market research

Professional activities

Editor, Invited Commentaries, Research News

Member, Editorial Board, Journal of Research in Interactive Marketing

Qualified Practising Market Researcher

Judge, Market Research Industry Effectiveness Awards

Member, Organising Committee, European Conference on Research Methodology

ARC Reviewer

Marketing Discipline Leader

Member School Committee

Awards

Bowater Trust Staff Award 2012

Projects

Customer Insights

Telecommunications Users

Community and student gambling

Market Research Industry and Customer Analytics

Response Rates

Expert Marketing Evidence and Legal Surveys

Online User Groups

Free service trials

Publications

Filter by

2017

Promotional competitions: a taxonomy of campaign framing choices integrating economic, informational, and affective objectives

S Ogden, S Minahan, D Bednall

(2017), Vol. 23, pp. 449-480, Journal of promotion management, London, Eng., C1

journal
2016

Perceptions of mobile plan unit pricing and terms and conditions

L McQuilken, N Robertson, M Polonsky, P Harrison, D Bednall

(2016), Vol. 34, pp. 734-753, Marketing intelligence and planning, Bingley, Eng., C1

journal
2013

Ethnic consumers of the arts: extending the MAO model

H Le, D Bednall, Y Fujimoto

(2013), pp. 78-95, Transcultural marketing for incremental and radical innovation, Hershey, PA, B1-1

chapter

Expert marketing evidence

D Bednall

(2013), pp. 1-86, Expert evidence, Pyrmont, NSW, B1

chapter
2012

Getting generation Y to attend : friends,interactivity and half-time entertainment

D Bednall, M Valos, S Adam, C McLeod

(2012), Vol. 15, pp. 80-90, Sport management review, Oxford, England, C1

journal

Color, champagne, and trademark secondary meaning surveys : devilish detail

D Bednall, P Gendall, J Hoek, S Downes

(2012), Vol. 102, pp. 967-1013, Trademark reporter, New York, N. Y., C1

journal
2011

It's about us : Collaboration in the ECRM

D Bednall

(2011), pp. 1-10, ECRM 2011 : Proceedings of the 10th European Conference on Research Methodology for Business and Management Studies, Caen, France, E1

conference

Tomorrow's car - for today's people : can tilting three wheeled vehicles be a solution for the problems of today and the future?

F Will, J Davidson, P Couchman, D Bednall

(2011), pp. 1-14, SAE international journal of engines, Warrendale, Pa., C1

journal

Mandatory residential energy efficiency rating : how are marketers likely to respond?

N Hurst, R Reed, D Bednall

(2011), pp. 1-6, ANZMAC 2011 conference proceedings : Marketing in the Age of Consumerism : Jekyll or Hyde?, Perth, W.A., E1

conference
2010

The alignment of market research with business strategy and CRM

M Valos, D Bednall

(2010), Vol. 18, pp. 187-199, Journal of strategic marketing, Abingdon, England, C1

journal

Ethics in practice : using compliance techniques to boost telephone response rates

D Bednall, S Adam, K Plocinski

(2010), Vol. 52, pp. 155-168, International journal of market research, Oxon, England, C1

journal

A preliminary investigation into the phenomenon of social networking sites in Europe and its impact upon generation Y

A Hirst, M Ashwin, D Bednall, O Icoz, M Bjorling

(2010), Vol. 2, pp. 1-11, Journal of retail marketing management research, Hatfield, England, C1

journal
2009

The world wide web in modern marketing's contribution to organisational performance

S Adam, A Vocino, D Bednall

(2009), Vol. 27, pp. 7-24, Marketing intelligence & planning, Bradford, England, C1

journal

Integration of market research and customer analytics : a study of CRM manager perspectives

D Bednall, S Lichtenstein, S Adam

(2009), pp. 1-9, ANZMAC 2009 : Sustainable management and marketing conference, Melbourne, Vic., E1

conference

Social networking, social harassment and social policy

D Bednall, A Hirst, M Ashwin, O Icoz, B Hulten, T Bednall

(2009), pp. 1-8, ANZMAC 2009 : Sustainable management and marketing conference, Melbourne, Victoria, E1

conference

The use and abuse of online social network sites by Gen Y in the EU : Can marketing make a difference?

A Hirst, D Bednall, M Ashwin, O Icoz

(2009), ICBME 2009 : Proceedings of the 5th International Conference on Business, Management and Economics, Izmir, Turkey, E1

conference
2008

Marketing research and customer analytics : interfunctional knowledge integration

S Lichtenstein, D Bednall, S Adam

(2008), Vol. 3, pp. 81-96, International journal of technology marketing, Olney, England, C1

journal

Service recovery in a service guarantee context

L McQuilken, D Bednall

(2008), pp. 1-8, ANZMAC 2008 : Australian and New Zealand Marketing Academy Conference 2008 : Marketing : Shifting the Focus from Mainstream to Offbeat, Olympic Park, Sydney, N.S.W., E1

conference

The web in marketing : information cue usage in two commercial domains

S Adam, D Bednall, M Featherstone

(2008), pp. 1-6, ANZMAC 2008 : Australian and New Zealand Marketing Academy Conference 2008 : Marketing : Shifting the Focus from Mainstream to Offbeat, Olympic Park, Sydney, N.S.W., E1

conference
2007

Justice-based service recovery in a service guarantee context

L McQuilken, D Bednall

(2007), Vol. 3, pp. 76-89, Journal of the international society of business disciplines, Maryville, MO, C1

journal

The impact of Porter's strategy types on the role of market research and customer relationship management

M Valos, D Bednall, B Callaghan

(2007), Vol. 25, pp. 147-156, Marketing intelligence & planning, Bingley, England, C1

journal

Minding your mobile manners : a cross-national comparison

D Bednall, K Montagu, J Totten

(2007), pp. 1-13, AM 2007 : Marketing theory into practice : 2007 Academy of Marketing Conference, Surrey, England, E1

conference

Customer analytics and marketing research : antithesis and synthesis

D Bednall, S Adam, S Lichtenstein

(2007), pp. 180-187, ANZMAC 2007 : 3Rs, reputation responsibility relevance, University of Otago, Dunedin, NZ, E1

conference

The influence of procedural and interactional justice, and disconfirmation on customers post recovery satisfaction evaluations

L McQuilken, A Vocino, D Bednall

(2007), ANZMAC 2007 : 3Rs, reputation responsibility relevance, University of Otago, Dunedin, New Zealand, E1

conference
2006

Managing contactability in telephone surveys

K Plocinski, D Bednall, S Adam

(2006), Vol. 14, pp. 4-13, Australasian journal of market & social research, Melbourne,Vic, C1

journal

The research buyer's perspective of market research effectiveness

D Bednall, M Valos, B Callaghan, L Brennan

(2006), Vol. 14, pp. 33-45, Australasian journal of market & social research, Glebe, N.S.W., C1

journal

An exploration of the marketing readiness of websites

S Adam, D Bednall, D Fitzgerald

(2006), pp. 1-7, ANZMAC 2006 : Advancing theory, maintaining relevance, proceedings, Queensland University of Technology, Gardens Point Campus, Brisbane, E1

conference

In search of a future strategy for market research services : clients' views on market research suppliers

L Brennan, B Callaghan, M Valos, D Bednall

(2006), Vol. 23, pp. 9-18, Canadian journal of marketing research, Toronto, Canada, C1

journal
2005

Client's evaluation of market research reports

D Bednall, K Huynh, G Alford

(2005), Vol. 22, pp. 50-59, Canadian journal of marketing research, Toronto, Canada, C1

journal

Marketing research performance and strategy

D Bednall, M Valos

(2005), Vol. 54, pp. 438-450, International journal of productivity and performance management, Bingley, England, C1

journal

Market research effectiveness : the effects of organisational structure, resource allocation and strategic type

M Valos, D Bednall

(2005), Vol. 13, pp. 11-27, Australasian journal of market & social research, Glebe, N.S.W., C1

journal

Market research effectiveness and strategy : the buyer's perspective

D Bednall, M Valos

(2005), pp. 1-12, Marketing : Building Business, Shaping Society. Proceedings of the 2005 Academy of Marketing Conference, Dublin, Ireland, E1

conference

The influence of marketing logistics networks on organisational performance in Australia and New Zealand

S Adam, D Bednall

(2005), pp. 1-7, Rejuvenating Marketing : contamination, innocation, integration. Proceedings of the 34th EMAC conference, Milan, Italy, E1

conference

Genre, gender and interpretation of movie trailers an exploratory study

C Moore, D Bednall, S Adam

(2005), pp. 124-130, ANZMAC 2005 : Broadening the boundaries, conference proceedings, Fremantle, Western Australia, E1

conference

Consumers' evaluation of free service trial offers

K Laochumnanvanit, D Bednall

(2005), Vol. 11, pp. 1-13, Academy of marketing science review, Vancouver, Canada, C1

journal

Cause-related marketing : an extension of the congruity concept

A Ringer, H Oppewal, D Bednall

(2005), pp. 198-206, ANZMAC 2005 : Broadening the boundaries, conference proceedings, Fremantle, Western Australia, E1

conference
2004

Interviewer experience, vocal skills and the recruitment of telephone survey respondents

D Bednall, D Hall

(2004), Vol. 12, pp. 41-52, Australasian journal of market research, Glebe, N.S.W., C1

journal

Managing respondent co-operation in Australian telephone research

K Plocinski, D Bednall

(2004), ANZMAC 2004 : marketing accountabilities and responsibilities, conference proceedings, Wellington, N.Z., E1

conference

Response rates in telephone surveys: managing contactability

D Bednall, K Plocinski, S Adam

(2004), pp. 1-7, ANZMAC 2004 : marketing accountabilities and responsibilities, Wellington, 29 November-1 December 2004 : proceedings, Wellington, New Zealand, E1

conference

Differences in the role of market research and internal CRM according to strategy type

M Valos, D Bednall, B Callaghan

(2004), pp. 1-8, ANZMAC 2004 : marketing accountabilities and responsibilities, conference proceedings, Wellington, New Zealand, E1

conference

Mobile phone etiquette: a cross-national comparison

D Bednall, J Totten, T Lipscomb

(2004), ANZMAC 2004 : marketing accountabilities and responsibilities, conference proceedings, Wellington, New Zealand, E1

conference

Differences between differentiators and cost leaders in market research and internal CRM usage

M Valos, D Bednall, B Callaghan

(2004), pp. 1-8, ANZMAC 2004 : marketing accountabilities and responsibilities, conference proceedings, Wellington, New Zealand, E1

conference

Management of the market research function in client firms

D Bednall, M Valos, B Callaghan

(2004), pp. 185-193, 2004 AMA Educators' proceedings: enhancing knowledge development in marketing, Boston, Mass., E1

conference

Market research performance and strategy

D Bednall, M Valos

(2004), pp. 99-106, Performance measurement and management: public and private: papers from the fourth international conference on performance measurement and management, Edinburgh, Scotland, E1

conference
2003

The relationship between business unit strategy and the use of market research

M Valos, D Bednall

(2003), pp. 1610-1616, ANZMAC 2003 : a celebrations of Ehrenberg and Bass : marketing discoveries, knowledge and contribution, conference proceedings, Adelaide, South Australia, E1

conference

Cognitive evaluation : prompts used to measure sponsorship awareness

J Tripodi, M Hirons, D Bednall, M Sutherland

(2003), Vol. 45, pp. 435-455, International journal of market research, London, England, C1-1

journal

Funded Projects at Deakin

Other Public Sector Funding

Review of VMIA Market Research Framework

A/Prof David Bednall

  • 2012: $9,600

Strength of Eviede3nce Rating Tool

A/Prof David Bednall

  • 2016: $16,300

Industry and Other Funding

Toddler Feeding Study

Dr Michael Valos, Prof Tony Worsley, A/Prof David Bednall

  • 2007: $10,000

Generation Y Leisure Decision Making: Sources of Influence

A/Prof David Bednall, Dr Michael Valos, A/Prof Kate Moore, A/Prof Stewart Adam

  • 2006: $26,631

Review of Market Research Material in Relation to two Brands Involved in Commercial Litigation

A/Prof David Bednall

  • 2012: $41,000

Report on trends in market research responses rates in Australia

A/Prof David Bednall, A/Prof Andrea Vocino, Dr Allison Ringer

  • 2012: $5,000

Consumer's use and understanding of unit pricing in telco advertising

Prof Michael Polonsky, A/Prof David Bednall

  • 2014: $6,233
  • 2013: $6,233

Unilever Australasia - Female Consumer Reaction to Dove Advertising

A/Prof David Bednall

  • 2014: $4,900

Qbrand Pty Ltd - Review of Yellow Pages Trade Mark Survey Data

A/Prof David Bednall

  • 2014: $3,240

Opposition to Trade Mark Application OPTICAL 88 Device - Research Advice

A/Prof David Bednall

  • 2014: $3,500

Review of Market Research Submitted into Proceedings for Registration of a Trade Mark

A/Prof David Bednall

  • 2015: $4,375
  • 2014: $4,900

Self-Steering Loader Matter

A/Prof David Bednall

  • 2014: $1,050

Consultancy Services - Inside Story - Multimode Compliance Survey for the Australian Tax Office

A/Prof David Bednall

  • 2016: $3,200

Survey of Defence Materiel Experts - Corrs Chambers Westgarth

A/Prof David Bednall

  • 2016: $4,360

Supervisions

Principal Supervisor
2015

Cuc Nguyen

Thesis entitled: Impact of community context and individual factors on entrepreneurial propensity and behaviours of rural females in a transitional economy: evidence from Vietnam

Doctor of Philosophy, Department of Marketing

2012

Stephen Ogden-Barnes

Thesis entitled: Promotional Competitions: Management Decision-making in the Australian Consumer Marketplace

Doctor of Philosophy, School of Management and Marketing

2009

Lisa Mc Quilken

Thesis entitled: Justice-based service recovery in a service guarantee context

Doctor of Philosophy, School of Management and Marketing

2005

Stewart Adam

Thesis entitled: The Role of the Web in Marketing and Organisational Performance

Doctor of Philosophy, School of Management and Marketing

1999

Stewart Adam

Thesis entitled: An Investigation of Educator Adoption of Knowledge Media

Master of Commerce, School of Management and Marketing

Executive Supervisor
2016

James Dalgleish

Thesis entitled: Negotiating Meaning: Effects of Group Dynamics on Information System Development

Doctor of Philosophy, Department of Marketing

Associate Supervisor
2013

Ahmed Ferdous

Thesis entitled: Experience of IM programs, Perception of IMO and Job Outcomes: The Frontline Employee Perspective

Doctor of Philosophy, School of Management and Marketing

2012

Jonathan Hopwood

Thesis entitled: Strategic Thinking and the Creative Process in Event Management

Doctor of Philosophy, School of Management and Marketing

2008

Jason Stella

Thesis entitled: Psychological Study of Consumer Seeking and Mass Media Consumption

Doctor of Philosophy, School of Management and Marketing