AsPr David Bednall

STAFF PROFILE

Position

Associate Professor

Faculty

Faculty of Business and Law

Department

BL Deakin Business School

Campus

Melbourne Burwood Campus

Qualifications

Bachelor of Arts, University of Melbourne, 1970
Master of Arts, University of Melbourne, 1976
Doctor of Philosophy, La Trobe University, 1987

Contact

david.bednall@deakin.edu.au
+61 3 924 46904

Biography

Head of Research, Australian Broadcasting Tribunal (1977 to 1980)

Senior Reserach Fellow, Australian Institute of Multicultural Affairs (1980-1983)

Manager, Market Research Branch, Australia Post (1983 to 1988)

Victorian Manager, Newspoll Market Research (1988 to 1991)

Executive Manager, Support Services, Frank Small and Associates (1991 to 1993) 

Manager, Human Communication at Telstra Research Labs (1995-1997).

Read more on David's profile

Career highlights

Head of Research, Australian Broadcasting Tribunal

Senior Research Fellow, Australian Institute of Multicultural Affairs

Market Research Manager, Australia Post

Victorian Manager, Newspoll Market Research

Manager, Human Communication, Telstra Research Labs

Guest lecturer, Asian-Pacific Postal Training Centre, Bangkok and Ecole de Management de Normandie

Research interests

Customer Insights

Telecommunications Users

Community and student gambling

Market Research Industry and Customer Analytics

Response Rates

Expert Marketing Evidence and Legal Surveys

Online User Groups

Free service trials

Teaching interests

Consumer behaviour

Market research

Services marketing

Integrated marketing communication

Marketing theory and practice

Knowledge areas

Consumer Behaviour

Public Policy in Gambling and Communications

Market Research

Survey Response Rates

Customer Analytics

Legal Market Research

Expertise

Consumer behaviour Customer insights Market research and polling

Professional activities

Editor, Market & Social Research

Member, Editorial Board, Journal of Research in Interactive Marketing

Qualified Practising Market Researcher

Judge, Market Research Industry Effectiveness Awards

Member, Organising Committee, European Conference on Research Methodology

ARC Reviewer

Marketing Discipline Leader

Member School Committee

Awards

Bowater Trust Staff Award 2012

Projects

Customer Insights

Telecommunications Users

Community and student gambling

Market Research Industry and Customer Analytics

Response Rates

Expert Marketing Evidence and Legal Surveys

Online User Groups

Free service trials

Publications

Filter by

2013

Ethnic consumers of the arts: extending the MAO model

Dr Huong Le, A/Prof David Bednall, Dr Yuka Fujimoto

(2013), pp. 78-95, Transcultural marketing for incremental and radical innovation, Hershey, PA, B1-1

chapter

Expert marketing evidence

A/Prof David Bednall

(2013), pp. 1-86, Expert Evidence, Pyrmont, NSW, B1

chapter
2012

Getting generation Y to attend : friends,interactivity and half-time entertainment

A/Prof David Bednall, Dr Michael Valos, A/Prof Stewart Adam, Colin McLeod

(2012), Vol. 15, pp. 80-90, Sport management review, Oxford, England, C1

journal

Color, champagne, and trademark secondary meaning surveys : devilish detail

A/Prof David Bednall, Phillip Gendall, Janet Hoek, Stephen C Downes

(2012), Vol. 102, pp. 967-1013, Trademark reporter, New York, N. Y., C1

journal
2011

Tomorrow’s car – for today’s people : can tilting three wheeled vehicles be a solution for the problems of today and the future?

Mr Frank Will, Mr James Nicholas Davidson, Prof Paul Couchman, A/Prof David Bednall

(2011), pp. 1-14, SAE international journal of engines, Warrendale, Pa., C1

journal

Mandatory residential energy efficiency rating : how are marketers likely to respond?

Mr Neville Hurst, Prof Richard Reed, A/Prof David Bednall

(2011), pp. 1-6, ANZMAC 2011 conference proceedings : Marketing in the Age of Consumerism : Jekyll or Hyde?, Perth W. A., E1

conference

It's about us : Collaboration in the ECRM

A/Prof David Bednall

(2011), pp. 1-10, ECRM 2011 : Proceedings of the 10th European Conference on Research Methodolog for Business and Management Studies, Caen, France, E1

conference
2010

The alignment of market research with business strategy and CRM

Dr Michael Valos, A/Prof David Bednall

(2010), Vol. 18, pp. 187-199, Journal of strategic marketing, Abingdon, England, C1

journal

Ethics in practice : using compliance techniques to boost telephone response rates

A/Prof David Bednall, A/Prof Stewart Adam, Katrine M. Plocinski

(2010), Vol. 52, pp. 155-168, International journal of market research, Oxon, England, C1

journal

A preliminary investigation into the phenomenon of social networking sites in Europe and its impact upon generation Y

Alan Hirst, Marie Ashwin, A/Prof David Bednall, Orhan Icoz, MaxMikael Bjorling

(2010), Vol. 2, pp. 1-11, Journal of retail marketing management research, Hatfield, England, C1

journal
2009

The world wide web in modern marketing's contribution to organisational performance

A/Prof Stewart Adam, A/Prof Andrea Vocino, A/Prof David Bednall

(2009), Vol. 27, pp. 7-24, Marketing intelligence & planning, Bradford, England, C1

journal

Integration of market research and customer analytics : a study of CRM manager perspectives

A/Prof David Bednall, A/Prof Sharman Lichtenstein, A/Prof Stewart Adam

(2009), pp. 1-9, ANZMAC 2009 : Sustainable management and marketing conference, Melbourne, Vic., E1

conference

Social networking, social harassment and social policy

A/Prof David Bednall, Alan Hirst, Marie Ashwin, Orhan Icoz, Bertil Hulten, Timothy Bednall

(2009), pp. 1-8, ANZMAC 2009 : Sustainable management and marketing conference, Melbourne, Vic., E1

conference

The use and abuse of online social network sites by Gen Y in the EU : Can marketing make a difference?

Alan Hirst, A/Prof David Bednall, Marie Ashwin, Orhan Icoz

(2009), pp. -, ICBME 2009 : Proceedings of the 5th International Conference on Business, Management and Economics, Izmir, Turkey, E1

conference
2008

Marketing research and customer analytics : interfunctional knowledge integration

A/Prof Sharman Lichtenstein, A/Prof David Bednall, A/Prof Stewart Adam

(2008), Vol. 3, pp. 81-96, International journal of technology marketing, Olney, England, C1

journal

The web in marketing : information cue usage in two commercial domains

A/Prof Stewart Adam, A/Prof David Bednall, Michael D. Featherstone

(2008), pp. 1-6, ANZMAC 2008 : Australian and New Zealand Marketing Academy Conference 2008 : Marketing : Shifting the Focus from Mainstream to Offbeat, Canning Bridge, W.A., E1

conference

Service recovery in a service guarantee context

Dr Lisa McQuilken, A/Prof David Bednall

(2008), pp. 1-8, ANZMAC 2008 : Australian and New Zealand Marketing Academy Conference 2008 : Marketing : Shifting the Focus from Mainstream to Offbeat, Canning Bridge, W.A., E1

conference
2007

The impact of Porter's strategy types on the role of market research and customer relationship management

Dr Michael Valos, A/Prof David Bednall, Bill Callaghan

(2007), Vol. 25, pp. 147-156, Marketing intelligence & planning, Bingley, England, C1

journal

Customer analytics and marketing research : antithesis and synthesis

A/Prof David Bednall, A/Prof Stewart Adam, A/Prof Sharman Lichtenstein

(2007), pp. 180-187, ANZMAC 2007 : 3Rs, reputation responsibility relevance, Dunedin, New Zealand, E1

conference

Minding your mobile manners : a cross-national comparison

A/Prof David Bednall, Kimble Montagu, Jeff W. Totten

(2007), pp. 1-13, AM 2007 : Marketing theory into practice : 2007 Academy of Marketing Conference, Surrey, England, E1

conference

The influence of procedural and interactional justice, and disconfirmation on customers post recovery satisfaction evaluations

Dr Lisa McQuilken, A/Prof Andrea Vocino, A/Prof David Bednall

(2007), pp. -, ANZMAC 2007 : 3Rs, reputation responsibility relevance, Dunedin, N.Z., E1

conference

Justice-based service recovery in a service guarantee context

Dr Lisa McQuilken, A/Prof David Bednall

(2007), Vol. 3, pp. 76-89, Journal of the international society of business disciplines, Maryville, MO, C1

journal
2006

In search of a future strategy for market research services : clients' views on market research suppliers

Linda Brennan, Bill Callaghan, Dr Michael Valos, A/Prof David Bednall

(2006), Vol. 23, pp. 9-18, Canadian journal of marketing research, Toronto, Canada, C1

journal

An exploration of the marketing readiness of websites

A/Prof Stewart Adam, A/Prof David Bednall, Mr David Fitzgerald

(2006), pp. 1-7, ANZMAC 2006 : Advancing theory, maintaining relevance, proceedings, Brisbane, Qld., E1

conference

Managing contactability in telephone surveys

Katrine M. Plocinski, A/Prof David Bednall, A/Prof Stewart Adam

(2006), Vol. 14, pp. 4-13, Australasian journal of market & social research, Melbourne,Vic, C1

journal

The research buyer's perspective of market research effectiveness

A/Prof David Bednall, Dr Michael Valos, Bill Callaghan, Linda Brennan

(2006), Vol. 14, pp. 33-45, Australasian journal of market & social research, Glebe, N.S.W., C1

journal
2005

Market research effectiveness and strategy : the buyer's perspective

A/Prof David Bednall, Dr Michael Valos

(2005), pp. 1-12, Marketing : Building Business, Shaping Society. Proceedings of the 2005 Academy of Marketing Conference, Helensburgh, Scotland, E1

conference

The influence of marketing logistics networks on organisational performance in Australia and New Zealand

A/Prof Stewart Adam, A/Prof David Bednall

(2005), pp. 1-7, Rejuvenating Marketing : contamination, innocation, integration. Proceedings of the 34th EMAC conference, Milan, Italy, E1

conference

Client's evaluation of market research reports

A/Prof David Bednall, Kim Huynh, Geoff Alford

(2005), Vol. 22, pp. 50-59, Canadian journal of marketing research, Toronto, Canada, C1

journal

Marketing research performance and strategy

A/Prof David Bednall, Dr Michael Valos

(2005), Vol. 54, pp. 438-450, International journal of productivity and performance management, Bingley, England, C1

journal

Genre, gender and interpretation of movie trailers an exploratory study

Carolyn A. Moore, A/Prof David Bednall, A/Prof Stewart Adam

(2005), pp. 124-130, ANZMAC 2005 : Broadening the boundaries, conference proceedings, Dunedin, N.Z., E1

conference

Cause-related marketing : an extension of the congruity concept

Dr Allison Ringer, Prof Harmen Oppewal, A/Prof David Bednall

(2005), pp. 198-206, ANZMAC 2005 : Broadening the boundaries, conference proceedings, Perth, W.A., E1

conference

Market research effectiveness : the effects of organisational structure, resource allocation and strategic type

Dr Michael Valos, A/Prof David Bednall

(2005), Vol. 13, pp. 11-27, Australasian journal of market & social research, Glebe, N.S.W., C1

journal

Consumers' evaluation of free service trial offers

Krongjit Laochumnanvanit, A/Prof David Bednall

(2005), Vol. 11, pp. 1-13, Academy of marketing science review, Vancouver, Canada, C1

journal
2004

Market research performance and strategy

A/Prof David Bednall, Dr Michael Valos

(2004), pp. 99-106, Performance measurement and management: public and private: papers from the fourth international conference on performance measurement and management, Cranfield, England, E1

conference

Differences between differentiators and cost leaders in market research and internal CRM usage

Dr Michael Valos, A/Prof David Bednall, Bill Callaghan

(2004), pp. 1-8, ANZMAC 2004 : marketing accountabilities and responsibilities, conference proceedings, Dunedin, N.Z., E1

conference

Differences in the role of market research and internal CRM according to strategy type

Dr Michael Valos, A/Prof David Bednall, Bill Callaghan

(2004), pp. 1-8, ANZMAC 2004 : marketing accountabilities and responsibilities, conference proceedings, Dunedin, N.Z., E1

conference

Interviewer experience, vocal skills and the recruitment of telephone survey respondents

A/Prof David Bednall, David Hall

(2004), Vol. 12, pp. 41-52, Australasian journal of market research, Glebe, N.S.W., C1

journal

Response rates in telephone surveys: managing contactability

A/Prof David Bednall, Katrine M. Plocinski, A/Prof Stewart Adam

(2004), pp. 1-7, ANZMAC 2004 : marketing accountabilities and responsibilities, Wellington, 29 November-1 December 2004 : proceedings, Wellington, N.Z., E1

conference

Management of the market research function in client firms

A/Prof David Bednall, Dr Michael Valos, Bill Callaghan

(2004), pp. 185-193, 2004 AMA Educators' proceedings: enhancing knowledge development in marketing, Boston, Mass., E1

conference

Mobile phone etiquette: a cross-national comparison

A/Prof David Bednall, Jeff W. Totten, Thomas J. Lipscomb

(2004), pp. -, ANZMAC 2004 : marketing accountabilities and responsibilities, conference proceedings, Dunedin, N.Z., E1

conference

Managing respondent co-operation in Australian telephone research

Katrine M. Plocinski, A/Prof David Bednall

(2004), pp. -, ANZMAC 2004 : marketing accountabilities and responsibilities, conference proceedings, Dunedin, N.Z., E1

conference
2003

The relationship between business unit strategy and the use of market research

Dr Michael Valos, A/Prof David Bednall

(2003), pp. 1610-1616, ANZMAC 2003 : a celebrations of Ehrenberg and Bass : marketing discoveries, knowledge and contribution, conference proceedings, Dunedin, N.Z., E1

conference

Cognitive evaluation : prompts used to measure sponsorship awareness

John A. Tripodi, Martin Hirons, A/Prof David Bednall, Max Sutherland

(2003), Vol. 45, pp. 435-455, International journal of market research, London, England, C1-1

journal