Dr David Stewart

• Evolutionary Optimisation
• Marketing Metrics
• Viral Marketing

• Decision Analytics
• Marketing Analytics

MIS775 Decision Modelling for Business Analytics

MIS275 Decision Analytics

MIS784 Marketing Analytics

• Stewart, D.B. and Worthington, S., 2015, 'Can we better measure customer advocacy in an increasingly challenging world?', Australian and New Zealand Marketing Academy (ANZMAC) Conference, UNSW, Australia, 30 November - 02  December 2015.
• Stewart, D.B., Ewing, M. and Mather, D.R., 2009, 'A conceptual framework for viral marketing', Australian and New Zealand Marketing Academy (ANZMAC) Conference, Monash University, Australia, 30 November - 02  December 2015.
• Thompson, F., Worthington, S. and Stewart, D.B., 2009, 'The young affluent Chinese and their attitudes towards using credit cards - A replication study across time and city', Australian and New Zealand Marketing Academy (ANZMAC) Conference, Monash University, Australia, 30 November - 02  December 2015.
• Mather, D., Ewing, M.T. and Stewart, D.B., 2008, 'Simulation in Viral Marketing', Operational Research Society 4th Simulation Workshop, Warwick Business School, UK, 01-2 April 2008. 

Google Scholar

https://scholar.google.com/citations?view_op=list_works&hl=en&authuser=1&user=N2WL_LAAAAAJ

• Stewart, D. and Worthington, S., ‘The problems with net promoter scores: how to better measure customer advocacy', Marketing Magazine, Australia, 21 July 2015.
• Stewart, D. and Worthington, S., ‘An open letter to CMOs: why you shouldn’t trust net promoter scores', Marketing Magazine, Australia, 7 October 2015.
• The Customer Advocacy Debate on NPS held at the Athenaeum Club in Melbourne on 5/3/2015. Attended by a select group of senior executives from organisations, including Toll Group, Orange Telecom, Dulux, TT Line, NAB, AGL, Bluescope Steel, Pacific Brands, and Jetstar. Mr John O’Connor (CEO, Deep Insight, Cork, Republic of Ireland) and Prof Merlin Stone (Director, Customer Attuned, London UK) took the affirmative position, and Dr Dave Stewart took the negative position.

In 2018, I administered an online survey through Growth Potential Score Pty Ltd. to 208 personal banking consumers about personal banking and their attraction to the "big four" Australian banks – NAB, Westpac, Commonwealth Bank and ANZ. The final report outlined how attracted personal banking customers are to each of the four major banks, and provided findings on the relative attraction of each bank. The findings were presented to a general manager at the National Australia Bank.

In 2015-16 I undertook a study for AEMO (Australian Energy Market Operator) on behalf of the Andrews Group, a market research and strategy consultancy. The work involved the development of an operational performance score from the set of Operational KPIs for Group Managers, with responsibilities that include Systems Capability, Forecasting, Planning, Finance, and People and Finance.