Mrs Deirdre Quinn-Allan

STAFF PROFILE

Position

Senior Lecturer

Faculty

Faculty of Arts and Education

Department

SCCA Arts & Ed

Campus

Geelong Waurn Ponds Campus

Qualifications

Master of Marketing Management, Charles Sturt University, 2004
Graduate Certificate of Higher Education, Deakin University, 2007

Contact

d.quinn-allan@deakin.edu.au
+61 3 522 71363

Biography summary

Deirdre has been a full-time member of the public relations teaching team within the Arts Faculty since February 2005. Commencing work in New Zealand in the 1980s, her career has been varied and interesting and she has worked for a range of organisations across four different countries. Deirdre's professional practice spans the disciplines of management, social marketing, public relations and education and training. 

In the last 10 years Deirdre has pursued positions which have allowed her to develop her expertise in the area of online marketing, advertising and public relations. Deirdre has been a keen observer of the growth of user-generated content (UGC) and the impact this has on practice within the fields of public relations and advertising and more broadly marketing.

Career highlights

Course Director, Bachelor of Communication (Journalism) (2016)
Associate Head of School (Teaching and Learning) (August 2012 – December 2015)
Course Director, Master of Communication (2011 – August 2012)
Course Director, Bachelor of Arts (Public Relations) (2008 – July 2009; Acting - July 2011 – Dec 2011)
Discipline Convenor – Public Relations (2008; 2011 – July 2012)

Research interests

Online communication, marketing communication, crisis communication, slacktivism, advertising strategy

 

Teaching interests

  • Bachelor of Communication (Public Relations)
  • Bachelor of Communication (Honours)
  • Master of Communication

Units taught

ALR310 Marketing Communication, ALR733 Advertising Theory and Practice

Knowledge areas

Changes in professional practice and strategic planning in response to environmental drivers (in particular online digital interactive media).  The majority of my publications contribute to scholarship within my field of marketing communication and public relations by examination and critique through case study. Another thread I have pursued is the impact of new digital technologies on learning and teaching.

Awards

2009 Dean’s Award for Excellence in teaching in recognition of my contribution to team development and delivery of the cross-disciplinary Journalism/Public Relations unit: ALR206 Media Relations.

2007, Fellow of the Deakin Institute of Teaching and Learning for Second Life project and research

Projects

My current research focuses on consumer slactivism within social media and the ways in which it can be leveraged to effect strategic change.   Related activities to date:

Conference paper: Brown, A. Quinn-Allan D. 2015 ‘Bridging Empathy and Protective Indifference: Animal Welfare, Online Engagement, and the Activist-Slacktivist Divide’, paper presented to Australasian Animal Studies Association (AASA) 2015 Conference, The University of Melbourne, Melbourne, VIC,  July 15, 2015

Book Chapter: Quinn-Allan D. 2015 'Harnessing the power of slactivism:The boom and bust cycle of issues management and crisis', in Sheehan M. & Quinn-Allan D. (eds) Crisis Communication in a Digital World, Cambridge University Press, Australia, pp. 107-18

Publications

Filter by

2012

Telstra - the 3 Rs of social media engagement

Mrs Deirdre Quinn-Allan

(2012), pp. 78-81, Advertising : an integrated marketing communication perspective, North Ryde, N.S.W, B1

chapter

eftpos : the building of a brand

Mrs Deirdre Quinn-Allan

(2012), pp. 102-113, Strategic communication : cases in marketing, public relations, advertising and media, Frenchs Forest, NSW, B1

chapter
2010

Public relations, education, and social media : issues for professionalism in the digital age

Mrs Deirdre Quinn-Allan

(2010), Vol. 11, pp. 41-55, Asia Pacific public relations journal, Geelong, Vic, C1-1

journal
2009

Case study : Coke Zero

Mrs Deirdre Quinn-Allan

(2009), pp. 86-89, Advertising and promotion : an integrated marketing communications perspective, Sydney, N.S.W., B1

chapter

Campaign evaluation

Mrs Deirdre Quinn-Allan

(2009), pp. 65-80, Public relations campaigns, South Melbourne, Vic., B1

chapter
2008

Where is the business model for citizen journalism?

A/Prof Stephen Quinn, Mrs Deirdre Quinn-Allan

(2008), Vol. 30, pp. 75-84, Australian journalism review, St Lucia, Qld., C1

journal
2007

Second life first hand: a teacher perspective

Mrs Deirdre Quinn-Allan, Ms Bronwyn Kirby

(2007), Vol. 8, pp. 149-161, Asia Pacific public relations journal, Geelong, Vic, C1

journal
2006

An exploration of massively multiplayer online role playing games : their application to public relations education and possible future public relations practice

Mrs Deirdre Quinn-Allan

(2006), Vol. 7, pp. 235-246, Asia Pacific public relations journal, Geelong, Vic, C1

journal

User-generated content and the changing news cycle

A/Prof Stephen Quinn, Mrs Deirdre Quinn-Allan

(2006), Vol. 28, pp. 57-70, Australian journalism review, Brisbane, Qld, C1

journal
2005

The world-wide spread of journalism convergence

A/Prof Stephen Quinn, Mrs Deirdre Quinn-Allan

(2005), pp. -, Proceedings of the 2005 Journalism Education Association Conference, Griffith, Qld., E1

conference