Biography
Dr Ho Yin Wong is a Senior Lecturer in the Department of Marketing in Deakin Business School. Ho has over 12 years of industry experience. He teaches a variety of marketing units at undergraduate and postgraduate levels, as well as supervising and supporting PhD and master research students.
Ho's work has been published in 70 publications including book, book chapters, tier-A journal articles, conference papers, and industry reports. He was the winner of outstanding and highly commended paper awards at the Emerald Literati Network Awards for Excellence.
Read more on Ho Yin's profileResearch interests
- International Marketing
- Marketing Strategy
- Firm Performance
Teaching interests
- Marketing Management
- Marketing Research
- International Marketing
Professional activities
Awards
- 'Service quality in a higher education context: an integrated model', Outstanding Paper Award Winner, Emerald Literati Network Awards for Excellence, Asia Pacific Journal of Marketing and Logistics, 2013.
- 'Is spiritual tourism a new strategy for marketing Islam?', Highly Commended Award Winner, Emerald Literati Network Awards for Excellence, Journal of Islamic Marketing, 2011.
Publications
Heritage tourism brand experiences: The influence of emotions and emotional engagement
E Steriopoulos, C Khoo, H Wong, J Hall, M Steel
(2023), pp. 1-16, Journal of Vacation Marketing, London, Eng., C1
A Bandyopadhyay, J Hall, H Wong, L Lockshin, Y Zhang, P Thaichon
(2023), pp. 1-23, Asia Pacific Journal of Marketing and Logistics, Bingley, Eng., C1
Revival of declining small businesses in Australia
S Islam Khan, H Wong, T Tarafder, P Sultan
(2022), pp. 41-58, Regional Businesses in a Changing Global Economy: The Australian Experience, London, Eng., B1
Service Quality in Higher Education: Where are We and Where to Go?
Ho Wong, Parves Sultan
(2021), pp. 343-369, The Marketisation of Higher Education: Concepts, Cases, and Criticisms, London, Eng., B1
P Sultan, H Wong, M Azam
(2021), Vol. 312, Journal of Cleaner Production, C1
Parves Sultan, Muzakkeerul Huda, Tasmiha Tarafder, Tina Umnia Hussain, Ho Wong, Abu Saleh
(2020), pp. 64-85, Case studies on food experiences in marketing, retail, and events, Amsterdam, The Netherlands, B1
Health-care providers perspective on value in medical travel to India
A Medhekar, H Wong, J Hall
(2020), Vol. 75, pp. 717-731, Tourism Review, Bingley, Eng., C1
Medical travellers' perspective on factors affecting medical tourism to India
A Medhekar, H Wong
(2020), Vol. 25, pp. 1295-1310, Asia Pacific Journal of Tourism Research, London, Eng., C1
A critical review of the value concept in the international marketing context
S Khan, H Wong, P Sultan
(2019), pp. 126-144, Value in marketing : retrospective and perspective stance, New York, N.Y., B1
P Sultan, H Wong
(2019), Vol. 26, pp. 332-347, Journal of brand management, Basingstoke, Eng., C1
Factors influencing inbound medical travel to India
A Medhekar, H Wong, J Hall
(2019), Vol. 33, pp. 155-172, Journal of health organization and management, Bingley, Eng., C1
Factors influencing outbound medical travel from the USA
A Collins, A Medhekar, H Wong, C Cobanoglu
(2019), Vol. 74, pp. 463-479, Tourism review, Bingley, Eng., C1
Segmenting the Australian organic food consumer market
P Sultan, H Wong, M Sigala
(2018), Vol. 30, pp. 163-181, Asia Pacific Journal of Marketing and Logistics, Bingley, Eng., C1
How brand-oriented strategy affects the financial performance of B2B SMEs
M Anees-ur-Rehman, H Wong, P Sultan, B Merrilees
(2018), Vol. 33, pp. 303-315, Journal of business and industrial marketing, Bingley, Eng., C1
The progression of brand orientation literature in twenty years: a systematic literature review
M Anees-ur-Rehman, H Wong, M Hossain
(2016), Vol. 23, pp. 612-630, Journal of brand management, Amsterdam, The Netherlands, C1
Is the international marketing channel strategy adapted? An empirical study
H Wong
(2015), pp. 97-114, Global enterprise management: new perspective on challenges and future developments, New York, N.Y., B1
An empirical study of the antecedents and consequences of brand engagement
H Wong, B Merrilees
(2015), Vol. 33, pp. 575-591, Marketing Intelligence and Planning, C1
Optimal motivation and governance of education agents : international student recruitment
N O'Connell, H Wong
(2014), pp. 118-137, Handbook of research on transnational higher education, Hershey Pa., B1
Medical tourism: a conceptual framework for an innovation in global healthcare provision
A Medhekar, H Wong, J Hall
(2014), pp. 148-169, Innovations in services, marketing and manangement: strategies for emerging economies, Hershey, Pennsylvania, B1
Innovation in medical tourism service marketing : a case of India
A Medhekar, H Wong, J Hall
(2014), pp. 49-66, Innovations in services marketing and management : strategies for emerging economies, Hershey, Philadelphia, B1
H Wong, P Sultan, J Sit, E Li, J Hung
(2014), pp. 40-54, Handbook of research on strategic management in small and medium enterprises, Hershey, Pa., B1
Medical tourism: A conceptual framework for an innovation in global healthcare provision
A Medhekar, H Wong, J Hall
(2014), Vol. 1, pp. 198-220, Hospitality, travel, and tourism: Concepts, methodologies, tools, and applications, Hershay, Pa., B1-1
P Sultan, H Wong
(2014), Vol. 3, pp. 1637-1657, Cross-cultural interaction: Concepts, methodologies, tools and applications, Hershey, Pa., B1-1
P Sultan, H Wong
(2014), Vol. 24, pp. 487-521, Managing service quality, Bingley, England, C1
Foreign market entry mode choice : internal and external perspectives
H Wong
(2013), pp. 46-62, Cultural and technological influences on global business, Hershay, Pa., B1
P Sultan, H Wong
(2013), pp. 447-468, Cultural and technological influences on global business, Hershay, Pa., B1
P Sultan, H Wong
(2013), Vol. 21, pp. 70-95, Quality assurance in education, Bingley, England, C1
The antecedents of re-purchase intentions: the service quality perspective
A Perrone, H Wong
(2013), Vol. 5, pp. 203-221, International journal of services, economics and management, Olney, England, C1
Developing and validating an overall international marketing performance scale
H Wong
(2013), Vol. 9, pp. 174-183, Academy of Taiwan business management review, Taichung City, Taiwan, C1
J Hung, H Wong, Y Lan
(2013), Vol. 9, pp. 82-92, Academy of Taiwan business management review, Taichung City, Taiwan, C1
Born globals : how are they different?
H Wong, B Merrilees
(2012), pp. 305-329, Interdisciplinary approaches to product design, innovation, & branding in international marketing, Bingley, England, B1
Environmental scanning literature - past, present and future research propositions
H Wong, J Hung
(2012), Vol. 5, pp. 30-50, International journal of business environment, Geneva, Switzerland, C1
Service quality in a higher education context : an integrated model
P Sultan, H Wong
(2012), Vol. 24, pp. 755-784, Asia pacific journal of marketing and logistics, Bingley, England, C1
Exploring marketing strategies for Islamic spiritual tourism
F Haq, H Wong
(2011), pp. 319-337, Handbook of Islamic marketing, Cheltenham, Eng, B1-1
The success of born global firms: a conceptual model
P Sultan, H Wong
(2011), Vol. 4, pp. 224-241, Journal for global business advancement, Olney, Eng., C1-1
Service quality in higher education - a review and research agenda
P Sultan, H Wong
(2010), Vol. 2, pp. 259-272, International journal of quality and service sciences, Bingley, Eng., C1-1
Is spiritual tourism a new strategy for marketing Islam?
F Haq, H Wong
(2010), Vol. 1, pp. 136-148, Journal of Islamic marketing, Bingley, Eng., C1-1
Performance-based service quality model: an empirical study on Japanese universities
P Sultan, H Wong
(2010), Vol. 18, pp. 126-143, Quality assurance in education, Bingley, Eng., C1-1
Determinants of SME international marketing communications
H Wong, B Merrilees
(2008), Vol. 21, pp. 293-305, Journal of global marketing, Abingdon, Eng., C1-1
The performance benefits of being brand-orientated
H Wong, B Merrilees
(2008), Vol. 17, pp. 372-383, Journal of product & brand management, Bingley, Eng., C1-1
Multiple roles for branding in international marketing
H Wong, B Merrilees
(2007), Vol. 24, pp. 384-408, International marketing review, Bingley, Eng., C1-1
Determinants of SME brand adaptation in global marketing
H Wong, B Merrilees
(2006), Vol. 3, pp. 477-497, International journal of entrepreneurship and small business, Olney, Eng., C1-1
A brand orientation typology for SMEs: a case research approach
H Wong, B Merrilees
(2005), Vol. 14, pp. 155-162, Journal of product and brand management, Bingley, Eng., C1-1
Funded Projects at Deakin
Australian Competitive Grants
Enhancing consumers' awareness of Australian meat quality and consumption practices
Dr Cuc Nguyen, Prof Michael Polonsky, Dr Ho Yin Wong, Dr Mehdi Taghian
DFAT Australia-Vietnam Enhanced Economic Engagement Grant
- 2021: $76,735
Supervisions
Anita Medhekar
Thesis entitled: Factors Determining Medical Travel Decision: An Empirical Study of India
Doctor of Philosophy, Department of Marketing
Abolfazl Keshavarzsaleh
Thesis entitled: Consumer Activism: Role of Relational Constructs
Doctor of Philosophy, Department of Marketing
Effie STERIOPOULOS
Thesis entitled: A model of Transformative Brand Experience for Pilgrimage Tourism
Doctor of Philosophy, Department of Marketing
Argho Bandyopadhyay
Thesis entitled: Validating and Assessing Keller's Consumer-Based Brand Equity Model (CBBE) for purchasing regional wine.
Doctor of Philosophy, Department of Marketing