Dr Ho Yin Wong

STAFF PROFILE

Position

Senior Lecturer

Faculty

Faculty of Business and Law

Department

BL Deakin Business School

Campus

Melbourne Burwood Campus

Contact

ho.wong@deakin.edu.au
+61 3 924 45047

Biography

  • 2012 - now Senior Lecturer, Deakin University
  • 2005 - 2012 Senior Lecturer, Central Queensland University
  • 2001 - 2005, Course Convenor/Tutor, Griffith University
  • Prior to 2001, senior marketing manager / marketing manager in a number of international companies, including two publicly listed companies in Hong Kong
Read more on Ho Yin's profile

Research interests

  • International Marketing
  • Marketing Strategy
  • Firm Performance

Teaching interests

  • Marketing Management
  • Marketing Research
  • International Marketing

Awards

  • The article entitled “Service quality in a higher education context: an integrated model” published in Asia Pacific Journal of Marketing and Logistics has been chosen as an “Outstanding Paper Award” Winner at the Emerald Literati Network Awards for Excellence 2013.
  • The article entitled "Is spiritual tourism a new strategy for marketing Islam?" published in Journal of Islamic Marketing has been chosen as a “Highly Commended Award” Winner at the Emerald Literati Network Awards for Excellence 2011.

Publications

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2015

An empirical study of the antecedents and consequences of brand engagement

Dr Ho Yin Wong, Bill Merrilees

(2015), Vol. 33, pp. 575-591, Marketing Intelligence and Planning, , C1

journal

Is the international marketing channel strategy adapted? An empirical study

Dr Ho Yin Wong

(2015), pp. 97-114, Global enterprise management: new perspective on challenges and future developments, New York, N.Y., B1

chapter
2014

Medical tourism: a conceptual framework for an innovation in global healthcare provision

Miss Anita Medhekar, Dr Ho Yin Wong, Prof John Hall

(2014), pp. 148-169, Innovations in services, marketing and manangement: strategies for emerging economies, Hershey, Pennsylvania, B1

chapter

Innovation in medical tourism service marketing : a case of India

Miss Anita Medhekar, Dr Ho Yin Wong, Prof John Hall

(2014), pp. 49-66, Innovations in services marketing and management : strategies for emerging economies, Hershey, Philadelphia, B1

chapter

Environmental scanning - an information system framework for strategic decisions in SMEs: a case study analysis

Dr Ho Yin Wong, Parves Sultan, Jason Kokho Sit, En Li, Jia-Yi Hung

(2014), pp. 40-54, Handbook of research on strategic management in small and medium enterprises, Hershey, Pa., B1

chapter

An integrated-process model of service quality, institutional brand and behavioural intentions: the case of a university

Parves Sultan, Dr Ho Yin Wong

(2014), Vol. 24, pp. 487-521, Managing service quality, Bingley, England, C1

journal

Optimal motivation and governance of education agents : international student recruitment

Nadia O'Connel, Dr Ho Yin Wong

(2014), pp. 118-137, Handbook of research on transnational higher education, Hershey, Pa., B1

chapter

Medical tourism: A conceptual framework for an innovation in global healthcare provision

Miss Anita Medhekar, Dr Ho Yin Wong, Prof John Hall

(2014), pp. 148-169, Hospitality, travel, and tourism: Concepts, methodologies, tools, and applications, Hershay, Pa., B1-1

chapter
2013

Antecedents and consequences of service quality in a higher education context : A qualitative research approach

Parves Sultan, Dr Ho Yin Wong

(2013), Vol. 21, pp. 70-95, Quality assurance in education, Bingley, England, C1

journal

Developing and validating an overall international marketing performance scale

Dr Ho Yin Wong

(2013), Vol. 9, pp. 174-183, Academy of Taiwan business management review, Taichung City, Taiwan, C1

journal

Cultural influence on global assessment of higher education service quality : the case of Central Queensland University, Australia

Parves Sultan, Dr Ho Yin Wong

(2013), pp. 447-468, Cultural and technological influences on global business, Hershay, Pa., B1

chapter

Foreign market entry mode choice : internal and external perspectives

Dr Ho Yin Wong

(2013), pp. 46-62, Cultural and technological influences on global business, Hershay, Pa., B1

chapter

The antecedents of re-purchase intentions: the service quality perspective

Anthony Perrone, Dr Ho Yin Wong

(2013), Vol. 5, pp. 203-221, International journal of services, economics and management, Olney, England, C1

journal

The mediating effect of internal service quality on employee turnover – empirical evidence from Taiwanese nurses

Jai-Yi Hung, Dr Ho Yin Wong, Yu Li Lan

(2013), Vol. 9, pp. 82-92, Academy of Taiwan business management review, Taichung City, Taiwan, C1

journal
2012

Environmental scanning literature - past, present and future research propositions

Dr Ho Yin Wong, Jia-Yi Hung

(2012), Vol. 5, pp. 30-50, International journal of business environment, Geneva, Switzerland, C1

journal

Born globals : how are they different?

Dr Ho Yin Wong, Bill Merrilees

(2012), pp. 305-329, Interdisciplinary approaches to product design, innovation, & branding in international marketing, Bingley, England, B1

chapter

Service quality in a higher education context : an integrated model

Parves Sultan, Dr Ho Yin Wong

(2012), Vol. 24, pp. 755-784, Asia pacific journal of marketing and logistics, Bingley, England, C1

journal