Profile image of Ho Yin Wong

Dr Ho Yin Wong

STAFF PROFILE

Position

Senior Lecturer

Faculty

Faculty of Business and Law

Department

BL Deakin Business School

Campus

Melbourne Burwood Campus

Contact

ho.wong@deakin.edu.au
+61 3 924 45047

Biography

Dr Ho Yin Wong is a senior lecturer in marketing at Deakin University, who has over 12 years of industry experience.

Ho teaches a variety of marketing units at undergraduate and postgraduate levels, as well as supervising and supporting PhD and master research students.

His work has been published in 60 publications including book chapters, tier-A journal articles, conference papers, industry reports, and much more. He was the winner of outstanding and highly commended paper award at the Emerald Literati Network Awards for Excellence.

Read more on Ho Yin's profile

Research interests

  • International Marketing
  • Marketing Strategy
  • Firm Performance

Affiliations

  • Editorial Review Board Member, Transnational Marketing Journal.

Teaching interests

  • Marketing Management
  • Marketing Research
  • International Marketing

Awards

  • The article entitled “Service quality in a higher education context: an integrated model” published in Asia Pacific Journal of Marketing and Logistics has been chosen as an “Outstanding Paper Award” Winner at the Emerald Literati Network Awards for Excellence, 2013.
  • The article entitled "Is spiritual tourism a new strategy for marketing Islam?" published in Journal of Islamic Marketing has been chosen as a “Highly Commended Award” Winner at the Emerald Literati Network Awards for Excellence, 2011.

Publications

Filter by

2018

Segmenting the Australian organic food consumer market

P Sultan, H Wong, M Sigala

(2018), Vol. 30, pp. 163-181, Asia Pacific Journal of Marketing and Logistics, Bingley, Eng., C1

journal

How brand-oriented strategy affects the financial performance of B2B SMEs

M Anees-ur-Rehman, H Wong, P Sultan, B Merrilees

(2018), Vol. 33, pp. 303-315, Journal of business and industrial marketing, Bingley, Eng., C1

journal

How service quality affects university brand performance, university brand image and behavioural intention: the mediating effects of satisfaction and trust and moderating roles of gender and study mode

P Sultan, H Wong

(2018), pp. 1-16, Journal of brand management, Basingstoke, Eng., C1

journal
2016

The progression of brand orientation literature in twenty years: a systematic literature review

M Anees-ur-Rehman, H Wong, M Hossain

(2016), Vol. 23, pp. 612-630, Journal of brand management, Amsterdam, The Netherlands, C1

journal
2015

An empirical study of the antecedents and consequences of brand engagement

H Wong, B Merrilees

(2015), Vol. 33, pp. 575-591, Marketing Intelligence and Planning, C1

journal

Is the international marketing channel strategy adapted? An empirical study

H Wong

(2015), pp. 97-114, Global enterprise management: new perspective on challenges and future developments, New York, N.Y., B1

chapter
2014

Optimal motivation and governance of education agents : international student recruitment

N O'Connell, H Wong

(2014), pp. 118-137, Handbook of research on transnational higher education, Hershey Pa., B1

chapter

Medical tourism: a conceptual framework for an innovation in global healthcare provision

A Medhekar, H Wong, J Hall

(2014), pp. 148-169, Innovations in services, marketing and manangement: strategies for emerging economies, Hershey, Pennsylvania, B1

chapter

Innovation in medical tourism service marketing : a case of India

A Medhekar, H Wong, J Hall

(2014), pp. 49-66, Innovations in services marketing and management : strategies for emerging economies, Hershey, Philadelphia, B1

chapter

Environmental scanning - an information system framework for strategic decisions in SMEs: a case study analysis

H Wong, P Sultan, J Sit, E Li, J Hung

(2014), pp. 40-54, Handbook of research on strategic management in small and medium enterprises, Hershey, Pa., B1

chapter

An integrated-process model of service quality, institutional brand and behavioural intentions: the case of a university

P Sultan, H Wong

(2014), Vol. 24, pp. 487-521, Managing service quality, Bingley, England, C1

journal

Medical tourism: A conceptual framework for an innovation in global healthcare provision

A Medhekar, H Wong, J Hall

(2014), Vol. 1, pp. 198-220, Hospitality, travel, and tourism: Concepts, methodologies, tools, and applications, Hershay, Pa., B1-1

chapter

Cultural influence on global assessment of higher education service quality: The case of Central Queensland University, Australia

P Sultan, H Wong

(2014), Vol. 3, pp. 1637-1657, Cross-cultural interaction: Concepts, methodologies, tools and applications, Hershey, Pa., B1-1

chapter
2013

Antecedents and consequences of service quality in a higher education context : A qualitative research approach

P Sultan, H Wong

(2013), Vol. 21, pp. 70-95, Quality assurance in education, Bingley, England, C1

journal

Foreign market entry mode choice : internal and external perspectives

H Wong

(2013), pp. 46-62, Cultural and technological influences on global business, Hershay, Pa., B1

chapter

Cultural influence on global assessment of higher education service quality : the case of Central Queensland University, Australia

P Sultan, H Wong

(2013), pp. 447-468, Cultural and technological influences on global business, Hershay, Pa., B1

chapter

The antecedents of re-purchase intentions: the service quality perspective

A Perrone, H Wong

(2013), Vol. 5, pp. 203-221, International journal of services, economics and management, Olney, England, C1

journal

Developing and validating an overall international marketing performance scale

H Wong

(2013), Vol. 9, pp. 174-183, Academy of Taiwan business management review, Taichung City, Taiwan, C1

journal

The mediating effect of internal service quality on employee turnover - empirical evidence from Taiwanese nurses

J Hung, H Wong, Y Lan

(2013), Vol. 9, pp. 82-92, Academy of Taiwan business management review, Taichung City, Taiwan, C1

journal
2012

Environmental scanning literature - past, present and future research propositions

H Wong, J Hung

(2012), Vol. 5, pp. 30-50, International journal of business environment, Geneva, Switzerland, C1

journal

Born globals : how are they different?

H Wong, B Merrilees

(2012), pp. 305-329, Interdisciplinary approaches to product design, innovation, & branding in international marketing, Bingley, England, B1

chapter

Service quality in a higher education context : an integrated model

P Sultan, H Wong

(2012), Vol. 24, pp. 755-784, Asia pacific journal of marketing and logistics, Bingley, England, C1

journal
2011

Exploring marketing strategies for Islamic spiritual tourism

F Haq, H Wong

(2011), pp. 319-337, Handbook of Islamic marketing, Cheltenham, Eng, B1-1

chapter

The success of born global firms: a conceptual model

P Sultan, H Wong

(2011), Vol. 4, pp. 224-241, Journal for global business advancement, Olney, Eng., C1-1

journal
2010

Service quality in higher education - a review and research agenda

P Sultan, H Wong

(2010), Vol. 2, pp. 259-272, International journal of quality and service sciences, Bingley, Eng., C1-1

journal

Is spiritual tourism a new strategy for marketing Islam?

F Haq, H Wong

(2010), Vol. 1, pp. 136-148, Journal of Islamic marketing, Bingley, Eng., C1-1

journal

Performance-based service quality model: an empirical study on Japanese universities

P Sultan, H Wong

(2010), Vol. 18, pp. 126-143, Quality assurance in education, Bingley, Eng., C1-1

journal
2008

Determinants of SME international marketing communications

H Wong, B Merrilees

(2008), Vol. 21, pp. 293-305, Journal of global marketing, Abingdon, Eng., C1-1

journal

The performance benefits of being brand-orientated

H Wong, B Merrilees

(2008), Vol. 17, pp. 372-383, Journal of product & brand management, Bingley, Eng., C1-1

journal
2007

Multiple roles for branding in international marketing

H Wong, B Merrilees

(2007), Vol. 24, pp. 384-408, International marketing review, Bingley, Eng., C1-1

journal
2006

Determinants of SME brand adaptation in global marketing

H Wong, B Merrilees

(2006), Vol. 3, pp. 477-497, International journal of entrepreneurship and small business, Olney, Eng., C1-1

journal
2005

A brand orientation typology for SMEs: a case research approach

H Wong, B Merrilees

(2005), Vol. 14, pp. 155-162, Journal of product and brand management, Bingley, Eng., C1-1

journal

Funded Projects at Deakin

No Funded Projects at Deakin found

Supervisions

No completed student supervisions to report