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AsPr Kerrie Bridson

STAFF PROFILE

Position

Associate Professor

Faculty

Faculty of Business and Law

Department

BL Deakin Business School

Campus

Melbourne Burwood Campus

Contact

Publications

Filter by

2016

Co-production of service experiences: insights from the cultural sector

Ms Jo Minkiewicz, A/Prof Kerrie Bridson, Jody Evans

(2016), Vol. 30, pp. 749-761, Journal of services marketing, Bingley, Eng., C1

journal
2014

How do consumers co-create their experiences? An exploration in the heritage sector

Ms Jo Minkiewicz, Jody Evans, A/Prof Kerrie Bridson

(2014), Vol. 30, pp. 30-59, Journal of marketing management, Abingdon, England, C1

journal

C.U.L.T.U.R.E. : marketing education in the age of cultural diversity

Dr Allison Ringer, Mr Michael Volkov, A/Prof Kerrie Bridson

(2014), Vol. 56, pp. 503-520, Education + training, Bingley, England, C1

journal

Exhibitions as sub-brands: an exploratory study

Prof Ruth Rentschler, A/Prof Kerrie Bridson, Jody Evans

(2014), Vol. 4, pp. 45-66, Arts marketing: an international journal, Bingley, Eng., C1

journal
2013

Retail brand orientation, positional advantage and organisational performance

A/Prof Kerrie Bridson, Jody Evans, Felix Mavondo, Ms Jo Minkiewicz

(2013), Vol. 23, pp. 245-264, International review of retail, distribution and consumer research, Oxon, England, C1

journal
2012

Drivers, impediments and manifestations of brand orientation in museums : an international museum study

Jody Evans, A/Prof Kerrie Bridson, Prof Ruth Rentschler

(2012), Vol. 46, pp. 1457-1475, European journal of marketing, Bingley, England, C1

journal
2011

Manifestations of brand orientation in museums : an exploratory study

Jody Evans, A/Prof Kerrie Bridson, Prof Ruth Rentschler

(2011), pp. 435-442, Summer Marketing Educators' Conference Proceedings : Marketing 2011: Delivering Value in Turbulent Times, Chicago, Ill., E1

conference

Portrait of a star : National Gallery of Victoria

Prof Ruth Rentschler, A/Prof Kerrie Bridson, Jody Evans

(2011), Vol. 13, pp. 59-73, International journal of arts management, Montreal, Canada, C1

journal

Corporate image in the leisure services sector

Ms Jo Minkiewicz, Jody Evans, A/Prof Kerrie Bridson, Felix Mavondo

(2011), Vol. 25, pp. 190-201, Journal of services marketing, Bingley, England, C1

journal

Marketing the marketing discipline : the influence of delivery modes on discipline major choice

Dr Allison Ringer, Mr Michael Volkov, A/Prof Andrea Vocino, A/Prof Kerrie Bridson, A/Prof Stewart Adam

(2011), Vol. 12, pp. 45-65, Information technology, education and society, South Melbourne, Vic, C1

journal
2010

Brand love, brand image and loyalty in Australian elite sport

Ms Sarah Louise Broadbent, A/Prof Kerrie Bridson, Leslie Ferkins, Prof Ruth Rentschler

(2010), pp. -, ANZMAC 2010 : Doing more with less : Proceedings of the 2010 Australian and New Zealand Marketing Academy Conference, Christchurch, New Zealand, E1

conference

International students' perceptions of the Australian tertiary learning environment

Dr Allison Ringer, Mr Michael Volkov, A/Prof Kerrie Bridson

(2010), pp. -, ANZMAC 2010 : Doing more with less : Proceedings of the 2010 Australian and New Zealand Marketing Academy Conference, Christchurch, New Zealand, E1

conference

Cultural diversity in the modern tertiary environment : the role of assessment and learning approaches

Dr Allison Ringer, Mr Michael Volkov, A/Prof Kerrie Bridson

(2010), pp. 1-10, ANZMAC 2010 : Doing more with less : Proceedings of the 2010 Australian and New Zealand Marketing Academy Conference, Christchurch, New Zealand, E1

conference
2009

Co-creation in the heritage sector

Ms Jo Minkiewicz, Dr John Robert Evans, A/Prof Kerrie Bridson

(2009), pp. 1-10, ANZMAC 2009 : Sustainable management and marketing conference, Melbourne, Vic., E1

conference
2008

Building brand identity : Does it pay? An investigation into cultural and recreational services

Ms Jo Minkiewicz, Jody Evans, A/Prof Kerrie Bridson

(2008), pp. 1-8, ANZMAC 2008 : Australian and New Zealand Marketing Academy Conference 2008 : Marketing : shifting the focus from mainstream to offbeat, Canning Bridge, W.A., E1

conference

Experiential satisfaction with a wholly online marketing unit

Dr Allison Ringer, A/Prof Andrea Vocino, Mr Michael Volkov, A/Prof Kerrie Bridson

(2008), pp. 1-7, ANZMAC 2008 : Australian and New Zealand Marketing Academy Conference 2008 : Marketing : shifting the focus from mainstream to offbeat, Canning Bridge, W.A., E1

conference

Students' perception of an online marketing subject : a qualitative approach

Mr Michael Volkov, Dr Allison Ringer, A/Prof Kerrie Bridson, A/Prof Andrea Vocino

(2008), pp. 1-9, ANZMAC 2008 : Australian and New Zealand Marketing Academy Conference 2008 : Marketing : shifting the focus from mainstream to offbeat, Canning Bridge, W.A., E1

conference

Authenticity in a modern music industry : a qualitative exploration into 'selling out'

Mr Sean McDonald, A/Prof Kerrie Bridson, Mr Michael Volkov

(2008), pp. 1-7, ANZMAC 2008 : Australian and New Zealand Marketing Academy Conference 2008 : Marketing : shifting the focus from mainstream to offbeat, Canning Bridge, W.A., E1

conference

Psychic distance : antecedents, retail strategy implications and performance outcomes

Jody Evans, Felix Mavondo, A/Prof Kerrie Bridson

(2008), Vol. 16, pp. 32-63, Journal of international marketing, Chicago, Ill., C1

journal

Assessing the relationship between loyalty program attributes, store satisfaction and store loyalty

A/Prof Kerrie Bridson, Jody Evans, Melissa Hickman

(2008), Vol. 15, pp. 364-374, Journal of retailing and consumer services, Oxford, England, C1

journal

Revisiting retail internationalisation drivers, impediments and business strategy

Jody Evans, A/Prof Kerrie Bridson, John Byrom, Dominic Medway

(2008), Vol. 36, pp. 260-280, International journal of retail and distribution management, Bingley, England, C1

journal

Retail franchising : management and support within the franchise network

Matt Bugg, A/Prof Kerrie Bridson

(2008), pp. 1-8, ANZMAC 2008 : Australian and New Zealand Marketing Academy Conference 2008 : Marketing : shifting the focus from mainstream to offbeat, Canning Bridge, W.A., E1

conference

CSR orientation and organisational performance in the Australian retail industry

Andrew Zur, Jody Evans, A/Prof Kerrie Bridson

(2008), pp. 1-8, ANZMAC 2008 : Australian and New Zealand Marketing Academy Conference 2008 : Marketing : shifting the focus from mainstream to offbeat, Canning Bridge, W.A., E1

conference

An investigation of corporate image, customer satisfaction and loyalty-more than just monkey business

Ms Jo Minkiewicz, Jody Evans, A/Prof Kerrie Bridson, Felix Mavondo

(2008), pp. 1-7, ANZMAC 2008 : Australian and New Zealand Marketing Academy Conference 2008 : Marketing : shifting the focus from mainstream to offbeat, Canning Bridge, W.A., E1

conference
2007

Corporate brand identity and image congruence in the leisure services sector : a stakeholder perspective

Ms Jo Minkiewicz, Felix Mavondo, A/Prof Kerrie Bridson

(2007), pp. 25-33, ANZMAC 2007 : 3Rs, reputation responsibility relevance, Dunedin, N.Z., E1

conference

The relevance of role models to older aged generation Y consumers

Ms Jo Minkiewicz, A/Prof Kerrie Bridson

(2007), pp. 476-482, ANZMAC 2007 : 3Rs, reputation responsibility relevance, Dunedin, N.Z., E1

conference

The explanatory potential of congruence in the relationship between retail image, brand image and retail customer satisfaction

Tim Debenham, A/Prof Kerrie Bridson, A/Prof Andrea Vocino

(2007), pp. 380-387, ANZMAC 2007 : 3Rs, reputation responsibility relevance, Dunedin, N.Z., E1

conference

Don't tate us! The impediments and drivers of branding museums

A/Prof Kerrie Bridson, Jody Evans

(2007), pp. 430-436, ANZMAC 2007 : 3Rs, reputation responsibility relevance, Dunedin, New Zealand, E1

conference
2006

Online retail loyalty strategies

Richard W Cuthbertson, A/Prof Kerrie Bridson

(2006), Vol. 5, pp. 279-294, International journal of information technology and management, Olney, England, C1

journal

Relational capabilities and brand strategy within commoditised industries

Melina M Parker, Jody Evans, A/Prof Kerrie Bridson

(2006), pp. -, ANZMAC 2006 : Advancing theory, maintaining relevance, proceedings, Brisbane, Qld., E1

conference

Brand orientation and retail strategy within the Australian museum sector

Jody Evans, A/Prof Kerrie Bridson

(2006), pp. -, Academy of Marketing Conference, 4-6 July 2006 : hosted by Middlesex University Business School, London, London, England, E1

conference

Advances in buyer-supplier relationship understanding

Melina M Parker, A/Prof Kerrie Bridson, Jody Evans

(2006), pp. -, Academy of Marketing Conference, 4-6 July 2006 : hosted by Middlesex University Business School, London, London, England, E1

conference

Motivations for developing direct trade relationships

Melina M Parker, A/Prof Kerrie Bridson, Jody Evans

(2006), Vol. 34, pp. 121-134, International journal of retail & distribution management, Bingley, England, C1

journal
2005

Explaining retail offer adaptation through psychic distance

Jody Evans, A/Prof Kerrie Bridson

(2005), Vol. 33, pp. 69-78, International journal of retail & distribution management, Bingley, England, C1-1

journal

An alternative perspective on relationships, loyalty and future store choice

Jane Dixon, A/Prof Kerrie Bridson, Jody Evans, Michael Morrison

(2005), Vol. 15, pp. 351-374, International review of retail, distribution and consumer research, Abingdon, England, C1-1

journal

Loyalty program attributes and their influence on retail customer satisfaction

A/Prof Kerrie Bridson, Melissa Hickman, Jody Evans

(2005), pp. 8-13, ANZMAC 2005 : Broadening the boundaries, conference proceedings, Dunedin, N.Z., E1

conference

Buyer-supplier relationships and brand strategy within commoditised industries : a suggested theoretical framework

Melina M Parker, Jody Evans, A/Prof Kerrie Bridson

(2005), pp. 1-17, Research in the Distributive Trades : Proceedings of the 13th International European Association for Education and Research in Commercial Distribution, Sweden, E1

conference

Retail internationalisation : drivers, impediments and business strategy

Jody Evans, A/Prof Kerrie Bridson, John Byrom, Dominic Medway

(2005), pp. 1-10, Research in the Distributive Trades : Proceedings of the 13th International European Association for Education and Research in Commercial Distribution, Lund, Sweden, E1

conference

The mediating role of competitive advantage in the relationship between organisational capabilities and retail performance

Jody Evans, A/Prof Kerrie Bridson, John Byrom, Dominic Medway

(2005), pp. 21-27, ANZMAC 2005 : Broadening the boundaries, conference proceedings, Perth, W.A., E1

conference
2004

A resource-based view of retail competitive advantage

Jody Evans, A/Prof Kerrie Bridson, John Byrom, Dominic Medway

(2004), pp. 1-7, ANZMAC 2004 : marketing accountabilities and responsibilities, conference proceedings, Dunedin, N.Z., E1-1

conference

The secret to a fashion advantage is brand orientation

A/Prof Kerrie Bridson, Jody Evans

(2004), Vol. 32, pp. 403-411, International journal of retail & distribution management, Bradford, England, C1-1

journal
2003

Perceptions of power and dependence between retail buyers and fresh produce suppliers within the Australian fresh produce industry

Melina M Parker, A/Prof Kerrie Bridson

(2003), pp. 1-12, EAERCD 2003 : 12th European Association for Education and Research in Commercial Distribution conference proceedings, Paris, France, E1-1

conference

Clinching happy deals: an investigation of the buyer-supplier relationship within the Australian fresh produce industry

Melina M Parker, A/Prof Kerrie Bridson

(2003), pp. -, Marketing across borders and boundaries understanding cross-functional and inter-disciplinary interfaces within an increasingly global environment : Perth, Western Australia, June 11-14, 2003, Perth, Western Australia, E1-1

conference

Retail strategy, its antecedents and relationship with pharmacy performance

A/Prof Kerrie Bridson, Abirami Varatharajan

(2003), pp. -, Marketing across Borders and Boundaries: Proceedings of the World Marketing Congress Academy of Marketing Science Volume XI, 2003, Halifax, England, E1-1

conference

The role of brand orientation in explaining retail offer advantage

A/Prof Kerrie Bridson, Jody Evans, Felix Mavondo

(2003), pp. 1-12, EAERCD 2003 : 12th European Association for Education and Research in Commercial Distribution conference proceedings, Paris, France, E1-1

conference
2002

The importance of retail strategy for pharmacies

Abirami Varatharajan, A/Prof Kerrie Bridson

(2002), pp. 2091-2097, Proceedings of the Australian and New Zealand Marketing Academy Conference, Melbourne, Vic., E1-1

conference

Expanding the buyer-supplier relationship definition: its antecedents and relationship with performance outcomes

Melina M Parker, A/Prof Kerrie Bridson

(2002), pp. 2081-2089, ANZMAC 2002 : conference proceedings, Geelong, Vic., E1-1

conference

Brand orientation : conceptualisation, operationalisation and explanatory power

A/Prof Kerrie Bridson, Felix Mavondo

(2002), pp. 2151-2158, Proceedings of the Australian and New Zealand Marketing Academy Conference, Geelong, Vic., E1-1

conference
2001

Brand orientation: another explanation of retailer performance

A/Prof Kerrie Bridson, Felix Mavondo

(2001), pp. 1-8, Proceedings of The Australian and New Zealand Marketing Academy Conference, Auckland, New Zealand, E1-1

conference

An Australian perspective on the relationships between standardisation of the retail offer, the retail brand and organisational performance

A/Prof Kerrie Bridson, Felix Mavondo, Jody Evans

(2001), pp. -, Proceedings of the tenth biennial World Marketing Congress : global marketing issues at the turn of the millennium, Cardiff, Wales, E1-1

conference

Grants

Other Public Sector Funding

Best Practice Models of Economic and Social Impact in Public Art Museums

A/Prof Kerrie Bridson

  • 2013: $10,240

Indigenous Art: Increasing Audiences

Prof Ruth Rentschler, Prof Brian Martin, A/Prof Kerrie Bridson, A/Prof Jody Evans

  • 2014: $89,465

Industry and Other Funding

Stats and Stories: Arts Impact in Regional Australia

Prof Ruth Rentschler, A/Prof Kerrie Bridson, A/Prof Jody Evans

  • 2014: $23,000

Supervisions

Principal Supervisor
2016

Jessica Helmi

Thesis entitled: Country Brand and Stakeholder Engagement: Case Study of Australia Unlimited

Doctor of Philosophy, Department of Marketing

Yolande Vandenberg

Thesis entitled: Conceptualising Word-of-Mouth: In an Era of Social Media

Doctor of Philosophy, Department of Marketing

2013

Sarah Louise Broadbent

Thesis entitled: Brand Love in Sport: Antecedents and Consequences

Doctor of Philosophy, School of Management and Marketing

Associate Supervisor
2012

Stephen Ogden-Barnes

Thesis entitled: Promotional Competitions: Management Decision-making in the Australian Consumer Marketplace

Doctor of Philosophy, School of Management and Marketing