Profile image of Kerrie Bridson

A/Prof. Kerrie Bridson

STAFF PROFILE

Position

Director of Undergraduate Programs and Course Director, Bachelor of Commerce

Faculty

Faculty of Business and Law

Department

BL Deakin Business School

Campus

Melbourne Burwood Campus

Qualifications

Doctor of Philosophy, Monash University, 2003
Bachelor of Business, Monash University, 2003
Graduate Certificate of Higher Education, Deakin University, 2007

Contact

Publications

Filter by

2017

Encouraging Writing on the White Walls: Co-production in Museums and the Influence of Professional Bodies

A Kershaw, K Bridson, M Parris

(2017), Australian Journal of Public Administration, C1

journal
2016

Brand compass: charting a course to improve firm performance

K Bridson, J Evans

(2016), pp. 1-14, Journal of strategic marketing, Abingdon, Eng., C1

journal

Co-production of service experiences: insights from the cultural sector

J Minkiewicz, K Bridson, J Evans

(2016), Vol. 30, pp. 749-761, Journal of services marketing, Bingley, Eng., C1

journal
2014

How do consumers co-create their experiences? An exploration in the heritage sector

J Minkiewicz, J Evans, K Bridson

(2014), Vol. 30, pp. 30-59, Journal of marketing management, Abingdon, England, C1

journal

C.U.L.T.U.R.E. : marketing education in the age of cultural diversity

A Ringer, M Volkov, K Bridson

(2014), Vol. 56, pp. 503-520, Education + training, Bingley, England, C1

journal

Exhibitions as sub-brands: an exploratory study

R Rentschler, K Bridson, J Evans

(2014), Vol. 4, pp. 45-66, Arts marketing: an international journal, Bingley, Eng., C1

journal
2013

Retail brand orientation, positional advantage and organisational performance

K Bridson, J Evans, F Mavondo, J Minkiewicz

(2013), Vol. 23, pp. 245-264, International review of retail, distribution and consumer research, Oxon, England, C1

journal
2012

Drivers, impediments and manifestations of brand orientation: An international museum study

J Evans, K Bridson, R Rentschler

(2012), Vol. 46, pp. 1457-1475, European Journal of Marketing, C1

journal
2011

Portrait of a star : National Gallery of Victoria

R Rentschler, K Bridson, J Evans

(2011), Vol. 13, pp. 59-73, International journal of arts management, Montreal, Canada, C1

journal

Corporate image in the leisure services sector

J Minkiewicz, J Evans, K Bridson, F Mavondo

(2011), Vol. 25, pp. 190-201, Journal of services marketing, Bingley, England, C1

journal

Manifestations of brand orientation in museums : an exploratory study

J Evans, K Bridson, R Rentschler

(2011), pp. 435-442, Summer Marketing Educators' Conference Proceedings : Marketing 2011: Delivering Value in Turbulent Times, San Francisco, Calif., E1

conference

Marketing the marketing discipline : the influence of delivery modes on discipline major choice

A Ringer, M Volkov, A Vocino, K Bridson, S Adam

(2011), Vol. 12, pp. 45-65, Information technology, education and society, South Melbourne, Vic, C1

journal
2010

International students' perceptions of the Australian tertiary learning environment

A Ringer, M Volkov, K Bridson

(2010), ANZMAC 2010 : Doing more with less : Proceedings of the 2010 Australian and New Zealand Marketing Academy Conference, Christchurch, New Zealand, E1

conference

Cultural diversity in the modern tertiary environment : the role of assessment and learning approaches

A Ringer, M Volkov, K Bridson

(2010), pp. 1-10, ANZMAC 2010 : Doing more with less : Proceedings of the 2010 Australian and New Zealand Marketing Academy Conference, Christchurch, New Zealand, E1

conference

Brand love, brand image and loyalty in Australian elite sport

S Broadbent, K Bridson, L Ferkins, R Rentschler

(2010), ANZMAC 2010 : Doing more with less : Proceedings of the 2010 Australian and New Zealand Marketing Academy Conference, Christchurch, New Zealand, E1

conference
2009

Co-creation in the heritage sector

J Minkiewicz, J Evans, K Bridson

(2009), pp. 1-10, ANZMAC 2009 : Sustainable management and marketing conference, Melbourne, Vic., E1

conference
2008

Psychic distance : antecedents, retail strategy implications and performance outcomes

J Evans, F Mavondo, K Bridson

(2008), Vol. 16, pp. 32-63, Journal of international marketing, Chicago, Ill., C1

journal

Revisiting retail internationalisation drivers, impediments and business strategy

J Evans, K Bridson, J Byrom, D Medway

(2008), Vol. 36, pp. 260-280, International journal of retail and distribution management, Bingley, England, C1

journal

Assessing the relationship between loyalty program attributes, store satisfaction and store loyalty

K Bridson, J Evans, M Hickman

(2008), Vol. 15, pp. 364-374, Journal of retailing and consumer services, Oxford, England, C1

journal

Students' perception of an online marketing subject : a qualitative approach

M Volkov, A Ringer, K Bridson, A Vocino

(2008), pp. 1-9, ANZMAC 2008 : Australian and New Zealand Marketing Academy Conference 2008 : Marketing : shifting the focus from mainstream to offbeat, Olympic Park, Sydney, N.S.W., E1

conference

Authenticity in a modern music industry : a qualitative exploration into 'selling out'

S McDonald, K Bridson, M Volkov

(2008), pp. 1-7, ANZMAC 2008 : Australian and New Zealand Marketing Academy Conference 2008 : Marketing : shifting the focus from mainstream to offbeat, Olympic Park, Sydney, N.S.W., E1

conference

Retail franchising : management and support within the franchise network

M Bugg, K Bridson

(2008), pp. 1-8, ANZMAC 2008 : Australian and New Zealand Marketing Academy Conference 2008 : Marketing : shifting the focus from mainstream to offbeat, Olympic Park, Sydney, N.S.W., E1

conference

Building brand identity : Does it pay? An investigation into cultural and recreational services

J Minkiewicz, J Evans, K Bridson

(2008), pp. 1-8, ANZMAC 2008 : Australian and New Zealand Marketing Academy Conference 2008 : Marketing : shifting the focus from mainstream to offbeat, Olympic Park, Sydney, N.S.W., E1

conference

CSR orientation and organisational performance in the Australian retail industry

A Zur, J Evans, K Bridson

(2008), pp. 1-8, ANZMAC 2008 : Australian and New Zealand Marketing Academy Conference 2008 : Marketing : shifting the focus from mainstream to offbeat, Olympic Park, Sydney, N.S.W., E1

conference

An investigation of corporate image, customer satisfaction and loyalty-more than just monkey business

J Minkiewicz, J Evans, K Bridson, F Mavondo

(2008), pp. 1-7, ANZMAC 2008 : Australian and New Zealand Marketing Academy Conference 2008 : Marketing : shifting the focus from mainstream to offbeat, Olympic Park, Sydney, N.S.W., E1

conference

Experiential satisfaction with a wholly online marketing unit

A Ringer, A Vocino, M Volkov, K Bridson

(2008), pp. 1-7, ANZMAC 2008 : Australian and New Zealand Marketing Academy Conference 2008 : Marketing : shifting the focus from mainstream to offbeat, Olympic Park, Sydney, N.S.W., E1

conference
2007

Don't tate us! The impediments and drivers of branding museums

K Bridson, J Evans

(2007), pp. 430-436, ANZMAC 2007 : 3Rs, reputation responsibility relevance, University of Otago, Dunedin, New Zealand, E1

conference

The explanatory potential of congruence in the relationship between retail image, brand image and retail customer satisfaction

T Debenham, K Bridson, A Vocino

(2007), pp. 380-387, ANZMAC 2007 : 3Rs, reputation responsibility relevance, University of Otago, Dunedin, NZ, E1

conference

The relevance of role models to older aged generation Y consumers

J Minkiewicz, K Bridson

(2007), pp. 476-482, ANZMAC 2007 : 3Rs, reputation responsibility relevance, University of Otago, Dunedin, New Zealand, E1

conference

Corporate brand identity and image congruence in the leisure services sector : a stakeholder perspective

J Minkiewicz, F Mavondo, K Bridson

(2007), pp. 25-33, ANZMAC 2007 : 3Rs, reputation responsibility relevance, University of Otago, Dunedin, New Zealand, E1

conference
2006

Motivations for developing direct trade relationships

M Parker, K Bridson, J Evans

(2006), Vol. 34, pp. 121-134, International journal of retail & distribution management, Bingley, England, C1

journal

Online retail loyalty strategies

R Cuthbertson, K Bridson

(2006), Vol. 5, pp. 279-294, International journal of information technology and management, Olney, England, C1

journal

Brand orientation and retail strategy within the Australian museum sector

J Evans, K Bridson

(2006), Academy of Marketing Conference, 4-6 July 2006 : hosted by Middlesex University Business School, London, London, England, E1

conference

Advances in buyer-supplier relationship understanding

M Parker, K Bridson, J Evans

(2006), Academy of Marketing Conference, 4-6 July 2006 : hosted by Middlesex University Business School, London, London, England, E1

conference

Relational capabilities and brand strategy within commoditised industries

M Parker, J Evans, K Bridson

(2006), ANZMAC 2006 : Advancing theory, maintaining relevance, proceedings, Queensland University of Technology, Gardens Point Campus, Brisbane, E1

conference
2005

Loyalty program attributes and their influence on retail customer satisfaction

K Bridson, M Hickman, J Evans

(2005), pp. 8-13, ANZMAC 2005 : Broadening the boundaries, conference proceedings, Fremantle, Western Australia, E1

conference

Explaining retail offer adaptation through psychic distance

J Evans, K Bridson

(2005), Vol. 33, pp. 69-78, International journal of retail & distribution management, Bingley, England, C1-1

journal

An alternative perspective on relationships, loyalty and future store choice

J Dixon, K Bridson, J Evans, M Morrison

(2005), Vol. 15, pp. 351-374, International review of retail, distribution and consumer research, Abingdon, England, C1-1

journal

Retail internationalisation : drivers, impediments and business strategy

J Evans, K Bridson, J Byrom, D Medway

(2005), pp. 1-10, Research in the Distributive Trades : Proceedings of the 13th International European Association for Education and Research in Commercial Distribution, Lund, Sweden, E1

conference

Buyer-supplier relationships and brand strategy within commoditised industries : a suggested theoretical framework

M Parker, J Evans, K Bridson

(2005), pp. 1-17, Research in the Distributive Trades : Proceedings of the 13th International European Association for Education and Research in Commercial Distribution, Lund, Sweden, E1

conference

The mediating role of competitive advantage in the relationship between organisational capabilities and retail performance

J Evans, K Bridson, J Byrom, D Medway

(2005), pp. 21-27, ANZMAC 2005 : Broadening the boundaries, conference proceedings, Fremantle, W.A., E1

conference
2004

The secret to a fashion advantage is brand orientation

K Bridson, J Evans

(2004), Vol. 32, pp. 403-411, International journal of retail & distribution management, Bradford, England, C1-1

journal

A resource-based view of retail competitive advantage

J Evans, K Bridson, J Byrom, D Medway

(2004), pp. 1-7, ANZMAC 2004 : marketing accountabilities and responsibilities, conference proceedings, Wellington, New Zealand, E1-1

conference
2003

The role of brand orientation in explaining retail offer advantage

K Bridson, J Evans, F Mavondo

(2003), pp. 1-12, EAERCD 2003 : 12th European Association for Education and Research in Commercial Distribution conference proceedings, Paris, France, E1-1

conference

Retail strategy, its antecedents and relationship with pharmacy performance

K Bridson, A Varatharajan

(2003), Marketing across Borders and Boundaries: Proceedings of the World Marketing Congress Academy of Marketing Science Volume XI, 2003, Perth, Western Australia, E1-1

conference

Perceptions of power and dependence between retail buyers and fresh produce suppliers within the Australian fresh produce industry

M Parker, K Bridson

(2003), pp. 1-12, EAERCD 2003 : 12th European Association for Education and Research in Commercial Distribution conference proceedings, Paris,France, E1-1

conference

Clinching happy deals: an investigation of the buyer-supplier relationship within the Australian fresh produce industry

M Parker, K Bridson

(2003), Marketing across borders and boundaries understanding cross-functional and inter-disciplinary interfaces within an increasingly global environment : Perth, Western Australia, June 11-14, 2003, Perth, Western Australia, E1-1

conference
2002

Brand orientation : conceptualisation, operationalisation and explanatory power

K Bridson, F Mavondo

(2002), pp. 2151-2158, Proceedings of the Australian and New Zealand Marketing Academy Conference, Geelong, Victoria, E1-1

conference

The importance of retail strategy for pharmacies

A Varatharajan, K Bridson

(2002), pp. 2091-2097, Proceedings of the Australian and New Zealand Marketing Academy Conference, Melbourne, Australia., E1-1

conference

Expanding the buyer-supplier relationship definition: its antecedents and relationship with performance outcomes

M Parker, K Bridson

(2002), pp. 2081-2089, ANZMAC 2002 : conference proceedings, Melbourne, Australia, E1-1

conference
2001

Brand orientation: another explanation of retailer performance

K Bridson, F Mavondo

(2001), pp. 1-8, Proceedings of The Australian and New Zealand Marketing Academy Conference, Auckland, New Zealand, E1-1

conference

An Australian perspective on the relationships between standardisation of the retail offer, the retail brand and organisational performance

K Bridson, F Mavondo, J Evans

(2001), Proceedings of the tenth biennial World Marketing Congress : global marketing issues at the turn of the millennium, Cardiff, Wales, E1-1

conference

Grants

Other Public Sector Funding

Best Practice Models of Economic and Social Impact in Public Art Museums

A/Prof Kerrie Bridson

  • 2013: $10,240

Indigenous Art: Increasing Audiences

Prof Ruth Rentschler, Prof Brian Martin, A/Prof Kerrie Bridson, A/Prof Jody Evans

  • 2014: $89,465

Industry and Other Funding

Stats and Stories: Arts Impact in Regional Australia

Prof Ruth Rentschler, A/Prof Kerrie Bridson, A/Prof Jody Evans

  • 2014: $23,000

Supervisions

Principal Supervisor
2017

Anne Helen Kershaw

Thesis entitled: Coproduction in Museums: A study of museum work with culturally diverse communities

Doctor of Philosophy, Department of Marketing

2016

Jessica Helmi

Thesis entitled: Country Brand and Stakeholder Engagement: Case Study of Australia Unlimited

Doctor of Philosophy, Department of Marketing

Yolande Vandenberg

Thesis entitled: Conceptualising Word-of-Mouth: In an Era of Social Media

Doctor of Philosophy, Department of Marketing

2013

Sarah Louise Broadbent

Thesis entitled: Brand Love in Sport: Antecedents and Consequences

Doctor of Philosophy, School of Management and Marketing

Associate Supervisor
2012

Stephen Ogden-Barnes

Thesis entitled: Promotional Competitions: Management Decision-making in the Australian Consumer Marketplace

Doctor of Philosophy, School of Management and Marketing