Profile image of Kim Toffoletti

Dr Kim Toffoletti



Senior Lecturer In Sociology


Faculty of Arts and Education


SHSS Arts & Ed


Melbourne Burwood Campus


Bachelor of Arts, Monash University, 1997
Doctorate by Research, Monash University, 2003


Dr Kim Toffoletti is a leading figure in the study of women's sport fandom.

Her research brings together feminist, sociological and media studies approaches to explore gender identities and representations in the areas of popular culture, sport and leisure. Her latest book is Sport and Its Female Fans (2012, Routledge). She is also the author of Baudrillard Reframed (2011, I.B.Tauris) and Cyborgs and Barbie Dolls (2007, I.B.Tauris).

In 2012 Kim was awarded a research fellowship at The Five College Women's Studies Research Center in Massachusetts, USA, to study cinematic depictions of women sport fans.

She is currently a senior lecturer in Sociology in the School of Humanities and Social Sciences at Deakin University. She was the director of Deakin's Gender Studies program from 2005-2008.

Read more on Kim's profile

Research interests

  • Representations of gender in media, sport, and popular culture
  • Women sport fans, especially female supporters of Australian Rules football
  • Gender, technology and the body
  • Posthuman studies
  • The writings of Jean Baudrillard.


Professional associations

  • Australian Women and Gender Studies Association (AWGSA)
  • The Australian Sociological Association (TASA)
  • North American Society for the Sociology of Sport (NASSS)

Committee memberships at Deakin

  • 2015 Faculty Student Misconduct Committee
  • 2010 Faculty of Arts Equity and Diversity Advisory Group
  • 2006 Access, Equity and Equal Opportunity Subcommittee
  • 2005 Faculty of Arts Teaching and Learning Committee.

Teaching interests

Bachelor of Arts.

Units taught

Trimester 1

  • ASC207 Consumer Society and Sustainable Futures


Trimester 2

  • ASC102 Introduction to Sociology B

Knowledge areas

My research is interdisciplinary, drawing on:

  • gender studies
  • sociology
  • visual and media culture.

The knowledge I produce is informed by transnational, cross-cultural and postfeminist paradigms.

I have published widely in the areas of sport sociology, critical feminist theory and Baudrillard studies. My research into female sport fans has been cited in reports for major sport organisations such as FIFA, the North American NFL and  the AFL.

Media appearances

I provide expert commentary and written opinion to news sources like The Age, The Daily Telegraph, The Conversation and ABC Radio on issues concerning gender and popular culture, as well as women fans of sport.

In 2010 I was invited to give the Pamela Denoon Lecture at The Australian National University on the topic of 'footballers behaving badly'. This keynote public address aims to raise awareness of women's issues in Australia.

Research groups

I am a member of the Processes of Signification research group in the Faculty of Arts and Education at Deakin University.


I am writing a book about female sports fandom that uses sport sociology and transnational feminist paradigms to analyse female sport fan experiences and representations across the globe. This project builds on my ongoing research interest in female sport fans (particularly fans of the Australian Football League). Titled Women Sport Fans: Identification, Participation, Representation, it will be published by Routledge in 2016.

HDR supervision
I supervise a number of PhD projects, all of which are centrally concerned with gender identity, relations and politics. I bring to these projects expertise in the study of gender representations in popular media texts, a deep knowledge of feminist theory, and methodological skills in qualitative research and textual analysis.

I am interested in supervising doctoral students in my knowledge areas of gender, feminism, popular culture and sport.


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Advertising the 2015 Cricket World Cup: representing multicultural female sports fans

Dr Kim Toffoletti

(2017), Vol. 5, pp. 226-244, Communication & sport, Thousand Oaks, Calif., C1


New approaches for studies of Muslim women and sport

Dr Kim Toffoletti, Dr Catherine Palmer

(2017), Vol. 52, pp. 146-163, International review for the sociology of sport, London, Eng., C1


Sexy women sports fans: femininity, sexuality, and the global sport spectacle

Dr Kim Toffoletti

(2017), Vol. 17, pp. 457-472, Feminist media studies, London, Eng., C1


Women academics and work–life balance: gendered discourses of work and care

Dr Kim Toffoletti, Prof Karen Starr

(2016), Vol. 23, pp. 489-504, Gender, work and organization, Chichester, Eng., C1


Analyzing media representations of sportswomen- expanding the conceptual boundaries using a postfeminist sensibility

Dr Kim Toffoletti

(2016), Vol. 33, pp. 199-207, Sociology of sport journal, Champaign, Ill., C1


Iranian women's sports fandom : gender, resistance, and identity in the football movie offside

Dr Kim Toffoletti

(2014), Vol. 38, pp. 75-92, Journal of sport and social issues, Thousand Oaks, Ca., C1


Baudrillard, postfeminism, and the image makeover

Dr Kim Toffoletti

(2014), Vol. 10, pp. 105-119, Cultural politics, Durham, NC, C1


Muslim women and sport: participation, consumption, representation

Dr Kim Toffoletti, Carol Palmer, Peter Mewett

(2014), pp. 1-14, TASA 2014: Challenging Identities, Institutions and Communities : Proceedings of the Australian Sociological Association 2014 Conference, Hawthorn, Vic., E1-1


Oh yes, he is hot : female football fans and the sexual objectification of sportsmen’s bodies

Dr Kim Toffoletti, Peter Mewett

(2012), pp. 99-114, Sport and its female fans, New York, N.Y., B1


The place of scandal : Lara Bingle and Brendan Fevola

Kate Lonie, Dr Kim Toffoletti

(2012), Vol. 26, pp. 1-12, Outskirts : feminisms along the edge, Crawley, W.A., C1


Finding footy : female fan socialization and Australian rules football

Peter Mewett, Dr Kim Toffoletti

(2011), Vol. 14, pp. 670-684, Sport in society, Abingdon, England, C1


Baudrillard reframed : interpreting key thinkers for the arts

Dr Kim Toffoletti

(2011), London, England, A1


Doing what your big sister does : sex, postfeminism and the YA chick lit series

Dr Elizabeth Bullen, Dr Kim Toffoletti, Dr Elizabeth Parsons

(2011), Vol. 23, pp. 1-15, Gender and education, Oxon, England, C1


On footballers behaving badly

Dr Kim Toffoletti

(2011), pp. 203-211, 110 per cent : great Australian sporting speeches, Camberwell, Vic, B1


Terminal indifference : the Hollywood war film post-September 11

Dr Kim Toffoletti, Victoria Grace

(2010), Vol. 14, pp. 62-83, Film-Philosophy, London, England, C1


Voices from the margins? Women at the footy

Peter Mewett, Dr Kim Toffoletti

(2010), Vol. 3, pp. 1-1, Intergraph : journal of dialogic anthropology, Hull, England, C1


Gender relations in football : female football fans discuss player misconduct

Dr Kim Toffoletti, Peter Mewett

(2009), Vol. 34, pp. 126-127, Alternative law journal, Melbourne, Vic., C1


Rogue men and predatory women : female fan's perception of Australian footballers' sexual conduct

Peter Mewett, Dr Kim Toffoletti

(2008), Vol. 43, pp. 165-180, International review for the sociology of sport, Munich, Germany, C1


The strength of strong ties : how women become supporters of Australian Rules Football

Peter Mewett, Dr Kim Toffoletti

(2008), pp. -, TASA 2008 : Re-imagining sociology : the Annual Conference of The Australian Sociological Association, Melbourne, Vic., E1


Gossip girls in a transmedia world : the sexual and technological anxieties of integral reality

Dr Kim Toffoletti

(2008), Vol. 18, pp. 71-77, Papers : explorations into children's literature, Victoria Park, W.A., C1


Cyborgs and Barbie dolls : feminism, popular culture and the posthuman body

Dr Kim Toffoletti

(2007), London, England, A1


Transforming superheroics through female music style

Dr Kim Toffoletti

(2007), pp. 307-320, Super/Heroes: from Hercules to Superman, Washington, DC., B1


How is gender-based violence covered in the sporting news? An account of the Australian Football League sex scandal

Dr Kim Toffoletti

(2007), Vol. 30, pp. 427-438, Women's studies international forum, Oxford, England, C1


All part of the hetero-normative? Women football fans` voices on players` sexual (mis)conduct

Peter Mewett, Dr Kim Toffoletti

(2006), pp. 1-9, Sociology for a mobile world. TASA 2006 Conference Proceedings., Sandy Bay, Tas., E1


Who speaks on footballers and sexual assault? A gender analysis of sports reporting

Dr Kim Toffoletti

(2005), pp. 1-11, Annual conference of The Australian Sociological Association : community, place, change, Sandy Bay, Tas., E1


Catastrophic subjects: feminism, the posthuman, and difference

Dr Kim Toffoletti

(2004), Vol. 3, pp. 1-13, thirdspace : the journal for emerging feminist scholars, Victoria, British Columbia, C1-1


Screening Michael Jackson's face : reading Martin Bashir's living with Michael Jackson

Dr Kim Toffoletti

(2004), Vol. 37, pp. 49-61, Southern review : Communication, politics & culture, Melbourne, Vic., C1-1



No grants found


Principal Supervisor

Janet Watson

Thesis entitled: Re-Visioning Bisexuality: Rhizomatic Cartographies of Sex, Gender and Sexuality

Doctor of Philosophy, School of Humanities and Social Sciences

Associate Supervisor

Allison Maplesden

Thesis entitled: Toxic Celebrity

Doctor of Philosophy, School of Communication & Creative Arts


Brenda Fitzpatrick

Thesis entitled: Rejecting Sexual Violence in Conflict:Significant Progress; Ongoing Challenges

Doctor of Philosophy, School of Humanities and Social Sciences