Dr Mehdi Taghian

STAFF PROFILE

Position

Senior Lecturer

Faculty

Faculty of Business and Law

Department

BL Deakin Business School

Campus

Melbourne Burwood Campus

Contact

mehdi.taghian@deakin.edu.au
+61 3 924 45053

Biography

  • Lecturer in Marketing, La Trobe University
  • Gillette Australia
  • Ansell International
  • Marketing consultancy
Read more on Mehdi's profile

Research interests

  • Marketing strategy
  • Corporate social responsibility
  • Environmental (Green) Marketing
  • Volunteering and Quality of life
  • Precautionary Principle - Empirical study
  • CSR and Business Performance

Teaching interests

  • International Marketing
  • Marketing Management

Publications

Filter by

2016

Green marketing strategies

Dr Mehdi Taghian, Prof Michael Polonsky, Clare D`Souza

(2016), pp. 231-253, An integrated approach to environmental management, Hoboken, N.J., B1

chapter
2015

A stakeholder approach to corporate social responsibility, reputation and business performance

Dr Mehdi Taghian, Clare DSouza, Prof Michael Polonsky

(2015), Vol. 11, pp. 340-363, Social Responsibility Journal, , C1

journal

An evaluation of the role of green marketing and a firm's internal practices for environmental sustainability

Clare D`Souza, Dr Mehdi Taghian, Gillian Sullivan-Mort, Andrew Gilmore

(2015), Vol. 23, pp. 600-615, Journal of strategic marketing, Abingdon, Eng., C1

journal
2013

Environmentally motivated actions influencing perceptions of environmental corporate reputation

Clare D`Souza, Dr Mehdi Taghian, Gillian Sullivan-Mort

(2013), Vol. 21, pp. 541-555, Journal of strategic marketing, Abingdon, Eng., C1

journal
2012

A study of older Australians’ volunteering and quality of life : empirical evidence and policy implications

Dr Mehdi Taghian, Clare D\'Souza, Prof Michael Polonsky

(2012), Vol. 24, pp. 101-122, Journal of nonprofit and public sector marketing, Philadelphia, Pa., C1

journal
2010

Corporate reputation and business performance

Dr Mehdi Taghian, Clare D`Souza, Prof Michael Polonsky

(2010), pp. -, ANZMAC 2010 : Doing more with less : Proceedings of the 2010 Australian and New Zealand Marketing Academy Conference, Christchurch, New Zealand, E1

conference

Market fit and business performance : an empirical investigation

Dr Mehdi Taghian, Prof Robin Shaw

(2010), Vol. 18, pp. 395-415, Journal of strategic marketing, Abingdon, England, C1

journal

Volunteering and quality of life of the older age population

Dr Mehdi Taghian, Clare D`Souza

(2010), pp. 637-647, Exploring the frontiers of macromarketing : Papers of the 35th Annual Macromarketing Conference 2010, Laramie, Wyo., E1

conference

Marketing planning : operationalising the market orientation strategy

Dr Mehdi Taghian

(2010), Vol. 26, pp. 825-841, Journal of marketing management, London, England, C1

journal

Green marketing

Prof Michael Polonsky, Dr Mehdi Taghian

(2010), pp. 75-90, Australian master environment guide, North Ryde, N.S.W., B1

chapter

Integrating precautionary principle approach in sustainable decision-making process : a proposal for a conceptual framework

Clare D`Souza, Dr Mehdi Taghian

(2010), Vol. 30, pp. 192-199, Journal of macromarketing, Thousand Oaks, Calif., C1

journal

Research framework and empirical evidence of sustainable supply chain

Clare D`Souza, Dr Mehdi Taghian, Gillian Sullivan-Mort

(2010), pp. 311-321, EuroMed 2010 : Proceedings of the 2010 EuroMed Academy of Business conference : Business development across countries and cultures, 4-5 November, 2010, Nicosia, Cyprus, E1

conference
2009

An empirical analysis of Australian and Portuguese consumers within the context of CSR and environmentalism

Clare D`Souza, Siva Muthaly, Dr Mehdi Taghian, Francisco Escola

(2009), pp. 1-8, ANZMAC 2009 : Sustainable Management and Marketing : Australian and New Zealand Marketing Academy Conference, Melbourne, Vic., E1

conference

Regional trade agreements : a comparison

Elaine Plant, Dr Mehdi Taghian

(2009), pp. 1-8, ANZMAC 2009 : Sustainable Management and Marketing : Australian and New Zealand Marketing Academy Conference, Melbourne, Vic., E1

conference

Corporate social responsibility : corporate reputation, business performance and public liability

Dr Mehdi Taghian, Clare D`Souza

(2009), pp. 309-319, Rethinking Marketing in a Global Economy: Proceedings of the 34th Annual Macromarketing Conference, Long Beach, Calif., E1

conference
2008

Regional trade agreements : performance evaluation and research agenda

Elaine Plant, Dr Mehdi Taghian

(2008), pp. 1-10, ANZMAC 2008 : Australian and New Zealand Marketing Academy Conference 2008 : Marketing : shifting the focus from mainstream to offbeat, Canning Bridge, W.A., E1

conference

Environmental marketing claims : consumer interpretation and policy implications

Clare D`Souza, Dr Mehdi Taghian

(2008), pp. 148-160, Macromarketing : systems, causes, and consequences : Papers of the 33rd Annual Macromarketing Conference, Clemson, South Carolina, E1

conference

Corporate social responsibility : a resource-based view of the firm

Dr Mehdi Taghian

(2008), pp. 1-7, ANZMAC 2008 : Australian and New Zealand Marketing Academy Conference 2008 : Marketing : shifting the focus from mainstream to offbeat, Canning Bridge, W.A., E1

conference

The marketing audit and organizational performance an empirical profiling

Dr Mehdi Taghian, Prof Robin Shaw

(2008), Vol. 16, pp. 341-349, Journal of marketing theory and practice, New York, N.Y., C1

journal

It's not easy being green : attracting the environmentally aware consumer

Dr Mehdi Taghian, Clare D`Souza

(2008), Vol. 1, pp. 5-13, Deakin business review, Geelong, Vic., C1

journal
2007

Green decisions : demographics and consumer understanding of environmental labels

Clare D`Souza, Dr Mehdi Taghian, Peter Lamb, Roman Peretiatkos

(2007), Vol. 31, pp. 371-376, International journal of consumer studies, New York, N.Y., C1

journal

Examination of environmental beliefs and its impact on the influence of price, quality and demographic characteristics with respect to green intention

Clare D`Souza, Dr Mehdi Taghian, Rajiv Khosla

(2007), Vol. 15, pp. 69-78, Journal of targeting, measurement and analysis for marketing, Basingstoke, England, C1

journal

A cross-cultural study of consumer purchase intention and planned behaviour

Dr Mehdi Taghian, Clare D`Souza

(2007), pp. 2009-2015, ANZMAC 2007 : 3Rs, reputation responsibility relevance, Dunedin, New Zealand, E1

conference

Conceptual framework of the precautionary principle approach in the decision-making process

Clare D`Souza, Dr Mehdi Taghian, Rajiv Khosla

(2007), pp. 195-202, Macromarketing and development: building bridges and forging alliances, Washington D.C., Wash., E1

conference
2006

Marketing information sources and the performance of Australian businesses

Dr Mehdi Taghian, Prof Robin Shaw

(2006), pp. 1-7, ANZMAC 2006 : Advancing theory, maintaining relevance, proceedings, Brisbane, Qld., E1

conference

An empirical study on the influence of environmental labels on consumers

Clare D`Souza, Dr Mehdi Taghian, Peter Lamb

(2006), Vol. 11, pp. 162-173, Corporate communications : an international journal, Bingley, England, C1

journal

Green products and corporate strategy : an empirical investigation

Clare D`Souza, Dr Mehdi Taghian, Peter Lamb, Roman Peretiatkos

(2006), Vol. 1, pp. 144-157, Society and business review, Bingley, England, C1

journal
2005

Marketing planning and business performance : an empirical study of large Australian organisations

Dr Mehdi Taghian, Prof Robin Shaw

(2005), pp. -, ANZMAC 2005 : Broadening the boundaries, conference proceedings, Dunedin, N.Z., E1

conference

Public environmental consumerism : recycling behaviour and its impact on intentions to purchase green products

Clare D`Souza, Dr Mehdi Taghian, Peter Lamb

(2005), pp. 85-95, Discourse, diversity and distinction : Macromarketing at 30 : Remember the titans, papers of the 30th Annual Macromarketing Conference, St. Petersburg, Fla., E1

conference

Intelligent consumer purchase intention prediction system for green products

Rajiv Khosla, Clare D`Souza, Dr Mehdi Taghian

(2005), pp. 752-757, KES 2005 : Knowledge-Based Intelligent Information and Engineering Systems : 9th International Conference, Melbourne, Australia, September 14-16, 2005 : proceedings, Heidelburg, Germany, E1

conference

Green advertising effects on attitude and choice of advertising themes

Clare D`Souza, Dr Mehdi Taghian

(2005), Vol. 17, pp. 51-66, Asia Pacific journal of marketing and logistics, Bingley, England, C1

journal
2004

Review of the green consumers' perception formation about the environmentally safe products

Clare D`Souza, Peter Lamb, Dr Mehdi Taghian

(2004), pp. -, ANZMAC 2004 : marketing accountabilities and responsibilities, proceedings, Wellington, N.Z., E1

conference
2002

The marketing audit and business performance: an empirical study of large Australian companies

Dr Mehdi Taghian, Prof Robin Shaw

(2002), pp. 3151-3157, ANZMAC 2002 : Proceedings of the Australian and New Zealand Marketing Academy Conference, Geelong, Vic., E1

conference
2001

Market orientation and organisational performance: the influence of moderators

Dr Mehdi Taghian, Prof Robin Shaw

(2001), pp. 1-7, ANZMAC 2001 : Bridging Marketing Theory and Practice, conference proceedings, Auckland, N.Z., E1

conference