Dr Mehdi Taghian

STAFF PROFILE

Position

Senior Lecturer

Faculty

Faculty of Business and Law

Department

BL Deakin Business School

Campus

Melbourne Burwood Campus

Contact

mehdi.taghian@deakin.edu.au
+61 3 924 45053

Biography

  • Lecturer in Marketing, La Trobe University
  • Gillette Australia
  • Ansell International
  • Marketing consultancy
Read more on Mehdi's profile

Research interests

  • Marketing strategy
  • Corporate social responsibility
  • Environmental (Green) Marketing
  • Volunteering and Quality of life
  • Precautionary Principle - Empirical study
  • CSR and Business Performance

Teaching interests

  • International Marketing
  • Marketing Management

Publications

Filter by

2017

Cross-cultural comparison of consumer pre-purchase decision-making: anti-aging products

S Assawavichairoj, M Taghian

(2017), Vol. 29, pp. 27-46, Asia Pacific journal of marketing and logistics, Bingley, Eng., C1

journal

Female consumers as agents of change for transforming the environmental sustainability landscape

C D'Souza, M Taghian

(2017), Vol. 41, pp. 353-360, International journal of consumer studies, London, Eng., C1

journal

Small and medium size firm's marketing competitive advantage and environmental initiatives in the Middle East

C D'Souza, M Taghian

(2017), pp. 1-15, Journal of strategic marketing, London, Eng., C1

journal
2016

Green marketing strategies

M Taghian, M Polonsky, C D'Souza

(2016), pp. 231-253, An integrated approach to environmental management, Hoboken, N. J., B1

chapter
2015

An evaluation of the role of green marketing and a firm's internal practices for environmental sustainability

C D'Souza, M Taghian, G Sullivan-Mort, A Gilmore

(2015), Vol. 23, pp. 600-615, Journal of strategic marketing, Abingdon, Eng., C1

journal

A stakeholder approach to corporate social responsibility, reputation and business performance

M Taghian, C D'Souza, M Polonsky

(2015), Vol. 11, pp. 340-363, Social Responsibility Journal, C1

journal
2013

Environmentally motivated actions influencing perceptions of environmental corporate reputation

C D'Souza, M Taghian, G Sullivan-Mort

(2013), Vol. 21, pp. 541-555, Journal of strategic marketing, Abingdon, Eng., C1

journal
2012

A study of older Australians' volunteering and quality of life : empirical evidence and policy implications

M Taghian, C D'Souza, M Polonsky

(2012), Vol. 24, pp. 101-122, Journal of nonprofit and public sector marketing, Philadelphia, Pa., C1

journal
2010

Marketing planning : operationalising the market orientation strategy

M Taghian

(2010), Vol. 26, pp. 825-841, Journal of marketing management, London, England, C1

journal

Volunteering and quality of life of the older age population

M Taghian, C D'Souza

(2010), pp. 637-647, Exploring the frontiers of macromarketing : Papers of the 35th Annual Macromarketing Conference 2010, Laramie, Wyoming, E1

conference

Market fit and business performance : an empirical investigation

M Taghian, R Shaw

(2010), Vol. 18, pp. 395-415, Journal of strategic marketing, Abingdon, England, C1

journal

Integrating precautionary principle approach in sustainable decision-making process : a proposal for a conceptual framework

C D'Souza, M Taghian

(2010), Vol. 30, pp. 192-199, Journal of macromarketing, Thousand Oaks, Calif., C1

journal

Green marketing

M Polonsky, M Taghian

(2010), pp. 75-90, Australian master environment guide, North Ryde, N.S.W., B1

chapter

Corporate reputation and business performance

M Taghian, C D'Souza, M Polonsky

(2010), ANZMAC 2010 : Doing more with less : Proceedings of the 2010 Australian and New Zealand Marketing Academy Conference, Christchurch, New Zealand, E1

conference

Research framework and empirical evidence of sustainable supply chain

C D'Souza, M Taghian, G Sullivan-Mort

(2010), pp. 311-321, EuroMed 2010 : Proceedings of the 2010 EuroMed Academy of Business conference : Business development across countries and cultures, 4-5 November, 2010, Nicosia, Cyprus, E1

conference
2009

Corporate social responsibility : corporate reputation, business performance and public liability

M Taghian, C D'Souza

(2009), pp. 309-319, Rethinking Marketing in a Global Economy: Proceedings of the 34th Annual Macromarketing Conference, Kristiansand, Norway, E1

conference

An empirical analysis of Australian and Portuguese consumers within the context of CSR and environmentalism

C D'Souza, S Muthaly, M Taghian, F Escola

(2009), pp. 1-8, ANZMAC 2009 : Sustainable Management and Marketing : Australian and New Zealand Marketing Academy Conference, Melbourne, Victoria, E1

conference

Regional trade agreements : a comparison

E Plant, M Taghian

(2009), pp. 1-8, ANZMAC 2009 : Sustainable Management and Marketing : Australian and New Zealand Marketing Academy Conference, Melbourne, Vic., E1

conference
2008

The marketing audit and organizational performance an empirical profiling

M Taghian, R Shaw

(2008), Vol. 16, pp. 341-349, Journal of marketing theory and practice, New York, N.Y., C1

journal

It's not easy being green : attracting the environmentally aware consumer

M Taghian, C D`Souza

(2008), Vol. 1, pp. 5-13, Deakin business review, Geelong, Vic., C1

journal

Environmental marketing claims : consumer interpretation and policy implications

C D`Souza, M Taghian

(2008), pp. 148-160, Macromarketing : systems, causes, and consequences : Papers of the 33rd Annual Macromarketing Conference, Clemson University, South Carolina, E1

conference

Regional trade agreements : performance evaluation and research agenda

E Plant, M Taghian

(2008), pp. 1-10, ANZMAC 2008 : Australian and New Zealand Marketing Academy Conference 2008 : Marketing : shifting the focus from mainstream to offbeat, Olympic Park, Sydney, N.S.W., E1

conference

Corporate social responsibility : a resource-based view of the firm

M Taghian

(2008), pp. 1-7, ANZMAC 2008 : Australian and New Zealand Marketing Academy Conference 2008 : Marketing : shifting the focus from mainstream to offbeat, Olympic Park, Sydney, N.S.W., E1

conference
2007

Green decisions : demographics and consumer understanding of environmental labels

C D`Souza, M Taghian, P Lamb, R Peretiatkos

(2007), Vol. 31, pp. 371-376, International journal of consumer studies, New York, N.Y., C1

journal

Examination of environmental beliefs and its impact on the influence of price, quality and demographic characteristics with respect to green intention

C D'Souza, M Taghian, R Khosla

(2007), Vol. 15, pp. 69-78, Journal of targeting, measurement and analysis for marketing, Basingstoke, England, C1

journal

Conceptual framework of the precautionary principle approach in the decision-making process

C D'Souza, M Taghian, R Khosla

(2007), pp. 195-202, Macromarketing and development: building bridges and forging alliances, Washington DC, USA, E1

conference

A cross-cultural study of consumer purchase intention and planned behaviour

M Taghian, C D'Souza

(2007), pp. 2009-2015, ANZMAC 2007 : 3Rs, reputation responsibility relevance, University of Otago, Dunedin, NZ, E1

conference
2006

Marketing information sources and the performance of Australian businesses

M Taghian, R Shaw

(2006), pp. 1-7, ANZMAC 2006 : Advancing theory, maintaining relevance, proceedings, Queensland University of Technology, Gardens Point Campus, Brisbane, E1

conference

Green products and corporate strategy : an empirical investigation

C D`Souza, M Taghian, P Lamb, R Peretiatkos

(2006), Vol. 1, pp. 144-157, Society and business review, Bingley, England, C1

journal

An empirical study on the influence of environmental labels on consumers

C D'Souza, M Taghian, P Lamb

(2006), Vol. 11, pp. 162-173, Corporate communications : an international journal, Bingley, England, C1

journal
2005

Marketing planning and business performance : an empirical study of large Australian organisations

M Taghian, R Shaw

(2005), ANZMAC 2005 : Broadening the boundaries, conference proceedings, Fremantle, Western Australia, E1

conference

Green advertising effects on attitude and choice of advertising themes

C D'Souza, M Taghian

(2005), Vol. 17, pp. 51-66, Asia Pacific journal of marketing and logistics, Bingley, England, C1

journal

Public environmental consumerism : recycling behaviour and its impact on intentions to purchase green products

C D'Souza, M Taghian, P Lamb

(2005), pp. 85-95, Discourse, diversity and distinction : Macromarketing at 30 : Remember the titans, papers of the 30th Annual Macromarketing Conference, St. Petersburgh, Florida, E1

conference

Intelligent consumer purchase intention prediction system for green products

R Khosla, C D`Souza, M Taghian

(2005), pp. 752-757, KES 2005 : Knowledge-Based Intelligent Information and Engineering Systems : 9th International Conference, Melbourne, Australia, September 14-16, 2005 : proceedings, Melbourne, Victoria, E1

conference
2004

Review of the green consumers' perception formation about the environmentally safe products

C D`Souza, P Lamb, M Taghian

(2004), ANZMAC 2004 : marketing accountabilities and responsibilities, proceedings, Wellington, New Zealand, E1

conference
2002

The marketing audit and business performance: an empirical study of large Australian companies

M Taghian, R Shaw

(2002), pp. 3151-3157, ANZMAC 2002 : Proceedings of the Australian and New Zealand Marketing Academy Conference, Melbourne, Australia, E1

conference
2001

Market orientation and organisational performance: the influence of moderators

M Taghian, R Shaw

(2001), pp. 1-7, ANZMAC 2001 : Bridging Marketing Theory and Practice, conference proceedings, Auckland, N.Z., E1

conference

Funded Projects at Deakin

No Funded Projects at Deakin found

Supervisions

Principal Supervisor
2016

Maria Alejandra Pinero De Plaza

Thesis entitled: Consumers¿ Food Choices and Unhealthy Habituation Hooks

Doctor of Philosophy, Department of Marketing

2013

Sutthipat Assawavichairoj

Thesis entitled: Anti-aging Products: A Study of Consumer Pre-Purchase Decision-Making

Doctor of Business Administration, Deakin Graduate School of Business