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Mr Michael Naraine

STAFF PROFILE

Position

Lecturer - Sport Management

Faculty

Faculty of Business and Law

Department

BL Deakin Business School

Campus

Melbourne Burwood Campus

Contact

Biography

My area of expertise is in the sport management subdomain, specifically examining the networks in the sport industry. Networks can be both physical and virtual, and thus my expertise cuts across traditional (e.g., event management, governance) and emerging (e.g., digital media) content areas. With the expanse of social media, I have concentrated much of my recent work in this area, examining the connections between users, as well as the analytics behind sport organization social operations. I have consulted for various sport organizations including the International Olympic Committee and Canadian Olympic Committee, as well as providing interviews for print, radio, and television media in Canada and Australia.

Read more on Michael's profile

Research interests

  • New Media (including Social Media)
  • Networks
  • Organizational Theory

Teaching interests

  • Sports Event Management
  • Sports Marketing
  • Sport Organisation Theory/Behaviour

Knowledge areas

  • Professional sport
  • Non-profit sport
  • Social media marketing
  • Sport Events

Publications

Filter by

2017

This is how we do it: a qualitative approach to national sport organizations' social-media implementation

M Naraine, M Parent

(2017), Vol. 10, pp. 196-217, International journal of sport communication, Champaign, Ill., C1-1

journal

Network governance of a multi-level, multi-sectoral sport event: differences in coordinating ties and actors

M Parent, C Rouillard, M Naraine

(2017), pp. 1-13, Sport management review, Amsterdam, The Netherlands, C1

journal

The evolution of Twitter communication by Youth Olympic Games organising committees

M Naraine, M Parent

(2017), Vol. 17, pp. 403-425, International Journal of Sport Management and Marketing (IJSMM), Olney, Eng., C1

journal
2016

Coordination in international and domestic sports events: examining stakeholder network governance

M Naraine, J Schenk, M Parent

(2016), Vol. 30, pp. 521-537, Journal of sport management, Champaign, Ill., C1-1

journal

"Birds of a feather": an institutional approach to Canadian national sport organizations' social-media use

M Naraine, M Parent

(2016), Vol. 9, pp. 140-162, International journal of sport communication, Champaign, Ill., C1-1

journal

Illuminating centralized users in the social media ego network of two national sport organizations

M Naraine, M Parent

(2016), Vol. 30, pp. 689-701, Journal of sport management, Champaign, Ill., C1-1

journal
2015

North of the border: the influence of ESPN on TSN and Sportsnet in Canada

M Naraine, G Abeza

(2015), pp. 209-221, The ESPN effect: exploring the worldwide leader in sports, New York, N.Y., B1-1

chapter
2014

Activating a global sport sponsorship with social media: an analysis of TOP sponsors, Twitter, and the 2014 Olympic Games

G Abeza, A Pegoraro, M Naraine, B Séguin, N O'Reilly

(2014), Vol. 15, pp. 184-213, International Journal of Sport Management and Marketing, United Kingdom, C1-1

journal

"Frame-changing" the game: examining the media framing of the mixed martial arts discourse in Ontario

M Naraine, J Dixon

(2014), Vol. 2, pp. 186-199, Communication & Sport, United States, C1-1

journal

Funded Projects at Deakin

No Funded Projects at Deakin found

Supervisions

No completed student supervisions to report