Prof Michael Polonsky

STAFF PROFILE

Position

Alfred Deakin Professor

Faculty

Faculty of Business and Law

Department

BL Deakin Business School

Campus

Melbourne Burwood Campus

Qualifications

Bachelor of Science, Towson State University, 1982
Master of Arts, Temple University, 1985
Doctor of Philosophy, Australian Catholic University, 1999

Contact

Biography

Michael Jay Polonsky is an Alfred Deakin Professor and Chair in Marketing at Deakin University. He has taught at a number of Australian Universities, as well as into their international programs in China, Malaysia and Singapore. Before moving to Australia in 1989 he taught in New Zealand, South Africa and the US. He received his PhD from the Australian Catholic University in 1999, as well as has Master degrees from Temple University and Rutgers University-Newark. His Undergraduate degree is from Towson State University (now known as Towson University).


In 2010 he was awarded Elsevier Distinguished Marketer award by the Society for Marketing Advances for his 20 years of research into environmental marketing issues. Michael has published over 135 journal articles in over 70 different academic journals, as well as has published numerous conference papers and book chapters. He also has co-edited four books on environmental marketing and co-authored Designing and Managing a Research Project: A Business Student’s Guide with Dr David Waller. He is on the editorial review board of 15 academic journals looking at international marketing, non-profit issues, public policy, international marketing and general marketing issues.


He is presently working on ARC Linkage projects looking 1) Increasing Blood Donation amongst African Migrants and Refugees: A Model for Culturally Appropriate Interventions and 2) Engaging Communities in Childhood Obesity Prevention in Disadvantaged Areas. He also has projects underway which include; volunteering behaviour, green marketing lifecycle information; understanding supplier of choice decisions; boycotting behaviour in response to environmental crisis; internal marketing; as well as working with colleagues on a number of other topics.

Read more on Michael's profile

Research interests

Blood Donation Issues

Environmental, Social and Ethical Issues in Marketing and Management

Stakeholder Theory

Marketing Education

International Marketing

Online Panels

Affiliations

Academy of Marketing Science

American Marketing Association

Australian and New Zealand Academy of Marketing

Australian Marketing Institute

International Association of Business and Society

Society for Macromarketing

Knowledge areas

Environmental and Social Issues in Marketing and Management

Stakeholder Theory

Blood Donation Issues

Marketing Education

Online Panels

International Marketing

Professional activities

Editorial Review Boards

Asia Pacific Journal of Marketing and Logistics, 2005 – present.

Australasian Marketing Journal, 2000-Present.

European Business Review. 2005-present

European Journal of Marketing. 2006- Present.

International Journal of Nonprofit and Voluntary Sector Marketing, 2001-Present.

International Marketing Review, 1999-Present.

International Review on Public and Non Profit Marketing, 2005-present

Journal for Advancement of Marketing Education, 2010-present.

Journal of International Consumer Marketing, 2000-present.

Journal of Marketing Education, Editorial Advisory Board 2010-present; 2007-2010 Editorial Review Board.

Journal of Marketing Theory and Practice, Review Board 1994 – 2010, Senior Advisory Board 2011-present.

Journal of Nonprofit and Public Sector Marketing, 2001-Present.

Journal of Public Policy and Marketing. 2006-Present.

Journal of Social Marketing, 2010 – present.

Marketing Education Review, 2010 – present.

Research groups

Deakin University- Centre for Sustainable and Responsible Organisations (CSaRO)

Awards

2012 Alfred Deakin Professor

2010 Elsevier Distinguished Marketing Scholar Award. Society for Marketing Advances

Projects

Increasing Blood Donation amongst African Migrants and Refugees: A Model for Culturally Appropriate Interventions (ARC Linkage)

Engaging Communities in Childhood Obesity Prevention in Disadvantaged Areas. (ARC Linkage)

Volunteering Behaviour

Green marketing lifecycle information

Understanding supplier of choice decisions

Boycotting behaviour in response to environmental crisis

Internal marketing

Understanding participation in Online research panels

Publications

Filter by

2016

Perspectives on social impact measurement and non-profit organisations

Prof Michael Polonsky, Stacy Landreth Grau, Dr Sharyn Mcdonald

(2016), Vol. 34, pp. 80-98, Marketing intelligence and planning, Bingley, Eng., C1

journal

Green marketing strategies

Dr Mehdi Taghian, Prof Michael Polonsky, Clare D`Souza

(2016), pp. 231-253, An integrated approach to environmental management, Hoboken, N.J., B1

chapter

Addressing migration-related social and health inequalities in Australia: call for research funding priorities to recognise the needs of migrant populations

A/Prof Andre Renzaho, Prof Michael Polonsky, Prof David Mellor, Sheila Cyril

(2016), Vol. 40, pp. 3-10, Australian health review, Sydney, N.S.W., C1

journal
2015

Addressing the complexities of managing domestic and multinational corporate brands

Morteza Khojastehpour, Dr Ahmed Ferdous, Prof Michael Polonsky

(2015), Vol. 20, pp. 48-62, Corporate communications : an international journal, Bingley, Eng., C1

journal

Social inclusion through cultural engagement among ethnic communities

Dr Huong Le, Prof Michael Polonsky, Dr Rodney Arambewela

(2015), Vol. 24, pp. 375-400, Journal of Hospitality Marketing and Management, London, Eng., C1

journal

Consumer perceptions of bundles and time-limited promotion deals: Do contracts matter?

Dr Nichola Robertson, Prof Michael Polonsky, Dr Paul Harrison

(2015), Vol. 14, pp. 145-157, Journal of Consumer Behaviour, London, Eng., C1

journal

Segmenting Australian online panellists based on volunteering motivations

A/Prof Andrea Vocino, Prof Michael Polonsky, Sara Dolnicar

(2015), Vol. 27, pp. 4-20, Asia Pacific journal of marketing and logistics, Bingley, U. K., C1

journal

A stakeholder approach to corporate social responsibility, reputation and business performance

Dr Mehdi Taghian, Clare DSouza, Prof Michael Polonsky

(2015), Vol. 11, pp. 340-363, Social Responsibility Journal, , C1

journal

The effectiveness of life-cycle pricing for consumer durables

martin Grimmer, Morgan Miles, Prof Michael Polonsky, A/Prof Andrea Vocino

(2015), Vol. 68, pp. 1602-1606, Journal of business research, Amsterdam, The Netherlands, C1

journal

Senior marketers’ insights into the challenges of social media implementation in large organisations: assessing generic and electronic orientation models as potential solutions

Dr Michael Valos, Prof Michael Polonsky, Felix Mavondo, Mr John Lipscomb

(2015), Vol. 31, pp. 713-746, Journal of marketing management, London, Eng., C1

journal

Is removing blood donation barriers a donation facilitator? Australian African migrants’ view

Prof Michael Polonsky, Ms Kate Francis, A/Prof Andre Renzaho

(2015), Vol. 5, pp. 190-205, Journal of social marketing, Bingley, Eng., C1

journal

The limitations and potentialities of green marketing

Walter Wymer, Prof Michael Polonsky

(2015), Vol. 27, pp. 239-262, Journal of nonprofit and public sector marketing, London, Eng., C1

journal

Designing social marketing activities to impact the shaping of expectations of migrants in health service encounters: the case of African migrant blood donation in Australia

Dr Ahmed Ferdous, Prof Michael Polonsky, Bianca Brijnath, A/Prof Andre Renzaho

(2015), pp. 349-364, Innovations in social marketing and public health communication: improving the quality of life for individuals and communities, Berlin, Germany, B1

chapter
2014

Blood donation by African migrants and refugees in Australia: the role of demographic and socio-economic factors

Zoe McQuilten, Neil Waters, Prof Michael Polonsky, Dr Andre Renzaho

(2014), Vol. 106, pp. 137-143, Vox sanguinis: international journal of transfusion medicine, Chichester, England, C1

journal

Inter-firm learning and knowledge-sharing in multinational networks : an outsourced organization's perspective

Samir Gupta, Prof Michael Polonsky

(2014), Vol. 67, pp. 615-622, Journal of business research, New York, N. Y., C1

journal

Relationship between the dominant social paradigm, materialism and environmental behaviours in four Asian economies

Prof Michael Polonsky, William E. Kilbourne, A/Prof Andrea Vocino

(2014), Vol. 48, pp. 522-551, European journal of marketing, Bingley, England, C1

journal

The impact of frontline employees' perceptions of internal marketing on employee outcomes

Dr Ahmed Ferdous, Prof Michael Polonsky

(2014), Vol. 22, pp. 300-315, Journal of strategic marketing, Abingdon, Eng., C1

journal

Career overall average relative response time of online panellists

A/Prof Andrea Vocino, Prof Michael Polonsky

(2014), Vol. 56, pp. 443-466, International journal of market research, London, England, C1

journal

The interrelationship between temporal and environmental orientation and pro-environmental consumer behaviour

Prof Michael Polonsky, A/Prof Andrea Vocino, martin Grimmer, Morgan Miles

(2014), Vol. 38, pp. 612-619, International journal of consumer studies, Chichester, England, C1

journal

Should blood donors be routinely screened for glucose-6-phosphate dehydrogenase deficiency? A systematic review of clinical studies focusing on patients transfused with glucose-6-phosphate dehydrogenase-deficient red cells

Dr Andre Renzaho, Eliette Husser, Prof Michael Polonsky

(2014), Vol. 28, pp. 7-17, Transfusion medicine reviews, Maryland Heights, MO, C1

journal

Are my symptoms serious Dr Google? A resource-based typology of value co-destruction in online self-diagnosis

Dr Nichola Robertson, Prof Michael Polonsky

(2014), Vol. 22, pp. 246-256, Australasian marketing journal, Amsterdam, The Netherlands, C1

journal
2013

Using strategic philanthropy to improve heritage tourist sites on the Gallipoli Peninsula, Turkey : community perceptions of changing quality of life and of the sponsoring organization

Prof Michael Polonsky, Prof John Hall, Mr Julian Vieceli, Asst/Prof Lutfi Atay, Ali Akdemir, Mehmet Marangoz

(2013), Vol. 21, pp. 376-395, Journal of sustainable tourism, Oxon, England, C1

journal

"Lose 30lbs in 30 days" : assigning responsibility for deceptive advertising of weight-loss products

Julie A. Pirsch, Stacy Landreth Grau, Prof Michael Polonsky

(2013), Vol. 3, pp. 56-77, Journal of social marketing, Bingley, England, C1

journal

Developing customer-focused public sector rewards schemes : evidence from the Botswana government's performance based reward system (PBRS)

Botshabelo Kealesitse, Barry O'Mahony, Dr Beverley Lloyd-Walker, Prof Michael Polonsky

(2013), Vol. 26, pp. 33-55, International journal of public sector manangement, Bingley, England, C1

journal

Demographic and socio-cultural correlates of medical mistrust in two Australian states:Victoria and South Australia

Dr Andre Renzaho, Prof Michael Polonsky, Zoe McQuilten, Neil Waters

(2013), Vol. 24, pp. 216-224, Health and place, Amsterdam, The Netherlands, C1

journal

Predicting Bangladeshi financial salespeople’s ethical intentions and behavior using the theory of planned behavior: implications for developing countries

Dr Ahmed Ferdous, Prof Michael Polonsky

(2013), Vol. 25, pp. 655-673, Asia Pacific journal of marketing and logistics, Bingley, England, C1

journal

African culturally and linguistically diverse communities’ blood donation intentions in Australia: integrating knowledge into the theory of planned behavior

Prof Michael Polonsky, Dr Andre Renzaho, Dr Ahmed Ferdous, Zoe McQuilten

(2013), Vol. 53, pp. 1475-1486, Transfusion, Chichester, England, C1

journal

A review of the first twenty years of the Australasian Marketing Journal

Prof Michael Polonsky, Dr Pandora Kay, Dr Allison Ringer

(2013), Vol. 21, pp. 176-186, Australasian marketing journal, Amsterdam, The Netherlands, C1

journal

The influence of acculturation, medical mistrust, and perceived discrimination on knowledge about blood donation and blood donation status

Dr Andre Renzaho, Prof Michael Polonsky

(2013), Vol. 53, pp. 162S-171S, Transfusion, Hoboken, NJ, C1-1

journal
2012

Twenty years of the Journal of Marketing Theory and Practice

Prof Michael Polonsky, Dr Allison Ringer

(2012), Vol. 20, pp. 243-261, Journal of marketing theory and practice, Armonk, N.Y., C1

journal

A study of older Australians’ volunteering and quality of life : empirical evidence and policy implications

Dr Mehdi Taghian, Clare D\'Souza, Prof Michael Polonsky

(2012), Vol. 24, pp. 101-122, Journal of nonprofit and public sector marketing, Philadelphia, Pa., C1

journal

The influence of multiple types of service convenience on behavioral intentions : the mediating role of consumer satisfaction in a Taiwanese leisure setting

Yi-Wei Chang, Prof Michael Polonsky

(2012), Vol. 31, pp. 107-118, International journal of hospitality management, Oxford, England, C1

journal

The impact of general and carbon-related environmental knowledge on attitudes and behaviour of US consumers

Prof Michael Polonsky, A/Prof Andrea Vocino, Stacy Landreth Grau, Romana Garma, Dr Ahmed Ferdous

(2012), Vol. 28, pp. 238-263, Journal of marketing management, Abingdon, England, C1

journal

Examining demographic and socio-economic correlates of accurate knowledge about blood donation among African migrants in Australia

Dr Andre Renzaho, Prof Michael Polonsky

(2012), Vol. 22, pp. 321-331, Transfusion medicine, West Sussex, England, C1

journal

Je ne sais pas comment faire : evaluation des connaissances des immigrants africains etablis en Australie au sujet du don de sang

Bianca Brijnath, Prof Michael Polonsky, Dr Andre Renzaho

(2012), pp. 131-151, Les enjeux du don de sang dans le monds : Entre altruisme at solidarites, universalisme et gestion des risques, Rennes Cedex, France, B1

chapter
2011

Western consumers' understanding of carbon offsets and its relationship to behavior

Prof Michael Polonsky, Romana Garma, Stacy Landreth Grau

(2011), Vol. 23, pp. 583-603, Asia pacific journal of marketing and logistics, Bingley, U. K., C1

journal

The impact of survey length, interactivity and participant involvement on intentions and satisfaction across multiple panels

A/Prof Andrea Vocino, Prof Michael Polonsky

(2011), pp. 1-10, ANZMAC 2011 conference proceedings : Marketing in the Age of Consumerism : Jekyll or Hyde?, Perth W. A., E1

conference

Organizational internal market orientation (IMO) : developing an integrative framework

Dr Ahmed Ferdous, Prof Michael Polonsky

(2011), pp. 1-9, ANZMAC 2011 conference proceedings : Marketing in the Age of Consumerism : Jekyll or Hyde?, Perth W. A., E1

conference

Green marketing : what does the future hold?

Prof Michael Polonsky

(2011), pp. 245-256, Readings and cases in sustainable marketing : a strategic approach to social responsibility, Prahran, Vic., B1

chapter

Strategic and tactical alliances : do environmental non-profits manage them differently?

Prof Michael Polonsky, Kathryn Lefroy, Romana Garma, Norman Chia

(2011), Vol. 19, pp. 43-51, Australasian marketing journal, Oxford, England, C1

journal

Exploring links between publishing performance in different levels of marketing journals : around the world and in the Asia-Pacific region

Prof Michael Polonsky, Les Carlson

(2011), Vol. 23, pp. 7-22, Asia Pacific journal of marketing and logistics, Bingley, England, C1

journal

Assessing the social impact of charitable organizations—four alternative approaches

Prof Michael Polonsky, Stacy Landreth Grau

(2011), Vol. 16, pp. 195-211, International journal of nonprofit and voluntary sector marketing, West Sussex, England, C1

journal

Transformative green marketing : impediments and opportunities

Prof Michael Polonsky

(2011), Vol. 64, pp. 1311-1319, Journal of business research, Amsterdam, The Netherlands, C1

journal

Volunteering for research : a test of the psychometric properties of the volunteer functions inventory with online panellists

A/Prof Andrea Vocino, Prof Michael Polonsky

(2011), Vol. 23, pp. 508-521, International journal of public opinion research, London, England, C1

journal

Advertising of marketing research services to marketers

Dr Rodney Arambewela, Prof Michael Polonsky

(2011), Vol. 36, pp. 59-74, Journal of international marketing and marketing research, Devon, England, C1

journal

An exploratory study of sustainability as a stimulus for corporate entrepreneurship

Sussie Morrish, Morgan Miles, Prof Michael Polonsky

(2011), Vol. 18, pp. 162-171, Corporate social responsibility and environmental management, West Sussex, England, C1

journal

They don’t want our blood : social inclusion and blood donation among African migrants in Australia

Prof Michael Polonsky, Bianca Brijnath, Dr Andre Renzaho

(2011), Vol. 73, pp. 336-342, Social science and medicine, Oxford, England, C1

journal

Barriers to blood donation in African communities in Australia: the role of home and host country culture and experience

Prof Michael Polonsky, Dr Andre Renzaho, Bianca Brijnath

(2011), Vol. 51, pp. 1809-1819, Transfusion, Bethesda, Md., C1

journal

Climate change regulation : implications for business executives

Prof Michael Polonsky, Morgan Miles, Stacy Landreth Grau

(2011), Vol. 23, pp. 368-383, European business review, Bingley, England, C1

journal
2010

The role of support mechanisms in the process of identity transition of HIV-positive people

Yelena Tsarenko, Prof Michael Polonsky

(2010), pp. 530-537, AMA 2010 : Enhancing Knowledge Development in Marketing : proceedings of the 2010 American Marketing Association Summer Educators Conference. Vol.21, Chicago, Ill., E1

conference

Strategic philanthropy in a Turkish tourism context

Ali Akdemir, Asst/Prof Lutfi Atay, Mehmet Marangoz, Prof John Hall, Prof Michael Polonsky, Mr Julian Vieceli

(2010), pp. -, ANZMAC 2010 : Doing more with less : Proceedings of the 2010 Australian and New Zealand Marketing Academy Conference, Christchurch, New Zealand, E1

conference

Emotional and rational homepage content : separate dimensions rather than a continuum

Mr Md Manirujjaman, Prof Michael Polonsky, Dr Nichola Robertson

(2010), pp. -, ANZMAC 2010 : Doing more with less : Proceedings of the 2010 Australian and New Zealand Marketing Academy Conference, Christchurch, New Zealand, E1

conference

Understanding barriers to blood donations by sub-Saharan African migrants and refugees : preliminary focus group results

Prof Michael Polonsky, Dr Andre Renzaho, Bianca Brijnath

(2010), pp. -, ANZMAC 2010 : Doing more with less : Proceedings of the 2010 Australian and New Zealand Marketing Academy Conference, Christchurch, New Zealand, E1

conference

Survey completion speed of online panellists : the role of demographics and experience

Prof Michael Polonsky, A/Prof Andrea Vocino

(2010), pp. -, ANZMAC 2010 : Doing more with less : Proceedings of the 2010 Australian and New Zealand Marketing Academy Conference, Christchurch, New Zealand, E1

conference

Corporate reputation and business performance

Dr Mehdi Taghian, Clare D`Souza, Prof Michael Polonsky

(2010), pp. -, ANZMAC 2010 : Doing more with less : Proceedings of the 2010 Australian and New Zealand Marketing Academy Conference, Christchurch, New Zealand, E1

conference

Integrating socio-cultural paradigms in nonprofit marketing - the case of blood donation among African communities in Australia

Prof Michael Polonsky, Dr Andre Renzaho, Bianca Brijnath

(2010), Vol. 7, pp. 101-112, International review on public and nonprofit marketing, Heidelberg, Germany, C1

journal

Barriers to attending arts and cultural institutions : a cross-cultural comparison of English and Vietnamese speaking Australian residents

Dr Pandora Kay, Emma Wong, Prof Michael Polonsky

(2010), pp. -, AM 2010 : Transformational Marketing : Proceedings of Academy of Marketing Conference, Coventry, England, E1

conference

Blood donation in a multicultural Australia-complexities of cultural misunderstanding and intergenerational conflict for African communities

Prof Michael Polonsky, Dr Andre Renzaho, Neil Waters, Zoe McQuilton

(2010), pp. 157-161, INSM 2010 : Connecting thought and action : International nonprofit and social marketing conference 2010 - Proceedings, Brisbane, Queensland, E1

conference

Green marketing

Prof Michael Polonsky, Dr Mehdi Taghian

(2010), pp. 75-90, Australian master environment guide, North Ryde, N.S.W., B1

chapter

Marketers' perceptions of the implementation difficulties of multichannel marketing

Dr Michael Valos, Prof Michael Polonsky, A/Prof Gus Geursen, A/Prof Ambika Zutshi

(2010), Vol. 18, pp. 417-434, Journal of strategic marketing, Abingdon, England, C1

journal

You can spend your life dying or you can spend your life living : identity transition in people who are HIV-positive

Yelena Tsarenko, Prof Michael Polonsky

(2010), Vol. 26, pp. 465-483, Psychology & health, Oxon, England, C1

journal

The new greenwash? Potential marketing problems with carbon offsets

Prof Michael Polonsky, Stacy Landreth Grau, Romana Garma

(2010), Vol. 18, pp. 49-54, International journal of business studies, Bunbury, W.A., C1

journal

A backward glance of who and what marketing scholars have been researching 1977-2002

Douglas West, John B. Ford, Vincent P. Magnini, Michael S. LaTour, Prof Michael Polonsky

(2010), Vol. 7, pp. 1-18, Review of marketing research, New York, N.Y., C1-1

journal

The impact of external forces on cartel network dynamics : Direct research in the diamond industry

Samir Gupta, Prof Michael Polonsky, Arch Woodside, Cynthia M. Webster

(2010), Vol. 39, pp. 202-210, Industrial marketing management, New York, N.Y., C1

journal

Inactivity and the dynamics of relationship development : a proposed model

Prof Michael Polonsky, Samir Gupta, Srikanth Beldona, Michael Hyman

(2010), Vol. 18, pp. 257-273, Journal of strategic marketing, Abingdon, England, C1

journal
2009

Marketing cultural attractions : understanding non-attendance and visitation barriers

Dr Pandora Kay, Emma Wong, Prof Michael Polonsky

(2009), Vol. 27, pp. 833-854, Marketing intelligence and planning, Bingley, England, C1

journal

Is there global inclusion of authors in the five leading advertising journals? A regional comparison 1998-2007

Prof Michael Polonsky, Les Carlson

(2009), Vol. 28, pp. 691-714, International journal of advertising, Oxfordshire, England, C1-1

journal

Exploring US consumers understanding of carbon offsets

Prof Michael Polonsky, Stacy Landreth Grau, Romana Garma

(2009), pp. 14-18, AMS 2009 : Developments in marketing science : annual conference of the Academy of Marketing Science, Coral Gables, Fla., E1

conference

Global and regional dispersion of publishing in the field of international marketing

Prof Michael Polonsky, Dr Allison Ringer

(2009), Vol. 22, pp. 155-172, Journal of global marketing, New York, N.Y., C1

journal

The institutional foundation of materialism in western societies

William E. Kilbourne, Michael Dorsch, Pierre McDonagh, Bertrand Urien, Andrea Prothero, Marko Grunhagen, Prof Michael Polonsky, David Marshall, Janice Foley, Alan Bradshaw

(2009), Vol. 29, pp. 259-278, Journal of macromarketing, Thousand Oaks, Calif., C1

journal

Environmental marketing

Prof Michael Polonsky

(2009), pp. 118-137, Business management and environmental stewardship : environmental thinking as a prelude to management action, Houndsmill, England, B1

chapter

Global branding and strategic CSR : an overview of three types of complexity

Prof Michael Polonsky, colin Jevons

(2009), Vol. 26, pp. 327-347, International marketing review, London, England, C1

journal

Testing the psychometric properties of Clary's volunteer motivation scale with online panel members

A/Prof Andrea Vocino, Prof Michael Polonsky

(2009), pp. -, INSM 2009 : Sustainable social enterprise - International nonprofit and social marketing conference 2009 - Proceedings, Melbourne, Vic., E1

conference

Modelling general and carbon related environmental knowlegde, attitudes and behaviour

Romana Garma, A/Prof Andrea Vocino, Prof Michael Polonsky

(2009), pp. -, ANZMAC 2009 : Sustainable management and marketing conference, Melbourne, Vic., E1

conference

Exploring marketing to marketers : a content analysis of advertisements in marketing news over 15 years

Dr Rodney Arambewela, Prof Michael Polonsky

(2009), pp. -, ANZMAC 2009 : Sustainable management and marketing conference, Melbourne, Vic., E1

conference

Green marketing in the top publicly traded Australian organizations

Prof Michael Polonsky, Sussie Morrish, Morgan Miles

(2009), pp. 1-8, ANZMAC 2009 : Sustainable management and marketing conference, Melbourne, Vic., E1

conference

Exploring marketing students' attitudes and performance : a comparison of traditional and intensive delivery

Henry Wai Leong Ho, Prof Michael Polonsky

(2009), Vol. 19, pp. 41-47, Marketing education review, White Plains, N. Y., C1

journal
2008

Understanding barriers to attendance and non-attendance at Arts and Cultural Institutions: A Conceptual Framework

Dr Pandora Kay, Emma Wong, Prof Michael Polonsky

(2008), pp. 1-7, ANZMAC 2008 : Australian and New Zealand Marketing Academy Conference 2008 : Marketing : Shifting the Focus from Mainstream to Offbeat, Canning Bridge, W.A., E1

conference

Publishing on publishing: streams in the literature

Prof Michael Polonsky

(2008), Vol. 20, pp. 401-420, European business review, Bingley, England, C1

journal

Evaluating the social value of charitable organizations : a conceptual foundation

Prof Michael Polonsky, Stacy Landreth Grau

(2008), Vol. 28, pp. 130-140, Journal of macromarketing, Thousand Oaks, Calif., C1-1

journal

The impact of consumer ethnocentrism and country of origin sub-components for high involvement products on young Chinese consumers' product assessments

Chui Yim Wong, Prof Michael Polonsky, Romana Garma

(2008), Vol. 20, pp. 455-478, Asia Pacific journal of marketing and logistics, Bradford, England, C1

journal

Benchmarking publishing activity of U.S. colleges and universities across the leading journals : a grouped evaluation

Prof Michael Polonsky, John D. Mittelstaedt, Jesse N. Moore

(2008), Vol. 12, pp. 19-31, Journal for advancement of marketing education, Columbia, Mo., C1-1

journal

What is a research track record?

Prof Michael Polonsky

(2008), Vol. 16, pp. 67-72, Australasian marketing journal, Clayton, Vic., C1-1

journal

Empirical examination of the effect of consumers product origin familiarity on their quality perceptions

Alexander P. Josiassen, Ingo Oswald Karpen, Prof Michael Polonsky

(2008), pp. 363-369, AMA 2008 : Unleashing the power of marketing to transform consumers, organizations, markets, and society : proceedings of the 2008 American Marketing Association Summer Educators Conference, San Diego, Calif., E1-1

conference

Is there global inclusion in publishing in the five leading advertising journals and does this relate to general publishing performance : a regional comparison

Prof Michael Polonsky, Les Carlson

(2008), pp. 90-101, The proceedings of the 2008 conference of the American Academy of Advertising, Tempe, Ariz., E1-1

conference

Applicability of leisure theory in managerial views on volunteerism in a volunteer managed nonprofit organisation : some preliminary findings

Dr Pandora Kay, Dr Anne-Marie Hede, Dr Judi Inglis, Prof Michael Polonsky

(2008), pp. 1-8, ANZMAC 2008 : Australian and New Zealand Marketing Academy Conference 2008 : Marketing : Shifting the Focus from Mainstream to Offbeat, Canning Bridge, W.A., E1

conference

Social value measurement and nonprofit organizations: preliminary views of nonprofit and foundation managers

Prof Michael Polonsky, Stacy Landreth Grau

(2008), pp. 1-7, ANZMAC 2008 : Australian and New Zealand Marketing Academy Conference 2008 : Marketing : Shifting the Focus from Mainstream to Offbeat, Canning Bridge, W.A., E1

conference

Are carbon offsets potentially the new "greenwash?"

Prof Michael Polonsky, Romana Garma

(2008), pp. -, ANZMAC 2008 : Australian and New Zealand Marketing Academy Conference 2008 : Marketing : Shifting the Focus from Mainstream to Offbeat, Canning Bridge, W.A., E1

conference
2007

A preliminary examination of Berry, Seiders and Grewal’s (2002) five dimensional measure of convenience in a service setting

Yi-Wei Chang, Prof Michael Polonsky, Olga Junek

(2007), pp. 2500-2508, ANZMAC 2007 : 3Rs, reputation responsibility relevance, Dunedin, New Zealand, E1-1

conference

Variation in consumer outcomes : does the type of failure (process or outcome) matter?

Mahesh S. Bhandari, Prof Michael Polonsky

(2007), pp. 2767-2774, ANZMAC 2007 : 3Rs, reputation responsibility relevance, Dunedin, New Zealand, E1-1

conference

What is referenced in marketing publications and has it changed over time?

Prof Michael Polonsky, Mrs Clair Polonsky

(2007), Vol. 10, pp. 40-48, Journal for advancement of marketing education, Columbia, Mo., C1-1

journal

Managing the donation service experience : a case study

Prof Michael Polonsky, Adrian Sargeant

(2007), Vol. 17, pp. 459-476, Nonprofit management and leadership, Hoboken, N.J., C1-1

journal

Complexity of communicating social responsibility

Prof Michael Polonsky, colin Jevons

(2007), pp. 1-7, INSM 2007 : Social entrepreneurship, social change and sustainability, Brisbane, Qld., E1-1

conference

Multiple stakeholder perspective to responsibility in advertising

Prof Michael Polonsky, Michael Hyman

(2007), Vol. 36, pp. 5-13, Journal of advertising, Athens, Ga., C1-1

journal

Limitations of market driven sustainability : the case of environmental management systems for food production in Australia

John Cary, Suku Bhaskaran, Prof Michael Polonsky

(2007), pp. 1-7, AARES 2007 : Australian Agricultural and Resource Economics Society 51st Annual Conference, Queenstown, New Zealand 13-16 February 2007, St Paul, MN, E1-1

conference

Relational bonds and loyalty : the bonds that tie

Ahmad B. Shammout, Prof Michael Polonsky, Michael Edwardson

(2007), pp. 3359-3365, ANZMAC 2007 : 3Rs, reputation responsibility relevance, Dunedin, New Zealand, E1-1

conference

An empirical investigation of the effect of interaction justice perception on consumer intentions after complaining

Mahesh S. Bhandari, Prof Michael Polonsky

(2007), Vol. 2, pp. 11-20, Journal of business systems, governance and ethics, Melbourne, Vic., C1-1

journal

New media : embedding IMC within broader marketing strategy

Miss Bronwyn Higgs, Prof Michael Polonsky

(2007), pp. 1500-1508, ANZMAC 2007 : 3Rs, reputation responsibility relevance, Dunedin, New Zealand, E1-1

conference

Effects of differential methods of compensation and employee empowerment on customer satisfaction and loyalty in service recovery

Mahesh S. Bhandari, Prof Michael Polonsky

(2007), pp. 2705-2712, ANZMAC 2007 : 3Rs, reputation responsibility relevance, Dunedin, New Zealand, E1-1

conference

Marketing students' perception of traditional and intensive delivery : an exploratory study

Henry Wai Leong Ho, Prof Michael Polonsky

(2007), pp. 3268-3273, ANZMAC 2007 : 3Rs, reputation responsibility relevance, Dunedin, New Zealand, E1-1

conference

Teaching and learning intercultural awareness in international business from multimedia case studies

Steve Bakalis, Prof Michael Polonsky, Dr Therese A Joiner

(2007), pp. 76-91, Intercultural communication competence : implications for learning and teaching in a globalized world, Dehli, India, B1-1

chapter

Pricing Driza-Bone exports

Steve Bakalis, Prof Michael Polonsky

(2007), pp. 175-177, Global business today : an Asia-Pacific perspective, North Ryde, N.S.W., B1-1

chapter

Proposed multi-dimensional approach to evaluating service recovery

Prof Michael Polonsky, Mahesh S. Bhandari, Yelena Tsarenko

(2007), Vol. 21, pp. 174-185, Journal of services marketing, Bingley, England, C1-1

journal
2006

Does the experience and exposure of foreign origin affect Chinese consumers' country of origin (COO) perception of products?

Chui Yim Wong, Prof Michael Polonsky, Romana Garma

(2006), pp. 14-26, AMS/KAMS 2006 : Cultural perspectives in marketing conference, Seoul, Korea, E1-1

conference

Publishing in marketing journals by Australia and New Zealand academics 1999-2003 : an examination of institutional performance

Prof Michael Polonsky, John D. Mittelstaedt, Jesse N. Moore

(2006), Vol. 14, pp. 23-38, Australasian marketing journal, Sydney, N.S.W., C1-1

journal

An examination of the globalisation of authorship in publishing in 20 leading marketing journals

Prof Michael Polonsky, Romana Garma, John D. Mittelstaedt

(2006), Vol. 18, pp. 437-456, European business review, Bingley, England, C1-1

journal

Service blueprinting : a potential tool for improving cause-donor exchanges

Prof Michael Polonsky, Romana Garma

(2006), Vol. 16, pp. 1-20, Journal of nonprofit and public sector marketing, Haworth Press, Inc., C1-1

journal

Reducing consumer switching intentions following service failure : do empowerment and apology help?

Mahesh S. Bhandari, Prof Michael Polonsky

(2006), pp. 1-7, ANZMAC 2006 : Advancing theory, maintaining relevance, proceedings, Brisbane, Qld., E1-1

conference

Publishing in socially oriented journals - the state of play in Asia

Prof Michael Polonsky, John D. Mittelstaedt

(2006), Vol. 18, pp. 61-71, Asia Pacific journal of marketing and logistics, Hull, England, C1-1

journal

Multi-dimensional examination of marketing journal rankings by North American academics

Prof Michael Polonsky, Paul Whitelaw

(2006), Vol. 16, pp. 59-72, Marketing education review, Columbia, S.C., C1-1

journal

Do organizational service recovery actions impact on hotel guests future intentions and does speed of recovery matter?

Prof Michael Polonsky, Mahesh S. Bhandari

(2006), pp. 779-793, CAUTHE 2006 : to the city and beyond : proceedings of the Council for Australian University Tourism and Hospitality Education, Melbourne, Vic., E1-1

conference

Defining the domain of corporate social responsibility (CSR) in tourism organisations : a preliminary view from stakeholders in Thailand's accommodation sector

Prof Michael Polonsky, Sunthorn Boonkaew, Michael Pearlman

(2006), pp. -, CAUTHE 2006 : To the city and beyond : proceedings of the Council for Australian University Tourism and Hospitality Education, Melbourne, Vic., E1-1

conference

Teaching the importance of intercultural awareness in international business from multimedia Australian case studies

Steve Bakalis, Prof Michael Polonsky, Dr Therese A Joiner

(2006), pp. 77-91, Implications for learning and teaching in a globalized world, Dehli, India, E1-1

conference

Understanding issue complexity when building a socially responsible brand

Prof Michael Polonsky, colin Jevons

(2006), Vol. 18, pp. 340-349, European business review, Bingley, England, C1-1

journal

Environmentally sustainable food production and marketing : opportunity or hype?

Prof Michael Polonsky, Suku Bhaskaran, John Cary, Shadwell Fernandez

(2006), Vol. 108, pp. 677-690, British food journal, Croydon, England, C1-1

journal

Stakeholder involvement in the public planning process : the case of the proposed 12 apostles visitor centre

Angela Munro, Brian King, Prof Michael Polonsky

(2006), Vol. 13, pp. 1-19, Journal of hospitality and tourism management, Bowen Hills, Qld., C1-1

journal

International marketing journals : a preliminary regional and institutional examination of research productivity

Dr Allison Ringer, Prof Michael Polonsky

(2006), pp. 1-9, ANZMAC 2006 : Advancing theory, maintaining relevance, proceedings, Brisbane, Qld., E1-1

conference

Exploring the links between relational bonds and customer loyalty : the case of loyal Arabic guests at five-star hotels

Ahmad B. Shammout, Susan Zeidan, Prof Michael Polonsky

(2006), pp. 1-9, ANZMAC 2006 : Advancing theory, maintaining relevance, proceedings, Brisbane, Qld., E1-1

conference

Building a corporate socially responsible brand : an investigation of organizational complexity

Prof Michael Polonsky, colin Jevons

(2006), pp. 1-7, ANZMAC 2006 : Advancing theory, maintaining relevance, proceedings, Brisbane, Qld., E1-1

conference

Exploring the contribution of different types of cited materials to marketing knowledge over time : a citation analysis

Prof Michael Polonsky, Mrs Clair Polonsky

(2006), pp. 338-344, 2006 AMA educators' proceedings : Enhancing knowledge development in marketing, Chicago, IL, E1-1

conference

Driza-Bone : Keeping Driza-Bone in a dry land, yet going global case studies

Steve Bakalis, Prof Michael Polonsky

(2006), pp. 55-73, Next step the world : resources for higher education, Canberra, A.C.T., B1-1

chapter

How is social impact measured in the nonprofit sector? A preliminary review of approaches

Stacy Landreth Grau, Prof Michael Polonsky

(2006), pp. 206-212, MPPC 2006 : 2006 AMA Marketing and Public Policy Conference, Chicago, Ill., E1-1

conference

Special events in the nonprofit sector

Barry O'Mahony, Prof Michael Polonsky

(2006), pp. 246-273, Nonprofit marketing : marketing management for charitable and nongovernmental organizations, Thousand Oaks, Calif., B1-1

chapter

Green marketing and green consumers : exploring the myths

John Connolly, Pierre McDonagh, Prof Michael Polonsky, Andrea Prothero

(2006), pp. 251-268, International handbook on environmental technology management, Cheltenham, England, B1-1

chapter

Oceanis Australia : Under and over the sea. Tourism Oceanis Australia's growth

Prof Michael Polonsky

(2006), pp. 75-84, Next step the world : resources for higher education, Canberra, A.C.T., B1-1

chapter
2005

The role of environmental issues in the purchasing of industrial supplies

David Antonelli, Prof John Hall, Prof Michael Polonsky, A/Prof Wayne Binney

(2005), pp. 147-157, Effective B2B marketing concepts and cases, India, B1

chapter

Role of organizational service recovery actions on sustomer switching intentions in a process based service failure : does speed of recovery matters?

Mahesh S. Bhandari, Prof Michael Polonsky

(2005), pp. 17-23, ANZMAC 2005 : Proceedings of the Australia and New Zealand Marketing Association Conference 2005, Perth, W.A., E1-1

conference

What are we measuring when we evaluate journals?

Prof Michael Polonsky, Paul Whitelaw

(2005), Vol. 27, pp. 189-201, Journal of marketing education, Thousand Oaks, Calif., C1-1

journal

Building a corporate socially responsible brand : an investigation of issue complexity

Prof Michael Polonsky, colin Jevons

(2005), pp. 68-74, ANZMAC 2005 : Proceedings of the Australia and New Zealand Marketing Association Conference 2005, Perth, W.A., E1-1

conference

Empirical examination of the stakeholder strategy matrix

Prof Michael Polonsky, Don Scott

(2005), Vol. 39, pp. 1199-1215, European journal of marketing, Bingley, England, C1-1

journal

Chinese consumers' perceptions of country design, assembly and parts capabilities : does country considered or consumer acculturation matter?

Chui Yim Wong, Prof Michael Polonsky, Romana Garma

(2005), pp. 159-167, ANZMAC 2005 : Proceedings of the Australia and New Zealand Marketing Association Conference 2005, Perth, W.A., E1-1

conference

Inactivity within relationships

Prof Michael Polonsky, Srikanth Beldona, Stefan W. Schuppisser

(2005), pp. 1-6, AMS 2005 : Academy of Marketing Science 2005 annual conference : marketing, technology and customer commitment in the new economy, Coral Gables, Fla., E1-1

conference

Publishing in six socially oriented journals - the state of play globally and in Australia/NZ

Prof Michael Polonsky, John D. Mittelstaedt

(2005), pp. 1-8, At the threshold : challenges and developments in social, sport and arts marketing, Geelong, Vic., E1-1

conference

Publication patterns in journals dedicated to issues of marketing and society : benchmarking and analysis

Prof Michael Polonsky, John D. Mittelstaedt

(2005), pp. 169-180, Discourse, diversity and distinction : macromarketing at 30 years, St. Petersburg, Fla., E1-1

conference

Publishing in 20 leading marketing journals – an examination of global performance

Prof Michael Polonsky, Romana Garma, John D. Mittelstaedt

(2005), pp. 180-187, ANZMAC 2005 : Proceedings of the Australia and New Zealand Marketing Association Conference 2005, Perth, W.A., E1-1

conference

Environmental attitudes and their relation to the dominant social paradigm among university students in New Zealand and Australia

Prof Michael Polonsky, William E. Kilbourne

(2005), Vol. 13, pp. 37-48, Australasian marketing journal, Dept. of Marketing, Monash University (ANZMAC), C1-1

journal

Measuring expectations: forecast vs. ideal expectations. Does it really matter?

Prof Michael Polonsky, Miss Bronwyn Higgs, Mary Hollick

(2005), Vol. 12, pp. 49-64, Journal of retailing and consumer services, Amsterdam, The Netherlands, C1-1

journal

Exploring the opportunities for sustainable food labelling : a supply chain perspective

Prof Michael Polonsky, Mahesh S. Bhandari, John Cary

(2005), pp. 184-190, ANZMAC 2005 : Proceedings of the Australia and New Zealand Marketing Association Conference 2005, Perth, W.A., E1-1

conference

Designing and managing a research project : a business student's guide

Prof Michael Polonsky, David S. Waller

(2005), Thousand Oaks, Calif., A1-1

book

Green marketing

Prof Michael Polonsky

(2005), pp. 124-135, Environmental management and decision making for business, Hampshire, England, B1-1

chapter

Consumers and community

Prof Michael Polonsky, Fiona Court, Rory Sullivan, Craig McKenzie

(2005), pp. 75-86, Environmental management and decision making for business, Hampshire, England, B1-1

chapter

Service blueprinting in the nonprofit sector : a case study

Prof Michael Polonsky, Adrian Sargeant

(2005), pp. 1-5, AMS 2005 : Academy of Marketing Science 2005 annual conference : marketing, technology and customer commitment in the new economy, Coral Gables, Fla., E1-1

conference
2004

Developing better public policy to motivate responsible environmental behavior - an examination of managers' attitudes and perceptions towards controlling introduced species

Prof Michael Polonsky, A/Prof Wayne Binney, Prof John Hall

(2004), Vol. 12, pp. 93-107, Journal of nonprofit & public sector marketing, Abingdon, England, C1-1

journal

Recover : A seven-element concept for evaluating recovery

Mahesh S. Bhandari, Prof Michael Polonsky

(2004), pp. 1-8, ANZMAC 2004 : marketing accountabilities and responsibilities, proceedings, Wellington, N.Z., E1-1

conference

Exploring conference proceedings contribution to marketing knowledge : some initial evidence and directions for the future

Prof Michael Polonsky, Mrs Clair Polonsky

(2004), pp. 1-7, ANZMAC 2004 : marketing accountabilities and responsibilities, proceedings, Wellington, N.Z., E1-1

conference

Managing strategic versus tactical green collaborations : a nonprofit perspective

Prof Michael Polonsky, Romana Garma, Norman Chia

(2004), pp. 1-7, ANZMAC 2004 : marketing accountabilities and responsibilities, proceedings, Wellington, N.Z., E1-1

conference

Environmental attitudes among university students In New Zealand and Australia

William E. Kilbourne, Prof Michael Polonsky

(2004), pp. 1-7, ANZMAC 2004 : marketing accountabilities and responsibilities, proceedings, Wellington, N.Z., E1-1

conference

A grouping journals using multi-dimensional perceptual criteria of North American marketing academics

Prof Michael Polonsky, Paul Whitelaw

(2004), pp. 1-7, ANZMAC 2004 : marketing accountabilities and responsibilities, proceedings, Wellington, N.Z., E1-1

conference

The orientation of Australian coursework-focussed marketing masters degree

Dr Rodney Arambewela, Prof Michael Polonsky, Jeffrey Kidd

(2004), pp. -, ANZMAC 2004 : marketing accountabilities and responsibilities, conference proceedings, Dunedin, N.Z., E1

conference

Making oral presentations : some practical guidelines and suggestions

Prof Michael Polonsky, David S. Waller

(2004), Vol. 4, pp. 431-444, Marketing review, Argyll, Scotland, C1-1

journal

Exploring multi-dimensional perceptual ranking of marketing journals by North American academics

Prof Michael Polonsky, Paul Whitelaw

(2004), pp. -, AMA Summer Educators' Conference 2004 : enhancing knowledge development in marketing, Red Hoolk, N.Y., E1-1

conference

Australian environmental alliances from an environmental NGOs perspective

Prof Michael Polonsky, Romana Garma, Norman Chia

(2004), Vol. 12, pp. 73-86, Journal of marketing theory & practice, Statesboro, Ga., C1-1

journal

Considering if there is a need to measure the social impact of charities?

Prof Michael Polonsky

(2004), pp. 51-57, Nonprofit marketing : perspectives and advances, Canberra, A.C.T., E1-1

conference

Journal rankings : does one size fit all?

Prof Michael Polonsky

(2004), Vol. 12, pp. 64-66, Australasian marketing journal, Caulfield East, Vic., C1-1

journal

Introduction : Special issue on examining marketings’ unintended consequences

Prof Michael Polonsky, Marie-Louise Fry

(2004), Vol. 57, pp. 1209-1210, Journal of business research, New York, N.Y., C1-1

journal

Examining the unintended consequences of marketing

Prof Michael Polonsky, Marie-Louise Fry

(2004), Vol. 57, pp. 1303-1306, Journal of business research, New York, N.Y., C1-1

journal

Attitudes about work practices, time allocation and publication output : profiles of Australasian marketing academics

Prof Michael Polonsky, Biljana Juric, Gary Mankelow

(2004), Vol. 5, pp. 1-14, Journal for advancement of marketing education, Columbia, Mo., C1-1

journal
2003

Migrant acculturation and consumption motivations : an empirical study of the Vietnamese

Thu-Huong Nguyen, Prof Michael Polonsky

(2003), pp. 1061-1067, ANZMAC 2003 : a celebrations of Ehrenberg and Bass : marketing discoveries, knowledge and contribution, conference proceedings, Adelaide, S.A., E1-1

conference

What are we really evaluating when we rank journals : Comparisons of views

Prof Michael Polonsky, Paul Whitelaw

(2003), pp. 1374-1380, ANZMAC 2003 : a celebrations of Ehrenberg and Bass : marketing discoveries, knowledge and contribution, conference proceedings, Adelaide, S.A., E1-1

conference

Re-examining relationship development

Prof Michael Polonsky, Srikanth Beldona, Stefan W. Schuppisser

(2003), pp. 1061-1067, ANZMAC 2003 : a celebrations of Ehrenberg and Bass : marketing discoveries, knowledge and contribution, conference proceedings, Adelaide, S.A., E1-1

conference

Blueprinting perspective to managing giving

Prof Michael Polonsky, Romana Garma

(2003), pp. 1-5, AMS 2003 : Academy of Marketing Science annual conference : Creating and delivering value in marketing : worldwide perspectives on a value-centric orientation, Coral Gables, Fla., E1-1

conference

Australian coursework-focused marketing masters degrees : retraining, credentials or preparation for PhD?

Prof Michael Polonsky, Jeffrey Kidd

(2003), pp. 208-212, AMS 2003 : Academy of Marketing Science annual conference : Creating and delivering value in marketing : worldwide perspectives on a value-centric orientation, Coral Gables, Fla., E1-1

conference

Developing relationships – a nonlinear perspective

Prof Michael Polonsky, Stefan W. Schuppisser, Srikanth Beldona

(2003), pp. 51-66, Research in contemporary issues of marketing : best paper series of the inaugural Australian Conference of the Chartered Institute of Marketing, England, E1-1

conference

Role of social power relations in gift giving on Valentine's day

Robert Rugimbana, Brett Donahay, Christopher Neal, Prof Michael Polonsky

(2003), Vol. 3, pp. 63-73, Journal of consumer behaviour, Hoboken, NJ., C1-1

journal

Attitudes about work practices, time allocation and publication output: profiles of U.S. marketing academics

Prof Michael Polonsky, Biljana Juric, Gary Mankelow

(2003), Vol. 25, pp. 218-230, Journal of marketing education, Thousand Oaks, Calif., C1-1

journal

The harm chain : a public policy development and stakeholder perspective

Prof Michael Polonsky, Les Carlson, Marie-Louise Fry

(2003), Vol. 3, pp. 345-364, Marketing theory, Thousand Oaks, Calif., C1-1

journal
2001

Can the overcommercialization of cause-related marketing harm society?

Prof Michael Polonsky, Prof Greg Wood

(2001), Vol. 21, pp. 8-22, Journal of macromarketing, Thousand Oaks, Calif., C1

journal