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Prof Michael Polonsky

STAFF PROFILE

Position

Alfred Deakin Professor

Faculty

Faculty of Business and Law

Department

BL Deakin Business School

Campus

Melbourne Burwood Campus

Qualifications

Bachelor of Science, Towson State University, 1982
Master of Arts, Temple University, 1985
Doctor of Philosophy, Australian Catholic University, 1999

Contact

Biography

Michael Jay Polonsky is an Alfred Deakin Professor and Chair in Marketing at Deakin University. He has taught at a number of Australian Universities, as well as into their international programs in China, Malaysia and Singapore. Before moving to Australia in 1989 he taught in New Zealand, South Africa and the US. He received his PhD from the Australian Catholic University in 1999, as well as has Master degrees from Temple University and Rutgers University-Newark. His Undergraduate degree is from Towson State University (now known as Towson University).


In 2010 he was awarded Elsevier Distinguished Marketer award by the Society for Marketing Advances for his 20 years of research into environmental marketing issues. Michael has published over 135 journal articles in over 70 different academic journals, as well as has published numerous conference papers and book chapters. He also has co-edited four books on environmental marketing and co-authored Designing and Managing a Research Project: A Business Student’s Guide with Dr David Waller. He is on the editorial review board of 15 academic journals looking at international marketing, non-profit issues, public policy, international marketing and general marketing issues.


He is presently working on ARC Linkage projects looking 1) Increasing Blood Donation amongst African Migrants and Refugees: A Model for Culturally Appropriate Interventions and 2) Engaging Communities in Childhood Obesity Prevention in Disadvantaged Areas. He also has projects underway which include; volunteering behaviour, green marketing lifecycle information; understanding supplier of choice decisions; boycotting behaviour in response to environmental crisis; internal marketing; as well as working with colleagues on a number of other topics.

Read more on Michael's profile

Research interests

Blood Donation Issues

Environmental, Social and Ethical Issues in Marketing and Management

Stakeholder Theory

Marketing Education

International Marketing

Online Panels

Affiliations

Academy of Marketing Science

American Marketing Association

Australian and New Zealand Academy of Marketing

Australian Marketing Institute

International Association of Business and Society

Society for Macromarketing

Knowledge areas

Environmental and Social Issues in Marketing and Management

Stakeholder Theory

Blood Donation Issues

Marketing Education

Online Panels

International Marketing

Professional activities

Editorial Review Boards

Asia Pacific Journal of Marketing and Logistics, 2005 – present.

Australasian Marketing Journal, 2000-Present.

European Business Review. 2005-present

European Journal of Marketing. 2006- Present.

International Journal of Nonprofit and Voluntary Sector Marketing, 2001-Present.

International Marketing Review, 1999-Present.

International Review on Public and Non Profit Marketing, 2005-present

Journal for Advancement of Marketing Education, 2010-present.

Journal of International Consumer Marketing, 2000-present.

Journal of Marketing Education, Editorial Advisory Board 2010-present; 2007-2010 Editorial Review Board.

Journal of Marketing Theory and Practice, Review Board 1994 – 2010, Senior Advisory Board 2011-present.

Journal of Nonprofit and Public Sector Marketing, 2001-Present.

Journal of Public Policy and Marketing. 2006-Present.

Journal of Social Marketing, 2010 – present.

Marketing Education Review, 2010 – present.

Research groups

Deakin University- Centre for Sustainable and Responsible Organisations (CSaRO)

Awards

2012 Alfred Deakin Professor

2010 Elsevier Distinguished Marketing Scholar Award. Society for Marketing Advances

Projects

Increasing Blood Donation amongst African Migrants and Refugees: A Model for Culturally Appropriate Interventions (ARC Linkage)

Engaging Communities in Childhood Obesity Prevention in Disadvantaged Areas. (ARC Linkage)

Volunteering Behaviour

Green marketing lifecycle information

Understanding supplier of choice decisions

Boycotting behaviour in response to environmental crisis

Internal marketing

Understanding participation in Online research panels

Publications

Filter by

2017

Recovering from other-customer-caused failure: the effect on focal customer complaining

L McQuilken, N Robertson, M Polonsky

(2017), Vol. 26, pp. 83-104, Journal of hospitality marketing and management, London, Eng., C1

journal

The influence of eco-label knowledge and trust on pro-environmental consumer behaviour in an emerging market

K Taufique, A Vocino, M Polonsky

(2017), Vol. 25, pp. 511-529, Journal of strategic marketing, Abingdon, Eng., C1

journal

Barriers and facilitators to childhood obesity prevention among culturally and linguistically diverse (CALD) communities in Victoria, Australia

S Cyril, J Nicholson, K Agho, M Polonsky, A Renzaho

(2017), Vol. 41, pp. 1-7, Australian and New Zealand journal of public health, Chichester, Eng., C1

journal

Mediating effect of environmental orientation on pro-environmental purchase intentions in a low-involvement product situation

A Co?kun, A Vocino, M Polonsky

(2017), Vol. 25, pp. 115-125, Australasian marketing journal, Amsterdam, The Netherlands, C1

journal

An analysis of the green consumer domain within sustainability research: 1975 to 2014

P Kumar, M Polonsky

(2017), Vol. 25, pp. 85-96, Australasian Marketing Journal, United Kingdom, C1

journal

Understanding managerial perspectives of volunteering at nonprofit leisure events: a comparison of typologies within Open Gardens Australia

P Kay, M Polonsky, J Inglis

(2017), Vol. 29, pp. 64-97, Journal of nonprofit & public sector marketing, Abingdon, Eng., C1

journal

Readiness of communities to engage with childhood obesity prevention initiatives in disadvantaged areas of Victoria, Australia

S Cyril, M Polonsky, J Green, K Agho, A Renzaho

(2017), Vol. 41, pp. 297-307, Australian Health Review, Australia, C1

journal

Exploring factors influencing childhood obesity prevention among migrant communities in Victoria, Australia: a qualitative study

A Renzaho, J Green, B Smith, M Polonsky

(2017), pp. 1-19, Journal of immigrant and minority health, New York, N.Y., C1

journal

The role of corporate social marketing

M Polonsky

(2017), Vol. 7, pp. 268-279, Journal of Social Marketing, C1

journal
2016

Green marketing strategies

M Taghian, M Polonsky, C D'Souza

(2016), pp. 231-253, An integrated approach to environmental management, Hoboken, N. J., B1

chapter

Perspectives on social impact measurement and non-profit organisations

M Polonsky, S Landreth Grau, S McDonald

(2016), Vol. 34, pp. 80-98, Marketing Intelligence and Planning, Bingley, Eng., C1

journal

Addressing migration-related social and health inequalities in Australia: call for research funding priorities to recognise the needs of migrant populations

A Renzaho, M Polonsky, D Mellor, S Cyril

(2016), Vol. 40, pp. 3-10, Australian health review, Sydney, N.S.W., C1

journal

Enviropreneurial marketing in greening corporate activities: Evidence from four Chinese green firms

H Song-Turner, M Polonsky

(2016), Vol. 28, pp. 506-531, European business review, Bingley, Eng., C1

journal

Perceptions of mobile plan unit pricing and terms and conditions

L McQuilken, N Robertson, M Polonsky, P Harrison, D Bednall

(2016), Vol. 34, pp. 734-753, Marketing intelligence and planning, Bingley, Eng., C1

journal

Egregiousness and boycott intensity: evidence from the BP Deepwater Horizon oil spill

Z Wang, A Lee, M Polonsky

(2016), Management science, Catonsville, Md., C1

journal
2015

Senior marketers' insights into the challenges of social media implementation in large organisations: assessing generic and electronic orientation models as potential solutions

M Valos, M Polonsky, F Mavondo, J Lipscomb

(2015), Vol. 31, pp. 713-746, Journal of marketing management, London, Eng., C1

journal

Segmenting Australian online panellists based on volunteering motivations

A Vocino, M Polonsky, S Dolnicar

(2015), Vol. 27, pp. 4-20, Asia Pacific journal of marketing and logistics, Bingley, U. K., C1

journal

Addressing the complexities of managing domestic and multinational corporate brands

Morteza Khojastehpour, Ahmed Ferdous, Michael Polonsky

(2015), Vol. 20, pp. 48-62, Corporate communications : an international journal, Bingley, Eng., C1

journal

The effectiveness of life-cycle pricing for consumer durables

M Grimmer, M Miles, M Polonsky, A Vocino

(2015), Vol. 68, pp. 1602-1606, Journal of business research, Amsterdam, The Netherlands, C1

journal

Consumer perceptions of bundles and time-limited promotion deals: Do contracts matter?

L Mcquilken, N Robertson, M Polonsky, P Harrison

(2015), Vol. 14, pp. 145-157, Journal of consumer behaviour, London, Eng., C1

journal

Social Inclusion Through Cultural Engagement Among Ethnic Communities

H Le, M Polonsky, R Arambewela

(2015), Vol. 24, pp. 375-400, Journal of Hospitality Marketing and Management, C1

journal

A stakeholder approach to corporate social responsibility, reputation and business performance

M Taghian, C D'Souza, M Polonsky

(2015), Vol. 11, pp. 340-363, Social Responsibility Journal, C1

journal

Is removing blood donation barriers a donation facilitator? Australian African migrants' view

M Polonsky, K Francis, A Renzaho

(2015), Vol. 5, pp. 190-205, Journal of social marketing, Bingley, Eng., C1

journal

The limitations and potentialities of green marketing

W Wymer, M Polonsky

(2015), Vol. 27, pp. 239-262, Journal of nonprofit and public sector marketing, London, Eng., C1

journal

Designing social marketing activities to impact the shaping of expectations of migrants in health service encounters: the case of African migrant blood donation in Australia

A Ferdous, M Polonsky, B Brijnath, A Renzaho

(2015), pp. 349-364, Innovations in social marketing and public health communication: improving the quality of life for individuals and communities, Berlin, Germany, B1

chapter
2014

Relationship between the dominant social paradigm, materialism and environmental behaviours in four Asian economies

M Polonsky, W Kilbourne, A Vocino

(2014), Vol. 48, pp. 522-551, European journal of marketing, Bingley, England, C1

journal

The impact of frontline employees' perceptions of internal marketing on employee outcomes

A Ferdous, M Polonsky

(2014), Vol. 22, pp. 300-315, Journal of strategic marketing, Abingdon, Eng., C1

journal

Blood donation by African migrants and refugees in Australia: the role of demographic and socio-economic factors

Z McQuilten, N Waters, M Polonsky, A Renzaho

(2014), Vol. 106, pp. 137-143, Vox sanguinis: international journal of transfusion medicine, Chichester, England, C1

journal

Inter-firm learning and knowledge-sharing in multinational networks : an outsourced organization's perspective

S Gupta, M Polonsky

(2014), Vol. 67, pp. 615-622, Journal of business research, New York, N. Y., C1

journal

Career overall average relative response time of online panellists

A Vocino, M Polonsky

(2014), Vol. 56, pp. 443-466, International journal of market research, London, England, C1

journal

The interrelationship between temporal and environmental orientation and pro-environmental consumer behaviour

M Polonsky, A Vocino, M Grimmer, M Miles

(2014), International journal of consumer studies, Chichester, England, C1

journal

Are my symptoms serious Dr Google? A resource-based typology of value co-destruction in online self-diagnosis

N Robertson, M Polonsky, L McQuilken

(2014), Vol. 22, pp. 246-256, Australasian marketing journal, Amsterdam, The Netherlands, C1

journal

Should blood donors be routinely screened for glucose-6-phosphate dehydrogenase deficiency? A systematic review of clinical studies focusing on patients transfused with glucose-6-phosphate dehydrogenase-deficient red cells

A Renzaho, E Husser, M Polonsky

(2014), Vol. 28, pp. 7-17, Transfusion medicine reviews, Maryland Heights, MO, C1

journal
2013

Using strategic philanthropy to improve heritage tourist sites on the Gallipoli Peninsula, Turkey : community perceptions of changing quality of life and of the sponsoring organization

M Polonsky, J Hall, J Vieceli, L Atay, A Akdemir, M Marangoz

(2013), Vol. 21, pp. 376-395, Journal of sustainable tourism, Oxon, England, C1

journal

Developing customer-focused public sector rewards schemes : evidence from the Botswana government's performance based reward system (PBRS)

B Kealesitse, B O'Mahony, B Lloyd-Walker, M Polonsky

(2013), Vol. 26, pp. 33-55, International journal of public sector manangement, Bingley, England, C1

journal

'Lose 30lbs in 30 days' : assigning responsibility for deceptive advertising of weight-loss products

J Pirsch, S Grau, M Polonsky

(2013), Vol. 3, pp. 56-77, Journal of social marketing, Bingley, England, C1

journal

Demographic and socio-cultural correlates of medical mistrust in two Australian states:Victoria and South Australia

A Renzaho, M Polonsky, Z McQuilten, N Waters

(2013), Vol. 24, pp. 216-224, Health and place, Amsterdam, The Netherlands, C1

journal

Predicting Bangladeshi financial salespeople's ethical intentions and behavior using the theory of planned behavior: implications for developing countries

A Ferdous, M Polonsky

(2013), Vol. 25, pp. 655-673, Asia Pacific journal of marketing and logistics, Bingley, England, C1

journal

African culturally and linguistically diverse communities' blood donation intentions in Australia: integrating knowledge into the theory of planned behavior

M Polonsky, A Renzaho, A Ferdous, Z McQuilten

(2013), Vol. 53, pp. 1475-1486, Transfusion, Chichester, England, C1

journal

A review of the first twenty years of the Australasian Marketing Journal

M Polonsky, P Kay, A Ringer

(2013), Vol. 21, pp. 176-186, Australasian marketing journal, Amsterdam, The Netherlands, C1

journal

The influence of acculturation, medical mistrust, and perceived discrimination on knowledge about blood donation and blood donation status

A Renzaho, M Polonsky

(2013), Vol. 53, Transfusion, Hoboken, NJ, C1-1

journal
2012

The impact of general and carbon-related environmental knowledge on attitudes and behaviour of US consumers

M Polonsky, A Vocino, S Grau, R Garma, A Ferdous

(2012), Vol. 28, pp. 238-263, Journal of marketing management, Abingdon, England, C1

journal

The influence of multiple types of service convenience on behavioral intentions : the mediating role of consumer satisfaction in a Taiwanese leisure setting

Y Chang, M Polonsky

(2012), Vol. 31, pp. 107-118, International journal of hospitality management, Oxford, England, C1

journal

A study of older Australians' volunteering and quality of life : empirical evidence and policy implications

M Taghian, C D'Souza, M Polonsky

(2012), Vol. 24, pp. 101-122, Journal of nonprofit and public sector marketing, Philadelphia, Pa., C1

journal

Twenty years of the Journal of Marketing Theory and Practice

M Polonsky, A Ringer

(2012), Vol. 20, pp. 243-261, Journal of marketing theory and practice, Armonk, N.Y., C1

journal

Examining demographic and socio-economic correlates of accurate knowledge about blood donation among African migrants in Australia

A Renzaho, M Polonsky

(2012), Vol. 22, pp. 321-331, Transfusion medicine, West Sussex, England, C1

journal

Je ne sais pas comment faire : evaluation des connaissances des immigrants africains etablis en Australie au sujet du don de sang

B Brijnath, M Polonsky, A Renzaho

(2012), pp. 131-151, Les enjeux du don de sang dans le monds : Entre altruisme at solidarites, universalisme et gestion des risques, Rennes Cedex, France, B1

chapter
2011

Exploring links between publishing performance in different levels of marketing journals : around the world and in the Asia-Pacific region

M Polonsky, L Carlson

(2011), Vol. 23, pp. 7-22, Asia Pacific journal of marketing and logistics, Bingley, England, C1

journal

Assessing the social impact of charitable organizations-four alternative approaches

M Polonsky, S Grau

(2011), Vol. 16, pp. 195-211, International journal of nonprofit and voluntary sector marketing, West Sussex, England, C1

journal

An exploratory study of sustainability as a stimulus for corporate entrepreneurship

S Morrish, M Miles, M Polonsky

(2011), Vol. 18, pp. 162-171, Corporate social responsibility and environmental management, West Sussex, England, C1

journal

Advertising of marketing research services to marketers

R Arambewela, M Polonsky

(2011), Vol. 36, pp. 59-74, Journal of international marketing and marketing research, Devon, England, C1

journal

Barriers to blood donation in African communities in Australia: the role of home and host country culture and experience

M Polonsky, A Renzaho, B Brijnath

(2011), Vol. 51, pp. 1809-1819, Transfusion, Bethesda, Md., C1

journal

They don't want our blood : social inclusion and blood donation among African migrants in Australia

M Polonsky, B Brijnath, A Renzaho

(2011), Vol. 73, pp. 336-342, Social science and medicine, Oxford, England, C1

journal

Climate change regulation : implications for business executives

M Polonsky, M Miles, S Grau

(2011), Vol. 23, pp. 368-383, European business review, Bingley, England, C1

journal

Volunteering for research : a test of the psychometric properties of the volunteer functions inventory with online panellists

A Vocino, M Polonsky

(2011), Vol. 23, pp. 508-521, International journal of public opinion research, London, England, C1

journal

Transformative green marketing : impediments and opportunities

M Polonsky

(2011), Vol. 64, pp. 1311-1319, Journal of business research, Amsterdam, The Netherlands, C1

journal

Strategic and tactical alliances : do environmental non-profits manage them differently?

M Polonsky, K Lefroy, R Garma, N Chia

(2011), Vol. 19, pp. 43-51, Australasian marketing journal, Oxford, England, C1

journal

Western consumers' understanding of carbon offsets and its relationship to behavior

M Polonsky, R Garma, S Landreth Grau

(2011), Vol. 23, pp. 583-603, Asia pacific journal of marketing and logistics, Bingley, U. K., C1

journal

The impact of survey length, interactivity and participant involvement on intentions and satisfaction across multiple panels

A Vocino, M Polonsky

(2011), pp. 1-10, ANZMAC 2011 conference proceedings : Marketing in the Age of Consumerism : Jekyll or Hyde?, Perth, W.A., E1

conference

Organizational internal market orientation (IMO) : developing an integrative framework

A Ferdous, M Polonsky

(2011), pp. 1-9, ANZMAC 2011 conference proceedings : Marketing in the Age of Consumerism : Jekyll or Hyde?, Perth, W.A., E1

conference

Green marketing : what does the future hold?

M Polonsky

(2011), pp. 245-256, Readings and cases in sustainable marketing : a strategic approach to social responsibility, Prahran, Vic., B1

chapter
2010

The impact of external forces on cartel network dynamics : Direct research in the diamond industry

S Gupta, M Polonsky, A Woodside, C Webster

(2010), Vol. 39, pp. 202-210, Industrial marketing management, New York, N.Y., C1

journal

A backward glance of who and what marketing scholars have been researching 1977-2002

D West, J Ford, V Magnini, M LaTour, M Polonsky

(2010), Vol. 7, pp. 1-18, Review of marketing research, New York, N.Y., C1-1

journal

Inactivity and the dynamics of relationship development : a proposed model

M Polonsky, S Gupta, S Beldona, M Hyman

(2010), Vol. 18, pp. 257-273, Journal of strategic marketing, Abingdon, England, C1

journal

Integrating socio-cultural paradigms in nonprofit marketing - the case of blood donation among African communities in Australia

M Polonsky, A Renzaho, B Brijnath

(2010), Vol. 7, pp. 101-112, International review on public and nonprofit marketing, Heidelberg, Germany, C1

journal

Barriers to attending arts and cultural institutions : a cross-cultural comparison of English and Vietnamese speaking Australian residents

P Kay, E Wong, M Polonsky

(2010), AM 2010 : Transformational Marketing : Proceedings of Academy of Marketing Conference, Coventry, England., E1

conference

Blood donation in a multicultural Australia-complexities of cultural misunderstanding and intergenerational conflict for African communities

M Polonsky, A Renzaho, N Waters, Z McQuilton

(2010), pp. 157-161, INSM 2010 : Connecting thought and action : International nonprofit and social marketing conference 2010 - Proceedings, Brisbane, Queensland, E1

conference

The role of support mechanisms in the process of identity transition of HIV-positive people

Y Tsarenko, M Polonsky

(2010), pp. 530-537, AMA 2010 : Enhancing Knowledge Development in Marketing : proceedings of the 2010 American Marketing Association Summer Educators Conference. Vol.21, Boston, Mass., E1

conference

Green marketing

M Polonsky, M Taghian

(2010), pp. 75-90, Australian master environment guide, North Ryde, N.S.W., B1

chapter

You can spend your life dying or you can spend your life living : identity transition in people who are HIV-positive

Y Tsarenko, M Polonsky

(2010), Vol. 26, pp. 465-483, Psychology & health, Oxon, England, C1

journal

Marketers' perceptions of the implementation difficulties of multichannel marketing

M Valos, M Polonsky, G Guersen, A Zutshi

(2010), Vol. 18, pp. 417-434, Journal of strategic marketing, Abingdon, England, C1

journal

Emotional and rational homepage content : separate dimensions rather than a continuum

M Manirujjaman, M Polonsky, N Robertson

(2010), ANZMAC 2010 : Doing more with less : Proceedings of the 2010 Australian and New Zealand Marketing Academy Conference, Christchurch, New Zealand, E1

conference

Strategic philanthropy in a Turkish tourism context

A Akdemir, L Atay, M Marangoz, J Hall, M Polonsky, J Vieceli

(2010), ANZMAC 2010 : Doing more with less : Proceedings of the 2010 Australian and New Zealand Marketing Academy Conference, Christchurch, New Zealand, E1

conference

Understanding barriers to blood donations by sub-Saharan African migrants and refugees : preliminary focus group results

M Polonsky, A Renzaho, B Brijnath

(2010), ANZMAC 2010 : Doing more with less : Proceedings of the 2010 Australian and New Zealand Marketing Academy Conference, Christchurch, New Zealand, E1

conference

Survey completion speed of online panellists : the role of demographics and experience

M Polonsky, A Vocino

(2010), ANZMAC 2010 : Doing more with less : Proceedings of the 2010 Australian and New Zealand Marketing Academy Conference, Christchurch, New Zealand, E1

conference

Corporate reputation and business performance

M Taghian, C D'Souza, M Polonsky

(2010), ANZMAC 2010 : Doing more with less : Proceedings of the 2010 Australian and New Zealand Marketing Academy Conference, Christchurch, New Zealand, E1

conference

The new greenwash? Potential marketing problems with carbon offsets

M Polonsky, S Grau, R Garma

(2010), Vol. 18, pp. 49-54, International journal of business studies, Bunbury, W.A., C1

journal
2009

Global and regional dispersion of publishing in the field of international marketing

M Polonsky, A Ringer

(2009), Vol. 22, pp. 155-172, Journal of global marketing, New York, N.Y., C1

journal

Global branding and strategic CSR : an overview of three types of complexity

M Polonsky, C Jevons

(2009), Vol. 26, pp. 327-347, International marketing review, London, England, C1

journal

Environmental marketing

M Polonsky

(2009), pp. 118-137, Business management and environmental stewardship : environmental thinking as a prelude to management action, Houndsmill, England, B1

chapter

Testing the psychometric properties of Clary's volunteer motivation scale with online panel members

A Vocino, M Polonsky

(2009), INSM 2009 : Sustainable social enterprise - International nonprofit and social marketing conference 2009 - Proceedings, Melbourne, Victoria, E1

conference

Exploring US consumers understanding of carbon offsets

M Polonsky, S Grau, R Garma

(2009), pp. 14-18, AMS 2009 : Developments in marketing science : annual conference of the Academy of Marketing Science, Baltimore, Maryland, E1

conference

Marketing cultural attractions : understanding non-attendance and visitation barriers

P Kay, E Wong, M Polonsky

(2009), Vol. 27, pp. 833-854, Marketing intelligence and planning, Bingley, England, C1

journal

Is there global inclusion of authors in the five leading advertising journals? A regional comparison 1998-2007

M Polonsky, L Carlson

(2009), Vol. 28, pp. 691-714, International journal of advertising, Oxfordshire, England, C1-1

journal

The institutional foundation of materialism in western societies

W Kilbourne, M Dorsch, P McDonagh, B Urien, A Prothero, M Grunhagen, M Polonsky, D Marshall, J Foley, A Bradshaw

(2009), Vol. 29, pp. 259-278, Journal of macromarketing, Thousand Oaks, Calif., C1

journal

Modelling general and carbon related environmental knowledge, attitudes and behaviour

R Garman, A Vocino, M Polonsky

(2009), ANZMAC 2009 : Sustainable management and marketing conference, Melbourne, Vic., E1

conference

Exploring marketing to marketers : a content analysis of advertisements in marketing news over 15 years

R Arambewela, M Polonsky

(2009), ANZMAC 2009 : Sustainable management and marketing conference, Melbourne, Vic., E1

conference

Green marketing in the top publicly traded Australian organizations

M Polonsky, S Morrish, M Miles

(2009), pp. 1-8, ANZMAC 2009 : Sustainable management and marketing conference, Melbourne, Victoria, E1

conference

Exploring marketing students' attitudes and performance : a comparison of traditional and intensive delivery

H Ho, M Polonsky

(2009), Vol. 19, pp. 41-47, Marketing education review, White Plains, N. Y., C1

journal
2008

Benchmarking publishing activity of U.S. colleges and universities across the leading journals : a grouped evaluation

M Polonsky, J Mittelstaedt, J Moore

(2008), Vol. 12, pp. 19-31, Journal for advancement of marketing education, Columbia, Mo., C1-1

journal

The impact of consumer ethnocentrism and country of origin sub-components for high involvement products on young Chinese consumers' product assessments

C Wong, M Polonsky, R Garma

(2008), Vol. 20, pp. 455-478, Asia Pacific journal of marketing and logistics, Bradford, England, C1

journal

Evaluating the social value of charitable organizations : a conceptual foundation

M Polonsky, S Grau

(2008), Vol. 28, pp. 130-140, Journal of macromarketing, Thousand Oaks, Calif., C1-1

journal

Publishing on publishing: streams in the literature

M Polonsky

(2008), Vol. 20, pp. 401-420, European business review, Bingley, England, C1

journal

Understanding barriers to attendance and non-attendance at Arts and Cultural Institutions: A Conceptual Framework

P Kay, E Wong, M Polonsky

(2008), pp. 1-7, ANZMAC 2008 : Australian and New Zealand Marketing Academy Conference 2008 : Marketing : Shifting the Focus from Mainstream to Offbeat, Olympic Park, Sydney, N.S.W., E1

conference

Applicability of leisure theory in managerial views on volunteerism in a volunteer managed nonprofit organisation : some preliminary findings

P Kay, A Hede, J Inglis, M Polonsky

(2008), pp. 1-8, ANZMAC 2008 : Australian and New Zealand Marketing Academy Conference 2008 : Marketing : Shifting the Focus from Mainstream to Offbeat, Sydney, N.S.W., E1

conference

Are carbon offsets potentially the new 'greenwash?'

M Polonsky, R Garma

(2008), ANZMAC 2008 : Australian and New Zealand Marketing Academy Conference 2008 : Marketing : Shifting the Focus from Mainstream to Offbeat, Sydney, N.S.W., E1

conference

Social value measurement and nonprofit organizations: preliminary views of nonprofit and foundation managers

M Polonsky, S Landreth Grau

(2008), pp. 1-7, ANZMAC 2008 : Australian and New Zealand Marketing Academy Conference 2008 : Marketing : Shifting the Focus from Mainstream to Offbeat, Sydney, N.S.W., E1

conference

What is a research track record?

M Polonsky

(2008), Vol. 16, pp. 67-72, Australasian marketing journal, Clayton, Vic., C1-1

journal

Empirical examination of the effect of consumers product origin familiarity on their quality perceptions

A Josiassen, I Karpen, M Polonsky

(2008), pp. 363-369, AMA 2008 : Unleashing the power of marketing to transform consumers, organizations, markets, and society : proceedings of the 2008 American Marketing Association Summer Educators Conference, San Diego, California, E1-1

conference

Is there global inclusion in publishing in the five leading advertising journals and does this relate to general publishing performance : a regional comparison

M Polonsky, L Carlson

(2008), pp. 90-101, The proceedings of the 2008 conference of the American Academy of Advertising, San Mateo, Calif., E1-1

conference
2007

Multiple stakeholder perspective to responsibility in advertising

M Polonsky, M Hyman

(2007), Vol. 36, pp. 5-13, Journal of advertising, [Athens, Ga.], C1-1

journal

Proposed multi-dimensional approach to evaluating service recovery

M Polonsky, M Bhandari, Y Tsarenko

(2007), Vol. 21, pp. 174-185, Journal of services marketing, Bingley, England, C1-1

journal

Managing the donation service experience : a case study

M Polonsky, A Sargeant

(2007), Vol. 17, pp. 459-476, Nonprofit management and leadership, Hoboken, N.J., C1-1

journal

Complexity of communicating social responsibility

M Polonsky, C Jevons

(2007), pp. 1-7, INSM 2007 : Social entrepreneurship, social change and sustainability, Brisbane, Qld., E1-1

conference

What is referenced in marketing publications and has it changed over time?

M Polonsky, C Polonsky

(2007), Vol. 10, pp. 40-48, Journal for advancement of marketing education, Columbia, Mo., C1-1

journal

Variation in consumer outcomes : does the type of failure (process or outcome) matter?

M Bhandari, M Polonsky

(2007), pp. 2767-2774, ANZMAC 2007 : 3Rs, reputation responsibility relevance, University of Otago, Dunedin, New Zealand, E1-1

conference

Effects of differential methods of compensation and employee empowerment on customer satisfaction and loyalty in service recovery

M Bhandari, M Polonsky

(2007), pp. 2705-2712, ANZMAC 2007 : 3Rs, reputation responsibility relevance, University of Otago, Dunedin, New Zealand, E1-1

conference

New media : embedding IMC within broader marketing strategy

B Higgs, M Polonsky

(2007), pp. 1500-1508, ANZMAC 2007 : 3Rs, reputation responsibility relevance, University of Otago, Dunedin, New Zealand, E1-1

conference

A preliminary examination of Berry, Seiders and Grewal's (2002) five dimensional measure of convenience in a service setting

Y Chang, M Polonsky, O Junek

(2007), pp. 2500-2508, ANZMAC 2007 : 3Rs, reputation responsibility relevance, University of Otago, Dunedin, New Zealand, E1-1

conference

Marketing students' perception of traditional and intensive delivery : an exploratory study

H Ho, M Polonsky

(2007), pp. 3268-3273, ANZMAC 2007 : 3Rs, reputation responsibility relevance, University of Otago, Dunedin, New Zealand, E1-1

conference

Relational bonds and loyalty : the bonds that tie

A Shammout, M Polonsky, M Edwardson

(2007), pp. 3359-3365, ANZMAC 2007 : 3Rs, reputation responsibility relevance, University of Otago, Dunedin, New Zealand, E1-1

conference

An empirical investigation of the effect of interaction justice perception on consumer intentions after complaining

M Bhandari, M Polonsky

(2007), Vol. 2, pp. 11-20, Journal of business systems, governance and ethics, Melbourne, Vic., C1-1

journal

Limitations of market driven sustainability : the case of environmental management systems for food production in Australia

J Cary, S Bhaskaran, M Polonsky

(2007), pp. 1-7, AARES 2007 : Australian Agricultural and Resource Economics Society 51st Annual Conference, Queenstown, New Zealand 13-16 February 2007, Queenstown, New Zealand, E1-1

conference

Pricing Driza-Bone exports

S Bakalis, M Polonsky

(2007), pp. 175-177, Global business today : an Asia-Pacific perspective, North Ryde, N.S.W., B1-1

chapter

Teaching and learning intercultural awareness in international business from multimedia case studies

S Bakalis, M Polonsky, T Joiner

(2007), pp. 76-91, Intercultural communication competence : implications for learning and teaching in a globalized world, Dehli, India, B1-1

chapter
2006

Defining the domain of corporate social responsibility (CSR) in tourism organisations : a preliminary view from stakeholders in Thailand's accommodation sector

M Polonsky, S Boonkaew, M Pearlman

(2006), CAUTHE 2006 : To the city and beyond : proceedings of the Council for Australian University Tourism and Hospitality Education, Melbourne, Vic., E1-1

conference

Do organizational service recovery actions impact on hotel guests future intentions and does speed of recovery matter?

M Polonsky, M Bhandari

(2006), pp. 779-793, CAUTHE 2006 : to the city and beyond : proceedings of the Council for Australian University Tourism and Hospitality Education, Melbourne, Vic., E1-1

conference

Environmentally sustainable food production and marketing : opportunity or hype?

M Polonsky, S Bhaskaran, J Cary, S Fernandez

(2006), Vol. 108, pp. 677-690, British food journal, Croydon, England, C1-1

journal

Multi-dimensional examination of marketing journal rankings by North American academics

M Polonsky, P Whitelaw

(2006), Vol. 16, pp. 59-72, Marketing education review, Columbia, S.C., C1-1

journal

Publishing in socially oriented journals - the state of play in Asia

M Polonsky, J Mittelstaedt

(2006), Vol. 18, pp. 61-71, Asia Pacific journal of marketing and logistics, Hull, England, C1-1

journal

Teaching the importance of intercultural awareness in international business from multimedia Australian case studies

S Bakalis, M Polonsky, T Joiner

(2006), pp. 77-91, Implications for learning and teaching in a globalized world, Graz, Austria, E1-1

conference

Understanding issue complexity when building a socially responsible brand

M Polonsky, C Jevons

(2006), Vol. 18, pp. 340-349, European business review, Bingley, England, C1-1

journal

Reducing consumer switching intentions following service failure : do empowerment and apology help?

M Bhandari, M Polonsky

(2006), pp. 1-7, ANZMAC 2006 : Advancing theory, maintaining relevance, proceedings, Queensland University of Technology, Gardens Point Campus, Brisbane, E1-1

conference

International marketing journals : a preliminary regional and institutional examination of research productivity

A Ringer, M Polonsky

(2006), pp. 1-9, ANZMAC 2006 : Advancing theory, maintaining relevance, proceedings, Queensland University of Technology, Gardens Point Campus, Brisbane, E1-1

conference

Exploring the links between relational bonds and customer loyalty : the case of loyal Arabic guests at five-star hotels

A Shammout, S Zeidan, M Polonsky

(2006), pp. 1-9, ANZMAC 2006 : Advancing theory, maintaining relevance, proceedings, Queensland University of Technology, Gardens Point Campus, Brisbane, E1-1

conference

Building a corporate socially responsible brand : an investigation of organizational complexity

M Polonsky, C Jevons

(2006), pp. 1-7, ANZMAC 2006 : Advancing theory, maintaining relevance, proceedings, Queensland University of Technology, Gardens Point Campus, Brisbane, E1-1

conference

Service blueprinting : a potential tool for improving cause-donor exchanges

M Polonsky, R Garma

(2006), Vol. 16, pp. 1-20, Journal of nonprofit and public sector marketing, Haworth Press, Inc., C1-1

journal

An examination of the globalisation of authorship in publishing in 20 leading marketing journals

M Polonsky, R Garma, J Mittelstaedt

(2006), Vol. 18, pp. 437-456, European business review, Bingley, England, C1-1

journal

Publishing in marketing journals by Australia and New Zealand academics 1999-2003 : an examination of institutional performance

M Polonsky, J Mittelstaedt, J Moore

(2006), Vol. 14, pp. 23-38, Australasian marketing journal, Sydney, N.S.W., C1-1

journal

Stakeholder involvement in the public planning process : the case of the proposed 12 apostles visitor centre

A Munro, B King, M Polonsky

(2006), Vol. 13, pp. 1-19, Journal of hospitality and tourism management, Bowen Hills, Qld., C1-1

journal

Exploring the contribution of different types of cited materials to marketing knowledge over time : a citation analysis

M Polonsky, C Polonsky

(2006), pp. 338-344, 2006 AMA educators' proceedings : Enhancing knowledge development in marketing, Chicago, Ill., E1-1

conference

Does the experience and exposure of foreign origin affect Chinese consumers' country of origin (COO) perception of products?

C Wong, M Polonsky, R Garma

(2006), pp. 14-26, AMS/KAMS 2006 : Cultural perspectives in marketing conference, Seoul, Korea, E1-1

conference

How is social impact measured in the nonprofit sector? A preliminary review of approaches

S Landreth-Grau, M Polonsky

(2006), pp. 206-212, MPPC 2006 : 2006 AMA Marketing and Public Policy Conference, Long Beach, California, E1-1

conference

Driza-Bone : Keeping Driza-Bone in a dry land, yet going global case studies

S Bakalis, M Polonsky

(2006), pp. 55-73, Next step the world : resources for higher education, Canberra, A.C.T., B1-1

chapter

Oceanis Australia : Under and over the sea. Tourism Oceanis Australia's growth

M Polonsky

(2006), pp. 75-84, Next step the world : resources for higher education, Canberra, A.C.T., B1-1

chapter

Green marketing and green consumers : exploring the myths

J Connolly, P McDonagh, M Polonsky, A Prothero

(2006), pp. 251-268, International handbook on environmental technology management, Cheltenham, England, B1-1

chapter

Special events in the nonprofit sector

B O'Mahony, M Polonsky

(2006), pp. 246-273, Nonprofit marketing : marketing management for charitable and nongovernmental organizations, Thousand Oaks, Calif., B1-1

chapter
2005

The role of environmental issues in the purchasing of industrial supplies

D Antonelli, J Hall, M Polonsky, W Binney

(2005), pp. 147-157, Effective B2B marketing concepts and cases, India, B1

chapter

Environmental attitudes and their relation to the dominant social paradigm among university students in New Zealand and Australia

M Polonsky, W Kilbourne

(2005), Vol. 13, pp. 37-48, Australasian marketing journal, Dept. of Marketing, Monash University (ANZMAC), C1-1

journal

Inactivity within relationships

M Polonsky, S Beldona, S Schuppisser

(2005), pp. 1-6, AMS 2005 : Academy of Marketing Science 2005 annual conference : marketing, technology and customer commitment in the new economy, Tampa, Fla., E1-1

conference

Measuring expectations: forecast vs. ideal expectations. Does it really matter?

M Polonsky, B Higgs, M Hollick

(2005), Vol. 12, pp. 49-64, Journal of retailing and consumer services, Amsterdam, The Netherlands, C1-1

journal

Publication patterns in journals dedicated to issues of marketing and society : benchmarking and analysis

M Polonsky, J Mittelstaedt

(2005), pp. 169-180, Discourse, diversity and distinction : macromarketing at 30 years, St. Petersburg, Fla., E1-1

conference

Publishing in 20 leading marketing journals - an examination of global performance

M Polonsky, R Garma, J Mittelstaedt

(2005), pp. 180-187, ANZMAC 2005 : Proceedings of the Australia and New Zealand Marketing Association Conference 2005, Fremantle, W.A., E1-1

conference

Publishing in six socially oriented journals - the state of play globally and in Australia/NZ

M Polonsky, J Mittelstaedt

(2005), pp. 1-8, At the threshold : challenges and developments in social, sport and arts marketing, Geelong, Vic., E1-1

conference

Chinese consumers' perceptions of country design, assembly and parts capabilities : does country considered or consumer acculturation matter?

C Wong, M Polonsky, R Garma

(2005), pp. 159-167, ANZMAC 2005 : Proceedings of the Australia and New Zealand Marketing Association Conference 2005, Fremantle, W.A., E1-1

conference

Exploring the opportunities for sustainable food labelling : a supply chain perspective

M Polonsky, S Bhaskaran, J Cary

(2005), pp. 184-190, ANZMAC 2005 : Proceedings of the Australia and New Zealand Marketing Association Conference 2005, Fremantle, W.A., E1-1

conference

Role of organizational service recovery actions on sustomer switching intentions in a process based service failure : does speed of recovery matters?

M Bhandari, M Polonsky

(2005), pp. 17-23, ANZMAC 2005 : Proceedings of the Australia and New Zealand Marketing Association Conference 2005, Fremantle, W.A., E1-1

conference

Building a corporate socially responsible brand : an investigation of issue complexity

M Polonsky, C Jevons

(2005), pp. 68-74, ANZMAC 2005 : Proceedings of the Australia and New Zealand Marketing Association Conference 2005, Fremantle, W.A., E1-1

conference

What are we measuring when we evaluate journals?

M Polonsky, P Whitelaw

(2005), Vol. 27, pp. 189-201, Journal of marketing education, Thousand Oaks, Calif., C1-1

journal

Empirical examination of the stakeholder strategy matrix

M Polonsky, D Scott

(2005), Vol. 39, pp. 1199-1215, European journal of marketing, Bingley, England, C1-1

journal

Service blueprinting in the nonprofit sector : a case study

M Polonsky, A Sargeant

(2005), pp. 1-5, AMS 2005 : Academy of Marketing Science 2005 annual conference : marketing, technology and customer commitment in the new economy, Tampa, Fla., E1-1

conference

Designing and managing a research project : a business student's guide

M Polonsky, D Waller

(2005), Thousand Oaks, Calif., A1-1

book

Consumers and community

M Polonsky, F Court, R Sullivan, C McKenzie

(2005), pp. 75-86, Environmental management and decision making for business, Hampshire, England, B1-1

chapter

Green marketing

M Polonsky

(2005), pp. 124-135, Environmental management and decision making for business, Hampshire, England, B1-1

chapter
2004

The orientation of Australian coursework-focussed marketing masters degree

R Arambewela, M Polonsky, J Kidd

(2004), ANZMAC 2004 : marketing accountabilities and responsibilities, conference proceedings, Wellington, New Zealand, E1

conference

Developing better public policy to motivate responsible environmental behavior - an examination of managers' attitudes and perceptions towards controlling introduced species

M Polonsky, W Binney, J Hall

(2004), Vol. 12, pp. 93-107, Journal of nonprofit & public sector marketing, Abingdon, England, C1-1

journal

Attitudes about work practices, time allocation and publication output : profiles of Australasian marketing academics

M Polonsky, B Juric, G Mankelow

(2004), Vol. 5, pp. 1-14, Journal for advancement of marketing education, Columbia, Mo., C1-1

journal

Australian environmental alliances from an environmental NGOs perspective

M Polonsky, R Garma, N Chia

(2004), Vol. 12, pp. 73-86, Journal of marketing theory & practice, Statesboro, Ga., C1-1

journal

Considering if there is a need to measure the social impact of charities?

M Polonsky

(2004), pp. 51-57, Nonprofit marketing : perspectives and advances, Canberra, A.C.T., E1-1

conference

Examining the unintended consequences of marketing

M Polonsky, M Fry

(2004), Vol. 57, pp. 1303-1306, Journal of business research, New York, N.Y., C1-1

journal

Exploring multi-dimensional perceptual ranking of marketing journals by North American academics

M Polonsky, P Whitelaw

(2004), AMA Summer Educators' Conference 2004 : enhancing knowledge development in marketing, Boston, Mass., E1-1

conference

Introduction : Special issue on examining marketings' unintended consequences

M Polonsky, M Fry

(2004), Vol. 57, pp. 1209-1210, Journal of business research, New York, N.Y., C1-1

journal

Journal rankings : does one size fit all?

M Polonsky

(2004), Vol. 12, pp. 64-66, Australasian marketing journal, Caulfield East, Vic., C1-1

journal

Recover : A seven-element concept for evaluating recovery

M Bhandari, M Polonsky

(2004), pp. 1-8, ANZMAC 2004 : marketing accountabilities and responsibilities, proceedings, Wellington, New Zealand, E1-1

conference

Exploring conference proceedings contribution to marketing knowledge : some initial evidence and directions for the future

M Polonsky, C Polonsky

(2004), pp. 1-7, ANZMAC 2004 : marketing accountabilities and responsibilities, proceedings, Wellington, New Zealand, E1-1

conference

Managing strategic versus tactical green collaborations : a nonprofit perspective

M Polonsky, R Garma, N Chia

(2004), pp. 1-7, ANZMAC 2004 : marketing accountabilities and responsibilities, proceedings, Wellington, New Zealand, E1-1

conference

Environmental attitudes among university students In New Zealand and Australia

W Kilbourne, M Polonsky

(2004), pp. 1-7, ANZMAC 2004 : marketing accountabilities and responsibilities, proceedings, Wellington, New Zealand, E1-1

conference

A grouping journals using multi-dimensional perceptual criteria of North American marketing academics

M Polonsky, P Whitelaw

(2004), pp. 1-7, ANZMAC 2004 : marketing accountabilities and responsibilities, proceedings, Wellington, New Zealand, E1-1

conference

Making oral presentations : some practical guidelines and suggestions

M Polonsky, D Waller

(2004), Vol. 4, pp. 431-444, Marketing review, Argyll, Scotland, C1-1

journal
2003

Blueprinting perspective to managing giving

M Polonsky, R Garma

(2003), pp. 1-5, AMS 2003 : Academy of Marketing Science annual conference : Creating and delivering value in marketing : worldwide perspectives on a value-centric orientation, Washington D.C., E1-1

conference

Attitudes about work practices, time allocation and publication output: profiles of U.S. marketing academics

M Polonsky, B Juric, G Mankelow

(2003), Vol. 25, pp. 218-230, Journal of marketing education, Thousand Oaks, Calif., C1-1

journal

Australian coursework-focused marketing masters degrees : retraining, credentials or preparation for PhD?

M Polonsky, J Kidd

(2003), pp. 208-212, AMS 2003 : Academy of Marketing Science annual conference : Creating and delivering value in marketing : worldwide perspectives on a value-centric orientation, Washington D.C., E1-1

conference

Developing relationships - a nonlinear perspective

M Polonsky, S Schuppisser, S Beldona

(2003), pp. 51-66, Research in contemporary issues of marketing : best paper series of the inaugural Australian Conference of the Chartered Institute of Marketing, Sydney, N.S.W., E1-1

conference

The harm chain : a public policy development and stakeholder perspective

M Polonsky, L Carlson, M Fry

(2003), Vol. 3, pp. 345-364, Marketing theory, Thousand Oaks, Calif., C1-1

journal

Re-examining relationship development

M Polonsky, S Beldona, S Schuppisser

(2003), pp. 1061-1067, ANZMAC 2003 : a celebrations of Ehrenberg and Bass : marketing discoveries, knowledge and contribution, conference proceedings, Adelaide, South Australia, E1-1

conference

Migrant acculturation and consumption motivations : an empirical study of the Vietnamese

T Nguyen, M Polonsky

(2003), pp. 1061-1067, ANZMAC 2003 : a celebrations of Ehrenberg and Bass : marketing discoveries, knowledge and contribution, conference proceedings, Adelaide, South Australia, E1-1

conference

What are we really evaluating when we rank journals : Comparisons of views

M Polonsky, P Whitelaw

(2003), pp. 1374-1380, ANZMAC 2003 : a celebrations of Ehrenberg and Bass : marketing discoveries, knowledge and contribution, conference proceedings, Adelaide, South Australia, E1-1

conference

Role of social power relations in gift giving on Valentine's day

R Rugimbana, B Donahay, C Neal, M Polonsky

(2003), Vol. 3, pp. 63-73, Journal of consumer behaviour, Hoboken, NJ., C1-1

journal
2002

A cross-cultural examination of the environmental information on packaging: implications for advertisers

M Polonsky, L Carlson, A Prothero, D Kapelianis

(2002), Vol. 12, pp. 153-174, Advances in international marketing, BIngley, Eng., C1-1

journal

Advertising communication in Australia: a comparison of information used by Australian, Japanese and U.S. firms

C Hughes, M Polonsky

(2002), Vol. 12, pp. 263-280, Advances in international marketing, Bingley, Eng., C1-1

journal

An examination of audio and visual cue framing within Australian in-cinema advertisements

M Polonsky, B Hanson, S Hartsuyker, V Novacevski

(2002), Vol. 14, pp. 3-18, Asia Pacific journal of marketing and logistics, Bingley, Eng., C1-1

journal
2001

Can the overcommercialization of cause-related marketing harm society?

M Polonsky, G Wood

(2001), Vol. 21, pp. 8-22, Journal of macromarketing, Thousand Oaks, Calif., C1

journal

Reevaluating green marketing: a strategic approach

M Polonsky, P Rosenberger III

(2001), Vol. 44, pp. 21-30, Business horizons, New York, N.Y., C1-1

journal

A cross-cultural examination of the general theory of marketing ethics: does it apply to the next generation of managers?

C Donoho, M Polonsky, S Roberts, D Cohen

(2001), Vol. 13, pp. 45-63, Asia Pacific journal of marketing and logistics, Bingley, Eng., C1-1

journal

Consumer ethics in the European Union: a comparison of Northern and Southern views

M Polonsky, P Brito, J Pinto, N Higgs-Kleyn

(2001), Vol. 31, pp. 117-130, Journal of business ethics, Dordrecht, The Netherlands, C1-1

journal

Are feminists more critical of the portrayal of women in Australian beer advertisements than non-feminists?

M Polonsky, J Ford, K Evans, A Harman, S Hogan, L Shelley, L Tarjan

(2001), Vol. 7, pp. 245-256, Journal of marketing communications, Abingdon, Eng., C1-1

journal
2000

Environmental NGO-business collaboration and strategic bridging: a case analysis of the Greenpeace-Foron alliance

E Stafford, M Polonsky, C Hartman

(2000), Vol. 9, pp. 122-135, Business strategy and the environment, Chichester, Eng., C1-1

journal

Exploring companion selling: does the situation affect customers' perceptions?

M Polonsky, H Cameron, S Halstead, A Ratcliffe, P Stilo, G Watt

(2000), Vol. 28, pp. 37-45, International Journal of Retail & Distribution Management, Bingley, Eng., C1-1

journal
1999

Accessibility: an alternative method of ranking marketing journals?

M Polonsky, G Jones, M Kearsley

(1999), Vol. 21, pp. 181-193, Journal of marketing education, Thousand Oaks, Calif., C1-1

journal

Using student projects to link academics, business and students

M Polonsky, D Waller

(1999), Vol. 10, pp. 55-78, Journal of teaching in international business, Abingdon, Eng., C1-1

journal

Student attitudes towards political advertising and issues: a cross-cultural study

D Waller, M Polonsky

(1999), Vol. 11, pp. 79-98, Journal of international consumer marketing, Abingdon, Eng., C1-1

journal
1998

Exploratory examination of whether marketers include stakeholders in the green new product development process

M Polonsky, J Ottman

(1998), Vol. 6, pp. 269-275, Journal of cleaner production, Amsterdam, The Netherlands, C1-1

journal

Incorporating ethics into business students' research projects: a process approach

M Polonsky

(1998), Vol. 17, pp. 1227-1241, Journal of business ethics, Berlin, Germany, C1-1

journal

An exploratory examination of environmentally responsible straight rebuy purchases in large Australian organizations

M Polonsky, H Brooks, P Henry, C Schweizer

(1998), Vol. 13, pp. 54-69, Journal of business and Industrial marketing, Bingley, Eng., C1-1

journal

Communicating environmental information: are marketing claims on packaging misleading?

M Polonsky, J Bailey, H Baker, C Basche, C Jepson, L Neath

(1998), Vol. 17, pp. 281-294, Journal of business ethics, Berlin, Germany, C1-1

journal

Environmental commitment: a basis for environmental entrepreneurship?

P Keogh, M Polonsky

(1998), Vol. 11, pp. 38-49, Journal of organizational change management, Bingley, Eng., C1-1

journal

Multiple senders and receivers: a business communication model

D Waller, M Polonsky

(1998), Vol. 3, pp. 83-91, Corporate communications: an international journal, Bingley, Eng., C1-1

journal

Developing green products: learning from stakeholders

M Polonsky, P Rosenberger, J Ottman

(1998), Vol. 10, pp. 22-43, Asia Pacific journal of marketing and logistics, Bingley, Eng., C1-1

journal
1997

International environmental marketing claims: real changes or simple posturing?

M Polonsky, L Carlson, S Grove, N Kangun

(1997), Vol. 14, pp. 218-232, International marketing review, Bingley, Eng., C1-1

journal
1996

An international comparison of environmental advertising: substantive versus associative claims

L Carlson, S Grove, N Kangun, M Polonsky

(1996), Vol. 16, pp. 57-68, Journal of macromarketing, London, Eng., C1-1

journal
1995

Regulation of environmental marketing claims: a comparative perspective

N Kangun, M Polonsky

(1995), Vol. 14, pp. 1-24, International journal of advertising, Chichester, Eng., C1-1

journal

A stakeholder theory approach to designing environmental marketing strategy

M Polonsky

(1995), Vol. 10, pp. 29-46, Journal of business & industrial marketing, Bingley, Eng., C1-1

journal

Using strategic alliances to develop credible green marketing

N Mendleson, M Polonsky

(1995), Vol. 12, pp. 4-18, Journal of consumer marketing, Bingley, Eng., C1-1

journal
1994

Payment as a proxy for greenness: the USA, Australia and Hong Kong

H Suchard, D Bejon, M Polonsky, E Babakus

(1994), Vol. 7, pp. 52-61, Greener management international, Sheffield, Eng., C1-1

journal

Corporate environmental commitment: Developing the operational concept

R Zeffane, M Polonsky, P Medley

(1994), Vol. 3, pp. 17-28, Business Strategy and the Environment, C1-1

journal
1993

Causal linkages between psychographic and demographic determinants of outshopping behaviour

D Jarratt, M Polonsky

(1993), Vol. 3, pp. 303-319, International review of retail, distribution and consumer research, Abingdon, Eng., C1-1

journal
1989

A profile of emigrants from South Africa: the Australian case

M Polonsky, D Scott, H Suchard

(1989), Vol. 23, pp. 933-944, International migration review, New York, N.Y., C1-1

journal
1988

Motivations of South African emigrants

M Polonsky, D Scott, H Suchard

(1988), Vol. 20, pp. 1293-1315, Applied economics, Abingdon, Eng., C1-1

journal

Funded Projects at Deakin

Australian Competitive Grants

Developing culturally relevant social marketing interventions to increase blood donation amongst migrant communities: The case of African migrants

Prof Michael Polonsky, A/Prof Andre Renzaho, Prof Sandra Jones, Dr Jane Hayman

ARC Linkage - Projects Rnd 2

  • 2014: $63,352
  • 2013: $105,725
  • 2012: $47,735

Industry and Other Funding

Understanding Barriers and Enablers to Donate Blood of Sub-Saharan African Refugees

Prof Michael Polonsky, A/Prof Andre Renzaho

  • 2010: $110,000
  • 2009: $35,000

Developing culturally relevant social marketing interventions to increase blood donation amongst migrant communities: The case of African migrants

Prof Michael Polonsky, A/Prof Andre Renzaho, Prof Sandra Jones, Dr Jane Hayman

  • 2015: $33,842

Moving from Supplier to Supplier of Choice in Australian Manufacturing Networks

Prof Michael Polonsky

  • 2013: $20,000

Consumer's use and understanding of unit pricing in telco advertising

Prof Michael Polonsky, A/Prof David Bednall

  • 2014: $6,233
  • 2013: $6,233

Supervisions

Principal Supervisor
2016

Md Manirujjaman

Thesis entitled: Examining the Interaction Between Consumer Personality and Homepage Content

Doctor of Philosophy, Department of Marketing

2013

Ahmed Ferdous

Thesis entitled: Experience of IM programs, Perception of IMO and Job Outcomes: The Frontline Employee Perspective

Doctor of Philosophy, School of Management and Marketing