Mr Michael Volkov

STAFF PROFILE

Position

Director Of Teaching

Faculty

Faculty of Business and Law

Department

BL Deakin Business School

Campus

Melbourne Burwood Campus

Contact

Research interests

Consumer behaviour

Consumer culture

Education

Qualitative methodology

Affiliations

Associate Fellow of the Australian Marketing Institute (AFAMI)

Certified Practicing Marketer (CPM)

Units taught

Consumer Behaviour

Integrated Marketing Communication

Marketing Research

Marketing Management

Awards

2015 ANZMAC Distinguished Educator Award

2015 Deakin University Award for Teaching Excellence (Highly Commended) 

2014 Faculty of Business and Law Award for Effectiveness, Excellence and Exemplar Practice in Teaching and Learning

2014 Faculty of Business and Law Award for Outstanding Contribution to the University, Community or Partners

2013 Australian Awards for University Teaching, Office for Learning and Teaching Citation for Outstanding Contribution to Student Learning

2012 Deakin University Award for Teaching Excellence

2011 Faculty of Business and Law Award for Individual Teaching Excellence

2010 Deakin University Commendation for Excellence in Teaching

2010 School of Management and Marketing Annual Team Teaching Award

2009 School of Management and Marketing Teaching Award

Publications

Filter by

2015

Teamwork benefits in tertiary education

Arabella Volkov, Mr Michael Volkov

(2015), Vol. 57, pp. 262-278, Education + Training, , C1

journal

Forensic marketing and consumer behaviour: admissibility of evidence

Mr Michael Volkov, Gregory Laing

(2015), Vol. 6, pp. 11-20, e-Journal of social and behavioural research in business, Mapleton, Qld., C1

journal
2014

C.U.L.T.U.R.E. : marketing education in the age of cultural diversity

Dr Allison Ringer, Mr Michael Volkov, A/Prof Kerrie Bridson

(2014), Vol. 56, pp. 503-520, Education + training, Bingley, England, C1

journal
2011

Plagiarism : proactive prevention instead of reactive punishment

Arabella Volkov, Mr Michael Volkov, Peter Tedford

(2011), Vol. 5, pp. 22-35, E-journal of business education and scholarship of teaching, Mapleton, Qld., C1

journal

Student perception of learning approach and teamwork benefits in accounting : a qualitative study

Arabella Volkov, Mr Michael Volkov, Dr Allison Ringer

(2011), pp. 1-20, AFAANZ 2011 : Accounting and Finance Association of Australia and New Zealand Annual Conference, Darwin, N.T., E1

conference

Marketing the marketing discipline : the influence of delivery modes on discipline major choice

Dr Allison Ringer, Mr Michael Volkov, A/Prof Andrea Vocino, A/Prof Kerrie Bridson, A/Prof Stewart Adam

(2011), Vol. 12, pp. 45-65, Information technology, education and society, South Melbourne, Vic, C1

journal
2010

International students' perceptions of the Australian tertiary learning environment

Dr Allison Ringer, Mr Michael Volkov, A/Prof Kerrie Bridson

(2010), pp. -, ANZMAC 2010 : Doing more with less : Proceedings of the 2010 Australian and New Zealand Marketing Academy Conference, Christchurch, New Zealand, E1

conference

Cultural diversity in the modern tertiary environment : the role of assessment and learning approaches

Dr Allison Ringer, Mr Michael Volkov, A/Prof Kerrie Bridson

(2010), pp. 1-10, ANZMAC 2010 : Doing more with less : Proceedings of the 2010 Australian and New Zealand Marketing Academy Conference, Christchurch, New Zealand, E1

conference
2009

Computer-mediated education : the relationship between computer access, tutorial attendance and student grades

Arabella Volkov, Mr Michael Volkov

(2009), Vol. 3, pp. 18-24, e-journal of business education and scholarship teaching, Mapleton, Qld., C1

journal
2008

The effect of the category of sport team on the role of nostalgia in an individual supporter’s psychological connection to that sport team

Mr Michael Volkov, Jane Summers, Melissa Johnson Morgan

(2008), pp. 1-9, ANZMAC 2008 : Australian and New Zealand Marketing Academy Conference 2008 : Marketing : shifting the focus from mainstream to offbeat, Canning Bridge, W.A., E1

conference

Experiential satisfaction with a wholly online marketing unit

Dr Allison Ringer, A/Prof Andrea Vocino, Mr Michael Volkov, A/Prof Kerrie Bridson

(2008), pp. 1-7, ANZMAC 2008 : Australian and New Zealand Marketing Academy Conference 2008 : Marketing : shifting the focus from mainstream to offbeat, Canning Bridge, W.A., E1

conference

The role of nostalgia in determining consumers' sport team identification

Mr Michael Volkov, Melissa Johnson Morgan, Jane Summers

(2008), pp. 89-103, SMA 2008 : Bridging the gap : bringing the world down under : Proceedings of the 2008 6th annual conference for the Sport Marketing Association, Gold Coast, Queensland, E1

conference

Proactive tools for combating plagiarism : an investigation

Arabella Volkov, Mr Michael Volkov, Peter Tedford

(2008), pp. 1-21, AFAANZ/IAAER 2008 : Conference proceedings of the Accounting and Finance Association of Australia and New Zealand and International Association for Accouting Education and Research Conference, Sydney, N.S.W., E1

conference

Students' perception of an online marketing subject : a qualitative approach

Mr Michael Volkov, Dr Allison Ringer, A/Prof Kerrie Bridson, A/Prof Andrea Vocino

(2008), pp. 1-9, ANZMAC 2008 : Australian and New Zealand Marketing Academy Conference 2008 : Marketing : shifting the focus from mainstream to offbeat, Canning Bridge, W.A., E1

conference

Authenticity in a modern music industry : a qualitative exploration into 'selling out'

Mr Sean McDonald, A/Prof Kerrie Bridson, Mr Michael Volkov

(2008), pp. 1-7, ANZMAC 2008 : Australian and New Zealand Marketing Academy Conference 2008 : Marketing : shifting the focus from mainstream to offbeat, Canning Bridge, W.A., E1

conference
2007

Consumer construction of sport consumption experiences through role play : a literature review

Mr Michael Volkov, Melissa Johnson Morgan, Jane Summers

(2007), pp. 29-42, Sport marketing across the spectrum: research from emerging, developing and established scholars, Morgantown, WV, B1-1

chapter

Assessment of online reflections : engaging English second language (ESL) students

Dawn Birch, Mr Michael Volkov

(2007), Vol. 23, pp. 291-306, Australasian journal of educational technology, Como, W.A., C1

journal

Teamwork and assessment: a critique

Arabella Volkov, Mr Michael Volkov

(2007), Vol. 1, pp. 59-64, E-Journal of Business Education and Scholarship Teaching, Mapleton, Qld., C1

journal
2006

People who complain about advertising : the aficionados, guardians, activists and seekers

Mr Michael Volkov, Michael Harker, Debra Harker

(2006), Vol. 22, pp. 379-405, Journal of marketing management, Argyll, Scotland, C1-1

journal

Building professional graduates through lifelong learning

Nura Behjat, Noel Geoghegan, Hoda McClymont, Mr Michael Volkov, Michael Gardiner

(2006), Vol. 2, pp. 47-56, International journal of pedagogies and learning, Toowoomba, Qld., C1-1

journal

How well are Australian business graduates prepared for the workplace?

Hoda McClymont, Mr Michael Volkov, Nura Behjat, Michael Gardiner

(2006), pp. 2045-2054, Academy of World Business, Marketing and Management Development Conference Proceedings, Paris, France, E1-1

conference
2005

Who`s complaining? Using MOSAIC to identify the profile of complainants

Mr Michael Volkov, Debra Harker, Michael Harker

(2005), Vol. 23, pp. 296-312, Marketing intelligence & planning, Bradford, England, C1-1

journal

Consumer complaint behaviour in sport consumption: a theoretical model

Mr Michael Volkov, Jane Summers, Melissa Johnson Morgan

(2005), pp. 66-73, ANZMAC 2005 : Broadening the boundaries, conference proceedings, Dunedin, N.Z., E1-1

conference

Student's perceptions of compulsory asynchronous online discussion

Dawn Birch, Mr Michael Volkov

(2005), pp. -, ANZMAC 2005 : Broadening the boundaries, conference proceedings, Perth, W.A., E1-1

conference

Employer (dis)satisfaction With Australian marketing graduates: the development of a research framework

Hoda McClymont, Mr Michael Volkov, Michael Gardiner, Nura Behjat, Noel Geoghegan

(2005), pp. 124-129, ANZMAC 2005 : Broadening the boundaries, conference proceedings, Perth, W.A., E1-1

conference
2004

Successful relationship marketing: understanding the importance of complaints in a consumer-oriented paradigm

Mr Michael Volkov

(2004), Vol. 24, pp. 113-123, Problems and perspectives in management, Sumy, Ukraine, C1-1

journal

An analysis of computer-mediated marketing education : the relationship between access to WEBCT, tutorial attendance and student grades

Mr Michael Volkov, Arabella Volkov

(2004), pp. 685-691, Academy of World Business, Marketing and Management Development Conference Proceedings Vol 1 No 1, 2004, Perth, W.A., E1-1

conference

Consumer complaint behaviour in sport consumption

Mr Michael Volkov, Melissa Johnson Morgan, Jane Summers

(2004), pp. 49-63, Where sport marketing theory meets practice : selected papers from the second annual conference of the Sport Marketing Association, Morgantown, W. Va., E1-1

conference

Rugby league: a game in crisis

Jane Summers, Melissa Johnson Morgan, Mr Michael Volkov

(2004), pp. 131-147, Where sport marketing theory meets practice: selected papers from the Second Annual Conference of the Sport Marketing Association, Morgantown, W. Va., E1-1

conference

The Australian advertising self-regulatory framework - Who`s complaining?

Mr Michael Volkov, Debra Harker, Michael Harker

(2004), pp. 467-476, The challenge of inter-disciplinary perspectives and globalization in the 21st century : Academy of World Business, Marketing & Management Development Conference 2004, Gold Coast, Qld., E1-1

conference
2003

Using accelerated, whole-of-brain learning techniques in higher education: principles and practice

Chad Perry, Debra Harker, Mr Michael Volkov

(2003), pp. -, World Marketing Congress Academy of Marketing Science: Marketing across Borders and Boundaries: Understanding Cross-Functional and Inter-Disciplinary Interfaces Within an Increasingly Global Environment, Volume XI, Perth, W.A., E1-1

conference

What do we know about why internet users complain? An exploratory study

Mr Michael Volkov

(2003), Vol. 3, pp. 1-12, Journal of e-business, Indiana, PA, C1-1

journal

Consumer complaint actions: a conceptual model based on complainants about advertising in Australia

Mr Michael Volkov

(2003), Vol. 1, pp. 50-60, Journal of new business ideas and trends, Ballarat, Vic., C1-1

journal

Who are they? A profile of complainants about advertising in Australia

Mr Michael Volkov, Debra Harker, Michael Harker

(2003), pp. 267-273, 2003 AMA Winter educators' Conference: Marketing theory and Applications, Volume 14, Chicago, Ill., E1-1

conference

A profile of complainants about advertising in Australia: an agenda for research

Mr Michael Volkov, Debra Harker, Michael Harker

(2003), pp. 1-6, Marketing across borders and boundaries understanding cross-functional and inter-disciplinary interfaces within an increasingly global environment : Perth, Western Australia, June 11-14, 2003, Perth, W.A., E1-1

conference

Consumer complainants amongst internet users: an exploratory study with an agenda for further research

Mr Michael Volkov

(2003), pp. 146-148, IAE-B 2003 : 3rd Annual International Academy of E-Business Conference Proceedings : The Future of E-Business New Vision and Developments, Nacogdoches, Texas, E1-1

conference
2002

Opinions about advertising in Australia: a study of complainants

Mr Michael Volkov, Debra Harker, Michael Harker

(2002), Vol. 8, pp. 229-242, Journal of marketing communications, Abingdon, England, C1-1

journal

Complaint behaviour: a study of the differences between complainants about advertising in Australia and the population at large

Mr Michael Volkov, Debra Harker, Michael Harker

(2002), Vol. 19, pp. 319-332, Journal of consumer marketing, Bradford, England, C1-1

journal
2001

Developing effective advertising self-regulation in Australia: reflections on the old and new systems

Debra Harker, Michael Harker, Mr Michael Volkov

(2001), Vol. 9, pp. 7-19, Australasian marketing journal, Melbourne, Vic., C1-1

journal