Profile image of Michael Volkov

Mr Michael Volkov

STAFF PROFILE

Position

Director Of Teaching

Faculty

Faculty of Business and Law

Department

BL Deakin Business School

Campus

Melbourne Burwood Campus

Contact

Research interests

Consumer behaviour

Consumer culture

Education

Qualitative methodology

Affiliations

Associate Fellow of the Australian Marketing Institute (AFAMI)

Certified Practicing Marketer (CPM)

Units taught

Consumer Behaviour

Integrated Marketing Communication

Marketing Research

Marketing Management

Awards

2015 ANZMAC Distinguished Educator Award

2015 Deakin University Award for Teaching Excellence (Highly Commended) 

2014 Faculty of Business and Law Award for Effectiveness, Excellence and Exemplar Practice in Teaching and Learning

2014 Faculty of Business and Law Award for Outstanding Contribution to the University, Community or Partners

2013 Australian Awards for University Teaching, Office for Learning and Teaching Citation for Outstanding Contribution to Student Learning

2012 Deakin University Award for Teaching Excellence

2011 Faculty of Business and Law Award for Individual Teaching Excellence

2010 Deakin University Commendation for Excellence in Teaching

2010 School of Management and Marketing Annual Team Teaching Award

2009 School of Management and Marketing Teaching Award

Publications

Filter by

2015

Teamwork benefits in tertiary education

A Volkov, M Volkov

(2015), Vol. 57, pp. 262-278, Education + Training, C1

journal

Forensic marketing and consumer behaviour: admissibility of evidence

M Volkov, G Laing

(2015), Vol. 6, pp. 11-20, e-Journal of social and behavioural research in business, Mapleton, Qld., C1

journal
2014

C.U.L.T.U.R.E. : marketing education in the age of cultural diversity

A Ringer, M Volkov, K Bridson

(2014), Vol. 56, pp. 503-520, Education + training, Bingley, England, C1

journal
2011

Student perception of learning approach and teamwork benefits in accounting : a qualitative study

A Volkov, M Volkov, A Ringer

(2011), pp. 1-20, AFAANZ 2011 : Accounting and Finance Association of Australia and New Zealand Annual Conference, Darwin, N.T., E1

conference

Plagiarism : proactive prevention instead of reactive punishment

A Volkov, M Volkov, P Tedford

(2011), Vol. 5, pp. 22-35, E-journal of business education and scholarship of teaching, [Mapleton, Qld.], C1

journal

Marketing the marketing discipline : the influence of delivery modes on discipline major choice

A Ringer, M Volkov, A Vocino, K Bridson, S Adam

(2011), Vol. 12, pp. 45-65, Information technology, education and society, South Melbourne, Vic, C1

journal
2010

International students' perceptions of the Australian tertiary learning environment

A Ringer, M Volkov, K Bridson

(2010), ANZMAC 2010 : Doing more with less : Proceedings of the 2010 Australian and New Zealand Marketing Academy Conference, Christchurch, New Zealand, E1

conference

Cultural diversity in the modern tertiary environment : the role of assessment and learning approaches

A Ringer, M Volkov, K Bridson

(2010), pp. 1-10, ANZMAC 2010 : Doing more with less : Proceedings of the 2010 Australian and New Zealand Marketing Academy Conference, Christchurch, New Zealand, E1

conference
2009

Computer-mediated education : the relationship between computer access, tutorial attendance and student grades

A Volkov, M Volkov

(2009), Vol. 3, pp. 18-24, e-journal of business education and scholarship teaching, [Mapleton, Qld.], C1

journal
2008

Proactive tools for combating plagiarism : an investigation

A Volkov, M Volkov, P Tedford

(2008), pp. 1-21, AFAANZ/IAAER 2008 : Conference proceedings of the Accounting and Finance Association of Australia and New Zealand and International Association for Accouting Education and Research Conference, Sydney, Australia, E1

conference

The role of nostalgia in determining consumers' sport team identification

M Volkov, M Johnson Morgan, J Summers

(2008), pp. 89-103, SMA 2008 : Bridging the gap : bringing the world down under : Proceedings of the 2008 6th annual conference for the Sport Marketing Association, Gold Coast, Queensland, E1

conference

Students' perception of an online marketing subject : a qualitative approach

M Volkov, A Ringer, K Bridson, A Vocino

(2008), pp. 1-9, ANZMAC 2008 : Australian and New Zealand Marketing Academy Conference 2008 : Marketing : shifting the focus from mainstream to offbeat, Olympic Park, Sydney, N.S.W., E1

conference

Authenticity in a modern music industry : a qualitative exploration into 'selling out'

S McDonald, K Bridson, M Volkov

(2008), pp. 1-7, ANZMAC 2008 : Australian and New Zealand Marketing Academy Conference 2008 : Marketing : shifting the focus from mainstream to offbeat, Olympic Park, Sydney, N.S.W., E1

conference

The effect of the category of sport team on the role of nostalgia in an individual supporter's psychological connection to that sport team

M Volkov, J Summers, M Johnson Morgan

(2008), pp. 1-9, ANZMAC 2008 : Australian and New Zealand Marketing Academy Conference 2008 : Marketing : shifting the focus from mainstream to offbeat, Olympic Park, Sydney, N.S.W., E1

conference

Experiential satisfaction with a wholly online marketing unit

A Ringer, A Vocino, M Volkov, K Bridson

(2008), pp. 1-7, ANZMAC 2008 : Australian and New Zealand Marketing Academy Conference 2008 : Marketing : shifting the focus from mainstream to offbeat, Olympic Park, Sydney, N.S.W., E1

conference
2007

Consumer construction of sport consumption experiences through role play : a literature review

M Volkov, M Johnson Morgan, J Summers

(2007), pp. 29-42, Sport marketing across the spectrum: research from emerging, developing and established scholars, Morgantown, WV, B1-1

chapter

Assessment of online reflections : engaging English second language (ESL) students

D Birch, M Volkov

(2007), Vol. 23, pp. 291-306, Australasian journal of educational technology, Como, W.A., C1

journal

Teamwork and assessment: a critique

A Volkov, M Volkov

(2007), Vol. 1, pp. 59-64, E-Journal of Business Education and Scholarship Teaching, Mapleton, Qld., C1

journal
2006

People who complain about advertising : the aficionados, guardians, activists and seekers

M Volkov, M Harker, D Harker

(2006), Vol. 22, pp. 379-405, Journal of marketing management, Argyll, Scotland, C1-1

journal

Building professional graduates through lifelong learning

N Behjat, N Geoghegan, H McClymont, M Volkov, M Gardiner

(2006), Vol. 2, pp. 47-56, International journal of pedagogies and learning, Toowoomba, Qld., C1-1

journal

How well are Australian business graduates prepared for the workplace?

H McClymont, M Volkov, N Behjat, M Gardiner

(2006), pp. 2045-2054, Academy of World Business, Marketing and Management Development Conference Proceedings, Paris, France, E1-1

conference
2005

Who`s complaining? Using MOSAIC to identify the profile of complainants

M Volkov, D Harker, M Harker

(2005), Vol. 23, pp. 296-312, Marketing intelligence & planning, Bradford, England, C1-1

journal

Consumer complaint behaviour in sport consumption: a theoretical model

M Volkov, J Summers, M Johnson Morgan

(2005), pp. 66-73, ANZMAC 2005 : Broadening the boundaries, conference proceedings, Fremantle, Western Australia, E1-1

conference

Student's perceptions of compulsory asynchronous online discussion

D Birch, M Volkov

(2005), ANZMAC 2005 : Broadening the boundaries, conference proceedings, Fremantle, W.A., E1-1

conference

Employer (dis)satisfaction With Australian marketing graduates: the development of a research framework

H McClymont, M Volkov, M Gardiner, N Behjat, N Geoghegan

(2005), pp. 124-129, ANZMAC 2005 : Broadening the boundaries, conference proceedings, Fremantle, Western Australia, E1-1

conference
2004

Successful relationship marketing: understanding the importance of complaints in a consumer-oriented paradigm

M Volkov

(2004), Vol. 24, pp. 113-123, Problems and perspectives in management, Sumy, Ukraine, C1-1

journal

Consumer complaint behaviour in sport consumption

M Volkov, M Johnson Morgan, J Summers

(2004), pp. 49-63, Where sport marketing theory meets practice : selected papers from the second annual conference of the Sport Marketing Association, Memphis, Tennessee, E1-1

conference

An analysis of computer-mediated marketing education : the relationship between access to WEBCT, tutorial attendance and student grades

M Volkov, A Volkov

(2004), pp. 685-691, Academy of World Business, Marketing and Management Development Conference Proceedings Vol 1 No 1, 2004, Gold Coast, Queensland, E1-1

conference

The Australian advertising self-regulatory framework - Who`s complaining?

M Volkov, D Harker, M Harker

(2004), pp. 467-476, The challenge of inter-disciplinary perspectives and globalization in the 21st century : Academy of World Business, Marketing & Management Development Conference 2004, Gold Coast, QLD, E1-1

conference

Rugby league: a game in crisis

J Summers, M Johnson Morgan, M Volkov

(2004), pp. 131-147, Where sport marketing theory meets practice: selected papers from the Second Annual Conference of the Sport Marketing Association, Memphis, Tenn., E1-1

conference
2003

What do we know about why internet users complain? An exploratory study

M Volkov

(2003), Vol. 3, pp. 1-12, Journal of e-business, Indiana, PA, C1-1

journal

Consumer complaint actions: a conceptual model based on complainants about advertising in Australia

M Volkov

(2003), Vol. 1, pp. 50-60, Journal of new business ideas and trends, Ballarat, Vic., C1-1

journal

Who are they? A profile of complainants about advertising in Australia

M Volkov, D Harker, M Harker

(2003), pp. 267-273, 2003 AMA Winter educators' Conference: Marketing theory and Applications, Volume 14, Chicago, Ill., E1-1

conference

A profile of complainants about advertising in Australia: an agenda for research

M Volkov, D Harker, M Harker

(2003), pp. 1-6, Marketing across borders and boundaries understanding cross-functional and inter-disciplinary interfaces within an increasingly global environment : Perth, Western Australia, June 11-14, 2003, Perth, W.A., E1-1

conference

Consumer complainants amongst internet users: an exploratory study with an agenda for further research

M Volkov

(2003), pp. 146-148, IAE-B 2003 : 3rd Annual International Academy of E-Business Conference Proceedings : The Future of E-Business New Vision and Developments, Melbourne, Australia, E1-1

conference

Using accelerated, whole-of-brain learning techniques in higher education: principles and practice

C Perry, D Harker, M Volkov

(2003), World Marketing Congress Academy of Marketing Science: Marketing across Borders and Boundaries: Understanding Cross-Functional and Inter-Disciplinary Interfaces Within an Increasingly Global Environment, Volume XI, Perth, Western Australia, E1-1

conference
2002

Opinions about advertising in Australia: a study of complainants

M Volkov, D Harker, M Harker

(2002), Vol. 8, pp. 229-242, Journal of marketing communications, Abingdon, England, C1-1

journal

Complaint behaviour: a study of the differences between complainants about advertising in Australia and the population at large

M Volkov, D Harker, M Harker

(2002), Vol. 19, pp. 319-332, Journal of consumer marketing, Bradford, England, C1-1

journal
2001

Developing effective advertising self-regulation in Australia: reflections on the old and new systems

D Harker, M Harker, M Volkov

(2001), Vol. 9, pp. 7-19, Australasian marketing journal, Melbourne, Vic., C1-1

journal

Funded Projects at Deakin

No Funded Projects at Deakin found

Supervisions

No completed student supervisions to report