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Prof Mike Ewing

STAFF PROFILE

Position

Executive Dean

Faculty

Faculty of Business and Law

Department

BL PVC Office

Campus

Melbourne Burwood Campus

Contact

michael.ewing@deakin.edu.au
+61 3 924 46548

Biography

Professor Mike Ewing was appointed Pro-Vice Chancellor (Executive Dean) of Business and Law at Deakin in March 2014. Prior to that, he spent 12 years at Monash University (as professor of marketing, Head of the Department of Marketing, deputy PVC and Head of Faculty) and 6 years at Curtin University.

Mike’s research interests include marketing communications, marketing strategy, brand management, and health promotion. His work has been published in the Journal of the Academy of Marketing Science, Information Systems Research, the International Journal of Research in Marketing, Social Science & Medicine, the Journal of Advertising Research, the Journal of Advertising, the Journal of Business Research, Industrial Marketing Management, Psychology & Marketing, Psychology & Health, the European Journal of Marketing and Accident Analysis & Prevention, amongst others. Two recent meta-analyses place him in the top two most productive marketing communications researchers worldwide.

Mike has received numerous awards and citations for research including three consecutive UK Academy of Marketing best paper awards, the inaugural Dean’s Award for Excellence in Research at Monash (2007), the Silver Medal for the best paper published in the International Journal of Market Research in 2008 and the Market Research Society’s David Winton Award for Innovation in Research Methodology in 2009. In 2008, Mike was appointed to the Board of Governors of the Academy of Marketing Science. In 2010, he was made a distinguished fellow of the Australia New Zealand Marketing Academy and appointed to the inaugural international advisory board of the Academy of Indian Marketing. Mike was recognised as a distinguished fellow of the Academy of Marketing Science in May 2012.

Over the past two decades, Mike has taught in Australia, Austria, Brunei, China, the Czech Republic, England, Finland, Hong Kong, Italy, Malaysia, the Netherlands, Singapore, South Africa, Sweden and the Philippines. In 2004, he won the inaugural Dean’s Teaching Award at Monash. He particularly enjoys graduate instruction and has taught MBA courses at the London Business School, the Helsinki School of Economics/Aalto University, the Rotterdam School of Management, the Australian Graduate School of Management, Lulea University of Technology (Sweden) and Tongji University (Shanghai).

Prior to entering full time academe, Mike was the marketing research manager for Ford Motor Company’s South African subsidiary. More recently, he has consulted and delivered executive education programs to such organizations as Coca-Cola (Asia), Hakuhodo (Japan), Unilever (Europe), DSM (Europe), Jollibee (the Philippines), Telekom Austria, Holden, Saab, BMW Financial Services, Argyle Diamonds, Levi Strauss & Co., Ansell, Glaxo Smith Klein, the CEO Institute, Isuzu-General Motors, Nissan and the West Australia State Government. In September 2012 Mike was appointed professor-in-residence for DDB Group.

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Publications

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2017

The impact of personalised incentives on the profitability of customer retention campaigns

A Tamaddoni, S Stakhovych, M Ewing

(2017), Vol. 33, pp. 327-347, Journal of marketing management, Abingdon, Eng., C1

journal
2016

Comparing churn prediction techniques and assessing their performance: a contingent perspective

A Tamaddoni, S Stakhovych, M Ewing

(2016), Vol. 19, pp. 123-141, Journal of service research, London, Eng., C1

journal
2015

The impact of franchisor support, brand commitment, brand citizenship behavior, and franchisee experience on franchisee-perceived brand image

M Nyadzayo, M Matanda, M Ewing

(2015), Vol. 68, pp. 1886-1894, Journal of business research, Amsterdam, The Netherlands, C1

journal

The MOVE study: a study protocol for a randomised controlled trial assessing interventions to maximise attendance at physical activity facilities

J Newton, R Klein, A Bauman, F Newton, A Mahal, K Gilbert, L Piterman, M Ewing, R Donovan, B Smith

(2015), Vol. 15, pp. 1-9, BMC public health, London, Eng., C1

journal

A cross-nationally validated decision-making model of environmental coaction

J Newton, F Newton, T Salzberger, M Ewing

(2015), Vol. 32, pp. 350-365, International Marketing Review, C1

journal

Franchisee-based brand equity: The role of brand relationship quality and brand citizenship behavior

M Nyadzayo, M Matanda, M Ewing

(2015), Vol. 52, pp. 163-174, Industrial marketing management, Amsterdam, The Netherlands, C1

journal
2014

Intention to use sport concussion guidelines among community-level coaches and sports trainers

J Newton, P White, M Ewing, M Makdissi, A Davis Gavin, A Donaldson, S Sullivan, H Seward, C Finch

(2014), Vol. 17, pp. 469-573, Journal of science and medicine in sport, Amsterdam, Netherlands, C1-1

journal

Knowledge about sports-related concussion: is the message getting through to coaches and trainers?

P White, J Newton, M Makdissi, S Sullivan, G Davis, P McCrory, A Donaldson, M Ewing, C Finch

(2014), Vol. 48, pp. 119-124, British Journal of Sports Medicine, London, England, C1-1

journal

Detecting gender item bias and differential manifest response behavior: a Rasch-based solution

T Salzberger, F Newton, M Ewing

(2014), Vol. 67, pp. 598-607, Journal of Business Research, New York, NY, C1-1

journal

When nutritional guidelines and life collide: family fruit and vegetable socialisation practices in low socioeconomic communities

S Judd, J Newton, F Newton, M Ewing

(2014), Vol. 30, pp. 1625-1653, Journal of marketing management, Abingdon, Eng., C1

journal

How contagious is your viral marketing campaign? A mathematics model for assessing campaign performance

M Ewing, D Stewart, D Mather, J Newton

(2014), Vol. 54, pp. 205-216, Journal of advertising research, New York, N. Y., C1

journal

The dimensional salience solution to the expectancy - value muddle : an extension

J Newton, F Newton, M Ewing

(2014), Vol. 29, pp. 1458-1475, Psychology and health, Abingdon, England, C1

journal

Resolving contradictions in institutional demands through loose coupling

J Newton, M Ewing, P Collier

(2014), Vol. 43, pp. 747-753, Industrial marketing management, Amsterdam, The Netherlands, C1

journal

Managing B2B customer churn, retention and profitability

A Tamaddoni Jahromi, S Stakhovych, M Ewing

(2014), Vol. 43, pp. 1258-1268, Industrial Marketing Management, Amsterdam, The Netherlands, C1

journal
2013

The good news about television: attitudes aren't getting worse: tracking public attitudes toward TV advertising

M Ewing

(2013), Vol. 53, pp. 83-89, Journal of advertising research, New York, NY, C1-1

journal

Conceptual overlap between moral norms and anticipated regret in the prediction of intention: implications for theory of planned behaviour research

J Newton, F Newton, M Ewing, S Burney, M Hay

(2013), Vol. 28, pp. 495-513, Psychology and Health, Oxford, Eng., C1-1

journal

Brand rivalry and community conflict

M Ewing, P Wagstaff, I Powell

(2013), Vol. 66, pp. 4-12, Journal of business research, Amsterdam, The Netherlands, C1-1

journal

Ethical evaluation of audience segmentation in social marketing

J Newton, F Newton, T Turk, M Ewing

(2013), Vol. 47, pp. 1421-1438, European journal of marketing, Bingley, England, C1-1

journal

Developing customised CRM projects : the role of industry norms, organisational context and customer expectations on CRM implementation

M Steel, C Dubelaar, M Ewing

(2013), Vol. 42, pp. 1328-1344, Industrial marketing management, New York, N. Y., C1-1

journal

Concussion guidelines need to move from only expert content to also include implementation and dissemination strategies

C Finch, P McCrory, M Ewing, S Sullivan

(2013), Vol. 47, pp. 12-14, British journal of sports medicine, London, England, C1-1

journal

Social marketing : why injury prevention needs to adopt this behaviour change approach

J Newton, M Ewing, C Finch

(2013), Vol. 47, pp. 665-667, British journal of sports medicine, London, England, C1-1

journal

Gender differences in beliefs about condom use among young, heterosexual Australian adults

F Newton, J Newton, L Windisch, M Ewing

(2013), Vol. 72, pp. 443-449, Health education journal, London, England, C1-1

journal
2012

The intra- and inter-personal dynamics associated with consuming sensitive products: understanding the consumption of erectile function aids using dimensional qualitative research

F Newton, M Ewing, L Pitt

(2012), Vol. 29, pp. 1-14, Psychology and Marketing, Wilmington, DE, C1-1

journal

Resolving the theory of planned behaviour's 'expectancy-value muddle' using dimensional salience

J Newton, M Ewing, S Burney, M Hay

(2012), Vol. 27, pp. 588-602, Psychology and Health, Oxford, UK, C1-1

journal

The process of global brand strategy development and regional implementation

T Matanda, M Ewing

(2012), Vol. 29, pp. 5-12, International journal of research in marketing, Amsterdam, Netherlands, C1-1

journal
2011

Emerging brands: the case of China

M Ewing, L Windisch, J Zeigler

(2011), pp. 213-228, Perspectives on Brand Management, Prahran Vic., B1-1

chapter

Brand relationships and brand equity in franchising

M Nyadzayo, M Matanda, M Ewing

(2011), Vol. 40, pp. 1103-1115, Industrial marketing management, Amsterdam, The Netherlands, C1-1

journal

Self-regulation of motor vehicle advertising: Is it working in Australia?

R Donovan, L Fielder, R Ouschan, M Ewing

(2011), Vol. 43, pp. 631-636, Accident Analysis and Prevention, London, UK, C1-1

journal

Children's understanding of the selling versus persuasive intent of junk food advertising: implications for regulation

O Carter, L Patterson, R Donovan, M Ewing, C Roberts

(2011), Vol. 72, pp. 962-968, Social Science and Medicine, London, England, C1-1

journal

From whence it came: understanding source effects in consumer?generated advertising

P Steyn, M Ewing, G van Heerden, L Pitt, L Windisch

(2011), Vol. 30, pp. 133-160, International Journal of Advertising, London, England, C1-1

journal

Using second life to teach about marketing in second life

W Halvorson, M Ewing, L Windisch

(2011), Vol. 33, pp. 217-228, Journal of Marketing Education, London, England, C1-1

journal

Exploring the effects of perceived service provider sincerity on consumers' emotional state and satisfaction during service consumption

S Gountas, F Mavondo, M Ewing, J Gountas

(2011), Vol. 16, pp. 393-403, Tourism Analysis, Putnam Valley, NY, C1-1

journal

Regulation of motor vehicle advertising: toward a framework for compliance research

R Donovan, L Fielder, M Ewing, R Ouschan

(2011), Vol. 22, pp. 73-81, Journal of the Australasian College of Road Safety, Pearce, ACT, C1-1

journal

Forward or delete: what drives peer-to-peer message propagation across social networks?

C Harvey, D Stewart, M Ewing

(2011), Vol. 10, pp. 365-372, Journal of Consumer Behaviour, Hoboken, NJ, C1-1

journal

Integrated marketing communications measurement and evaluation

M Ewing

(2011), pp. 29-43, The evolution of integrated marketing communications: the customer-driven marketplace, Abingdon, Eng., B1-1

chapter
2010

Practitioner prognostications on the future of online marketing

M Valos, M Ewing, I Powell

(2010), Vol. 26, pp. 361-376, Journal of marketing management, Abingdon, England, C1

journal

Corporate reputation in the People's Republic of China: a B2B perspective

M Ewing, L Windisch, F Newton

(2010), Vol. 39, pp. 728-736, Industrial Marketing Management, New York, NY, C1-1

journal

How corporate reputation, quality, and value influence online loyalty

A Caruana, M Ewing

(2010), Vol. 63, pp. 1103-1110, Journal of Business Research, New York, NY, C1-1

journal

Advocating avatars: the salesperson in second life

P Berthon, L Pitt, W Halvorson, M Ewing, V Crittenden

(2010), Vol. 30, pp. 195-208, Journal of Personal Selling and Sales Management, Birmingham, AL, C1-1

journal

A profile of Australian adults who have discussed their posthumous organ donation wishes with family members

J Newton, S Burney, M Hay, M Ewing

(2010), Vol. 15, pp. 470-486, Journal of health communication, Oxford, England, C1-1

journal
2009

Brand death: a developmental model of senescence

M Ewing, C Jevons, E Khalil

(2009), Vol. 62, pp. 332-338, Journal of business research, Amsterdam, The Netherlands, C1-1

journal

An ex-ante approach to brand capability valuation

J Ratnatunga, M Ewing

(2009), Vol. 62, pp. 323-331, Journal of business research, Amsterdam, The Netherlands, C1-1

journal

The effect of product placement in computer games on brand attitude and recall

T Mackay, M Ewing, F Newton, L Windisch

(2009), Vol. 28, pp. 423-438, International Journal of Advertising, London, UK, C1-1

journal

The rejection of brand hegemony

J Cromie, M Ewing

(2009), Vol. 62, pp. 218-230, Journal of Business Research, New York, NY, C1-1

journal

Integrated marketing communications measurement and evaluation

M Ewing

(2009), Vol. 15, pp. 103-117, Journal of Marketing Communications, Oxford, England, C1-1

journal
2008

The effects of the social structure of digital networks on viral marketing performance

M Bampo, M Ewing, D Mather, D Stewart, M Wallace

(2008), Vol. 19, pp. 273-290, Information systems research, East Lansing, Mich., C1

journal

Squatting at the digital campfire: researching the open source software community

J Cromie, M Ewing

(2008), Vol. 50, pp. 631-653, International Journal of Market Research, London, UK, C1-1

journal

Brand management in small to medium-sized enterprises

P Berthon, M Ewing, J Napoli

(2008), Vol. 46, pp. 27-45, Journal of small business management, Oxford, England, C1-1

journal

Developing a scale to measure the enjoyment of Web experiences

A Lin, S Gregor, M Ewing

(2008), Vol. 22, pp. 40-57, Journal of Interactive Marketing, London, England, C1-1

journal
2007

Exploring consumers' responses to service providers' positive affective displays

S Gountas, M Ewing, J Gountas

(2007), Vol. 1, pp. 97-109, International journal of culture, tourism and hospitality research, Bingley, Eng., C1-1

journal

Medical clinic facilities and doctor characteristics: what older rural men value

F Newton, M Ewing, S Burney, D Vella-Brodrick

(2007), Vol. 15, pp. 41-45, Australian journal of rural health, Chichester, Eng., C1-1

journal

Aesthetic theory and logo design: examining consumer response to proportion across cultures

N Pittard, M Ewing, C Jevons

(2007), Vol. 24, pp. 457-473, International marketing review, Bingley, Eng., C1-1

journal
2006

The psychometric properties of eTail quality: an international investigation across product categories

A Caruana, M Ewing

(2006), Vol. 23, pp. 353-370, International marketing review, Bingley, Eng., C1-1

journal

Driving-market or market-driven? A case study analysis of the new product development practices of Chinese business-to-business firms

M Beverland, M Ewing, M Matanda

(2006), Vol. 35, pp. 383-393, Industrial marketing management, New York, N.Y., C1-1

journal
2005

Developing and validating a multidimensional nonprofit brand orientation scale

M Ewing, J Napoli

(2005), Vol. 58, pp. 841-853, Journal of business research, Amsterdam, The Netherlands, C1-1

journal

An alternate approach to assessing cross-cultural measurement equivalence in advertising research

M Ewing, T Salzberger, R Sinkovics

(2005), Vol. 34, pp. 17-36, Journal of advertising, Abingdon, Eng., C1-1

journal

The brand capability value of integrated marketing communication (IMC)

J Ratnatunga, M Ewing

(2005), Vol. 34, pp. 25-40, Journal of advertising, Abingdon, Eng., C1-1

journal

Slowing the adoption and diffusion process to enhance brand repositioning: the consumer driven repositioning of Dunlop Volley

M Beverland, M Ewing

(2005), Vol. 48, pp. 385-391, Business horizons, Amsterdam, The Netherlands, C1-1

journal
2004

Analysing competitors' online persuasive themes with text mining

E Leong, M Ewing, L Pitt

(2004), Vol. 22, pp. 187-200, Marketing intelligence & planning, Bingley, Eng., C1-1

journal

How advertising works: alternative situational and attitudinal explanations

P Reed, M Ewing

(2004), Vol. 4, pp. 91-112, Marketing theory, London, Eng., C1-1

journal

Customer satisfaction in local government: the case of the restructured city of Perth, Australia

H Cripps, M Ewing, L McMahon

(2004), Vol. 12, pp. 1-22, Journal of nonprofit and public sector marketing, Abingdon, Eng., C1-1

journal
2003

Stakeholder theory and internal marketing communications: s framework for analysing the influence of new media

N De Bussy, M Ewing, L Pitt

(2003), Vol. 9, pp. 147-161, Journal of marketing communications, Abingdon, Eng., C1-1

journal

Understanding B2B and the web: the acceleration of coordination and motivation

P Berthon, M Ewing, L Pitt, P Naudé

(2003), Vol. 32, pp. 553-561, Industrial marketing management, Amsterdam, The Netherlands, C1-1

journal

Norms and power in marketing relationships: alternative theories and empirical evidence

P Berthon, L Pitt, M Ewing, G Bakkeland

(2003), Vol. 56, pp. 699-709, Journal of business research, Amsterdam, The Netherlands, C1-1

journal

The market orientation-performance link: the role of service reliability

A Caruana, L Pitt, M Ewing

(2003), Vol. 23, pp. 25-41, Service industries journal, Abingdon, Eng., C1-1

journal
2002

Intranet effectiveness: A public relations paper-and-pencil checklist

M Murgolo-Poore, L Pitt, M Ewing

(2002), Vol. 28, pp. 113-123, Public relations review, Amsterdam, The Netherlands, C1-1

journal

E-comprehension: evaluating B2B websites using readability formulae

E Leong, M Ewing, L Pitt

(2002), Vol. 31, pp. 125-131, Industrial marketing management, Amsterdam, The Netherlands, C1-1

journal

Potential research space in MIS: a framework for envisioning and evaluating research replication, extension, and generation

P Berthon, L Pitt, M Ewing, C Carr

(2002), Vol. 13, pp. 416-427, Information systems research, Catonsville, Md., C1-1

journal

Effects of some environmental challenges and centralization on the entrepreneurial orientation and performance of public sector entities

A Caruana, M Ewing, B Ramaseshan

(2002), Vol. 22, pp. 43-58, Service industries journal, Abinghdon, Eng., C1-1

journal

Proactive behavior and industrial salesforce performance

L Pitt, M Ewing, P Berthon

(2002), Vol. 31, pp. 639-644, Industrial marketing management, Amsterdam, The Netherlands, C1-1

journal
2001

Stakeholder communication management on the internet: an integrated matrix for the identification of opportunities

N de Bussy, R Watson, L Pitt, M Ewing

(2001), Vol. 5, pp. 138-146, Journal of communication management, Bingley, Eng., C1-1

journal

Anomia and deviant behaviour in marketing: some preliminary evidence

A Caruana, B Ramaseshan, M Ewing

(2001), Vol. 16, pp. 322-338, Journal of managerial psychology, Bingley, Eng., C1-1

journal

Corollaries of the collective: the influence of organizational culture and memory development on perceived decision-making context

P Berthon, L Pitt, M Ewing

(2001), Vol. 29, pp. 135-150, Journal of the academy of marketing science, Berlin, Germany, C1-1

journal

Creative personalities, processes, and agency philosophies: implications for global advertisers

M Ewing, J Napoli, D West

(2001), Vol. 13, pp. 161-170, Creativity Research Journal, Philadelphia, Pa., C1-1

journal

Managing Southeast Asian brands in the global economy

M Ewing, J Napoli, L Pitt

(2001), Vol. 44, pp. 52-58, Business horizons, Amsterdam, The Netherlands, C1-1

journal

The impact of the Internet on the distribution value chain: the case of the South African tourism industry

C Wynne, P Berthon, L Pitt, M Ewing, J Napoli

(2001), Vol. 18, pp. 420-431, International marketing review, Bingley, Eng., C1-1

journal

Cinema advertising re-considered

M Ewing, E Du Plessis, C Foster

(2001), Vol. 41, pp. 78-85, Journal of advertising research, Washington, D.C., C1-1

journal

Pricing strategy and the net

L Pitt, P Berthon, R Watson, M Ewing

(2001), Vol. 44, pp. 45-54, Business horizons, Amsterdam, The Netherlands, C1-1

journal
2000

The effect of anomie on academic dishonesty among university students

A Caruana, B Ramaseshan, M Ewing

(2000), Vol. 14, pp. 23-30, International Journal of Educational Management, Bingley, Eng., C1-1

journal

Effects of economic recession on export activity : the case of Australia

A Caruana, M Ewing, B Ramaseshan

(2000), Vol. 13, pp. 93-106, Journal of Global Marketing, New York, N.Y., C1-1

journal

Perceived agency politics and conflicts of interest as potential barriers to IMC orientation

M Ewing, N Bussy, A Caruana

(2000), Vol. 6, pp. 107-119, Journal of Marketing Communications, Abingdon, Eng., C1-1

journal

Assessment of the three-column format SERVQUAL: an experimental approach

A Caruana, M Ewing, B Ramaseshan

(2000), Vol. 49, pp. 57-65, Journal of Business Research, New York, N.Y., C1-1

journal

Turning competitive advantage into customer equity

L Pitt, M Ewing, P Berthon

(2000), Vol. 43, pp. 11-18, Business Horizons, New York, N.Y., C1-1

journal

The role of government in promoting exports during an economic recession

M Ewing, A Caruana, B Ramaseshan

(2000), Vol. 7, pp. 51-61, Journal of Nonprofit and Public Sector Marketing, Philadelphia, Pa., C1-1

journal

Marketing within the public sector

M Ewing, A Caruana

(2000), Vol. 8, pp. 3-15, Journal of Nonprofit and Public Sector Marketing, Philadelphia, Pa, C1-1

journal

Factors affecting the adoption of the internet in the public sector

J Napoli, M Ewing, L Pitt

(2000), Vol. 7, pp. 77-88, Journal of Nonprofit and Public Sector Marketing, Philadelphia, Pa., C1-1

journal
1999

Corporate reputation and perceived risk in professional engineering services

M Ewing, A Caruana, E Rinson Loy

(1999), Vol. 4, pp. 121-128, Corporate communications: an international journal, Bingley, Eng., C1-1

journal

An internal marketing approach to public sector management: the marketing and human resources interface

M Ewing, A Caruana

(1999), Vol. 12, pp. 17-26, International journal of public sector management, Bingley, Eng., C1-1

journal

Factors affecting in-market recall of food product advertising

M Ewing, J Napoli, E Du Plessis

(1999), Vol. 39, pp. 29-38, Journal of advertising research, New York, N.Y., C1-1

journal

Market orientation and performance in the public sector: the role of organizational commitment

A Caruana, B Ramaseshan, M Ewing

(1999), Vol. 12, pp. 59-79, Journal of global marketing, Abingdon, Eng., C1-1

journal

Communicating with the cohort: exploring generation X ASIA'S attitudes towards advertising

M Ewing, A Caruana

(1999), Vol. 11, pp. 41-53, Journal of international consumer marketing, Abingdon, Eng., C1-1

journal
1998

Do universities that are more market orientated perform better?

A Caruana, B Ramaseshan, M Ewing

(1998), Vol. 11, pp. 55-70, International journal of public sector management, Bingley, Eng., C1-1

journal

The market orientation-performance link: some evidence from the public sector and universities

A Caruana, B Ramaseshan, M Ewing

(1998), Vol. 6, pp. 63-82, Journal of nonprofit and public sector marketing, Abingdon, Eng., C1-1

journal
1997

Market orientation and organizational commitment in the Australian public sector

A Caruana, B Ramaseshan, M Ewing

(1997), Vol. 10, pp. 294-303, International journal of public sector management, Bingley, Eng., C1-1

journal

Funded Projects at Deakin

Australian Competitive Grants

Harnessing recreational infrastructure to improve physical activity and community well-being

A/Prof Ben Smith, Prof Mike Ewing, Dr Fiona Newton, Prof Rob Donovan, Prof Adrian Bauman, Prof Ajay Mahal, Mr Bruce Mackay

ARC Linkage - Projects

  • 2015: $28,357

Other Public Sector Funding

Harnessing recreational infrastructure to improve physical activity and community well-being

A/Prof Ben Smith, Prof Mike Ewing, Dr Fiona Newton, Prof Rob Donovan, Prof Adrian Bauman, Prof Ajay Mahal, Mr Bruce Mackay

  • 2016: $61,513
  • 2015: $72,871

Supervisions

No completed student supervisions to report