Prof Mike Ewing

STAFF PROFILE

Position

Executive Dean

Faculty

Faculty of Business and Law

Department

BL PVC Office

Campus

Melbourne Burwood Campus

Contact

michael.ewing@deakin.edu.au
+61 3 924 46548

Biography

Professor Mike Ewing was appointed Pro-Vice Chancellor (Executive Dean) of Business and Law at Deakin in March 2014. Prior to that, he spent 12 years at Monash University (as professor of marketing, Head of the Department of Marketing, deputy PVC and Head of Faculty) and 6 years at Curtin University.

Mike’s research interests include marketing communications, marketing strategy, brand management, and health promotion. His work has been published in the Journal of the Academy of Marketing Science, Information Systems Research, the International Journal of Research in Marketing, Social Science & Medicine, the Journal of Advertising Research, the Journal of Advertising, the Journal of Business Research, Industrial Marketing Management, Psychology & Marketing, Psychology & Health, the European Journal of Marketing and Accident Analysis & Prevention, amongst others. Two recent meta-analyses place him in the top two most productive marketing communications researchers worldwide.

Mike has received numerous awards and citations for research including three consecutive UK Academy of Marketing best paper awards, the inaugural Dean’s Award for Excellence in Research at Monash (2007), the Silver Medal for the best paper published in the International Journal of Market Research in 2008 and the Market Research Society’s David Winton Award for Innovation in Research Methodology in 2009. In 2008, Mike was appointed to the Board of Governors of the Academy of Marketing Science. In 2010, he was made a distinguished fellow of the Australia New Zealand Marketing Academy and appointed to the inaugural international advisory board of the Academy of Indian Marketing. Mike was recognised as a distinguished fellow of the Academy of Marketing Science in May 2012.

Over the past two decades, Mike has taught in Australia, Austria, Brunei, China, the Czech Republic, England, Finland, Hong Kong, Italy, Malaysia, the Netherlands, Singapore, South Africa, Sweden and the Philippines. In 2004, he won the inaugural Dean’s Teaching Award at Monash. He particularly enjoys graduate instruction and has taught MBA courses at the London Business School, the Helsinki School of Economics/Aalto University, the Rotterdam School of Management, the Australian Graduate School of Management, Lulea University of Technology (Sweden) and Tongji University (Shanghai).

Prior to entering full time academe, Mike was the marketing research manager for Ford Motor Company’s South African subsidiary. More recently, he has consulted and delivered executive education programs to such organizations as Coca-Cola (Asia), Hakuhodo (Japan), Unilever (Europe), DSM (Europe), Jollibee (the Philippines), Telekom Austria, Holden, Saab, BMW Financial Services, Argyle Diamonds, Levi Strauss & Co., Ansell, Glaxo Smith Klein, the CEO Institute, Isuzu-General Motors, Nissan and the West Australia State Government. In September 2012 Mike was appointed professor-in-residence for DDB Group.

Read more on Mike's profile

Publications

Filter by

2016

Comparing churn prediction techniques and assessing their performance: a contingent perspective

Dr Ali Tamaddoni Jahromi, Stanislav Stakhovych, Prof Mike Ewing

(2016), Vol. 19, pp. 123-141, Journal of service research, London, Eng., C1

journal
2015

The impact of franchisor support, brand commitment, brand citizenship behavior, and franchisee experience on franchisee-perceived brand image

Munyaradzi W Nyadzayo, Margaret Jekanyika Matanda, Prof Mike Ewing

(2015), Vol. 68, pp. 1886-1894, Journal of business research, Amsterdam, The Netherlands, C1

journal

Franchisee-based brand equity: The role of brand relationship quality and brand citizenship behavior

Munyaradzi W Nyadzayo, Margaret Jekanyika Matanda, Prof Mike Ewing

(2015), Vol. 52, pp. 163-174, Industrial marketing management, Amsterdam, The Netherlands, C1

journal
2014

Detecting gender item bias and differential manifest response behavior: a Rasch-based solution

Thomas Salzberger, Fiona J Newton, Prof Mike Ewing

(2014), Vol. 67, pp. 598-607, Journal of Business Research, New York, NY, C1-1

journal

Knowledge about sports-related concussion: is the message getting through to coaches and trainers?

Peta E. White, Dr Joshua Newton, Michael Makdissi, S John Sullivan, Gavin A Davis, Paul McCrory, Alex Donaldson, Prof Mike Ewing, Prof Caroline Finch

(2014), Vol. 48, pp. 119-124, British Journal of Sports Medicine, London, England, C1-1

journal

How contagious is your viral marketing campaign? A mathematics model for assessing campaign performance

Prof Mike Ewing, Dr David Stewart, Prof Dineli Mather, Dr Joshua Newton

(2014), Vol. 54, pp. 205-216, Journal of advertising research, New York, N. Y., C1

journal

The dimensional salience solution to the expectancy - value muddle : an extension

Dr Joshua Newton, Fiona J Newton, Prof Mike Ewing

(2014), Vol. 29, pp. 1458-1475, Psychology and health, Abingdon, England, C1

journal

Resolving contradictions in institutional demands through loose coupling

Dr Joshua Newton, Prof Mike Ewing, Prof Paul Collier

(2014), Vol. 43, pp. 747-753, Industrial marketing management, Amsterdam, The Netherlands, C1

journal

Managing B2B customer churn, retention and profitability

Dr Ali Tamaddoni Jahromi, S Stakhovych, Prof Mike Ewing

(2014), Vol. 43, pp. 1258-1268, Industrial Marketing Management, Amsterdam, The Netherlands, C1

journal

When nutritional guidelines and life collide: family fruit and vegetable socialisation practices in low socioeconomic communities

Stephanie Judd, Dr Joshua Newton, Fiona J Newton, Prof Mike Ewing

(2014), Vol. 30, pp. 1625-1653, Journal of marketing management, Abingdon, Eng., C1

journal
2013

The good news about television: attitudes aren't getting worse: tracking public attitudes toward TV advertising

Prof Mike Ewing

(2013), Vol. 53, pp. 83-89, Journal of advertising research, New York, NY, C1-1

journal

Conceptual overlap between moral norms and anticipated regret in the prediction of intention: implications for theory of planned behaviour research

Dr Joshua Newton, Fiona J Newton, Prof Mike Ewing, Sue Burney, A/Prof Margaret Hay

(2013), Vol. 28, pp. 495-513, Psychology and Health, Oxford, Eng., C1-1

journal

Brand rivalry and community conflict

Prof Mike Ewing, Peter E Wagstaff, Irene Powell

(2013), Vol. 66, pp. 4-12, Journal of business research, Amsterdam, The Netherlands, C1-1

journal

Concussion guidelines need to move from only expert content to also include implementation and dissemination strategies

Prof Caroline Finch, Paul McCrory, Prof Mike Ewing, S John Sullivan

(2013), Vol. 47, pp. 12-14, British journal of sports medicine, London, England, C1-1

journal

Social marketing : why injury prevention needs to adopt this behaviour change approach

Dr Joshua Newton, Prof Mike Ewing, Prof Caroline Finch

(2013), Vol. 47, pp. 665-667, British journal of sports medicine, London, England, C1-1

journal

Ethical evaluation of audience segmentation in social marketing

Dr Joshua Newton, Fiona J Newton, Tahir Turk, Prof Mike Ewing

(2013), Vol. 47, pp. 1421-1438, European journal of marketing, Bingley, England, C1-1

journal

Gender differences in beliefs about condom use among young, heterosexual Australian adults

Fiona J Newton, Dr Joshua Newton, Lydia Windisch, Prof Mike Ewing

(2013), Vol. 72, pp. 443-449, Health education journal, London, England, C1-1

journal

Developing customised CRM projects : the role of industry norms, organisational context and customer expectations on CRM implementation

Dr Marion Steel, Prof Chris Dubelaar, Prof Mike Ewing

(2013), Vol. 42, pp. 1328-1344, Industrial marketing management, New York, N. Y., C1-1

journal
2012

The intra- and inter-personal dynamics associated with consuming sensitive products: understanding the consumption of erectile function aids using dimensional qualitative research

Fiona J Newton, Prof Mike Ewing, Leyland Pitt

(2012), Vol. 29, pp. 1-14, Psychology and Marketing, Wilmington, DE, C1-1

journal

Resolving the theory of planned behaviour's ‘expectancy-value muddle’ using dimensional salience

Dr Joshua Newton, Prof Mike Ewing, Sue Burney, A/Prof Margaret Hay

(2012), Vol. 27, pp. 588-602, Psychology and Health, Oxford, UK, C1-1

journal

The process of global brand strategy development and regional implementation

Tandadzo Matanda, Prof Mike Ewing

(2012), Vol. 29, pp. 5-12, International journal of research in marketing, Amsterdam, Netherlands, C1-1

journal
2011

Using second life to teach about marketing in second life

Wade Halvorson, Prof Mike Ewing, Lydia Windisch

(2011), Vol. 33, pp. 217-228, Journal of Marketing Education, London, England, C1-1

journal

Regulation of motor vehicle advertising: toward a framework for compliance research

Robert J Donovan, Lynda J Fielder, Prof Mike Ewing, Robyn Ouschan

(2011), Vol. 22, pp. 73-81, Journal of the Australasian College of Road Safety, Pearce, ACT, C1-1

journal

Emerging brands: the case of China

Prof Mike Ewing, Lydia Windisch, John Zeigler

(2011), pp. 213-228, Perspectives on Brand Management, Prahran Vic., B1-1

chapter

Children’s understanding of the selling versus persuasive intent of junk food advertising: implications for regulation

Owen Carter, Lisa J Patterson, Robert J Donovan, Prof Mike Ewing, A/Prof Clare Roberts

(2011), Vol. 72, pp. 962-968, Social Science and Medicine, London, England, C1-1

journal

Exploring the effects of perceived service provider sincerity on consumers' emotional state and satisfaction during service consumption

Ms Sandra Gountas, Felix Mavondo, Prof Mike Ewing, John Gountas

(2011), Vol. 16, pp. 393-403, Tourism Analysis, Putnam Valley, NY, C1-1

journal

Forward or delete: what drives peer-to-peer message propagation across social networks?

Christopher G Harvey, Dr David Stewart, Prof Mike Ewing

(2011), Vol. 10, pp. 365-372, Journal of Consumer Behaviour, Hoboken, NJ, C1-1

journal

From whence it came: understanding source effects in consumer‑generated advertising

Peter Steyn, Prof Mike Ewing, Gene van Heerden, Leyland Pitt, Lydia Windisch

(2011), Vol. 30, pp. 133-160, International Journal of Advertising, London, England, C1-1

journal

Self-regulation of motor vehicle advertising: Is it working in Australia?

Robert J Donovan, Lynda J Fielder, Robyn Ouschan, Prof Mike Ewing

(2011), Vol. 43, pp. 631-636, Accident Analysis and Prevention, London, UK, C1-1

journal

Brand relationships and brand equity in franchising

Munyaradzi W Nyadzayo, Margaret Jekanyika Matanda, Prof Mike Ewing

(2011), Vol. 40, pp. 1103-1115, Industrial marketing management, Amsterdam, The Netherlands, C1-1

journal
2010

Practitioner prognostications on the future of online marketing

Dr Michael Valos, Prof Mike Ewing, Irene Powell

(2010), Vol. 26, pp. 361-376, Journal of marketing management, Abingdon, England, C1

journal

Advocating avatars: the salesperson in second life

Pierre Berthon, Leyland Pitt, Wade Halvorson, Prof Mike Ewing, Victoria L Crittenden

(2010), Vol. 30, pp. 195-208, Journal of Personal Selling and Sales Management, Birmingham, AL, C1-1

journal

Corporate reputation in the People’s Republic of China: a B2B perspective

Prof Mike Ewing, Lydia Windisch, Fiona J Newton

(2010), Vol. 39, pp. 728-736, Industrial Marketing Management, New York, NY, C1-1

journal

How corporate reputation, quality, and value influence online loyalty

Albert Caruana, Prof Mike Ewing

(2010), Vol. 63, pp. 1103-1110, Journal of Business Research, New York, NY, C1-1

journal

A profile of Australian adults who have discussed their posthumous organ donation wishes with family members

Dr Joshua Newton, Sue Burney, A/Prof Margaret Hay, Prof Mike Ewing

(2010), Vol. 15, pp. 470-486, Journal of health communication, Oxford, England, C1-1

journal

Practitioner prognostications on the future of online marketing

Dr Michael Valos, Prof Mike Ewing, Irene Powell

(2010), Vol. 26, pp. 361-376, Journal of Marketing Management, Oxford, England, C1-1

journal
2009

Integrated marketing communications measurement and evaluation

Prof Mike Ewing

(2009), Vol. 15, pp. 103-117, Journal of Marketing Communications, Oxford, England, C1-1

journal

The rejection of brand hegemony

John G Cromie, Prof Mike Ewing

(2009), Vol. 62, pp. 218-230, Journal of Business Research, New York, NY, C1-1

journal

The effect of product placement in computer games on brand attitude and recall

Thomas Mackay, Prof Mike Ewing, Fiona J Newton, Lydia Windisch

(2009), Vol. 28, pp. 423-438, International Journal of Advertising, London, UK, C1-1

journal

Brand death: a developmental model of senescence

Prof Mike Ewing, colin Jevons, Elias L Khalil

(2009), Vol. 62, pp. 332-338, Journal of business research, Amsterdam, The Netherlands, C1-1

journal

An ex-ante approach to brand capability valuation

Janek Ratnatunga, Prof Mike Ewing

(2009), Vol. 62, pp. 323-331, Journal of business research, Amsterdam, The Netherlands, C1-1

journal
2008

The effects of the social structure of digital networks on viral marketing performance

Mauro Bampo, Prof Mike Ewing, Prof Dineli Mather, Dr David Stewart, Mark Wallace

(2008), Vol. 19, pp. 273-290, Information systems research, East Lansing, Mich., C1

journal

Developing a scale to measure the enjoyment of Web experiences

Aleck Lin, Prof Shirley Gregor, Prof Mike Ewing

(2008), Vol. 22, pp. 40-57, Journal of Interactive Marketing, London, England, C1-1

journal

Squatting at the digital campfire: researching the open source software community

John G Cromie, Prof Mike Ewing

(2008), Vol. 50, pp. 631-653, International Journal of Market Research, London, UK, C1-1

journal

Brand management in small to medium-sized enterprises

Pierre Berthon, Prof Mike Ewing, Julie Napoli

(2008), Vol. 46, pp. 27-45, Journal of small business management, Oxford, England, C1-1

journal