Biography
Dr Nicholas McClaren is a Senior Lecturer in the Department of Marketing in Deakin Business School. Nicholas' major focus in research is about managing ethics in marketing. His research is the first to explain empirically the role of occupational socialization, work norms and need-for-cognition in the ethical decision-making of marketers. Nicholas’s research has also developed the sales ethics discipline through empirical investigations of the published sales ethics research. He has contributed to the field by being on the editorial board of the Journal of Business Ethics, as a reviewer for this journal, and being an ad hoc reviewer for the Journal of Personal Selling & Sales Management. He is published in the Journal of Business Ethics, the Journal of Business & Industrial Marketing, the Journal of International Consumer Marketing, and the International Journal of Marketing Management.
Nicholas’s teaching is mainly in undergraduate marketing units, as unit chair, lecturer, and tutor at the Waterfront Campus and in the Cloud. He specialises in teaching business marketing, consumer behaviour, and marketing research. He values curriculum development and has introduced and extended units at Deakin. He also values linking teaching with student experience and industry engagement through industry-sponsored case studies. Nicholas believes teaching should be on the forefront of technology, and has introduced and trialled new technologies, including taking distance education teaching material online, developing custom publications, and trialling new technologies in Cloud-based teaching and learning environments. His teaching philosophy aims to promote positive learning outcomes, to encourage student enthusiasm for learning, and to provide students with a lifelong learning foundation. He includes cognitive learning activities in his teaching to ensure comprehensive learning outcomes for students. Nicholas also believes assessment in teaching and learning is important in providing structure, higher student focus on critical areas, goal setting and motivation in student learning, and a balance between cognitive understanding and application of knowledge and skills. Incorporating businesses in this teaching and learning are essential to this teaching and learning.
Read more on Nicholas's profileResearch interests
- Ethics in marketing, personal selling and sales management
- Marketing in society
- Organizational, professional, and corporate ethics
- Corporate responsibility and governance
Affiliations
- Fellow, Australian Marketing Institute (AMI).
- Editorial Board, Journal of Business Ethics (JBE).
Teaching interests
- Promotional Strategy
- Marketing Research
- Business Marketing
Units taught
- MMK368 - Business Marketing
- MMK266 - Consumer Behaviour
- MPT736/MPK736 - International Marketing
- MPT732/MPK732 - Marketing Management
- MMK265 - Marketing Research
- MMK325 - Strategic Marketing
Knowledge areas
- Ethics in marketing and business.
- Marketing in society.
- Organizational, professional, and corporate ethics.
- Corporate responsibility and governance.
Conferences
- 'The 2000-2010 sales ethics research: Emerging themes and future directions', Australia and New Zealand Marketing Academy Conference (ANZMAC), Australia, 28 -30 November 2011.
- 'The professional identity of marketers and ethical decision making: A conceptual framework', Australia and New Zealand Marketing Academy Conference (ANZMAC), Australia, 28 -30 November 2011..
- 'NFC, moral position, socialisation, and ethical decision-making', The Australian and New Zealand Marketing Academy Conference (ANZMAC), Australia, 30 November - 2 December 2009.
- 'Marketing position taxonomies: An empirical analysis', The Australia and New Zealand Marketing Academy Conference (ANZMAC), Australia, 2003.
- 'Measuring consumer involvement: A test of the automobile involvement scale', The Australia and New Zealand Marketing Academy Conference (ANZMAC), Australia, 2003.
- 'Research methods in sales ethics: A review of the empirical literature', Australian and New Zealand Marketing Academy Conference (ANZMAC), Australia, 2002.
- 'Corporate ethics and new technology: An exploratory investigation of advertising activity and world wide web usage', Australian and New Zealand Marketing Academy Conference (ANZMAC), Australia, 2002.
- 'Need for cognition, information and moral decision making in marketing exchange: A partial model', The Academy of Marketing Science Conference, USA, 2001.
- 'Linking selling position, information processing and individual ethical perspective: An empirical investigation of sales practitioners', The Academy of Marketing Science Conference, Canada, 2000.
- 'An empirical investigation of a selling position taxonomy', Australian and New Zealand Marketing Academy Conference Proceedings (ANZMAP), Australia, 1999.
- 'Linking selling position and individual ethical perspective: An exploratory investigation of sales practitioners', Australia and New Zealand Marketing Academy Conference (ANZMAC). Australia, 1999.
- 'Managing ethics in marketing', Australia and New Zealand Marketing Academy Conference (ANZMAC), New Zealand, 1998.
- 'Personal selling: Towards a theory of decision making under conditions having an ethical content', Australia and New Zealand Marketing Academy Conference (ANZMAC), New Zealand, 1998.
- 'Towards a framework for understanding the impact of education on the functions of sales managers in situations having an ethical content', Australia and New Zealand Marketing Educators Conference. Australia, 1997.
- 'Wotruba's ethical decision action process framework: Some comments with a focus on support from sales ethics research', Australia and New Zealand Marketing Educators' Conference, Australia, 1997.
Awards
- Faculty Award for Teaching Excellence, Deakin University, 2014.
- Faculty Award for Teaching Excellence, Deakin University, 2013.
Projects
- Business Confidence Surveys (Hobson's Bay, Warrnambool, Geelong, Whitehorse, and Wyndham)
Publications
A Chaudhary, M Polonsky, N McClaren
(2023), Vol. 19, pp. 123-149, Socially responsible plastic : is this possible?, Bingley, Eng., B1
A Chaudhary, M Polonsky, N McClaren
(2023), Vol. 82, pp. 1-11, Global Environmental Change, Amsterdam, The Netherlands, C1
Littering behaviour: A systematic review
A Chaudhary, M Polonsky, N McClaren
(2021), Vol. 45, pp. 478-510, International Journal of Consumer Studies, C1
A Vocino, N McClaren
(2021), Journal of Business and Industrial Marketing, C1
Whitehorse business performance survey 2019
Nicholas Mcclaren, Craig Parker, Scott Salzman, William Dimovski, Barry Cooper
(2019), Geelong, Vic., A6
Geelong business trends survey 2014-2017
Barry Cooper, Scott Salzman, Craig Parker, Nicholas Mcclaren, W Dimovski
(2018), Geelong, Vic., A6
Be.Bendigo: 2018 business trends survey
Scott Salzman, Craig Parker, Nicholas Mcclaren, W Dimovski, Barry Cooper
(2018), Geelong, Vic., A6
N McClaren, A Vocino
(2017), Vol. 32, pp. 109-123, Journal of Business and Industrial Marketing, C1
Geelong business trends survey 2016
W Dimovski, N McClaren, S Salzman, G Wood, B Cooper
(2017), Geelong, Vic., A6
Warrnambool business trends report 2011 - 2017
S Salzman, C Parker, W Dimovski, N McClaren, B Cooper
(2017), Geelong, Vic., A6
Whitehorse business performance survey 2017
C Parker, S Salzman, N McClaren, W Dimovski, B Cooper
(2017), Geelong, Vic., A6
Wyndham city business trends survey 2016
S Salzman, N McClaren, W Dimovski, B Cooper
(2017), Melbourne, Vic., A6
Geelong business trends survey 2015
N Mcclaren, S Salzman, B Dimovski, G Wood, B Cooper
(2016), Geelong, Vic., A6
N McClaren, R Tansey
(2015), pp. 368-373, Developments in Marketing Science: Proceedings of the Academy of Marketing Science, B1-1
The methodology in empirical sales ethics research: 1980-2010
N McClaren
(2015), Vol. 127, pp. 121-147, Journal of business ethics, Berlin, Germany, C1
Geelong region survey of business trends 2014
W Dimovski, S Salzman, N McClaren, J McEvaney, G Wood, B Cooper
(2015), A6
N McClaren
(2012), Vol. 112, pp. 101-125, Journal of business ethics, Dordrecht, Netherlands, C1
The professional identity of marketers and ethical-decision making : a conceptual framework
N McClaren, A Vocino, S Adam
(2011), pp. 1-1, ANZMAC 2011 conference proceedings : Marketing in the Age of Consumerism : Jekyll or Hyde?, Perth, W. A., E1
The 2000-2010 sales ethics research : emerging themes and future directions
N McClaren
(2011), ANZMAC 2011 conference proceedings : Marketing in the Age of Consumerism : Jekyll or Hyde?, Perth, W. A., E1
N McClaren, S Adam, A Vocino
(2010), Vol. 96, pp. 95-115, Journal of business ethics, Dordrecht, The Netherlands, C1
NFC, moral position, socialisation and ethical decision-making
N McClaren, S Adam, A Vocino
(2009), pp. 1-9, ANZMAC 2009 : Sustainable management and marketing conference, Melbourne, Victoria, E1
Socialisation and the work-related norms of marketing practitioners
N McClaren, S Adam
(2007), pp. 2414-2420, ANZMAC 2007 : 3Rs, reputation responsibility relevance, University of Otago, Dunedin, New Zealand, E1
Moral antecedents of smoking behavior and risk beliefs among overseas Asian students
R Tansey, R Carroll, N McClaren
(2004), Vol. 16, pp. 91-110, Journal of international consumer marketing, London, England, C1-1
Marketing position taxonomies : an empirical analysis
N McClaren, R Shaw
(2003), pp. 1854-1860, ANZMAC 2003 : a celebrations of Ehrenberg and Bass : marketing discoveries, knowledge and contribution, conference proceedings, Adelaide, South Australia, E1
Measuring consumer involvement : a test of the automobile involvement scale
N Lennox, N McClaren
(2003), pp. 364-370, ANZMAC 2003 : a celebrations of Ehrenberg and Bass : marketing discoveries, knowledge and contribution, conference proceedings, Adelaide, South Australia, E1
Research methods in sales ethics: a review of the empirical literature
N McClaren, R Shaw
(2002), pp. 601-609, Proceedings of the Australian and New Zealand Marketing Academy Conference, Melbourne,Australia, E1
N McClaren
(2002), pp. 2311-2316, Proceedings of the Australian and New Zealand Marketing Academy Conference 2002, Melbourne, Victoria, E1
Need for cognition, information and moral decision making in marketing exchange: a partial model
N McClaren, R Shaw
(2001), pp. 124-130, Proceedings of the annual conference of the Academy of Marketing Science, San Diego, Calif., May 30-June 2, 2001, San Diego, California, E1
N McClaren
(2000), Vol. 27, pp. 285-303, Journal of business ethics, Dordrecht, The Netherlands, C1-1
An empirical investigation of a selling position taxonomy
N McClaren
(1999), Australia and New Zealand Marketing Academy Conference Proceedings, Sydney, E1-1
N McClaren, R Tansey
(1999), pp. 1-1, ANZMAC 1999 : Marketing in the third Millennium. Proceeding of the Australia and New Zealand Marketing Academy conference 1999, Sydney, Aust., E1-1
M Callaghan, N McClaren, G Wood
(1999), pp. 1-1, ANZAM 1999 : From the edge : management beyond. Proceedings of the Australia and New Zealand Academy of Management Conference, Hobart, Tasmania, E1-1
Corporate Australia's commitment to codes of ethics
G Wood, M Callaghan, N McClaren
(1999), pp. 1-1, ANZAM 1999 : From the edge : management beyond. Proceedings of the Australia and New Zealand Academy of Management Conference, Hobart, Tasmania, E1-1
Personal selling: Towards a theory of decision making under conditions having an ethical content.
N McClaren
(1998), Australia and New Zealand Marketing Educators' Conference Proceedings, Dunedin, E1-1
Funded Projects at Deakin
Other Public Sector Funding
Whitehorse Business Performance and Monitor Survey 2017
Dr Scott Salzman, Dr Craig Parker, A/Prof Bill Dimovski, Prof Barry Cooper, Dr Nicholas Mcclaren
Whitehorse City Council
- 2017: $8,000
Supervisions
Abdul Haseeb Chaudhary
Thesis entitled: Norms as Antecedents of Littering Behaviour in a Developing Country
Doctor of Philosophy, Department of Marketing