Dr Paul Harrison

STAFF PROFILE

Position

Senior Lecturer

Faculty

Faculty of Business and Law

Department

BL Deakin Business School

Campus

Melbourne Burwood Campus

Qualifications

Bachelor of Music (Performance), University of Melbourne, 1993
Graduate Diploma in Arts & Entertainment Management, Deakin University, 1997
Doctor of Philosophy, Deakin University, 2006

Biography summary

Dr Paul Harrison is a Senior Lecturer in Marketing, and Unit Chair of Consumer Behaviour in the Department of Marketing at the Deakin Business School.

His research is focused on emotional and rational behaviour, and how our biology and the environment interact to influence the way we make decisions. His work has been published in a wide range of international journals and conference proceedings, and has informed policy and business practice in Australia and internationally.

Paul is a director of the Telecommunications Industry Ombudsman (TIO) and the Asylum Seeker Resource Centre (ASRC), a member of VicHealth's Social Marketing Expert Panel and a member of the Essential Services Commission's Consumer Insights Panel. Paul is a graduate of the Australian Institute of Company Directors.

He is currently working on international research projects with Yale University in the US, The Open University in the UK, and Università Cattolica del Sacro Cuore in Italy. Paul also appears in the media discussing marketing and consumer issues, and writes op. eds. for a range of newspapers and online sites including The Conversation. You can follow his twitter feed @iampaulharrison and his blog www.tribalnsight.com

Prior to joining academia, Paul was CEO of an international dance company, Padma Menon Dance Theatre, an administrator at the Melbourne Theatre Company and Melbourne Symphony Orchestra, a principal baritone with the Victoria State Opera, and a Federal public servant working in the area of analytics, human resource management and recruitment.

Research interests

  • Consumer Behaviour
  • Ethnography
  • Cultural Theory
  • Critical Hermeneutics
  • Macro-marketing
  • Ethics

Affiliations

  • Director of the Telecommunications Industry Ombudsman
  • Board member and former chair, Asylum Seeker Resource Centre
  • Member VicHealth Expert Panel for Social Marketing
  • Member of Consumer Advisory Board, Essential Services Commission
  • Member of the Australian Research Alliance for Children and Youth (ARACY)
  • Member of the Academy of Marketing (UK)
  • Graduate of the Australian Institute of Company Directors
  • Member of the Australian and New Zealand Marketing Academy
  • Member of the Macromarketing Society

Teaching interests

  • Consumer Behaviour
  • Critical Marketing

Units taught

  • Consumer Behaviour
  • Marketing Management

Knowledge areas

  • Consumer Behaviour
  • Marketing
  • Advertising
  • Ethnography
  • Critical Hermeneutics
  • Macro-marketing
  • Ethics

Expertise

Consumer behaviour, marketing, advertising, consumer affairs, social psychology
  • Branding
  • Business
  • Consumer behaviour
  • Consumer protection
  • Marketing
  • Museums
  • Music
  • Obesity
  • Policy
  • Politics
  • Psychology
  • Refugees

Professional activities

  • Director of the Telecommunications Industry Ombudsman
  • Board member and former chair, Asylum Seeker Resource Centre
  • Member of Consumer Advisory Board, Essential Services Commission
  • Member VicHealth Expert Panel for Social Marketing
  • Consultant to Murdoch Childrens Research Institute on aspects of message framing for healthy eating
  • Consultant to Department of Health (Vic) regarding implementation of Living Well, Living Longer program
  • Consultant to Legal Services Commission (Qld, Vic, NSW, WA) regarding consumer access to legal services

Media appearances

In 2015

  • Talking Shop (ABC Radio National)
  • The World Today (ABC National Radio)
  • ABC local radio (Sydney, Perth, Adelaide, Brisbane)
  • Fairfax Newspapers (The Sydney Morning Herald, The Age, The Canberra Times)
  • ABC News24
  • The Project (Channel Ten)
  • The Checkout (ABC1)
  • Sunrise (Channel 7)

In 2014

 

In 2013

  • The Checkout, (ABC1)
  • ABC News 24
  • BBC World News
  • Fairfax Newspapers (The Age, The Sydney Morning Herald, The Canberra Times, Australian Financial Review)
  • ABC Local Radio
  • ABC Radio National
  • Today Tonight, Channel Seven
  • The Project, Channel Ten

Projects

  • Positive message framing in public health (with The Open University, UK)
  • Children's exposure to marketing messages (with Yale University, USA)
  • Obesity and behavioural change
  • Integrated marketing communications and power
  • Consumer decision making in aged-care (with the Department of Health, Victoria)
  • Notions of authenticity in commerce and philosophy (with Università Cattolica del Sacro Cuore)
  • Telecommunications information gathering by consumers

Publications

Filter by

2015

Consumer perceptions of bundles and time-limited promotion deals: Do contracts matter?

Dr Nichola Robertson, Prof Michael Polonsky, Dr Paul Harrison

(2015), Vol. 14, pp. 145-157, Journal of Consumer Behaviour, London, Eng., C1

journal

Marketing ethics in context: the promotion of unhealthy foods and beverages to children

Ms Michaela Jackson, Dr Paul Harrison, Prof Boyd Swinburn, Prof Mark Lawrence

(2015), pp. 354-386, Handbook on ethics and marketing, Cheltenham, Eng., B1

chapter

A systems approach to reducing maternal obesity: The health in preconception, pregnancy and postbirth (HIPPP) collaborative

Prof Helen Skouteris, Terry Huang, Dr Lynne Millar, Jill Kuhlberg, Dr Jodie Dodd, Leonie Callaway, Dr Della Forster, Prof Clare Collins, Andrew P Hills, Dr Paul Harrison, Cate Nagle, Prof Marj Moodie, Helena J. Teede

(2015), Vol. 55, pp. 397-400, Australian and New Zealand journal of obstetrics and gynaecology, North Melbourne, Vic., C1

journal

Using a qualitative vignette to explore a complex public health issue

Ms Michaela Jackson, Dr Paul Harrison, Prof Boyd Swinburn, Prof Mark Lawrence

(2015), Vol. 25, pp. 1395-1409, Qualitative health research, London, Eng., C1

journal
2014

Beyond door-to-door : the implications of invited in-home selling

Dr Paul Harrison, Marta Massi, Miss Kathryn Chalmers

(2014), Vol. 48, pp. 195-221, Journal of consumer affairs, Hoboken, N. J., C1

journal

Gaining deeper insight into audiences and artists: the use of autoethnography in arts research

Marta Massi, Dr Paul Harrison

(2014), pp. 256-272, Routledge companion to arts marketing, Abingdon, England, B1

chapter

A Q methodology study of stakeholders' views about accountability for promoting healthy food environments in England through the responsibility deal food network

Ms Vivica Ingrid Kraak, Prof Boyd Swinburn, Prof Mark Lawrence, Dr Paul Harrison

(2014), Vol. 49, pp. 207-218, Food policy, Amsterdam, The Netherlands, C1

journal

An accountability framework to promote healthy food environments

Ms Vivica Ingrid Kraak, Prof Boyd Swinburn, Prof Mark Lawrence, Dr Paul Harrison

(2014), Vol. 17, pp. 2467-2483, Public health nutrition, Cambridge, England, C1

journal

An empirical study on accountability for promoting healthy food environments in England through the public health responsibility deal food network

Ms Vivica Ingrid Kraak, Prof Boyd Swinburn, Prof Mark Lawrence, Dr Paul Harrison

(2014), Vol. 28, pp. 1-1, The FASEB journal, Bethesda, MD, C1

journal

In the lap of luxury

Dr Paul Harrison, G McCracken, K Drysdale

(2014), Ultimo, N.S.W., J2

works

Unhealthy food, integrated marketing communication and power: a critical analysis

Ms Michaela Jackson, Dr Paul Harrison, Prof Boyd Swinburn, Prof Mark Lawrence

(2014), Vol. 24, pp. 489-505, Critical public health, Abingdon, England, C1

journal
2013

Integrated marketing communications and power imbalance : the strategic nature of marketing to children and adolescents by food and beverage companies

Dr Paul Harrison, Ms Michaela Jackson

(2013), pp. 33-78, Advances in communication research to reduce childhood obesity, New York, N.Y., B1

chapter

Vines, knots and thorns: the use of a qualitative vignette to explore a complex public health issue

Ms Michaela Jackson, Dr Paul Harrison, Prof Boyd Swinburn

(2013), pp. 1-1, AQR 2013 : Program of the Association for Qualitative Research Conference 2013, Melbourne, Vic., E1-1

conference
2012

Integrated marketing communication, unhealthy food and power : an under-investigated dynamic

Ms Michaela Jackson, Dr Paul Harrison

(2012), pp. 434-444, Proceedings of the 37th Macromarketing Conference, Berlin, Germany, E1

conference

Understanding consumer decision making and detriment in an essential service

Dr Paul Harrison, Dr Nichola Robertson, Miss Kathryn Chalmers

(2012), Vol. 32, pp. 448-448, Journal of Macromarketing, Thousand Oaks, Calif., C1-1

journal
2011

The accountability of public-private partnerships with food, beverage and quick-serve restaurant companies to address global hunger and the double burden of malnutrition

Ms Vivica Ingrid Kraak, Prof Boyd Swinburn, Prof Mark Lawrence, Dr Paul Harrison

(2011), Vol. 39, pp. 11-24, United Nations System Standing Committee on Nutrition : News, Geneva, Switzerland, C1

journal
2010

The ethical and policy implications of profiling 'vulnerable' customers

Dr Paul Harrison, Ms Charles Gray

(2010), Vol. 34, pp. 437-441, International journal of consumer studies, New York, N. Y., C1

journal

Cadbury's freddo frog : a case study of integrated marketing to children and its ethical implications

Dr Paul Harrison, Miss Kathryn Chalmers

(2010), pp. 9-16, AM 2010 : Transformational Marketing : Proceedings of Academy of Marketing Conference, Coventry, England, E1

conference

Ethical issues in marketing

Dr Paul Harrison, Marta Massi, Miss Kathryn Chalmers

(2010), pp. 1-6, AM 2010 : Transformational Marketing : Proceedings of Academy of Marketing Conference, Coventry, England, E1

conference

La gestione del brand nel settore culturale : un confronto internazionale

Marta Massi, Dr Paul Harrison

(2010), Vol. XX, pp. 269-281, Economia della cultura, Italy, C1

journal

Shutting the gates: an analysis of the psychology of in-home sales of educational software

Dr Paul Harrison, Mr Anthony Ferrieri

(2010), Australia, J2

works
2009

What's wrong with me? Concerns about online medical self-diagnosis

Dr Nichola Robertson, Dr Paul Harrison

(2009), pp. -, ANZMAC 2009 : Sustainable management and marketing conference, Melbourne, Vic., E1

conference

Living a "good life" and living a "nice life" : the struggle to consume ethically

Finola Kerrigan, Dr Paul Harrison, Charlotte Van den Broucque

(2009), pp. -, AM 2009 : Putting Marketing in its Place : Proceedings of Academy of Marketing Conference, Argyll, Scotland, E1

conference

An exploration of motives for attending Australian ecotourism locations and their influence on future intentions

Nicole Hartley, Dr Paul Harrison

(2009), pp. -, ANZMAC 2009 : Sustainable Management and Marketing : Australian and New Zealand Marketing Academy Conference, Melbourne, Vic., E1

conference

Evaluating artistic work : balancing competing perspectives

Dr Paul Harrison

(2009), Vol. 12, pp. 265-274, Consumption markets and culture, Abingdon, England, C1

journal

The branding of arts and culture : an international comparison

Marta Massi, Dr Paul Harrison

(2009), Vol. 2, pp. 19-31, Deakin business review, Geelong, Vic., C1

journal
2008

An initial classification of branding strategy in Australian arts organisations

Marta Massi, Dr Paul Harrison

(2008), pp. 1-8, ANZMAC 2008 : Australian and New Zealand Marketing Academy Conference 2008 : Marketing : shifting the focus from mainstream to offbeat, Canning Bridge, W.A., E1

conference

No limits : exploring the psychology of unsolicited credit card limit increase offers

Dr Paul Harrison, Carolyn Bond

(2008), pp. -, AM 2008 : Reflective marketing in a material world : Academy of Marketing Annual Conference 2008 Proceedings, Aberdeen, Scotland, E1

conference

Re-imagining the cultural brand : postmodernism and next wave

Marta Massi, Dr Paul Harrison

(2008), pp. -, AM 2008 : Reflective marketing in a material world : Academy of Marketing Annual Conference 2008 Proceedings, Aberdeen, Scotland, E1

conference

Advertising and its effect on children's attitudes : '... At least, do no harm'

Dr Paul Harrison

(2008), Vol. 1, pp. 14-21, Deakin business review, Geelong, Vic., C1

journal

How sincere is Dove?

Dr Paul Harrison

(2008), Vol. 1, pp. 45-47, Deakin business review, Geelong, Vic., C1-1

journal

The ethics of credit limit increases

Dr Paul Harrison

(2008), Vol. 1, pp. 56-59, Deakin business review, Geelong, Vic., C1-1

journal
2007

The case of "difficult" brands

Dr Paul Harrison, Nicole Hartley

(2007), Vol. 16, pp. 286-287, Journal of product & brand management, Santa Barbara, Calif., C1

journal

Don't rain on my parade : barriers to ecological tourism

Nicole Hartley, Dr Paul Harrison

(2007), pp. 43-50, ANZMAC 2007 : 3Rs, reputation responsibility relevance, Dunedin, New Zealand, E1

conference

Who is responsible for the protection of children? Implicit and explicit interpretations of marketing messages

Cordelia Fine, Dr Paul Harrison

(2007), pp. 2437-2437, ANZMAC 2007 : 3Rs, reputation responsibility relevance, Dunedin, N.Z., E1

conference

Bonding with cultural brands: exploring the 'binds that tie us'

Nicole Hartley, Dr Paul Harrison

(2007), pp. 1-14, 9th International Conference on Arts & Cultural Management Proceedings, Valencia, Spain, E1

conference
2006

An exploration of the components of relational bonds to an arts festival brand

Dr Paul Harrison, Prof Robin Shaw, A/Prof Heath Mc Donald

(2006), pp. 1-9, ANZMAC 2006 : Advancing theory, maintaining relevance, proceedings, Brisbane, Qld., E1

conference
2004

Consumer satisfaction and post-purchase intentions: an exploratory study of museum visitors

Dr Paul Harrison, Prof Robin Shaw

(2004), Vol. 6, pp. 23-32, International journal of arts management, Montreal, Canada, C1

journal

Intra-organisational marketing culture and market orientation: a case study of the implementation of the marketing concept in a public library

Dr Paul Harrison, Prof Robin Shaw

(2004), Vol. 25, pp. 391-398, Library management, Bingley, England, C1

journal
2002

The marketing and public relations practices of Australian performing arts presenters

A/Prof Heath Mc Donald, Dr Paul Harrison

(2002), Vol. 7, pp. 105-117, International journal of nonprofit and voluntary sector marketing, London, England, C1

journal

Intra-organisational attitudes to marketing and the Implementation of the marketing concept in nonprofit organisations

Dr Paul Harrison, Prof Robin Shaw

(2002), pp. 3301-3308, Proceedings of the Australian and New Zealand Marketing Academy Conference 2002, Geelong, Vic., E1

conference

Consumer satisfaction and post-purchase intentions: an exploratory study of museum visitors

Dr Paul Harrison, Prof Robin Shaw

(2002), pp. 1-8, New wave: entrepreneurship and the arts: symposium proceedings, Melbourne, Vic., E1

conference
2001

An empirical investigation of the relationship between satisfaction, intention to repurchase, and intention to recommend infrequently used services

Dr Paul Harrison, Prof Robin Shaw

(2001), pp. 31-45, 9th International Colloquium in Relationship Marketing, Montre¿al, Que¿bec, E1

conference