Dr Paul Turner



Senior Lecturer


Faculty of Business and Law


BL Deakin Business School


Melbourne Burwood Campus


Bachelor of Applied Science in Sports Studies, Canberra College of Adv. Edu., 1986
Graduate Diploma of Education, WA College of Adv. Edu., 1989
Master of Business Administration, Edith Cowan University, 1995
Doctor of Philosophy, Deakin University, 2005


+61 3 924 46769


Dr Paul Turner is a Senior Lecturer in Sport Management in the Management Department within the School of Business in the Faculty of Business and Law.  Prior to joining Deakin University in 1995 he worked in Women's Soccer (National), State Soccer and State Touch sporting Associations. He was also a school teacher in Perth between 1989 and 1992 teaching in Physical Education, Science and Maths. He was the Competition Coordinator for Melbourne Football for the Sydney Olympic Broadcasting Organisation (SOBO) during the 2000 Olympic Games. He was also a recipient of the Australian Sports Medal in 2000.   

His qualifications include a PhD from Deakin University, a Master of Business Administration (MBA) from Edith Cowan University, A Graduate Diploma of Education (Secondary) from Western Australian College of Advanced Education and a Bachelor of Applied Science (Sport Studies) from Canberra College of Advanced Education.

Dr Turner has a list of publications that include 1 book,  5 book chapters, 18 refereed journal publications and in excess of 40 conference papers. Research grants include the SMARTPLAY Research and Evaluation Project completed in 2009 / 2010. His research interests include sport media, sport facility and events and sport sociology. He has also acted as a guest reviewer for many journals in the sport area.

Read more on Paul's profile

Biography summary

  • Recipient of Australian Sports Medal for Service to sport.


  • Competition Coordinator (Melbourne football) for the Sydney Olympic Broadcasting Organisation (SOBO) during the 2000 Sydney Olympic Games.


  • National Executive Director - Australian Women's Soccer Association (1992-1995).


  • Executive Director ACT Soccer Federation (1984 - 1985)


  • Executive Director ACT Touch Association (1986 - 1988)


  • Director of Marketing on the Board of the Australian Women’s Soccer Association and Vice President of the Victorian Women’s Soccer Association (1996 - 2000).


  • Board member (2001) and Treasurer of the Sport Management Association of Australia and New Zealand (2003 - 2006).


  • Ongoing membership of a range of University Committees, Boards and working parties:
  1. School of Management and Marketing Committee;
  2. Sport Management Academic Advisory Board;
  3. Faculty of Business and Law Admission Selection and Credit for Prior Learning Committee [Acting Chair 2013; T1 2014];
  4. Deakin Sport Committee.

Research interests

Sport Broadcasting

Sport in Society

Sport Development

Teaching interests

Sport and Media

Sport broadcasting

Sport and social issues

Sport events

Units taught

Sport Facility and Event Management

Sport in Society

Research Design Strategies for Business

Knowledge areas

Sport media, Sport facility and Event, Sport Sociology


2015: WJC Banks Award for Distinguished Contributions to Teaching - part of the Sport Management Team.

2014: Faculty of Business and Law Award for Effectiveness, Excellence and Exemplar Practice in Teaching and Learning - part of the Sport Management Team.


Filter by


Regulation of professional sport in a changing broadcasting environment : Australian club and sport broadcaster perspectives

Dr Paul Turner

(2012), Vol. 15, pp. 43-59, Sport management review, Oxford, England, C1


A content analysis of sponsor representation across professional sport websites : extension of attribute typology

David Berardone, Dr Sheila Nguyen, Dr Paul Turner

(2011), Vol. 10, pp. 286-305, International journal of sport management and marketing, Geneva, Switzerland, C1


Helping university students to 'read' scholarly journal articles : the benefits of a structured and collaborative approach

Dr Yuka Fujimoto, Dr Pauline Hagel, Dr Paul Turner, Dr Uraiporn Kattiyapornpong, A/Prof Ambika Zutshi

(2011), Vol. 8, pp. 1-14, Journal of university teaching and learning practice, Wollongong, N. S. W., C1


CSR and water management in the sport sector : a research agenda

A/Prof Pamm Phillips, Dr Paul Turner

(2011), Vol. 10, pp. 142-160, International journal of sport management and marketing, Geneva, Switzerland, C1


Learning to read journal articles : an exploratory study of an Australian marketing class

Dr Uraiporn Kattiyapornpong, Dr Paul Turner, A/Prof Ambika Zutshi, Dr Pauline Hagel, Dr Yuka Fujimoto

(2011), Vol. 5, pp. 83-96, TMC academic journal, Singapore, C1


Exporting sports rights to overseas markets : the case of European football

Harry Arne Solberg, Dr Paul Turner

(2010), Vol. 13, pp. 354-366, Sport in society, Abingdon, England, C1


The impact of emerging technology in sport broadcasting on the preconditions for interorganizational relationship (IOR) formation in professional football

Dr Paul Turner, Prof David Shilbury

(2010), Vol. 24, pp. 10-44, Journal of sport management, Champaign, Ill., C1


'Matching' the club to the sponsor : perceptions of Australian Football League club sponsorship managers

Dr Paul Turner, Paul Fuller, Dr Adam Karg

(2010), Vol. 3, pp. 321-332, Journal of sponsorship, London, England, C1


Stadia and facilities

Dr Paul Turner, A/Prof Pamm Phillips, A/Prof Heath Mc Donald, Constantino Stavros

(2010), pp. 217-235, Managing football : an international perspective, Oxford, England, B1


Developments in web technology : enhancing the viewing spectacle of sport

Dr Paul Turner

(2008), pp. 178-191, International cases in the business of sport, Oxford, England, B1-1


Broadcasting technology and its influence on sport broadcaster inter-organisational relationship formation

Dr Paul Turner, Prof David Shilbury

(2008), Vol. 3, pp. 167-183, International journal of sports management and marketing (IJSMM), Olney, England, C1


Towards a cyclical framework for the investigation and management of elite level sponsorships

Dr Adam Karg, Dr Paul Turner

(2008), pp. 1-9, SMA 2008 : Bridging the gap : bringing the world down under : Proceedings of the 2008 6th annual conference for the Sport Marketing Association, Gold Coast, Queensland, E1


The Impact of on-field success in attracting sport sponsorship

Dr Paul Turner, Paul Fuller

(2008), pp. 1-9, SMA 2008 : Bridging the gap : bringing the world down under : Proceedings of the 2008 6th annual conference for the Sport Marketing Association, Gold Coast, Queensland, E1


The impact of technology on the supply of sport broadcasting

Dr Paul Turner

(2007), Vol. 7, pp. 337-360, European sport management quarterly, London, England, C1


Determining the professional sport broadcasting landscape : an Australian football club perspective

Dr Paul Turner, Prof David Shilbury

(2005), Vol. 8, pp. 167-193, Sport management review, Kidlington, England, C1


Event-related destination marketing : a case of Athens 2004

Dr Anne-Marie Hede, Dr Paul Turner

(2005), pp. 27-33, ANZMAC 2005 : Broadening the boundaries, conference proceedings, Dunedin, N.Z., E1


Network relationships in the bidding process for major sporting events

Dr Paul Turner, Prof Hans Westerbeek

(2004), Vol. 5, pp. 335-356, International journal of sports management, Boston, Mass., C1


Key success factors in bidding for hallmark sporting events

Prof Hans Westerbeek, Dr Paul Turner, Ms Lynley Ingerson

(2002), Vol. 19, pp. 303-322, International marketing review, Bradford, England, C1


A measure of 'high commitment organisation' performance values in sport management professionals and sport organisations

Mrs Ann Dillon-Kerr Lawrence, Dr Paul Turner

(2002), pp. 263-269, Work values and behaviour in an era of transformation : the 8th Bi-annual Conference of the International Society for the Study of Work and Organizational Values 24-27th June 2002 Warsaw, Lodz, Poland, E1



Industry and Other Funding

SMARTPLAY Research and Evaluation Project

A/Prof Pamm Phillips, Dr Paul Turner, Dr Sheila Nguyen

  • 2010: $24,843
  • 2009: $46,138


Data will be available in 2017