Dr Riza Casidy

STAFF PROFILE

Position

Senior Lecturer

Faculty

Faculty of Business and Law

Department

BL Deakin Business School

Campus

Geelong Waterfront Campus

Qualifications

Bachelor of Commerce, Curtin University, 2004
Bachelor of Arts, , 2006
Bachelor of Business (Honours), Monash University, 2006
Doctor of Philosophy, Monash University, 2009
Graduate Certificate of Higher Education, Swinburne Univ. of Technology, 2014

Biography

Riza Casidy is a Senior Lecturer of Marketing at Deakin University. Riza graduated with 1st Class Honours in Marketing from Monash and was a recipient of the Australian Postgraduate Award (APA). He received his PhD from Monash University at the age of 24 and was one of the youngest PhD graduate at the University.

Riza Casidy's business experience includes marketing consulting in the education, services, and non-profit sector in Australasian region. He is accredited as a Certified Practicing Marketer (CPM) by the Australian Marketing Institute, of which he is also an Associate Member (AMAMI)

Riza's research has been published in leading marketing journals including the Journal of Retailing and Consumer Services, Journal of Strategic Marketing, Journal of Brand Management, and Marketing Intelligence & Planning amongst others. He is presently working on research projects looking at the impact of prestige perception on volunteering and donation behaviour. He also has other research projects looking at service failure and recovery, the effects of authentic assessments on student attitude, and the role of religion in digital piracy.

Read more on Riza's profile

Research interests

Spirituality, Religion, and Marketing
Branding in the Not-for-Profit Sector
Brand Personality
Prestige Consumption
Service Failure and Recovery
Authentic Assessments

Affiliations

Australian and New Zealand Marketing Academy (ANZMAC)
Australian Marketing Institute (AMI)
Academy of Marketing Science (AMS)

Teaching interests

Consumer Behaviour
Marketing Management
Brand Management

Units taught

MMK266 Consumer Behaviour
MMK101 Marketing

Knowledge areas

Consumer Behaviour
Structural Equation Modeling
Branding
Services Marketing
Non-Profit & Social Marketing

Publications

Filter by

2017

Investigating the role of religiosity as a deterrent against digital piracy

R Casidy, M Lwin, I Phau

(2017), Vol. 35, pp. 62-80, Marketing intelligence and planning, Bingley, Eng., C1

journal

Drivers and outcomes of relationship quality with professional service firms: an SME owner-manager perspective

R Casidy, M Nyadzayo

(2017), pp. 1-52, Industrial marketing management, Amsterdam, The Netherlands, C1

journal
2016

Exploring the integration of social media within integrated marketing communication frameworks: perspectives of services marketers

M Valos, F Haji Habibi, R Casidy, C Driesener, V Maplestone

(2016), Vol. 34, pp. 19-40, Marketing intelligence and planning, Bingley, Eng., C1

journal

Religiosity and digital piracy : an empirical examination

R Casidy, I Phau, M Lwin

(2016), Vol. 37, pp. 1-13, Services marketing quarterly, Abingdon, Eng., C1

journal

Authentic assessment in business education: its effects on student satisfaction and promoting behaviour

L James, R Casidy

(2016), Vol. 0, pp. 1-15, Studies in higher education, London, Eng., C1

journal

Linking prestige perception with consumption experience, loyalty, and WOM

R Casidy, W Wymer

(2016), Vol. 34, pp. 540-558, Marketing intelligence and planning, Bingley, Eng., C1

journal

A taxonomy of prestige-seeking university students: strategic insights for higher education

R Casidy, W Wymer

(2016), pp. 1-16, Journal of strategic marketing, London, Eng., C1

journal

The role of religious leaders on digital piracy attitude and intention

R Casidy, I Phau, M Lwin

(2016), Vol. 32, pp. 244-252, Journal of retailing and consumer services, Amsterdam, The Netherlands, C1

journal

A risk worth taking: Perceived risk as moderator of satisfaction, loyalty, and willingness-to-pay premium price

R Casidy, W Wymer

(2016), Vol. 32, pp. 189-197, Journal of retailing and consumer services, London, Eng, C1

journal

Brand trust and avoidance following brand crisis : a quasi-experiment on the effect of franchisor statements

H Shin, R Casidy, A Yoon, S-H Yoon

(2016), Vol. 23, pp. 1-23, Journal of brand management, London, Eng., C1

journal
2015

The impact of brand strength on satisfaction, loyalty and WOM: An empirical examination in the higher education sector

R Casidy, W Wymer

(2015), Journal of Brand Management, C1

journal

Australian consumers' decision-making styles for everyday products

T Nayeem, R Casidy

(2015), Vol. 23, pp. 67-74, Australasian Marketing Journal, C1

journal

Linking fashion consciousness with Gen Y attitude towards prestige brands

R Casidy, A Nuryana, S Hati

(2015), Vol. 27, pp. 406-420, Qualitative research in organizations and management, Bingley, Eng., C1

journal
2014

The role of perceived market orientation in the higher education sector

R Casidy

(2014), Vol. 22, pp. 155-163, Australasian marketing journal, Amsterdam, The Netherlands, C1

journal

Brand orientation and service quality in online and offline environments: empirical examination in higher education

R Casidy

(2014), Vol. 35, pp. 236-254, Services marketing quarterly, Philadelphia, P. A., C1

journal

Linking brand orientation with service quality, satisfaction, and positive word-of- mouth: evidence from the higher education sector

R Casidy

(2014), Vol. 26, pp. 142-161, Journal of nonprofit & public sector marketing, Philadelphia, P. A., C1

journal

Perceived benefits and church participation : a comparative study among regular and irregular church goers

R Casidy, Y Tsarenko

(2014), Vol. 26, pp. 1-28, Asia pacific journal of marketing and logistics, Bingley, Eng., C1

journal
2013

How great thy brand: the impact of church branding on perceived benefits

R Casidy

(2013), Vol. 18, pp. 231-239, International journal of nonprofit and voluntary sector marketing, Chichester, England, C1-1

journal

The role of external influences in high involvement purchase behaviour

R Casidy, T Nayeem

(2013), Vol. 31, pp. 732-745, Marketing Intelligence & Planning, Bingley, UK, C1-1

journal

The role of brand orientation in the higher education sector: a student-perceived paradigm

R Casidy

(2013), Vol. 25, pp. 803-820, Asia Pacific Journal of Marketing and Logistics, Bingley, UK, C1-1

journal
2012

An empirical investigation of the relationship between personality traits, prestige sensitivity, and fashion consciousness of Generation Y in Australia

R Casidy

(2012), Vol. 20, pp. 242-249, Australasian Marketing Journal, Amsterdam, Netherlands, C1-1

journal

Discovering consumer personality clusters in prestige sensitivity and fashion consciousness context

R Casidy

(2012), Vol. 24, pp. 291-299, Journal of international consumer marketing, Abingdon, England, C1-1

journal

The role of individualism and collectivism in low involvement purchase decisions

T Nayeem, R Casidy

(2012), pp. 1-7, ANZMAC 2012 : Proceedings of Australian & New Zealand Marketing Academy 2012, Adelaide, SA, E1-1

conference

The relationship between church branding and church members' perceived benefits

R Casidy

(2012), AM 2012 : Proceedings of the Academy of Marketing Conference 2012, Southampton, England, E1-1

conference
2011

Church service: service marketing

R Mulyanegara (Casidy)

(2011), pp. 25-29, Marketing Cases in the Asia-Pacific Region, Chichester, England, B1-1

chapter

Church marketing : the effect of market orientation on perceived benefits and church participation

R Mulyanegara, Y Tsarenko, F Mavondo

(2011), Vol. 32, pp. 60-82, Services marketing quarterly, Abingdon, England, C1-1

journal

The relationship between market orientation, brand orientation and perceived benefits in the non-profit sector: a customer-perceived paradigm

R Casidy Mulyanegara

(2011), Vol. 19, pp. 429-441, Journal of strategic marketing, Abingdon, England, C1-1

journal

The role of brand orientation in church participation: an empirical examination

R Casidy Mulyanegara

(2011), Vol. 23, pp. 226-247, Journal of nonprofit & public sector marketing, Abingdon, England, C1-1

journal

A Conceptual Framework on the Relationship between Nation Brand Perception and Donation Behaviour

J Helmi, R Casidy Mulyanegara

(2011), pp. 1-8, Proceedings of the Australian and New Zealand Marketing Academy Conference; ANZMAC 2011, Perth, WA, E1-1

conference

The effects of consumer personality on fashion consciousness and prestige sensitivity

R Casidy Mulyanegara

(2011), pp. 335-338, Asia-Pacific Advances in Consumer Research 2011, Beijing, China, E1-1

conference
2010

An empirical investigation on the role of market orientation in church participation

R Mulyanegara, Y Tsarenko, F Mavondo

(2010), Vol. 15, pp. 339-351, International journal of non-profit and voluntary sector marketing, Oxford, England, C1-1

journal

The role of physical attractiveness in marketing education: an exploratory study

H Ho, R Casidy

(2010), Proceedings of the Australia and New Zealand Marketing Academy Conference; ANZMAC 2010, Christchurch, New Zealand, E1-1

conference
2009

The Big Five and brand personality: investigating the impact of consumer personality on preferences towards particular brand personality

R Casidy Mulyanegara, Y Tsarenko, A Anderson

(2009), Vol. 16, pp. 234-247, Journal of brand management, Basingstoke, England, C1-1

journal

Predicting brand preferences: an examination of the predictive power of consumer personality and values in the Australian fashion market

R Casidy Mulyanegara, Y Tsarenko

(2009), Vol. 13, pp. 358-371, Journal of fashion marketing and management, Bingley, England, C1-1

journal

Perceived market orientation and church participation

R Mulyanegara (Casidy), Y Tsarenko, F Mavondo

(2009), ANZMAC 2009 : Proceedings of the Australian and New Zealand Marketing Academy Conference 2009, Melbourne, Vic., E1-1

conference
2005

A conceptual model of consumer personality-brand preferences relationship

R Mulyanegara, Y Tsarenko

(2005), pp. 58-64, Proceedings of the Australian and New Zealand Marketing Academy Conference; ANZMAC 2005, Perth, WA, E1-1

conference

Funded Projects at Deakin

Industry and Other Funding

Building differentiated relationships with insurance brokers through segmented marketing activities

Dr Michael Valos, Dr Riza Casidy

  • 2014: $17,520

Supervisions

Associate Supervisor
2016

Jessica Helmi

Thesis entitled: Country Brand and Stakeholder Engagement: Case Study of Australia Unlimited

Doctor of Philosophy, Department of Marketing