Prof Rohit Varman

STAFF PROFILE

Position

Professor Of Marketing

Faculty

Faculty of Business and Law

Department

BL Deakin Business School

Campus

Melbourne Burwood Campus

Contact

rohit.varman@deakin.edu.au
+61 3 924 68151

Biography

Rohit Varman is a Professor of Marketing at Deakin University. Before moving to Australia, he taught in India and United Kingdom. He received his PhD in Marketing from University of Utah and MBA from McGill University.

His research interests are broadly in the fields of Critical Marketing and Consumer Culture. He is currently working on a book on history of marketing in India and an edited book on Critical Marketing. He is also working on research projects in the areas of social impact of marketization, advertising, postcolonial theory, subaltern consumption, and violence in markets. His research paper was recently awarded Emerald Citation of Excellence for 2015.

He has published his research in several journals that include Journal of Consumer Research, Journal of Retailing, Organization Science, Journal of Public Policy and Marketing, Journal of Marketing Management, and Marketing Theory.

He serves as Associate Editor of Consumption, Markets & Culture and on the editorial boards of Journal of Macromarketing and Journal of Historical Research in Marketing. He also serves on the board of International Society of Markets and Development.
 

Read more on Rohit's profile

Research interests

• Critical Marketing
• Consumer Culture
• Interpretive Research
• Transformative consumer research and social inclusivity

Teaching interests

• Critical Marketing
• Consumer Culture Theory
• Qualitative Research Methods
• Marketing Management

Awards

• Emerald Citation of Excellence for 2015
• Doctoral Scholar Award University of Utah, 2001-2002
• Awarded ‘Graduate Research Fellowship’ University of Utah 2001-2002

Publications

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2016

History of marketing in India

H Sreekumar, R Varman

(2016), pp. 389-405, The Routledge companion to marketing history, Abingdon, Eng., B1

chapter

Accumulation through derealization: How corporate violence remains unchecked

R Varman, I Al-Amoudi

(2016), Vol. 69, pp. 1909-1935, Human relations, London, Eng., C1

journal

Kafkaesque institutions at the base of the pyramid

A Khare, R Varman

(2016), Vol. 32, pp. 16191-1646, Journal of marketing management, Abingdon, Eng., C1

journal
2015

Locating the past in its silence: history and marketing theory in India

R Varman, H Sreekumar

(2015), Vol. 7, pp. 272-279, Journal of historical research in marketing, Bingley, Eng., C1-1

journal

Status, caste, and market in a changing Indian village

R Vikas, R Varman, R Belk

(2015), Vol. 42, pp. 472-498, Journal of consumer research, London, Eng., C1-1

journal
2013

Ideology for the 10 billion: introduction to globalization of marketing ideology

G Eckhardt, N Dholakia, R Varman

(2013), Vol. 33, pp. 7-12, Journal of macromarketing, London, Eng., C1-1

journal

Underdeveloped Other in country-of-origin theory and practices

R Varman, J Costa

(2013), Vol. 16, pp. 240-265, Consumption markets & culture, London, Eng., C1-1

journal

Understanding poverty and promoting poverty alleviation through transformative consumer research

C Blocker, J Ruth, S Sridharan, C Beckwith, A Ekici, M Goudie-Hutton, J Rosa, B Saatcioglu, D Talukdar, C Trujillo, R Varman

(2013), Vol. 66, pp. 1195-1202, Journal of business research, Amsterdam, The Netherlands, C1-1

journal
2012

Conflicts at the bottom of the pyramid: profitability, poverty alleviation, and neoliberal governmentality

R Varman, P Skålén, R Belk

(2012), Vol. 31, pp. 19-35, Journal of public policy & marketing, Ann Arbor, Mich., C1-1

journal

Consuming postcolonial shopping malls

R Varman, R Belk

(2012), Vol. 28, pp. 62-84, Journal of marketing management, London, Eng., C1-1

journal
2011

Market subjectivity and neoliberal governmentality in higher education

R Varman, B Saha, P Skålén

(2011), Vol. 27, pp. 1163-1185, Journal of marketing management, London, Eng., C1-1

journal

Applying a transformative consumer research lens to understanding and alleviating poverty

C Blocker,, J Ruth, S Sridharan, C Beckworth, A Ekici, M Goudie-Hutton, A Rosa, B Saatcioglu, D Talukdar,, C Trujillo, R Varman

(2011), pp. 1-9, Journal of research for consumers, Crawley, W. A., C1-1

journal
2009

Nationalism and ideology in an anticonsumption movement

R Varman, R Belk

(2009), Vol. 36, pp. 686-700, Journal of consumer research, London, Eng., C1-1

journal

Competitive and cooperative behavior in embedded markets: developing an institutional perspective on bazaars

R Varman, J Costa

(2009), Vol. 85, pp. 453-467, Journal of retailing, Amsterdam, The Netherlands, C1-1

journal

Disciplining the discipline: understanding postcolonial epistemic ideology in marketing

R Varman, B Saha

(2009), Vol. 25, pp. 811-824, Journal of marketing management, London, Eng., C1-1

journal
2008

Weaving a web: subaltern consumers, rising consumer culture, and television

R Varman, R Belk

(2008), Vol. 8, pp. 227-252, Marketing theory, London, Eng., C1-1

journal

Embedded markets, communities, and the invisible hand of social norms

R Varman, J Costa

(2008), Vol. 28, pp. 141-156, Journal of macromarketing, London, Eng., C1-1

journal

The political economy of markets and development: a case study of health care consumption in the State of Kerala, India

R Varman

(2008), Vol. 34, pp. 81-95, Critical sociology, London, Eng., C1-1

journal
2007

Rising markets and failing health: an inquiry into subaltern health care consumption under neoliberalism

R Varman, R Vikas

(2007), Vol. 27, pp. 162-172, Journal of macromarketing, Thousand Oaks, Calif., C1-1

journal
2003

Information processing moderators of the effectiveness of trust-based governance in interfirm R&D collaboration

S Carson, A Madhok, R Varman, G John

(2003), Vol. 14, pp. 45-56, Organization science, Catonsville, Md., C1-1

journal

Funded Projects at Deakin

No Funded Projects at Deakin found

Supervisions

No completed student supervisions to report