Prof Ruth Rentschler

STAFF PROFILE

Position

Chair Of Academic Board

Faculty

Corp Governance Risk & Complia

Department

Corporate Services

Campus

Geelong Waterfront Campus

Qualifications

Bachelor of Arts (Honours), University of Melbourne, 1976
Graduate Diploma in Personnel Administration, Victoria College, 1986
Doctor of Philosophy, Monash University, 1999

Contact

Biography

Ruth is a Professor in Arts Management at Deakin University, Australia. She has 20 years’ experience working in governance, management and marketing in the non-profit sphere at local, state, national and international levels. She has leadership experience in entrepreneurial, start-up, business, government and higher education positions. She is a DAAD scholar, a St Hilda's College, University of Melbourne scholar and recipient of various awards and prizes. She graduated first class honours, first place, from the University of Melbourne. She completed her PhD at Monash University.

Ruth has been re-elected as Chair Academic Board at Deakin University. She is also on the boards of VicHealth, Multicultural Arts Victoria, Ballarat Art Gallery and the Duldig Gallery. Her interest in governance is wide and deep, linking research, policy and praxis.

She has conducted governance research in Australia for visual arts organisations, arts ministries, performing arts organisations (to name a few) and has spoken internationally on the topic in the UK, Europe and Taiwan as an invited key note speaker. Ruth's other research interests focus on diversity and inclusion in arts management. Over her time at Deakin she has secured over $1.5 million in research grants (including category 1 grants) to investigate arts management social and economic policy issues. Ruth has just completed a research monograph on arts governance as the first in a series on the cultural and creative industries for Routledge, London.

She has taught at postgraduate level in arts management and doctoral studies. She initiated and designed the arts management program at Deakin, bringing it to the forefront of postgraduate arts management education nationally and internationally.  She has conducted key note addresses in Europe, North America, Asia and Australia on a range of contemporary issues in her field, such as arts governance, audience diversity, arts marketing and arts management. She has published widely including the research books. Examples include: The Entrepreneurial Arts Leader Brisbane: University of Queensland Press; Creative Marketing Palgrave MacMillan, London (with Ian Fillis); Routledge Companion to Arts Marketing Routledge, London. (with Daragh O’Reilly and Theresa Kirchner); Marketing Museums: Competing in the Global Marketplace Butterworth-Heinemann, Oxford (with Anne-Marie Hede); Innovative Arts Marketing, Allen & Unwin, Sydney.

Ruth has received recognition such as the Vice-Chancellor’s Award for Outstanding Community Service, the Faculty of Business & Law Award for Outstanding Research, Best Doctoral Supervisor Award in the Faculty of Business and Law, all at Deakin University. She has also received best paper awards at conferences. In 2012, she was awarded a Medal for the Order of Australia (OAM) for services to education, to the arts and to the community.
She is on the editorial board of various international journals. She is the book editor for the International Journal of Arts Management. She is also Chair of the 2nd international doctoral symposium in arts management in 2015 in Marseilles, France as the precursor to the international arts management conference, AIMAC. She is a member of the scientific committee for AIMAC.

Read more on Ruth's profile

Research interests

Arts leaders' careers, including artists, managers, board members

Diversity

Affiliations

Board member, Multicultural Arts Victoria
Board member, Art Gallery of Ballarat
Board member, The Duldig Studio
Board member, VicHealth
Research ambassador, German Academic Exchange Service (Deutscher Akademischer Austausch Dienst)
Book review editor, International Journal of Arts Management

Knowledge areas

Governance, diversity, and the arts

Expertise

Professor Ruth Rentschler OAM MAICD Professor Ruth Rentschler is an experienced non-profit director. She is Chair Academic Board and Chair and Professor Arts Management, Deakin University. She is on the boards of VicHealth, Art Gallery of Ballarat, Multicultural Arts Victoria and the Duldig Gallery. She is a member of University Council and the University Executive. She is on the boards of the international arts management association (AIMAC) and various refereed journals. She has worked with many national, state and local organisation boards. She has conducted governance research in Australia for visual arts organisations, arts ministries, performing arts organisations (to name a few) and has spoken internationally on the topic in the UK, Europe and Taiwan as an invited key note speaker. She is contracted to Routledge UK to write a book on arts governance.

Conferences

12th International Conference on Arts and Cultural Management, Bogota, Columbia, 2013

Professional activities

Member, Australian Institute of Company Directors

Conduct workshops for AICD and Leadership Victoria on governance in non-profits and the arts

2013 Coordinator Doctoral Symposium, 12th International Conference on Arts & Cultural Management

2011, Sir John Monash Key Note Lecture, 'Cultivating a Creative Community?', Monash Gallery of Art

Media appearances

Spinning the Celebrities ArtsHub

Marketing political brands: Passionate punters need consistent messaging The Conversation

The reinvigoration of Geelong a fine art Geelong Advertiser

Arts organisations need a brush with good governance The Age

Montsalvat goes pro Valley Weekly

Arts governance: Survey shows report is off beam The Age

Below the bottom line Not-for-profit boards Company Director

Vic arts boards pass the test The Boardroom Report Company Directors

Awards

2012, Medal of the Order of Australia (OAM) for service to education, to the arts, and to the community.
2012 Faculty Research Rocket Award for Outstanding Publications
2012 Faculty Service Star Award
2006, DUSA award for best doctoral supervisor in the Faculty of Business and Law
2000, Faculty of Business and Law award for outstanding research
2000, Vice-Chancellor's Award for outstanding community service

Projects

Indigenous Art Increasing Audiences Australia Council for the Arts a nationally funded project investigating how to boost audiences for Indigenous art


Stats and Stories Arts Impact on Regional Australia a nationally funded project investigating how the arts make a difference to peoples’ lives in rural and regional Australia

Publications

Filter by

2015

Arts governance: people, passion, performance

Prof Ruth Rentschler

(2015), Abingdon, England, A1

book

External impact of arts management research: An extended analysis

Theresa A. Kirchner, Prof Ruth Rentschler

(2015), Vol. 17, pp. 46-67, International Journal of Arts Management, Montreal, C1

journal

Exploring cultural inclusion: perspectives from a community arts organisation

Dr Fara Azmat, Dr Yuka Fujimoto, Prof Ruth Rentschler

(2015), Vol. 40, pp. 375-396, Australian journal of management, London, Eng., C1

journal
2014

Understanding Australian ethnic minority artists' careers

Dr Huong Le, Dr Uma Jogulu, Prof Ruth Rentschler

(2014), Vol. 23, pp. 57-68, Australian journal of career development, London, Eng., C1

journal

Walk through the doors. Be our guest : how important are partnerships to enable multicultural groups to attend arts events?

Dr Fara Azmat, Prof Ruth Rentschler, Dr Yuka Fujimoto

(2014), pp. 132-141, Routledge companion to arts marketing, Abingdon, Eng., B1

chapter

Lessons learned from community organizations: inclusion of people with disabilities and others

Dr Yuka Fujimoto, Prof Ruth Rentschler, Dr Huong Le, Dr David Edwards, Prof Charmine Hartel

(2014), Vol. 25, pp. 518-537, British journal of management, Chichester, England, C1

journal

Arts managers' career insights and their marketing implications

Dr Uma Jogulu, Prof Ruth Rentschler

(2014), pp. 59-70, The Routledge companion to arts marketing, Abingdon, England, B1

chapter

Multiple layers of gender diversity on corporate boards : to force or not to force?

Prof Jean Du Plessis, James O`Sullivan, Prof Ruth Rentschler

(2014), Vol. 19, pp. 1-50, Deakin law review, Melbourne, Vic., C1

journal

Exhibitions as sub-brands: an exploratory study

Prof Ruth Rentschler, A/Prof Kerrie Bridson, Jody Evans

(2014), Vol. 4, pp. 45-66, Arts marketing: an international journal, Bingley, Eng., C1

journal
2012

Arts management/marketing journal citation analysis : assessing external impact

Prof Ruth Rentschler, Theresa A. Kirchner

(2012), Vol. 2, pp. 6-20, Arts marketing : an international journal, Bingley, England, C1

journal

Tourism Victoria, Australia : an integrative model of inclusive tourism for people with disabilities

Dr Huong Le, Dr Yuka Fujimoto, Prof Ruth Rentschler, Dr David Edwards

(2012), pp. 144-156, Best practice in accessible tourism : inclusion, disability, ageing population and tourism, Tonawanda, N.Y., B1

chapter

Drivers, impediments and manifestations of brand orientation in museums : an international museum study

Jody Evans, A/Prof Kerrie Bridson, Prof Ruth Rentschler

(2012), Vol. 46, pp. 1457-1475, European journal of marketing, Bingley, England, C1

journal

Are passion and ambition enough to support the career of a female arts manager?

Prof Ruth Rentschler, Dr Uma Jogulu

(2012), pp. 143-156, Erfolgsfaktor Mitarbeiter: Wirksames Personalmanagement fur Kulturbeitriebe, Germany, B1

chapter

Extending the theory of metaphor in marketing : the case of the art gallery

Prof Ruth Rentschler, Dr Uma Jogulu, Ms Anne Kershaw, Ms Angela Osborne

(2012), Vol. 28, pp. 1464-1485, Journal of marketing management, Abingdon, England, C1

journal
2011

Manifestations of brand orientation in museums : an exploratory study

Jody Evans, A/Prof Kerrie Bridson, Prof Ruth Rentschler

(2011), pp. 435-442, Summer Marketing Educators' Conference Proceedings : Marketing 2011: Delivering Value in Turbulent Times, Chicago, Ill., E1

conference

Portrait of a star : National Gallery of Victoria

Prof Ruth Rentschler, A/Prof Kerrie Bridson, Jody Evans

(2011), Vol. 13, pp. 59-73, International journal of arts management, Montreal, Canada, C1

journal

Indian student concerns about violence : exploring student perceptions

Dr Fara Azmat, Ms Angela Osborne, Prof Ruth Rentschler

(2011), Vol. 46, pp. 311-339, Australian journal of social issues, Strawberry Hills, N.S.W., C1

journal
2010

Conversation, collaboration and cooperation : courting new audiences for a new century

Ms Angela Osborne, Prof Ruth Rentschler

(2010), pp. 54-71, Marketing the arts : a fresh approach, London, England, B1

chapter

Brand love, brand image and loyalty in Australian elite sport

Ms Sarah Louise Broadbent, A/Prof Kerrie Bridson, Leslie Ferkins, Prof Ruth Rentschler

(2010), pp. -, ANZMAC 2010 : Doing more with less : Proceedings of the 2010 Australian and New Zealand Marketing Academy Conference, Christchurch, New Zealand, E1

conference

Pilgrims, participants and partners : exploring devotees of the online ANZAC experience

Prof Ruth Rentschler

(2010), pp. 187-198, Reflections on Anzac Day : from one millennium to the next, Melbourne, Vic., B1

chapter

The role of creativity in entrepreneurship

Ian Fillis, Prof Ruth Rentschler

(2010), Vol. 18, pp. 49-81, Journal of enterprising culture, Singapore, C1

journal

Why has the rising economic tide failed to float the disability employment boat? A call to action : business,community, government and people power

Dr David Edwards, Prof Ruth Rentschler, Dr Yuka Fujimoto, Dr Huong Le

(2010), Vol. 10, pp. 117-127, International journal of diversity in organisations, communities and nations, Altona, Vic., C1

journal

Breaking through the 'glass ceiling' : gender and arts leaders in Vietnam

Dr Huong Le, Prof Ruth Rentschler, Prof Howard Frederick

(2010), Vol. 5, pp. 1-14, International journal of the arts in society, Altona, Vic., C1

journal

Cultural dimensions of arts entrepreneurship : lessons for Vietnam from Australia

Dr Huong Le, Prof Howard Frederick, Prof Ruth Rentschler

(2010), pp. 1-11, GCSME 2010 : Sustainable Economic Development and Enhancement of Quality of Life : The Role of Small and Medium Enterprises and Entrepreneurship : Proceedings of the SME & Entrepreneurship Global Conference, Kuala Lumpur, Malaysia, E1

conference
2009

Lessons from arts experiences for service-dominant logic

Tabitha Ramsey White, Dr Anne-Marie Hede, Prof Ruth Rentschler

(2009), Vol. 27, pp. 775-788, Marketing intelligence and planning, Bingley, England, C1

journal

Authorship, authenticity and intellectual property in Australian Aboriginal art

Dr Annette van den Bosch, Prof Ruth Rentschler

(2009), Vol. 39, pp. 117-131, Journal of arts management, law and society, Washington, D.C., C1

journal
2008

Academic assessment of arts management journals: a multidimensional rating survey

Prof Ruth Rentschler, Prof David Shilbury

(2008), Vol. 10, pp. 60-71, International journal of arts management, Montreal, Canada, C1

journal

How did we do anything without it?: Indigenous art and craft micro-enterprise use and perception of new media technology

Ms Megan Cardamone, Prof Ruth Rentschler

(2008), pp. 104-112, Australian Aboriginal studies, Canberra, A.C.T., C1

journal

Perceptions of the impact of art : implications for the art sector

Tabitha Ramsey White, Prof Ruth Rentschler, Dr Anne-Marie Hede

(2008), Vol. 3, pp. 13-22, International journal of the arts in society, Altona, Vic., C1

journal

Relationship marketing in the arts : the new evoked authenticity

Prof Ruth Rentschler, Prof Jennifer Radbourne

(2008), pp. 241-252, The Routledge companion to nonprofit marketing, London, England, B1

chapter

Exploring metaphor as an alternative marketing language

Ian Fillis, Prof Ruth Rentschler

(2008), Vol. 20, pp. 492-514, European business review, Bingley, England, C1

journal
2007

Major case study : museum of contemporary art markets itself

Prof Ruth Rentschler

(2007), pp. 197-202, Museum marketing : competing in the global marketplace, Amsterdam, Netherlands, B1

chapter

Museum marketing : no longer a dirty word

Prof Ruth Rentschler

(2007), pp. 12-18, Museum marketing : competing in the global marketplace, Amsterdam, Netherlands, B1

chapter

Museum pricing : challenges to theory development and practice

Prof Ruth Rentschler, Dr Anne-Marie Hede, Tabitha Ramsey White

(2007), Vol. 12, pp. 163-173, International journal of nonprofit and voluntary sector marketing, Malden, Mass., C1

journal

Mentoring volunteer festival managers : evaluation of a pilot scheme in regional Australia

Dr Anne-Marie Hede, Prof Ruth Rentschler

(2007), Vol. 12, pp. 157-170, Managing leisure, London, Eng., C1

journal

Painting equality : female artists as cultural entrepreneurial marketers

Prof Ruth Rentschler

(2007), Vol. 26, pp. 665-677, Equal opportunities international, Bingley, England, C1

journal

Assessing sport management journals : a multi-dimensional examination

Prof David Shilbury, Prof Ruth Rentschler

(2007), Vol. 10, pp. 31-44, Sport management review, Oxford, England, C1

journal

Marketing artertainment : are museums jumping on the bandwagon

Prof Ruth Rentschler, Ms Angela Osborne

(2007), pp. -, 3Rs, reputation responsibility relevance, Dunedin, N.Z., E1

conference
2006

Marketing aboriginal art: an intellectual property fiction?

Prof Ruth Rentschler

(2006), pp. 1-6, ANSM 2006 : Australasian Nonprofit and Social Marketing Conference : Controversies in social marketing, the way forward, Newcastle, N.S.W., E1

conference

Women's art as indicator of social change

Prof Ruth Rentschler

(2006), Vol. 24, pp. 115-134, Australian cultural history, Canberra, ACT, C1

journal

Melbourne 2006: marketing south-eastern Australian aboriginal art

Ms Megan Cardamone, Esmai Manahan, Prof Ruth Rentschler

(2006), Vol. 4, pp. 229-236, Asia pacific journal of arts and cultural management, Adelaide, S.Aust., C1

journal

Creative marketing : an extended metaphor for marketing in a new age

Ian Fillis, Prof Ruth Rentschler

(2006), New York, N.Y., A1

book

Indigenous innovators: the role of web marketing for cultural micro-enterprises

Ms Megan Cardamone, Prof Ruth Rentschler

(2006), Vol. 11, pp. 347-360, International journal of nonprofit and voluntary sector marketing, Malden, Mass., C1

journal
2005

Toward a new understanding of the social impact of the arts

Tabitha Ramsey White, Prof Ruth Rentschler

(2005), pp. -, AIMAC 2005 : Proceedings of the 8th International Conference on Arts & Cultural Management, Montreal, Quebec, E1-1

conference

Festivals, art and mentoring : disseminating knowledge, enhancing skills and developing networks in regional Victoria

Dr Anne-Marie Hede, Prof Ruth Rentschler

(2005), pp. 499-512, The impacts of events : proceedings of International Event Research Conference, Lindfield, N.S.W., E1

conference

An early painter's persona as metaphor

Prof Ruth Rentschler

(2005), pp. 1-13, Marketing : Building Business, Shaping Society. Proceedings of the 2005 Academy of Marketing Conference, Dublin, Ireland, E1

conference

Changing perceptions : marketing south eastern Australian aboriginal art

Prof Ruth Rentschler, Ms Megan Cardamone, Esmai Manahan

(2005), pp. 1-7, At the threshold : challenges and developments in social, sport and arts marketing. Proceedings of the 2nd Australasian Nonprofit and Social Marketing Conference, Geelong, Vic., E1

conference

Location, location, location: exploring the importance of place for arts organisations

Dr Stella Minahan, Prof Ruth Rentschler

(2005), pp. -, 2nd Australasian nonprofit and social marketing conference, at the threshold : challenges and developments in social, sport and arts marketing, Geelong, Vic., E1

conference

Nationalism and art in Australia: change in a time of conservatism, 1948-1968

A/Prof Katya Johanson, Prof Ruth Rentschler

(2005), Vol. 35, pp. 8-20, Journal of arts management, law and society, Washington, DC, C1

journal

A comparative generational analysis of a cultural event

Dr Anne-Marie Hede, Prof Ruth Rentschler

(2005), pp. -, ANZMAC 2005 : Broadening the boundaries, conference proceedings, Dunedin, N.Z., E1

conference

Using creativity to achieve an entrepreneurial future for arts marketing

Ian Fillis, Prof Ruth Rentschler

(2005), Vol. 10, pp. 275-287, International journal of nonprofit and voluntary sector marketing, Malden, MA., C1

journal
2004

Museum marketing : understanding different types of audiences

Prof Ruth Rentschler

(2004), pp. 139-158, Arts marketing, Amsterdam, Netherlands, B1

chapter

The indigenous art market: a roadmap to a more equitable and efficient system

Prof Ruth Rentschler, Prof Mirko Bagaric

(2004), Vol. 6, pp. 11-14, Indigenous law bulletin, Sydney, NSW, C1

journal

Indigenous innovators: the role of web marketing for cultural micro-enterprises

Ms Megan Cardamone, Prof Ruth Rentschler

(2004), pp. 132-139, Nonprofit Marketing: Perspectives and Advances, Canberra, A.C.T., E1

conference

Pricing in the museum sector : the need to balance social responsibility and organisational viability

Prof Ruth Rentschler, Dr Anne-Marie Hede, Tabitha Ramsey White

(2004), pp. -, ANZMAC 2004 : marketing accountabilities and responsibilities, conference proceedings, Dunedin, N.Z., E1

conference

Entrepreneurship, marketing and leadership in non-profit performing arts organisations

Prof Ruth Rentschler, A/Prof Gus Geursen

(2004), Vol. 6, pp. 1-10, Journal of research in marketing and entrepreneurship, Washington, DC, C1

journal

Four by two theory of non-profit museum governance

Prof Ruth Rentschler

(2004), pp. 30-41, Museological review, Leicester, UK, C1

journal
2003

Ethical behaviour: the means for creating and maintaining better reputations in arts organisations

Prof Greg Wood, Prof Ruth Rentschler

(2003), Vol. 41, pp. 528-537, Management decision, Bingley, England, C1

journal

Orientation and impact of nonprofit museum web sites

Prof Ruth Rentschler, A/Prof Gus Geursen

(2003), pp. 1727-1733, ANZMAC 2003 : a celebrations of Ehrenberg and Bass : marketing discoveries, knowledge and contribution, conference proceedings, Dunedin, N.Z., E1

conference

Unraveling cultural value

A/Prof Gus Geursen, Prof Ruth Rentschler

(2003), Vol. 33, pp. 196-210, Journal of arts management, law and society, Washington, DC, C1

journal
2002

The new arts leader : the Australia Council and cultural policy change

A/Prof Katya Johanson, Prof Ruth Rentschler

(2002), pp. 433-440, Proceedings of the second international conference on cultural policy research, Wellington, N.Z., E1-1

conference

The new arts leader: the Australia Council and cultural policy change

A/Prof Katya Johanson, Prof Ruth Rentschler

(2002), Vol. 8, pp. 167-180, International journal of cultural policy, London, England, C1

journal

The entrepreneurial arts leader : cultural policy, change and reinvention

Prof Ruth Rentschler

(2002), St. Lucia, Qld., A1

book

Cultural policy and creativity : what cost culture?

Prof Ruth Rentschler

(2002), pp. 433-440, Proceedings of the second international conference on cultural policy research, Wellington, N.Z., E1

conference

Museum and performing arts marketing: the age of discovery

Prof Ruth Rentschler

(2002), Vol. 32, pp. 7-14, Journal of arts management, law, and society, Washington, DC, C1

journal

Museums: discovering services marketing

Prof Ruth Rentschler, Audrey Gilmore

(2002), Vol. 5, pp. 62-72, International journal of arts management, Montreal, Canada, C1

journal

Entrepreneurship in the markets of nonprofit performing arts organisations

Prof Ruth Rentschler, A/Prof Gus Geursen

(2002), pp. 3271-3275, ANZMAC 2002 conference proceedings, Dunedin, N.Z., E1

conference

Relationship marketing, audience retention and performing arts organisation viability

Prof Ruth Rentschler, Prof Jennifer Radbourne, Dr Rodney Carr, John A Rickard

(2002), Vol. 7, pp. 118-130, International journal of nonprofit and voluntary sector marketing, Malden, Mass., C1

journal

Changes in museum management : a custodial or marketing emphasis

Audrey Gilmore, Prof Ruth Rentschler

(2002), Vol. 21, pp. 745-760, Journal of management development, Bingley, England, C1

journal

Unravelling cultural value

A/Prof Gus Geursen, Prof Ruth Rentschler

(2002), pp. -, New wave: entrepreneurship and the arts: symposium proceedings, Melbourne, E1

conference

Ethical behaviour: the foundation stone for entrepreneurial activity in arts organisations

Prof Greg Wood, Prof Ruth Rentschler

(2002), pp. 1-18, New wave: entrepreneurship and the arts: symposium proceedings, Melbourne, Vic., E1

conference
2001

Is creativity a matter for cultural leaders?

Prof Ruth Rentschler

(2001), Vol. 3, pp. 13-24, International journal of arts management, Montreal, Canada, C1

journal

Cause related marketing: can the arts afford not to participate?

Prof Ruth Rentschler, Prof Greg Wood

(2001), Vol. 22, pp. 57-69, Services marketing quarterly, Philadelphia, Pa., C1

journal