Research interests
Reputation management
Social and environmental partnerships
Cross-sector collaboration
Social responsibility (CSR and USR)
Affiliations
Australasian Business Ethics Network (ABEN)
International Association of Business Communicators (IABC)
Teaching interests
Reputation, Crisis and Issue Management
Social Responsibility
Marketing Communication
Public Relations, Activism and Social Change
Units taught
ALR733 - Advertising Theory And Practice
ALR704 - Reputation Management: Crisis, Risk And Responsibility
ACX702 - Applied Research Methods For Communication
ALR710 - Marketing Communication
Conferences
McDonald, S 2018, 'Politicising Sporting Platforms: Personal Identity, Public Visibility and Advocacy During the 2018 Commonwealth Games', Comparative Communication Study International Symposium, Deakin University, Melbourne, 1-3 October.
McDonald, S 2016, ‘Leveraging off Al Gore’s persona in the fight against climate change’ paper presented to the Performance Studies International Conference, University of Melbourne, Melbourne, 5 – 9 July.
Marshall, P.D., D'Cruz, G., Barbour, K. & McDonald, S 2016, 'Professions and Celebrity: Online Visibility, Prestige and Contentious Authenticity in the Professional Persona' roundtable paper presented to Celebrity Studies, Amsterdam, 28 - 30 June.
Marshall, PD, McDonald, S, Aranda, G, D'Cruz, G, Barbour, K, Thomson, M, 2015, 'Digital Professional Persona: Round table discussion, Professional', Professionalising & Working Personas Colloquium, 19 November 2015, Deakin University Melbourne.
McDonald, S. 2014, 'Scandal thresholds for sports celebrities as charitable ambassadors', Contemporary Publics International Symposium, Melbourne, Australia, 24-25 February.
McDonald, S. 2013, ‘Opportunities for the tertiary sector to demonstrate social responsibility’, 3rd Annual Australasian Business Ethics Network (ABEN) Conference, Ethics on the Edge, Hobart, Australia, 1 – 3 December.
McDonald, S. 2012, ‘Share Corporate Social Responsibility Best Practice and Forgo Competitive Advantage’, World Public Relations Forum, Melbourne, Australia, 18–20 November.
McDonald, S. and Young, S. 2011, ‘Mapping the Path of a Sustainable Cross-sector Partnership’, 25th Annual Australian & New Zealand Academy of Management (ANZAM) Conference “The Future of Work and Organisations”, Wellington, New Zealand, 7-9 December.
McDonald, S. 2009, ‘Snapshot of a Multi-sector Partnership Addressing Homelessness in Australia’, Meeting the Millennium Development Goals: Old Problems, New Challenges Conference Proceedings, Melbourne, 30 November - 1 December.
McDonald, S. 2009, ‘Cross-sector Social Partnerships, Leading by Example: A Case Study of Reading for Life’, Asia Pacific Academy of Business in Society (APABIS) Finding Solutions to Global Problems through Stakeholder Engagement, New Social Partnerships and Strategic Alliances for a Sustainable Enterprise Economy, Brisbane, 5-6 November.
Anderson, A., Dickson, G., Emery, P., Graetz, F., Ingerson, L., McDonald, S., Oliver-Bennetts, S., Smith, A., Stewart, B. 2008, ‘The Influence of Context on Player and Athlete Attitudes to Drugs in Sport’, Sport Management Association of Australia and New Zealand “Raising the Bar: Promoting Excellence in Sport Management”, Perth, Australia, 27-29 November.
Westerbeek, H., McDonald, S., Smith, A.C.T. 2007, ‘Using Sport in Corporate Social Responsibility Programs: An Analysis of RepuTex A+ Rated Multinationals’, 15th Congress of The European Association For Sport Management “Sport Events and Sustainable Development”, Torino, Italy, 12-15 September.
McDonald, S., Murphy, P. 2006, ‘Placing Parks on the Tourism Agenda: Promoting Melbourne’s Metropolitan Parks to Metropolitan and Regional Victorian Visitors’, in O’Mahony, G.B. and. Whitelaw, P.A (eds), CAUTHE: Proceedings of the 16th Annual Conference, Refereed Paper “to the city and beyond….”, Victoria University, Melbourne, ISBN 0-9750585-1-7, pp. 380-395.
Research groups
Persona, Celebrity, Publics Emerging Research Group
Awards
2013 Faculty of Arts and Education - Faculty Internationalisation Award
2012 Vice-Chancellor's Award for Outstanding Contribution to
Community Partnerships
2012 Faculty of Business and Law Award for Excellence in Team Teaching
Projects
Reputation management for public figures
University Social Responsibility
Collaborative partnerships driving positive societal change
Publications
Athlete activism: advancing socio-political causes at mega sporting events
Sharyn McDonald, P Marshall
(2023), Vol. 9, pp. 1-20, Persona Studies, Geelong, Vic., C1
Richie Barker, Sharyn Mcdonald
(2022), Vol. 26, pp. 115-129, Journal of Communication Management, Bingley, Eng., C1
Promoting interdisciplinarity through an intensive entrepreneurship education post-graduate workshop
S Mcdonald, F Gertsen, C Rosenstand, C Tollestrup
(2018), Vol. 8, pp. 41-55, Higher Education, Skills and Work-based Learning, Bingley, Eng., C1-1
'"Un geste suffit"? Unpacking the inconvenient truths about Al Gore's celebrity activism
P Marshall, Glenn D'Cruz, Sharyn Mcdonald
(2018), Vol. 4, pp. 62-82, Persona studies, Burwood, Vic., C1
Media technologies and publics
S Mcdonald
(2016), pp. 117-128, Contemporary publics : shifting boundaries in new media, technology and culture, Basingstoke, Eng., B1
Elite athletes as charitable ambassadors: risks associated with indiscretions
S McDonald
(2016), pp. 247-265, Contemporary publics: shifting boundaries in new media, technology and culture, Basingstoke, Eng., B1
Perspectives on social impact measurement and non-profit organisations
M Polonsky, S Landreth Grau, S McDonald
(2016), Vol. 34, pp. 80-98, Marketing Intelligence and Planning, C1
Contemporary publics: shifting boundaries in new media, technology and culture
P Marshall, G D'Cruz, S McDonald, K Lee
(2016), Basingstoke, Eng., A7
Managing issues through cross-sector collaboration: Unilever and Greenpeace
S McDonald, School of Communication and Creative Arts | Staff
(2015), pp. 80-91, Crisis Communication in a Digital World, Cambridge, Eng., B1
Responsible management of online academic reputations
S Mcdonald
(2015), Vol. 1, pp. 54-63, Persona studies, Melbourne, Vic., C1
Social responsibility clusters arising from social partnerships
S McDonald
(2014), Vol. 10, pp. 331-347, Social responsibility journal, Bingley, England, C1
Social partnerships addressing affordable housing and homelessness in Australia
S McDonald
(2014), Vol. 7, pp. 218-232, International journal of housing markets and analysis, Bingley, England, C1
S McDonald, S Ogden-Barnes
(2013), Vol. 14, pp. 281-293, Asia-Pacific Journal of Cooperative Education, New Zealand, C1
S McDonald, S Young
(2012), Vol. 37, pp. 54-67, Journal of cleaner production, Netherlands, C1
Contextual influences and athlete attitudes to drugs in sport
A Smith, B Stewart, S Oliver-Bennetts, S McDonald, L Ingerson, A Anderson, G Dickson, P Emery, F Graetz
(2010), Vol. 13, pp. 181-197, Sport management review, Oxford, England, C1
S McDonald, A Smith, H Westerbeek
(2009), pp. 111-134, Social responsibility and sustainability in sports, [Oviedo, Spain], B1-1
Addressing declining metropolitan park use : a case study of Melbourne, Victoria, Australia
S McDonald, G Price
(2009), Vol. 14, pp. 28-37, Managing leisure, London, England, C1-1
S McDonald, P Murphy
(2008), Vol. 14, pp. 317-330, Journal of vacation marketing, London, England, C1-1
S McDonald, P Murphy
(2006), pp. 380-393, CAUTHE 2006 : To the City and Beyond : Proceedings of the 16th Council for Hospitality and Tourism Educators Conference, Melbourne, Vic., E1-1
Funded Projects at Deakin
No Funded Projects at Deakin found
Supervisions
No completed student supervisions to report