Dr Sharyn Mcdonald



Senior Lecturer in Communication


Faculty of Arts and Education


SCCA Arts & Ed


Melbourne Burwood Campus


Research interests

Social and environmental partnerships
Nonprofit/business collaboration
Corporate social responsibility
Catalysts for social and environmental change
University partnerships with external organisations through
problem-based service learning opportunities


Australasian Business Ethics Network (ABEN)
Higher Education Research Group (HERG)
International Association of Business Communicators (IABC)
Models of Success and Sustainability (MOSS)

Teaching interests

Marketing Communication

Reputation, Crisis and Issue Management

Social Responsibility

Units taught

Marketing Communication

Reputation Management: Crisis, Risk and Responsibility

Public Relations Theory and Practice


McDonald, S. 2014, ‘Scandal thresholds for sports celebrities as charitable ambassadors’, Contemporary Publics International Symposium, Melbourne, Australia, 24-25 February.

McDonald, S. 2013, ‘Opportunities for the tertiary sector to demonstrate social responsibility’, 3rd Annual Australasian Business Ethics Network (ABEN) Conference, Ethics on the Edge, Hobart, Australia, 1 – 3 December.

McDonald, S. 2012, ‘Share Corporate Social Responsibility Best Practice and Forgo Competitive Advantage’, World Public Relations Forum, Melbourne, Australia, 18–20 November.

McDonald, S. and Young, S. 2011, ‘Mapping the Path of a Sustainable Cross-sector Partnership’, 25th Annual Australian & New Zealand Academy of Management (ANZAM) Conference “The Future of Work and Organisations”, Wellington, New Zealand, 7-9 December.

McDonald, S. 2009, ‘Snapshot of a Multi-sector Partnership Addressing Homelessness in Australia’, Meeting the Millennium Development Goals: Old Problems, New Challenges Conference Proceedings, Melbourne, 30 November - 1 December.

McDonald, S. 2009, ‘Cross-sector Social Partnerships, Leading by Example: A Case Study of Reading for Life’, Asia Pacific Academy of Business in Society (APABIS) Finding Solutions to Global Problems through Stakeholder Engagement, New Social Partnerships and Strategic Alliances for a Sustainable Enterprise Economy, Brisbane, 5-6 November.

Anderson, A., Dickson, G., Emery, P., Graetz, F., Ingerson, L., McDonald, S., Oliver-Bennetts, S., Smith, A., Stewart, B. 2008, ‘The Influence of Context on Player and Athlete Attitudes to Drugs in Sport’, Sport Management Association of Australia and New Zealand “Raising the Bar: Promoting Excellence in Sport Management”, Perth, Australia, 27-29 November.

Westerbeek, H., McDonald, S., Smith, A.C.T. 2007, ‘Using Sport in Corporate Social Responsibility Programs: An Analysis of RepuTex A+ Rated Multinationals’, 15th Congress of The European Association For Sport Management “Sport Events and Sustainable Development”, Torino, Italy, 12-15 September.

McDonald, S., Murphy, P. 2006, ‘Placing Parks on the Tourism Agenda: Promoting Melbourne’s Metropolitan Parks to Metropolitan and Regional Victorian Visitors’, in O’Mahony, G.B. and. Whitelaw, P.A (eds), CAUTHE: Proceedings of the 16th Annual Conference, Refereed Paper “to the city and beyond….”, Victoria University, Melbourne, ISBN 0-9750585-1-7, pp. 380-395.

Research groups

Persona, Celebrity, Publics Emerging Research Group


2013 Faculty of Arts and Education - Faculty Internationalisation Award
2012 Vice-Chancellor's Award for Outstanding Contribution to
Community Partnerships
2012 Faculty of Business and Law Award for Excellence in Team Teaching


University Social Responsibility

Partnerships that drive positive societal change

Student and organisational held values towards service learning

Collective Impact


Filter by


Perspectives on social impact measurement and non-profit organisations

M Polonsky, S Landreth Grau, S McDonald

(2016), Vol. 34, pp. 80-98, Marketing Intelligence and Planning, Bingley, Eng., C1


Media technologies and publics

S Mcdonald

(2016), pp. 117-128, Contemporary publics : shifting boundaries in new media, technology and culture, Basingstoke, Eng., B1


Elite athletes as charitable ambassadors: risks associated with indiscretions

S McDonald

(2016), pp. 247-265, Contemporary publics: shifting boundaries in new media, technology and culture, Basingstoke, Eng., B1


Dancing Dandenong: the poetics of spatial politics

D De Bruyn, G D'Cruz, S Mcleod, S McIntyre

(2016), pp. 77-95, Contemporary publics: shifting boundaries in new media, technology and culture, Basingstoke, Eng., B1


Responsible management of online academic reputations

S Mcdonald

(2015), Vol. 1, pp. 54-63, Persona studies, Melbourne, Vic., C1


Social responsibility clusters arising from social partnerships

S McDonald

(2014), Vol. 10, pp. 331-347, Social responsibility journal, Bingley, England, C1


Social partnerships addressing affordable housing and homelessness in Australia

S McDonald

(2014), Vol. 7, pp. 218-232, International journal of housing markets and analysis, Bingley, England, C1


Problem-based service learning with a heart: Organizational and student expectations and experiences in a postgraduate not-for-profit workshop event

S McDonald, S Ogden-Barnes

(2013), Vol. 14, pp. 281-293, Asia-Pacific Journal of Cooperative Education, New Zealand, C1


Cross-sector collaboration shaping corporate social responsibility best practice within the mining industry

S McDonald, S Young

(2012), Vol. 37, pp. 54-67, Journal of cleaner production, Netherlands, C1


Contextual influences and athlete attitudes to drugs in sport

A Smith, B Stewart, S Oliver-Bennetts, S McDonald, L Ingerson, A Anderson, G Dickson, P Emery, F Graetz

(2010), Vol. 13, pp. 181-197, Sport management review, Oxford, England, C1


Addressing declining metropolitan park use : a case study of Melbourne, Victoria, Australia

S McDonald, G Price

(2009), Vol. 14, pp. 28-37, Managing leisure, London, England, C1-1


Using Sport and Physical Activity (PA) in Corporate Social Responsibility Programs: An Analysis of Indexed Multinationals

S McDonald, A Smith, H Westerbeek

(2009), pp. 111-134, Social responsibility and sustainability in sports, [Oviedo, Spain], B1-1


Utilizing and adapting leisure constraints models to enhance 'short-break' vacations : case study of Melbourne, Australia

S McDonald, P Murphy

(2008), Vol. 14, pp. 317-330, Journal of vacation marketing, London, England, C1-1


Placing parks on the tourism agenda : promoting Melbournes' metropolitan parks to metropolitan and regional Victorian visitors

S McDonald, P Murphy

(2006), pp. 380-393, CAUTHE 2006 : To the City and Beyond : Proceedings of the 16th Council for Hospitality and Tourism Educators Conference, Melbourne, Vic., E1-1


Funded Projects at Deakin

No Funded Projects at Deakin found


No completed student supervisions to report