Dr Sheila Nguyen

STAFF PROFILE

Position

Senior Lecturer

Faculty

Faculty of Business and Law

Department

BL Deakin Business School

Campus

Melbourne Burwood Campus

Qualifications

Bachelor of Arts, Uni of Verm. & State Agri Col, 2001
Master of Education, Temple University, 2003
Graduate Certificate of Higher Education, Deakin University, 2009
Doctor of Philosophy in Sport Management, Florida State University, 2010

Contact

sheila.nguyen@deakin.edu.au
+61 3 925 17179

Biography summary

Dr Sheila Nguyen is the Director of the Master of Business (Sport Management) Program at Deakin University (Melbourne, Australia). She has had experience working with licensing/marketing (PGA Tour, USA), corporate consulting (William Morris Agency, Beverly Hills, USA), and she worked as part of the broadcasting team at the 2010 Asian Games (Guangzhou, China) with clients such as NHK, Al-Jazeera, KBS, and CCTV. Sheila is a member of Baseball Victoria's Board of Directors and is part of the Committee for Melbourne business leadership program. She passionately advocates for environmental leadership within the sport industry and its communities; Sheila is Leadership in Energy and Environmental Design (LEED) Green Associate certified (since 2011) and recently passed her National Australian Built Environment Rating System (NABERS) assessor exam.

Sheila is currently the Executive Director of Sports Environment Alliance (SEA), a not-for-profit organisation dedicated to leading, educating and empowering the sport industry and its partners in ecological consciousness.

Knowledge areas

Corporate Social Responsibility

Sport for Social Impact

Environmental Sustainability

Measurement/Survey Development and Research Design

Sport Business

Publications

Filter by

2016

The green waves of environmental sustainability in sport

Brian McCullough, Michael Pfahl, Dr Sheila Nguyen

(2016), Vol. 19, pp. 1040-1065, Sport in society, London, Eng., C1

journal
2014

'Game, Set, Match': an exploration of congruence in Australian disability sport sponsorship

Miss Hannah Macdougall, Dr Sheila Nguyen, Dr Adam Karg

(2014), Vol. 17, pp. 78-89, Sport Management Review, New York, NY, C1

journal

A multi-dimensional study of national and Olympic team identity in the United States and Australia

Priscila Alfaro-Barrantes, David P. Hedlund, Michael Naylor, Dr Sheila Nguyen

(2014), Vol. 15, pp. 1-24, International journal of sport management, Brockport, NY, C1

journal

Crossing boundaries: An examination of sustainability department and athletics department collaboration regarding environmental issues.

Michael Pfahl, Jonathan M Casper, Sylvia Trendafilova, Brian McCullough, Dr Sheila Nguyen

(2014), pp. 1-30, Communication and sport, Thousand Oaks, Calif., C1

journal

The natural resource-based view of the firm (NRBV): constraints and opportunities for a green team in professional sport

Dr Sheila Nguyen, Sylvia Trendafilova, Michale Pfahl

(2014), Vol. 15, pp. 485-517, International journal of sport management, Boston, Ma., C1

journal
2012

An exploration of the motivation to attend for spectators of the Lexmark Indy 300 champ car event, Gold Coast

Dr Jane Menzies, Dr Sheila Nguyen

(2012), Vol. 17, pp. 183-200, Journal of sport and tourism, Abingdon, England, C1

journal

Identification and its impact on attitudes toward corporate social responsibility : the "internal/external" stakeholder perspective

D. R. Sweeney, Dr Sheila Nguyen

(2012), Vol. 13, pp. 402-422, International journal of sport management, Boston, Mass., C1

journal
2011

A content analysis of sponsor representation across professional sport websites : extension of attribute typology

David Berardone, Dr Sheila Nguyen, Dr Paul Turner

(2011), Vol. 10, pp. 286-305, International journal of sport management and marketing, Geneva, Switzerland, C1

journal

Motives influencing soccer coaching : an empirical study of professional soccer coaches in South Africa

Jhalukpreya Surujlal, Dr Sheila Nguyen

(2011), pp. 286-296, African journal for physical, health education, recreation and dance, Thohoyandou, South Africa, C1

journal

An exploration of the motivation to attend for spectators of the Lexmark Indy 300 champ car event, Gold Coast

Dr Jane Menzies, Dr Sheila Nguyen

(2011), pp. 1-21, ANZAM 2011 : 25th Annual Australian And New Zealand Academy of Management conference : the future of work and organisations, Wellington, N.Z., E1

conference

Coping under pressure : strategies for maintaining confidence amongst South African soccer coaches

Jhalukpreya Surujlal, Dr Sheila Nguyen

(2011), Vol. 16, pp. 1-7, Health SA Gesondheid : journal of interdisciplinary health sciences, Auklan, South Africa, C1

journal
2010

Event effectiveness : analysing the perceptions of key stakeholders of the Lexmark Indy 300/champ car event, Gold Coast.

Dr Sheila Nguyen, Dr Jane Menzies

(2010), Vol. 8, pp. 106-130, International journal of sport management and marketing, Olney, England, C1

journal

Examining national and team identity in the context of the Olympic Games : a cross national comparison

Priscila Alfaro-Barrantes, David P. Hedlund, Dr Sheila Nguyen

(2010), pp. 1-12, SMA 2010 : Sport Marketing Strategies in Hard Times : Proceedings of the 2010 8th Annual Conference for the Sport Marketing Association, New Orleans, Louisiana, E1

conference
2009

Consideration of corporate social orientation in managing sport organisations' internal stakeholders

Dr Sheila Nguyen

(2009), pp. -, IMP 2009 : Handling plurality of relationship forms in networks : from clans to clubs, from cliques to communities theoretical and managerial perspectives : Proceedings of the 25th IMP Conference euromed management, Marseilles, France, E1

conference

Sources of stress in South African soccer coaches

J Surujlan, Dr Sheila Nguyen

(2009), pp. 113-124, African journal for physical, health education, recreation and dance, Grahamstown, South Africa, C1

journal
2008

A comparison of motivations of American and Japanese volunteers in ladies professional golf association tournaments

Keunsu Han, Dr Sheila Nguyen

(2008), Vol. XXV, pp. 39-49, The international journal of volunteer administration, Boulder, Colo., C1

journal
2006

Comparison of the demographic composition and motivation construct of american and Japanese LPGA tournament event volunteers

Keunsu Han, Dr Sheila Nguyen

(2006), pp. -, ICSEB 2006 : Proceedings of the International Conference on Sport and Entertainment Business, Columbia, S.C., E1-1

conference