Dr Steve Ogden

STAFF PROFILE

Position

Lecturer

Faculty

Faculty of Business and Law

Department

BL Deakin Business School

Campus

Melbourne Burwood Campus

Contact

steve.ogden@deakin.edu.au
+61 3 924 45021

Biography

I am currently a lecturer in the Department of Management at Deakin University. My background is in retail management in the UK, and executive education and commercial research in the retail sector in Australia at Monash University, before moving to Deakin University in 2009. My PhD, awarded in 2013, focused on marketing and sales promotion decision-making in retail organisations, and have subsequently evolved my interests to include a strong professional interest and involvement in Work Integrated Learning and programs and Units which enhance students' employability and career readiness.   

Read more on Steve's profile

Research interests

  • Strategic marketing decision making
  • Sales promotion management
  • Promotional competitions
  • Supplier promotions in FMCG environments
  • Global retail and consumer trends
  • Supermarket retailing
  • Value retailing
  • Men and shopping

Teaching interests

  • Postgraduate Internship
  • Overseas Project-based Intensive Placements
  • Core Commerce Skills

Publications

Filter by

2018

Omni-channel service failures and recoveries: refined typologies using Facebook complaints

A Rosenmayer, L McQuilken, N Robertson, S Ogden

(2018), Vol. 32, pp. 269-285, Journal of services marketing, Bingley, Eng., C1

journal
2017

Promotional competitions: a taxonomy of campaign framing choices integrating economic, informational, and affective objectives

S Ogden, S Minahan, D Bednall

(2017), Vol. 23, pp. 449-480, Journal of promotion management, London, Eng., C1

journal
2016

Cross-cultural team effectiveness for MBA students studying in an immersion program

S Ogden-Barnes, J Menzies

(2016), Vol. 48, pp. 23-50, Higher education review, London, Eng., C1

journal

The development of cultural intelligence through the Indonesia immersion program

J Menzies, S Ogden-Barnes

(2016), Vol. 11, pp. 5-30, Journal of international business education, Midlothian, Scotland., C1

journal
2013

Problem-based service learning with a heart: Organizational and student expectations and experiences in a postgraduate not-for-profit workshop event

S McDonald, S Ogden-Barnes

(2013), Vol. 14, pp. 281-293, Asia-Pacific Journal of Cooperative Education, New Zealand, C1

journal

Funded Projects at Deakin

No Funded Projects at Deakin found

Supervisions

No completed student supervisions to report