Dr Steve Ogden

STAFF PROFILE

Position

Lecturer

Faculty

Faculty of Business and Law

Department

BL Deakin Business School

Campus

Melbourne Burwood Campus

Contact

steve.ogden@deakin.edu.au
+61 3 924 45021

Research interests

  • Strategic marketing decision making
  • Sales promotion management
  • Promotional competitions
  • Supplier promotions in FMCG environments
  • Global retail and consumer trends
  • Supermarket retailing
  • Value retailing
  • Men and shopping

Teaching interests

  • Postgraduate Internship
  • Business Practicum

Publications

Filter by

2017

Promotional competitions: a taxonomy of campaign framing choices integrating economic, informational, and affective objectives

S Ogden, S Minahan, D Bednall

(2017), Vol. 23, pp. 449-480, Journal of promotion management, London, Eng., C1

journal
2016

Cross-cultural team effectiveness for MBA students studying in an immersion program

S Ogden-Barnes, J Menzies

(2016), Vol. 48, pp. 23-50, Higher education review, London, Eng., C1

journal

The development of cultural intelligence through the Indonesia immersion program

J Menzies, S Ogden-Barnes

(2016), Vol. 11, pp. 5-30, Journal of international business education, Midlothian, Scotland., C1

journal
2013

Problem-based service learning with a heart: Organizational and student expectations and experiences in a postgraduate not-for-profit workshop event

S McDonald, S Ogden-Barnes

(2013), Vol. 14, pp. 281-293, Asia-Pacific Journal of Cooperative Education, New Zealand, C1

journal

Funded Projects at Deakin

No Funded Projects at Deakin found

Supervisions

No completed student supervisions to report