A/Prof. Stewart Adam

STAFF PROFILE

Position

Honorary Associate Professor

Faculty

Faculty of Business and Law

Department

BL Deakin Bus School Operatns

Campus

Off-Campus (Home)

Qualifications

Master of Commerce, Deakin University, 1999
Doctor of Philosophy, Deakin University, 2005

Biography

Associate Professor Adam was Australia's first professorial appointment in electronic marketing, in 2001. Since his doctorate was awarded, he has been primary supervisor for two successful PhD completions and one DBA completion (2005–10). He has co-authored ten of Australasia's most widely adopted marketing textbooks and been lead author of two electronic marketing textbooks over a period of over 20 years, and is a regular contributor to professional journals. His most recent co-authored textbook (Principles of Marketing. 5e, 2012) introduces discussion on key marketing metrics to undergraduate students.

Dr Adam is a keynote speaker at academic conferences and at industry events on the subject of digital marketing metrics and organisational performance. Dr Adam was involved with Google's Online Marketing Challenge, firstly in Beta testing the student learning exercise in search engine marketing, and then in engaging his postgraduate Online Marketing students in the challenge. His most recent achievement in learning and teaching involved spearheading the implementation of the flipped classroom model coupled with continuous peer-reviewed assessment in marketing management.

Dr Adam was Electronic Marketing Track Chair for the Australian and New Zealand Marketing Academy Conferences 2006-08. He was a judge for the Australian Institute of Marketing (AMI) Awards for Marketing Excellence (2007-10) in the area of multimedia and interactive online marketing, among other categories. He was a member of the AMI’s accreditation committee for marketing degree courses. Associate Professor Adam has extensive industry experience having held positions ranging from Advertising Agency executive to Marketing Manager of manufacturing and service firms, and on to General Manager of an operating division of one of Australia’s largest private companies. His industry experience was gained in both Australia and Europe.

Read more on Stewart's profile

Career highlights

In addition to his industry experience to General Manager level in the food industry, Dr Adam has extensive experience with digital technologies up to a present day involvement in communities of practice and smartphone technologies.

Research interests

Dr Adam's current research interests concern use of digital marketing tools and technologies in direct and digital marketing, and their impact on non-financial and financial organisational performance. The social and economic impact of communities of interest/practice is a further research interest.

Teaching interests

Marketing Management

Marketing Research

Direct & Digital Marketing

Units taught

MMK737 Online Marketing

MMK277 Marketing Management

MMK265 Marketing Research

MMK332 Direct & Online Marketing

Knowledge areas

Direct and digital marketing.

Awards

2013 Award for Teaching Excellence, Faculty of Business & Law, Deakin University.

Publications

Filter by

2014

A comparison of the marketing capabilities of SME websites in Australian and U.S. domains

S Adam, M Featherstone, K Day

(2014), Vol. 5, pp. 1-20, Journal of technology research, Jacksonville, Florida, C1

journal
2012

Getting generation Y to attend : friends,interactivity and half-time entertainment

D Bednall, M Valos, S Adam, C McLeod

(2012), Vol. 15, pp. 80-90, Sport management review, Oxford, England, C1

journal
2011

Investigating directionality for a media consumption construct : establishing the utility of confirmatory vanishing tetrad analysis

B Wilson, A Vocino, S Adam, J Stella

(2011), Vol. 23, pp. 23-38, Asia Pacific journal of marketing and logistics, Bingley, England, C1

journal

The professional identity of marketers and ethical-decision making : a conceptual framework

N McClaren, A Vocino, S Adam

(2011), pp. 1-1, ANZMAC 2011 conference proceedings : Marketing in the Age of Consumerism : Jekyll or Hyde?, Perth, W. A., E1

conference

Marketing the marketing discipline : the influence of delivery modes on discipline major choice

A Ringer, M Volkov, A Vocino, K Bridson, S Adam

(2011), Vol. 12, pp. 45-65, Information technology, education and society, South Melbourne, Vic, C1

journal
2010

Ethics in practice : using compliance techniques to boost telephone response rates

D Bednall, S Adam, K Plocinski

(2010), Vol. 52, pp. 155-168, International journal of market research, Oxon, England, C1

journal

Investigating socialization, work-related norms and the ethical perceptions of marketing practitioners

N McClaren, S Adam, A Vocino

(2010), Vol. 96, pp. 95-115, Journal of business ethics, Dordrecht, The Netherlands, C1

journal
2009

Methodology for extracting quasi-random samples from world wide web domains

M Featherstone, S Adam, P Borstorff

(2009), Vol. 8, pp. 63-67, Journal of international business research, Cullowhee, NC, C1

journal

The world wide web in modern marketing's contribution to organisational performance

S Adam, A Vocino, D Bednall

(2009), Vol. 27, pp. 7-24, Marketing intelligence & planning, Bradford, England, C1

journal

Blended and online learning : student perceptions and performance

S Adam, D Nel

(2009), Vol. 6, pp. 140-155, Interactive technology and smart education, Bingley, England, C1

journal

Reaching and influencing consumers in the prescription medicine market

J Peters, D Nel, S Adam

(2009), Vol. 27, pp. 909-925, Marketing intelligence and planning, Bingley, England, C1

journal

NFC, moral position, socialisation and ethical decision-making

N McClaren, S Adam, A Vocino

(2009), pp. 1-9, ANZMAC 2009 : Sustainable management and marketing conference, Melbourne, Victoria, E1

conference

Integration of market research and customer analytics : a study of CRM manager perspectives

D Bednall, S Lichtenstein, S Adam

(2009), pp. 1-9, ANZMAC 2009 : Sustainable management and marketing conference, Melbourne, Vic., E1

conference
2008

A reinquiry into the influence of simple and complex tropes in the adverstising context

J Stella, S Adam

(2008), Vol. 16, pp. 163-172, Journal of marketing theory and practice, New York, N.Y., C1

journal

A search for sources of preferential attachment phenomena in e-business

M Featherstone, S Adam

(2008), Vol. 8, pp. 120-123, E-business review, Nacogdoches, Tex., C1

journal

Marketing research and customer analytics : interfunctional knowledge integration

S Lichtenstein, D Bednall, S Adam

(2008), Vol. 3, pp. 81-96, International journal of technology marketing, Olney, England, C1

journal

The web in marketing : information cue usage in two commercial domains

S Adam, D Bednall, M Featherstone

(2008), pp. 1-6, ANZMAC 2008 : Australian and New Zealand Marketing Academy Conference 2008 : Marketing : Shifting the Focus from Mainstream to Offbeat, Olympic Park, Sydney, N.S.W., E1

conference

Assessing indicant directionality of a media consumption construct using confirmatory tetrad analysis

B Wilson, A Vocino, J Stella, S Adam

(2008), pp. 1-8, ANZMAC 2008 : Australian and New Zealand Marketing Academy Conference 2008 : Marketing : shifting the focus from mainstream to offbeat, Olympic Park, Sydney, N.S.W., E1

conference
2007

A comparison of web use in marketing by local government in the United States and Australia

S Adam, M Featherstone

(2007), Vol. 14, pp. 297-310, Journal of database marketing & customer strategy management, London, England, C1

journal

Online marketing by local government in Australia and the United States

S Adam

(2007), pp. 1-8, ANZMAC 2007 : 3Rs, reputation responsibility relevance, University of Otago, Dunedin, NZ, E1

conference

Customer analytics and marketing research : antithesis and synthesis

D Bednall, S Adam, S Lichtenstein

(2007), pp. 180-187, ANZMAC 2007 : 3Rs, reputation responsibility relevance, University of Otago, Dunedin, NZ, E1

conference

Socialisation and the work-related norms of marketing practitioners

N McClaren, S Adam

(2007), pp. 2414-2420, ANZMAC 2007 : 3Rs, reputation responsibility relevance, University of Otago, Dunedin, New Zealand, E1

conference
2006

Managing contactability in telephone surveys

K Plocinski, D Bednall, S Adam

(2006), Vol. 14, pp. 4-13, Australasian journal of market & social research, Melbourne,Vic, C1

journal

An exploration of the marketing readiness of websites

S Adam, D Bednall, D Fitzgerald

(2006), pp. 1-7, ANZMAC 2006 : Advancing theory, maintaining relevance, proceedings, Queensland University of Technology, Gardens Point Campus, Brisbane, E1

conference

Consumer traits: an investigation of influences

J Stella, S Adam

(2006), pp. 1-7, ANZMAC 2006 : Advancing theory, maintaining relevance, proceedings, Queensland University of Technology, Gardens Point Campus, Brisbane, E1

conference
2005

Tropes in advertising: a web-based empirical study

J Stella, S Adam

(2005), AusWeb 05 : The Eleventh Australasian World Wide Web Conference proceedings, Gold Coast, Queensland, E1

conference

The influence of marketing logistics networks on organisational performance in Australia and New Zealand

S Adam, D Bednall

(2005), pp. 1-7, Rejuvenating Marketing : contamination, innocation, integration. Proceedings of the 34th EMAC conference, Milan, Italy, E1

conference

An exploratory investigation of attitudes toward cause-related marketing

M Potter, S Adam

(2005), pp. 1-6, At the threshold : challenges and developments in social, sport and arts marketing : Proceedings of the 2nd Australasian Nonprofit and Social Marketing Conference, Melbourne, Vic., E1

conference

Genre, gender and interpretation of movie trailers an exploratory study

C Moore, D Bednall, S Adam

(2005), pp. 124-130, ANZMAC 2005 : Broadening the boundaries, conference proceedings, Fremantle, Western Australia, E1

conference

Relationship management, the web and organisation performance in Australasia

S Adam

(2005), pp. 1-9, ANZMAC 2005 : Broadening the boundaries, conference proceedings, Fremantle, Western Australia, E1

conference
2004

Small business peceptions of online marketing research

S Adam, R Shaw

(2004), Vol. 12, pp. 22-32, Australasian journal of market research, North Sydney, N.S.W., C1

journal

Marketing research and its value: the experience of Australian organisations

M Pont, S Berry, S Adam, R Shaw

(2004), Vol. 12, pp. 9-21, Australasian journal of market research, North Sydney, N.S.W., C1

journal

Response rates in telephone surveys: managing contactability

D Bednall, K Plocinski, S Adam

(2004), pp. 1-7, ANZMAC 2004 : marketing accountabilities and responsibilities, Wellington, 29 November-1 December 2004 : proceedings, Wellington, New Zealand, E1

conference

Marketing readiness of websites and organisational performance in Australia and New Zealand: a discussion of pre-test findings

S Adam, R Shaw

(2004), pp. 25-35, AusWeb X : the challenge of integration as the web moves into its second decade, Gold Coast, Queensland, E1

conference

The contextual nature of the market orientation and organisational performance relationship: an Australian and New Zealand study

S Adam, R Shaw

(2004), pp. 1-8, ANZMAC 2004 : marketing accountabilities and responsibilities, proceedings, Wellington, New Zealand, E1

conference
2003

Online versus postal data collection methods: an examination of issues and a comparison of results

S Adam, H McDonald

(2003), Vol. 11, pp. 3-9, Australasian journal of market research, Glebe, N.S.W., C1

journal

A comparison of online and postal data collection methods in marketing research

H McDonald, S Adam

(2003), Vol. 21, pp. 85-95, Marketing intelligence & planning, Bradford, West Yorkshire, England, C1

journal

An empirical investigation of high relational orientation sport club members

S Adam, H McDonald, H Zadeh

(2003), pp. 13-22, AusWeb03 : changing the way we work : proceedings of AusWeb03, the ninth Australian World Wide Web Conference, Sanctuary Cove, Gold Coast, E1

conference

Small business perceptions of postal and online survey research

S Adam, R Shaw

(2003), pp. 1653-1659, ANZMAC 2003 : a celebrations of Ehrenberg and Bass : marketing discoveries, knowledge and contribution, conference proceedings, Adelaide, South Australia, E1

conference
2002

A model of web use in direct and online marketing strategy

S Adam

(2002), Vol. 12, pp. 262-269, Electronic markets, London, England, C1

journal

E-marketing in perspective: a three country comparison of business use of the Internet

S Adam, R Mulye, K Deans, D Palihawadana

(2002), Vol. 20, pp. 243-251, Marketing intelligence & planning, Bradford, England, C1

journal

Online and postal data collection methods: a comparative study

S Adam, H McDonald

(2002), pp. 2771-2777, ANZMAC 2002 : Proceedings of the Australian and New Zealand Marketing Academy Conference 2002, Melbourne, Victoria, E1

conference

Developing and testing a model of knowledge utilisation through marketing research

S Berry, M Pont, S Adam, R Shaw

(2002), pp. 3361-3367, ANZMAC 2002 : Proceedings of the Australian and New Zealand Marketing Academy Conference 2002, Geelong, Victoria, E1

conference

An exploratory investigation of attitude toward the website and the advertising hierarchy of effects

D Poh, S Adam

(2002), pp. 620-631, AusWeb02, the Web enabled global village : proceedings of AusWeb02, the eighth Australian World Wide Web Conference, Sunshine Coast, Australia, E1

conference
2001

One to one eMarketing strategy alignment: five internet case studies

S Adam

(2001), pp. 2-20, 2001 A marketing odyssey: AM2001 Academy of Marketing Annual Conference Proceedings, Cardiff, Wales, E1

conference

A three country comparison of internet marketing

S Adam, R Mulye, K Deans, D Palihawadana

(2001), pp. 1-7, AMZMAC 2001 : Conference Proceedings: Australian and New Zealand Marketing Academy Conference, Auckland, New Zealand, E1

conference

Experiential dimensions in internet marketing : an exploratory investigation

S Adam, R Shaw

(2001), pp. 1-7, ANZMAC 2001 : Bridging marketing theory and practice, conference proceedings, Auckland, New Zealand, E1

conference

Funded Projects at Deakin

Industry and Other Funding

Generation Y Leisure Decision Making: Sources of Influence

A/Prof David Bednall, Dr Michael Valos, A/Prof Kate Moore, A/Prof Stewart Adam

  • 2006: $26,631

Supervisions

Principal Supervisor
2008

Jason Stella

Thesis entitled: Psychological Study of Consumer Seeking and Mass Media Consumption

Doctor of Philosophy, School of Management and Marketing

2007

Nicholas McClaren

Thesis entitled: The Influence of Need-for-Cognition on Ethical Decision-Making in Marketing

Doctor of Philosophy, School of Management and Marketing