AsPr Stewart Adam

STAFF PROFILE

Position

Honorary Associate Professor

Faculty

Faculty of Business and Law

Department

BL Deakin Bus School Operatns

Campus

Off-Campus (Home)

Qualifications

Master of Commerce, Deakin University, 1999
Doctor of Philosophy, Deakin University, 2005

Biography

Associate Professor Adam was Australia's first professorial appointment in electronic marketing, in 2001. Since his doctorate was awarded, he has been primary supervisor for two successful PhD completions and one DBA completion (2005–10). He has co-authored ten of Australasia's most widely adopted marketing textbooks and been lead author of two electronic marketing textbooks over a period of over 20 years, and is a regular contributor to professional journals. His most recent co-authored textbook (Principles of Marketing. 5e, 2012) introduces discussion on key marketing metrics to undergraduate students.

Dr Adam is a keynote speaker at academic conferences and at industry events on the subject of digital marketing metrics and organisational performance. Dr Adam was involved with Google's Online Marketing Challenge, firstly in Beta testing the student learning exercise in search engine marketing, and then in engaging his postgraduate Online Marketing students in the challenge. His most recent achievement in learning and teaching involved spearheading the implementation of the flipped classroom model coupled with continuous peer-reviewed assessment in marketing management.

Dr Adam was Electronic Marketing Track Chair for the Australian and New Zealand Marketing Academy Conferences 2006-08. He was a judge for the Australian Institute of Marketing (AMI) Awards for Marketing Excellence (2007-10) in the area of multimedia and interactive online marketing, among other categories. He was a member of the AMI’s accreditation committee for marketing degree courses. Associate Professor Adam has extensive industry experience having held positions ranging from Advertising Agency executive to Marketing Manager of manufacturing and service firms, and on to General Manager of an operating division of one of Australia’s largest private companies. His industry experience was gained in both Australia and Europe.

Read more on Stewart's profile

Career highlights

In addition to his industry experience to General Manager level in the food industry, Dr Adam has extensive experience with digital technologies up to a present day involvement in communities of practice and smartphone technologies.

Research interests

Dr Adam's current research interests concern use of digital marketing tools and technologies in direct and digital marketing, and their impact on non-financial and financial organisational performance. The social and economic impact of communities of interest/practice is a further research interest.

Teaching interests

Marketing Management

Marketing Research

Direct & Digital Marketing

Units taught

MMK737 Online Marketing

MMK277 Marketing Management

MMK265 Marketing Research

MMK332 Direct & Online Marketing

Knowledge areas

Direct and digital marketing.

Awards

2013 Award for Teaching Excellence, Faculty of Business & Law, Deakin University.

Publications

Filter by

2014

A comparison of the marketing capabilities of SME websites in Australian and U.S. domains

A/Prof Stewart Adam, Michael D. Featherstone, Kenneth WH Day

(2014), Vol. 5, pp. 1-20, Journal of technology research, Jacksonville, Florida, C1

journal
2012

Getting generation Y to attend : friends,interactivity and half-time entertainment

A/Prof David Bednall, Dr Michael Valos, A/Prof Stewart Adam, Colin McLeod

(2012), Vol. 15, pp. 80-90, Sport management review, Oxford, England, C1

journal
2011

The professional identity of marketers and ethical-decision making : a conceptual framework

Dr Nicholas Mcclaren, A/Prof Andrea Vocino, A/Prof Stewart Adam

(2011), pp. 1-1, ANZMAC 2011 conference proceedings : Marketing in the Age of Consumerism : Jekyll or Hyde?, Perth, W. A., E1

conference

Investigating directionality for a media consumption construct : establishing the utility of confirmatory vanishing tetrad analysis

Bradley Wilson, A/Prof Andrea Vocino, A/Prof Stewart Adam, Mr Jason Stella

(2011), Vol. 23, pp. 23-38, Asia Pacific journal of marketing and logistics, Bingley, England, C1

journal

Marketing the marketing discipline : the influence of delivery modes on discipline major choice

Dr Allison Ringer, Mr Michael Volkov, A/Prof Andrea Vocino, A/Prof Kerrie Bridson, A/Prof Stewart Adam

(2011), Vol. 12, pp. 45-65, Information technology, education and society, South Melbourne, Vic, C1

journal
2010

Ethics in practice : using compliance techniques to boost telephone response rates

A/Prof David Bednall, A/Prof Stewart Adam, Katrine M. Plocinski

(2010), Vol. 52, pp. 155-168, International journal of market research, Oxon, England, C1

journal

Investigating socialization, work-related norms and the ethical perceptions of marketing practitioners

Dr Nicholas Mcclaren, A/Prof Stewart Adam, A/Prof Andrea Vocino

(2010), Vol. 96, pp. 95-115, Journal of business ethics, Dordrecht, The Netherlands, C1

journal
2009

Methodology for extracting quasi-random samples from world wide web domains

Michael D. Featherstone, A/Prof Stewart Adam, Patricia Borstoff

(2009), Vol. 8, pp. 63-67, Journal of international business research, Cullowhee, NC, C1

journal

The world wide web in modern marketing's contribution to organisational performance

A/Prof Stewart Adam, A/Prof Andrea Vocino, A/Prof David Bednall

(2009), Vol. 27, pp. 7-24, Marketing intelligence & planning, Bradford, England, C1

journal

Reaching and influencing consumers in the prescription medicine market

Julia Peters, Dr Deon Nel, A/Prof Stewart Adam

(2009), Vol. 27, pp. 909-925, Marketing intelligence and planning, Bingley, England, C1

journal

Blended and online learning : student perceptions and performance

A/Prof Stewart Adam, Dr Deon Nel

(2009), Vol. 6, pp. 140-155, Interactive technology and smart education, Bingley, England, C1

journal

NFC, moral position, socialisation and ethical decision-making

Dr Nicholas Mcclaren, A/Prof Stewart Adam, A/Prof Andrea Vocino

(2009), pp. 1-9, ANZMAC 2009 : Sustainable management and marketing conference, Melbourne, Vic., E1

conference

Integration of market research and customer analytics : a study of CRM manager perspectives

A/Prof David Bednall, A/Prof Sharman Lichtenstein, A/Prof Stewart Adam

(2009), pp. 1-9, ANZMAC 2009 : Sustainable management and marketing conference, Melbourne, Vic., E1

conference
2008

A reinquiry into the influence of simple and complex tropes in the adverstising context

Mr Jason Stella, A/Prof Stewart Adam

(2008), Vol. 16, pp. 163-172, Journal of marketing theory and practice, New York, N.Y., C1

journal

A search for sources of preferential attachment phenomena in e-business

Michael D. Featherstone, A/Prof Stewart Adam

(2008), Vol. 8, pp. 120-123, E-business review, Nacogdoches, Tex., C1

journal

Marketing research and customer analytics : interfunctional knowledge integration

A/Prof Sharman Lichtenstein, A/Prof David Bednall, A/Prof Stewart Adam

(2008), Vol. 3, pp. 81-96, International journal of technology marketing, Olney, England, C1

journal

The web in marketing : information cue usage in two commercial domains

A/Prof Stewart Adam, A/Prof David Bednall, Michael D. Featherstone

(2008), pp. 1-6, ANZMAC 2008 : Australian and New Zealand Marketing Academy Conference 2008 : Marketing : Shifting the Focus from Mainstream to Offbeat, Canning Bridge, W.A., E1

conference

Assessing indicant directionality of a media consumption construct using confirmatory tetrad analysis

Bradley Wilson, A/Prof Andrea Vocino, Mr Jason Stella, A/Prof Stewart Adam

(2008), pp. 1-8, ANZMAC 2008 : Australian and New Zealand Marketing Academy Conference 2008 : Marketing : shifting the focus from mainstream to offbeat, Canning Bridge, W.A., E1

conference
2007

Socialisation and the work-related norms of marketing practitioners

Dr Nicholas Mcclaren, A/Prof Stewart Adam

(2007), pp. 2414-2420, ANZMAC 2007 : 3Rs, reputation responsibility relevance, Dunedin, N.Z., E1

conference

Online marketing by local government in Australia and the United States

A/Prof Stewart Adam

(2007), pp. 1-8, ANZMAC 2007 : 3Rs, reputation responsibility relevance, Dunedin, N.Z., E1

conference

Customer analytics and marketing research : antithesis and synthesis

A/Prof David Bednall, A/Prof Stewart Adam, A/Prof Sharman Lichtenstein

(2007), pp. 180-187, ANZMAC 2007 : 3Rs, reputation responsibility relevance, Dunedin, New Zealand, E1

conference

A comparison of web use in marketing by local government in the United States and Australia

A/Prof Stewart Adam, Michael D. Featherstone

(2007), Vol. 14, pp. 297-310, Journal of database marketing & customer strategy management, London, England, C1

journal
2006

An exploration of the marketing readiness of websites

A/Prof Stewart Adam, A/Prof David Bednall, Mr David Fitzgerald

(2006), pp. 1-7, ANZMAC 2006 : Advancing theory, maintaining relevance, proceedings, Brisbane, Qld., E1

conference

Consumer traits: an investigation of influences

Mr Jason Stella, A/Prof Stewart Adam

(2006), pp. 1-7, ANZMAC 2006 : Advancing theory, maintaining relevance, proceedings, Brisbane, Qld., E1

conference

Managing contactability in telephone surveys

Katrine M. Plocinski, A/Prof David Bednall, A/Prof Stewart Adam

(2006), Vol. 14, pp. 4-13, Australasian journal of market & social research, Melbourne,Vic, C1

journal
2005

The influence of marketing logistics networks on organisational performance in Australia and New Zealand

A/Prof Stewart Adam, A/Prof David Bednall

(2005), pp. 1-7, Rejuvenating Marketing : contamination, innocation, integration. Proceedings of the 34th EMAC conference, Milan, Italy, E1

conference

Tropes in advertising: a web-based empirical study

Mr Jason Stella, A/Prof Stewart Adam

(2005), pp. -, AusWeb 05 : The Eleventh Australasian World Wide Web Conference proceedings, Bilinga, Qld., E1

conference

An exploratory investigation of attitudes toward cause-related marketing

Megan Potter, A/Prof Stewart Adam

(2005), pp. 1-6, At the threshold : challenges and developments in social, sport and arts marketing : Proceedings of the 2nd Australasian Nonprofit and Social Marketing Conference, Geelong, Vic., E1

conference

Genre, gender and interpretation of movie trailers an exploratory study

Carolyn A. Moore, A/Prof David Bednall, A/Prof Stewart Adam

(2005), pp. 124-130, ANZMAC 2005 : Broadening the boundaries, conference proceedings, Dunedin, N.Z., E1

conference

Relationship management, the web and organisation performance in Australasia

A/Prof Stewart Adam

(2005), pp. 1-9, ANZMAC 2005 : Broadening the boundaries, conference proceedings, Dunedin, N.Z., E1

conference
2004

Small business peceptions of online marketing research

A/Prof Stewart Adam, Prof Robin Shaw

(2004), Vol. 12, pp. 22-32, Australasian journal of market research, North Sydney, N.S.W., C1

journal

Response rates in telephone surveys: managing contactability

A/Prof David Bednall, Katrine M. Plocinski, A/Prof Stewart Adam

(2004), pp. 1-7, ANZMAC 2004 : marketing accountabilities and responsibilities, Wellington, 29 November-1 December 2004 : proceedings, Wellington, N.Z., E1

conference

Marketing readiness of websites and organisational performance in Australia and New Zealand: a discussion of pre-test findings

A/Prof Stewart Adam, Prof Robin Shaw

(2004), pp. 25-35, AusWeb X : the challenge of integration as the web moves into its second decade, Lismore, N.S.W., E1

conference

Marketing research and its value: the experience of Australian organisations

Mr Marcin Pont, Simon Berry, A/Prof Stewart Adam, Prof Robin Shaw

(2004), Vol. 12, pp. 9-21, Australasian journal of market research, North Sydney, N.S.W., C1

journal

The contextual nature of the market orientation and organisational performance relationship: an Australian and New Zealand study

A/Prof Stewart Adam, Prof Robin Shaw

(2004), pp. 1-8, ANZMAC 2004 : marketing accountabilities and responsibilities, proceedings, Wellington, N.Z., E1

conference
2003

A comparison of online and postal data collection methods in marketing research

A/Prof Heath Mc Donald, A/Prof Stewart Adam

(2003), Vol. 21, pp. 85-95, Marketing intelligence & planning, Bradford, West Yorkshire, England, C1

journal

Small business perceptions of postal and online survey research

A/Prof Stewart Adam, Prof Robin Shaw

(2003), pp. 1653-1659, ANZMAC 2003 : a celebrations of Ehrenberg and Bass : marketing discoveries, knowledge and contribution, conference proceedings, Dunedin, N.Z., E1

conference

Online versus postal data collection methods: an examination of issues and a comparison of results

A/Prof Stewart Adam, A/Prof Heath Mc Donald

(2003), Vol. 11, pp. 3-9, Australasian journal of market research, Glebe, N.S.W., C1

journal

An empirical investigation of high relational orientation sport club members

A/Prof Stewart Adam, A/Prof Heath Mc Donald, Hossein S Zadeh

(2003), pp. 13-22, AusWeb03 : changing the way we work : proceedings of AusWeb03, the ninth Australian World Wide Web Conference, Lismore, N.S.W., E1

conference
2002

E-marketing in perspective: a three country comparison of business use of the Internet

A/Prof Stewart Adam, Rajendra Mulye, Kenneth R Deans, Dayananda Palihawadana

(2002), Vol. 20, pp. 243-251, Marketing intelligence & planning, Bradford, England, C1

journal

A model of web use in direct and online marketing strategy

A/Prof Stewart Adam

(2002), Vol. 12, pp. 262-269, Electronic markets, London, England, C1

journal

Developing and testing a model of knowledge utilisation through marketing research

Simon Berry, Mr Marcin Pont, A/Prof Stewart Adam, Prof Robin Shaw

(2002), pp. 3361-3367, ANZMAC 2002 : Proceedings of the Australian and New Zealand Marketing Academy Conference 2002, Geelong, Vic., E1

conference

Online and postal data collection methods: a comparative study

A/Prof Stewart Adam, A/Prof Heath Mc Donald

(2002), pp. 2771-2777, ANZMAC 2002 : Proceedings of the Australian and New Zealand Marketing Academy Conference 2002, Melbourne, Vic., E1

conference

An exploratory investigation of attitude toward the website and the advertising hierarchy of effects

Desmond Minh Hou Poh, A/Prof Stewart Adam

(2002), pp. 620-631, AusWeb02, the Web enabled global village : proceedings of AusWeb02, the eighth Australian World Wide Web Conference, Lismore, N.S.W., E1

conference
2001

A three country comparison of internet marketing

A/Prof Stewart Adam, Rajendra Mulye, Kenneth R Deans, Dayananda Palihawadana

(2001), pp. 1-7, AMZMAC 2001 : Conference Proceedings: Australian and New Zealand Marketing Academy Conference, Auckland, New Zealand, E1

conference

One to one eMarketing strategy alignment: five internet case studies

A/Prof Stewart Adam

(2001), pp. 2-20, 2001 A marketing odyssey: AM2001 Academy of Marketing Annual Conference Proceedings, Cardiff, Wales, E1

conference

Experiential dimensions in internet marketing : an exploratory investigation

A/Prof Stewart Adam, Prof Robin Shaw

(2001), pp. 1-7, ANZMAC 2001 : Bridging marketing theory and practice, conference proceedings, Dunedin, N.Z., E1

conference