Publications
A comparison of the marketing capabilities of SME websites in Australian and U.S. domains
S Adam, M Featherstone, K Day
(2014), Vol. 5, pp. 1-20, Journal of technology research, Jacksonville, Florida, C1
Getting generation Y to attend : friends,interactivity and half-time entertainment
D Bednall, M Valos, S Adam, C McLeod
(2012), Vol. 15, pp. 80-90, Sport management review, Oxford, England, C1
B Wilson, A Vocino, S Adam, J Stella
(2011), Vol. 23, pp. 23-38, Asia Pacific journal of marketing and logistics, Bingley, England, C1
Marketing the marketing discipline : the influence of delivery modes on discipline major choice
A Ringer, M Volkov, A Vocino, K Bridson, S Adam
(2011), Vol. 12, pp. 45-65, Information technology, education and society, South Melbourne, Vic, C1
The professional identity of marketers and ethical-decision making : a conceptual framework
N McClaren, A Vocino, S Adam
(2011), pp. 1-1, ANZMAC 2011 conference proceedings : Marketing in the Age of Consumerism : Jekyll or Hyde?, Perth, W. A., E1
Ethics in practice : using compliance techniques to boost telephone response rates
D Bednall, S Adam, K Plocinski
(2010), Vol. 52, pp. 155-168, International journal of market research, Oxon, England, C1
N McClaren, S Adam, A Vocino
(2010), Vol. 96, pp. 95-115, Journal of business ethics, Dordrecht, The Netherlands, C1
Methodology for extracting quasi-random samples from world wide web domains
M Featherstone, S Adam, P Borstorff
(2009), Vol. 8, pp. 63-67, Journal of international business research, Cullowhee, NC, C1
The world wide web in modern marketing's contribution to organisational performance
S Adam, A Vocino, D Bednall
(2009), Vol. 27, pp. 7-24, Marketing intelligence & planning, Bradford, England, C1
Blended and online learning : student perceptions and performance
S Adam, D Nel
(2009), Vol. 6, pp. 140-155, Interactive technology and smart education, Bingley, England, C1
Reaching and influencing consumers in the prescription medicine market
J Peters, D Nel, S Adam
(2009), Vol. 27, pp. 909-925, Marketing intelligence and planning, Bingley, England, C1
NFC, moral position, socialisation and ethical decision-making
N McClaren, S Adam, A Vocino
(2009), pp. 1-9, ANZMAC 2009 : Sustainable management and marketing conference, Melbourne, Victoria, E1
Integration of market research and customer analytics : a study of CRM manager perspectives
D Bednall, S Lichtenstein, S Adam
(2009), pp. 1-9, ANZMAC 2009 : Sustainable management and marketing conference, Melbourne, Vic., E1
A reinquiry into the influence of simple and complex tropes in the adverstising context
J Stella, S Adam
(2008), Vol. 16, pp. 163-172, Journal of marketing theory and practice, New York, N.Y., C1
A search for sources of preferential attachment phenomena in e-business
M Featherstone, S Adam
(2008), Vol. 8, pp. 120-123, E-business review, Nacogdoches, Tex., C1
Marketing research and customer analytics : interfunctional knowledge integration
S Lichtenstein, D Bednall, S Adam
(2008), Vol. 3, pp. 81-96, International journal of technology marketing, Olney, England, C1
The web in marketing : information cue usage in two commercial domains
S Adam, D Bednall, M Featherstone
(2008), pp. 1-6, ANZMAC 2008 : Australian and New Zealand Marketing Academy Conference 2008 : Marketing : Shifting the Focus from Mainstream to Offbeat, Olympic Park, Sydney, N.S.W., E1
B Wilson, A Vocino, J Stella, S Adam
(2008), pp. 1-8, ANZMAC 2008 : Australian and New Zealand Marketing Academy Conference 2008 : Marketing : shifting the focus from mainstream to offbeat, Olympic Park, Sydney, N.S.W., E1
A comparison of web use in marketing by local government in the United States and Australia
S Adam, M Featherstone
(2007), Vol. 14, pp. 297-310, Journal of database marketing & customer strategy management, London, England, C1
Online marketing by local government in Australia and the United States
S Adam
(2007), pp. 1-8, ANZMAC 2007 : 3Rs, reputation responsibility relevance, University of Otago, Dunedin, NZ, E1
Customer analytics and marketing research : antithesis and synthesis
D Bednall, S Adam, S Lichtenstein
(2007), pp. 180-187, ANZMAC 2007 : 3Rs, reputation responsibility relevance, University of Otago, Dunedin, NZ, E1
Socialisation and the work-related norms of marketing practitioners
N McClaren, S Adam
(2007), pp. 2414-2420, ANZMAC 2007 : 3Rs, reputation responsibility relevance, University of Otago, Dunedin, New Zealand, E1
Managing contactability in telephone surveys
K Plocinski, D Bednall, S Adam
(2006), Vol. 14, pp. 4-13, Australasian journal of market & social research, Melbourne,Vic, C1
An exploration of the marketing readiness of websites
S Adam, D Bednall, D Fitzgerald
(2006), pp. 1-7, ANZMAC 2006 : Advancing theory, maintaining relevance, proceedings, Queensland University of Technology, Gardens Point Campus, Brisbane, E1
Consumer traits: an investigation of influences
J Stella, S Adam
(2006), pp. 1-7, ANZMAC 2006 : Advancing theory, maintaining relevance, proceedings, Queensland University of Technology, Gardens Point Campus, Brisbane, E1
Tropes in advertising: a web-based empirical study
J Stella, S Adam
(2005), AusWeb 05 : The Eleventh Australasian World Wide Web Conference proceedings, Gold Coast, Queensland, E1
S Adam, D Bednall
(2005), pp. 1-7, Rejuvenating Marketing : contamination, innocation, integration. Proceedings of the 34th EMAC conference, Milan, Italy, E1
An exploratory investigation of attitudes toward cause-related marketing
M Potter, S Adam
(2005), pp. 1-6, At the threshold : challenges and developments in social, sport and arts marketing : Proceedings of the 2nd Australasian Nonprofit and Social Marketing Conference, Melbourne, Vic., E1
Genre, gender and interpretation of movie trailers an exploratory study
C Moore, D Bednall, S Adam
(2005), pp. 124-130, ANZMAC 2005 : Broadening the boundaries, conference proceedings, Fremantle, Western Australia, E1
Relationship management, the web and organisation performance in Australasia
S Adam
(2005), pp. 1-9, ANZMAC 2005 : Broadening the boundaries, conference proceedings, Fremantle, Western Australia, E1
Small business peceptions of online marketing research
S Adam, R Shaw
(2004), Vol. 12, pp. 22-32, Australasian journal of market research, North Sydney, N.S.W., C1
Marketing research and its value: the experience of Australian organisations
M Pont, S Berry, S Adam, R Shaw
(2004), Vol. 12, pp. 9-21, Australasian journal of market research, North Sydney, N.S.W., C1
Response rates in telephone surveys: managing contactability
D Bednall, K Plocinski, S Adam
(2004), pp. 1-7, ANZMAC 2004 : marketing accountabilities and responsibilities, Wellington, 29 November-1 December 2004 : proceedings, Wellington, New Zealand, E1
S Adam, R Shaw
(2004), pp. 25-35, AusWeb X : the challenge of integration as the web moves into its second decade, Gold Coast, Queensland, E1
S Adam, R Shaw
(2004), pp. 1-8, ANZMAC 2004 : marketing accountabilities and responsibilities, proceedings, Wellington, New Zealand, E1
Online versus postal data collection methods: an examination of issues and a comparison of results
S Adam, H McDonald
(2003), Vol. 11, pp. 3-9, Australasian journal of market research, Glebe, N.S.W., C1
A comparison of online and postal data collection methods in marketing research
H McDonald, S Adam
(2003), Vol. 21, pp. 85-95, Marketing intelligence & planning, Bradford, West Yorkshire, England, C1
An empirical investigation of high relational orientation sport club members
S Adam, H McDonald, H Zadeh
(2003), pp. 13-22, AusWeb03 : changing the way we work : proceedings of AusWeb03, the ninth Australian World Wide Web Conference, Sanctuary Cove, Gold Coast, E1
Small business perceptions of postal and online survey research
S Adam, R Shaw
(2003), pp. 1653-1659, ANZMAC 2003 : a celebrations of Ehrenberg and Bass : marketing discoveries, knowledge and contribution, conference proceedings, Adelaide, South Australia, E1
A model of web use in direct and online marketing strategy
S Adam
(2002), Vol. 12, pp. 262-269, Electronic markets, London, England, C1
E-marketing in perspective: a three country comparison of business use of the Internet
S Adam, R Mulye, K Deans, D Palihawadana
(2002), Vol. 20, pp. 243-251, Marketing intelligence & planning, Bradford, England, C1
Online and postal data collection methods: a comparative study
S Adam, H McDonald
(2002), pp. 2771-2777, ANZMAC 2002 : Proceedings of the Australian and New Zealand Marketing Academy Conference 2002, Melbourne, Victoria, E1
Developing and testing a model of knowledge utilisation through marketing research
S Berry, M Pont, S Adam, R Shaw
(2002), pp. 3361-3367, ANZMAC 2002 : Proceedings of the Australian and New Zealand Marketing Academy Conference 2002, Geelong, Victoria, E1
An exploratory investigation of attitude toward the website and the advertising hierarchy of effects
D Poh, S Adam
(2002), pp. 620-631, AusWeb02, the Web enabled global village : proceedings of AusWeb02, the eighth Australian World Wide Web Conference, Sunshine Coast, Australia, E1
One to one eMarketing strategy alignment: five internet case studies
S Adam
(2001), pp. 2-20, 2001 A marketing odyssey: AM2001 Academy of Marketing Annual Conference Proceedings, Cardiff, Wales, E1
A three country comparison of internet marketing
S Adam, R Mulye, K Deans, D Palihawadana
(2001), pp. 1-7, AMZMAC 2001 : Conference Proceedings: Australian and New Zealand Marketing Academy Conference, Auckland, New Zealand, E1
Experiential dimensions in internet marketing : an exploratory investigation
S Adam, R Shaw
(2001), pp. 1-7, ANZMAC 2001 : Bridging marketing theory and practice, conference proceedings, Auckland, New Zealand, E1
Funded Projects at Deakin
Industry and Other Funding
Generation Y Leisure Decision Making: Sources of Influence
A/Prof David Bednall, Dr Michael Valos, A/Prof Kate Moore, A/Prof Stewart Adam
AFL Grant - Research - Australian Football League
- 2006: $26,631
Supervisions
Jason Stella
Thesis entitled: Psychological Study of Consumer Seeking and Mass Media Consumption
Doctor of Philosophy, School of Management and Marketing
Nicholas McClaren
Thesis entitled: The Influence of Need-for-Cognition on Ethical Decision-Making in Marketing
Doctor of Philosophy, School of Management and Marketing