AsPr Wayne Binney

STAFF PROFILE

Position

Visitor

Faculty

Faculty of Business and Law

Department

BL Deakin Bus School Operatns

Campus

Melbourne Burwood Campus

Contact

wayne.binney@deakin.edu.au
+61 3 924 45540

Research interests

  • Corporate social responsibility
  • Social marketing
  • Sustainability in marketing and management
  • Scholarship of university teaching and learning

Affiliations

  • Australian New Zealand Marketing Academy (ANZMAC)
  • Academy of Marketing (AM)
  • Academy of Marketing Science (AMS)
  • Founding Board Member, Australian Association for Social Marketing (AASM)
  • Invited Expert, Sustainability and Environment Advisory Committee, Brimbank City Council

Teaching interests

  • Marketing Management

Awards

  • National Finalist, Lecturer of the Year Award (UniJobs) (2008 - 2009)
  • Best Paper Award, World Social Marketing Conference, Brighton, UK (2008)
  • Wiley Outstanding Researcher Award at International Nonprofit and Social Marketing Conference (2007)

Publications

Filter by

2016

How usage influences young adult voting decision-making: an SEM analysis

Mrs Tiffany Winchester, Prof John Hall, A/Prof Wayne Binney

(2016), Vol. 28, pp. 40-65, Journal of nonprofit and public sector marketing, London, Eng., C1

journal

Crown land management from a volunteer perspective: the Victorian example

Dr Leonie Lockstone-Binney, Paul Whitelaw, A/Prof Wayne Binney

(2016), Vol. 23, pp. 130-140, Australasian journal of environmental management, London, Eng., C1

journal
2015

Evaluating young adult voter decision-making involvement within a compulsory political system

Mrs Tiffany Winchester, Prof John Hall, A/Prof Wayne Binney

(2015), Vol. 18, pp. 252-277, Qualitative market research, Bradford, Eng., C1

journal

Whose job is that? Saving the biosphere starts at work

Linda Brennan, A/Prof Wayne Binney, Prof John Hall, Ms Michelle Hall

(2015), Vol. 27, pp. 307-330, Journal of nonprofit and public sector marketing, London, Eng., C1

journal

Consumer reactions to corporate social responsibility (CSR) in Thailand: the moderating effect of competitive positioning

Preeda Srinaruewan, A/Prof Wayne Binney, A/Prof Colin Higgins

(2015), Vol. 27, pp. 628-652, Asia pacific journal of marketing and logistics, Bingley, Eng., C1

journal
2014

Young adults and politics: investigating factors influencing voter decision making

Mrs Tiffany Winchester, A/Prof Wayne Binney, Prof John Hall

(2014), Vol. 26, pp. 226-257, Journal of Nonprofit & Public Sector Marketing, Abingdon, England, C1

journal

Young adult voting decision-making: Studying the effect of usage from a consumer behaviour perspective

Mrs Tiffany Winchester, Prof John Hall, A/Prof Wayne Binney

(2014), Vol. 22, pp. 144-154, Australasian Marketing Journal, Amsterdam, The Netherlands, C1

journal

Why validation is important : an example using the NEP scales

A/Prof Wayne Binney

(2014), Vol. 22, pp. 15-31, Market and social research, NSW, Australia, C1

journal

Social marketing and behaviour change, models, theory and applications

A/Prof Wayne Binney, Linda Brennan, Lukas Parker, Torgeir Aleti, Dang Nguyen

(2014), Cheltenham, Eng., A1

book
2012

The raising of corporate sponsorship: a behavioral study

Linda Brennan, A/Prof Wayne Binney, Erica Brady

(2012), Vol. 24, pp. 222-237, Journal of nonprofit and public sector marketing, Abingdon, Eng., C1-1

journal
2011

Towards an understanding of residents' pro-environmental behaviour

A/Prof Wayne Binney, Ms Michelle Hall

(2011), pp. 1-7, ANZMAC 2011 conference proceedings : Marketing in the Age of Consumerism : Jekyll or Hyde?, Perth W. A., E1

conference

Vulnerable consumers and debt : can social marketing assist?

Linda Brennan, Zuleyka Zevallos, A/Prof Wayne Binney

(2011), Vol. 19, pp. 203-211, Australasian marketing journal, Oxford, England, C1-1

journal

Implementation of environmental sustainability in business : suggestions for improvement

Linda Brennan, A/Prof Wayne Binney, Janelle McCrohan, Narelle Lancaster

(2011), Vol. 19, pp. 52-57, Australasian marketing journal, Oxford, England, C1-1

journal
2010

Strategic marketing of educational institutions

Hsun Tony Huang, A/Prof Wayne Binney, Dr Anne-Marie Hede

(2010), pp. 1-9, ANZMAC 2010 : Doing more with less : Proceedings of the 2010 Australian and New Zealand Marketing Academy Conference, Christchurch, New Zealand, E1-1

conference

One plus one equals three; proactive partnering multiplies CSR benefits

Ms Elizabeth Anne Lodge, A/Prof Wayne Binney, Dr Beverley Lloyd-Walker

(2010), pp. 1-9, ANZMAC 2010 : Doing more with less : Proceedings of the 2010 Australian and New Zealand Marketing Academy Conference, Christchurch, New Zealand, E1-1

conference

Fear, guilt, and shame appeals in social marketing

Linda Brennan, A/Prof Wayne Binney

(2010), Vol. 63, pp. 140-146, Journal of business research, New York, N.Y., C1-1

journal
2009

Bringing corporate social responsibility to life - the onus is on the nonprofit organisation

Ms Elizabeth Anne Lodge, A/Prof Wayne Binney, Dr Beverley Lloyd-Walker

(2009), pp. 1-1, INSM 2009 : Sustainable social enterprise - International nonprofit and social marketing conference 2009 - Proceedings, Melbourne, Vic., E1-1

conference

Implanting sustainability in business strategies : CSR, ethics or the law

Linda Brennan, A/Prof Wayne Binney, Janelle McCrohan

(2009), pp. 1-7, INSM 2009 : Sustainable social enterprise - International nonprofit and social marketing conference 2009 - Proceedings, Melbourne, Vic., E1-1

conference

Is a social marketing framework the key to promoting volunteer participation?

Leonie Lockstone-Binney, A/Prof Wayne Binney, Tom Baum

(2009), pp. -, ANZMAC 2009 : Sustainable management and marketing : Proceedings of the 2009 Australian & New Zealand Marketing Academy Conference, Melbourne, Vic., E1-1

conference
2008

Concepts in conflict : social marketing and sustainability

Linda Brennan, A/Prof Wayne Binney

(2008), Vol. 20, pp. 261-282, Journal of nonprofit & public sector marketing, Haworth Press, Inc., C1-1

journal

Sustainability : a cross-cultural comparison of attitudes and behaviours

Linda Brennan, A/Prof Wayne Binney, Sharon Grant

(2008), pp. 1-1, Managing and Marketing Organizations in An Era of Global Complexity : Academy of World Business, Marketing & Management Development 2008 Conference, Rio de Janeiro, Brazil, E1-1

conference

Social responsibility and credit availability

Linda Brennan, A/Prof Wayne Binney

(2008), pp. 1-7, ANZMAC 2008 : Marketing: shifting the focus from mainstream to offbeat : Proceedings of the 2008 Australian and New Zealand Marketing Academy Conference, Canning Bridge, W.A., E1-1

conference

Is it green marketing, greenwash or hogwash? We need to know if we want to change things

Linda Brennan, A/Prof Wayne Binney

(2008), pp. 1-7, INSM 2008 : Partnerships, proof and practice : Proceedings of the second International Nonprofit and Social Marketing Conference, Wollongong, N.S.W., E1-1

conference

I have to want to do it : gaining 'voluntary' compliance with fear, guilt, and shame appeals in social marketing campaigns

Linda Brennan, A/Prof Wayne Binney

(2008), pp. 1-1, Social good : from global to local. World Social Marketing Conference, Brighton, UK, E1-1

conference

Understanding the impact of situational components in hospitality retailing : the case of Irish theme pubs

Barry O'Mahony, Prof John Hall, A/Prof Wayne Binney

(2008), pp. 245-264, Global cases on hospitality industry, New York, N.Y., B1

chapter
2007

The MOA framework and behavioural response

A/Prof Wayne Binney, Prof John Hall, A/Prof Peter Oppenheim

(2007), pp. 1144-1151, ANZMAC 2007 : 3Rs, reputation responsibility relevance : Proceedings of the 2007 Australian and New Zealand Marketing Academy conference, Dunedin, N.Z., E1

conference

Reigniting the fire : a contemporary research agenda for social, political and nonprofit marketing

Stephen Dann, Phil Harris, Gillian Mort, Marie-Louise Fry, A/Prof Wayne Binney

(2007), Vol. 7, pp. 291-304, Journal of public affairs, West Sussex, England, C1-1

journal

Social change and sustainability - an oxymoron?

A/Prof Wayne Binney, Linda Brennan

(2007), pp. 1-1, INSM 2007 : Social entrepreneurship, social change and sustainability, Brisbane, Qld., E1-1

conference

A contemporary viewpoint of the future direction of the INSM conference

A/Prof Wayne Binney

(2007), pp. -, INSM 2007 : Social entrepreneurship, social change and sustainability, Brisbane, Qld., E1-1

conference
2006

The nature and influence of motivation within the MOA framework : implications for social marketing

A/Prof Wayne Binney, Prof John Hall, A/Prof Peter Oppenheim

(2006), Vol. 11, pp. 289-301, International journal of nonprofit and voluntary sector marketing, London, England, C1

journal

Understanding the Components in Social Behavioural Change: Implications for Non-profit Organisations

A/Prof Wayne Binney, Prof John Hall, A/Prof Peter Oppenheim

(2006), Vol. 5, pp. 1-5, International journal of knowledge, culture and change management, Altona, Vic., C1

journal

A situational model development in hospitality retailing : the case of Irish pubs

G. Barry O`Mahony, Prof John Hall, A/Prof Wayne Binney

(2006), Vol. 5, pp. 77-95, Journal of services research, Gurgaonm, India, C1

journal

The creation of effective learners using an autarchic study method

Ms Helen Madden-Hallett, Prof John Hall, A/Prof Wayne Binney

(2006), Vol. 12, pp. 1-8, International Journal of Learning, Altona, Vic., C1

journal

The application of non-profit marketing in the international higher education sector

Dr Rodney Arambewela, Prof John Hall, A/Prof Wayne Binney

(2006), pp. 1-7, ANSM 2006 : Australasian Nonprofit and Social Marketing Conference : Controversies in social marketing, the way forward, Newcastle, N.S.W., E1

conference

A social marketing approach to choice of study destination : an exploratory study on international postgraduate students from Asia

Dr Rodney Arambewela, Prof John Hall, A/Prof Wayne Binney

(2006), pp. 1-7, ANZMAC 2006 : Advancing theory, maintaining relevance : Proceedings of the 2006 Australian and New Zealand Academy of Marketing conference, Brisbane, Qld., E1

conference

Towards the confirmation of the MOA model : an applied approach

A/Prof Wayne Binney, A/Prof Peter Oppenheim, Prof John Hall

(2006), pp. 1-7, ANZMAC 2006 : Advancing theory, maintaining relevance : Proceedings of the 2006 Australian and New Zealand Academy of Marketing conference, Brisbane, Qld., E1

conference

Effective teaching in universities: are students' basic needs being satisfied in large classes?

Prof John Hall, A/Prof Wayne Binney, Ms Wendy Kennedy

(2006), Vol. 12, pp. 309-318, International journal of learning, Altona, Vic., C1

journal

All-female travel : what do women really want?

Olga Junek, A/Prof Wayne Binney, Susan Winn

(2006), Vol. 54, pp. 53-62, Tourism, Zagreb, Croatia, C1-1

journal
2005

An investigation of scale economies and quality issues in the teaching and management of large subjects

Prof John Hall, Ms Wendy Kennedy, Ms Helen Madden-Hallett, A/Prof Wayne Binney

(2005), pp. 1-11, Proceedings of the Academy of Marketing Conference: Marketing : building business, shaping society, Helensburgh, Scotland, E1

conference

A technology of study applied in marketing education and supported by self-determination theory

Prof John Hall, Ms Helen Madden-Hallett, A/Prof Wayne Binney

(2005), pp. 1-11, Proceedings of the Academy of Marketing Conference: Marketing : building business, shaping society, Helensburgh, Scotland, E1

conference

Government influence on intrinsic and extrinsic motivation in environmental social marketing

A/Prof Wayne Binney, Prof John Hall, A/Prof Peter Oppenheim

(2005), pp. 1-5, At the threshold : challenges and developments in social, sport and arts marketing proceedings of the 2nd Australasian Nonprofit and Social Marketing Conference, Geelong, Vic., E1

conference

What do they think when we stack them in? A comparative analysis of student perceptions relating to large and small marketing subjects

A/Prof Wayne Binney, Prof John Hall, Ms Wendy Kennedy

(2005), pp. 8-15, ANZMAC 2005 : Broadening the boundaries : Proceedings of the 2005 Australian and New Zealand Marketing Academy conference, Perth, W.A., E1

conference

The group purchasing process : an investigation into the influence of the facilitator in alpine tourism

Mr Mike Shaw, Prof John Hall, A/Prof Wayne Binney, Fiona Battershill

(2005), pp. 1-13, CAUTHE 2005 : Sharing Tourism Knowldge : Proceedings of the Council for Australian University Tourism and Hospitality Education Conference, Darwin, N.T., E1

conference

The role of environmental issues in the purchasing of industrial supplies

David Antonelli, Prof John Hall, Prof Michael Polonsky, A/Prof Wayne Binney

(2005), pp. 147-157, Effective B2B marketing concepts and cases, India, B1

chapter

Knowledge enhancement in the change process : social marketing and attitude change leading to improved environmental behaviour

A/Prof Wayne Binney, Prof John Hall, A/Prof Peter Oppenheim

(2005), Vol. 3, pp. 193-206, International journal of knowledge culture and change management, Altona, Vic., C1

journal

Impact of learning environment and learning context on student satisfaction : a comparative study of postgraduate students from Asia

A/Prof Wayne Binney, Dr Rodney Arambewela

(2005), pp. 1-1, Designs for Learning : 12th International Literacy and Education Research Network Conference on Learning, Altona, Vic., E1-1

conference

Will they come again? A study of events and repeat visitation

Olga Junek, A/Prof Wayne Binney

(2005), pp. -, CAUTHE 2005 : Proceedings of the Council for Australian University Tourism and Hospitality Education Conference, Darwin, N.T., E1-1

conference

An investigation of issues in the teaching and management of large classes

Prof John Hall, A/Prof Wayne Binney, Ms Wendy Kennedy

(2005), pp. 1-1, Designs for Learning : 12th International Literacy and Education Research Network Conference on Learning, Altona, Vic., E1-1

conference

The role of motivation in change management : an exploration of the not-for-profit context

Prof John Hall, A/Prof Peter Oppenheim, A/Prof Wayne Binney, Binta Abubakar

(2005), pp. 1-1, Management Conference 2005 : Knowledge and culture - organisational intangibles and their tangible value : 5th International Conference on Knowledge, Culture and Change in Organisations, Island of Rhodes, Greece, E1-1

conference
2004

Developing better public policy to motivate responsible environmental behavior - an examination of managers' attitudes and perceptions towards controlling introduced species

Prof Michael Polonsky, A/Prof Wayne Binney, Prof John Hall

(2004), Vol. 12, pp. 93-107, Journal of nonprofit & public sector marketing, Abingdon, England, C1-1

journal

An investigation into the influence of situational components in hospitality retailing

G. Barry O`Mahony, Prof John Hall, A/Prof Wayne Binney, Dr Anne-Marie Hede

(2004), pp. 1-15, Virtue in marketing : proceedings of the Academy of Marketing Conference, 6-9 July 2004, University of Gloucestershire Business School, Cheltenham, England, E1

conference

Evaluation of a social marketing program for an environmental problem

A/Prof Wayne Binney, Prof John Hall, A/Prof Peter Oppenheim

(2004), pp. 140-142, Nonprofit marketing : perspectives and advances : Proceedings from the 1st Australasian Nonprofit Marketing conference 2004, Canberra, A.C.T., E1

conference

Investigating social marketing, benchmarking and public policy development in environmental management

A/Prof Wayne Binney, Prof John Hall, A/Prof Peter Oppenheim

(2004), pp. 1-12, Virtue in marketing : proceedings of the Academy of Marketing Conference, 6-9 July 2004, University of Gloucestershire Business School, Cheltenham, England, E1

conference

The precursors of motivation and their implications for social marketing

A/Prof Wayne Binney, Prof John Hall, A/Prof Peter Oppenheim

(2004), pp. 12-18, Nonprofit Marketing: Perspectives and Advances, Canberra, A.C.T., E1

conference

Irish theme pubs : an evaluation of environmental cues

G. Barry O`Mahony, A/Prof Wayne Binney, Prof John Hall

(2004), pp. 546-557, CAUTHE 2004 : Creating tourism knowledge : Proceedings of the 2004 Council for Australian Tourism and Hospitality Education conference, Brisbane, Qld., E1

conference

Self-determination theory and needs satisfaction in marketing education : are we meeting the needs of students in large marketing classes?

A/Prof Wayne Binney, Ms Wendy Kennedy, Prof John Hall

(2004), pp. 1-9, ANZMAC 2004 : Marketing accountabilities and responsibilities : Proceedings of the 2004 Austrn and New Zealand Marketing Academy conference, Wellington, N.Z., E1

conference

Age related motivational segmentation of wine consumption in a hospitality setting

Prof John Hall, A/Prof Wayne Binney, G. Barry O`Mahony

(2004), Vol. 16, pp. 29-44, International journal of wine marketing, Hull, England, C1

journal

Meeting the needs of the Chinese tourist : the operator's perspective

Olga Junek, A/Prof Wayne Binney, Margaret Deery

(2004), Vol. 3, pp. 149-161, ASEAN journal on hospitality and tourism, Bandung, Indonesia, C1-1

journal

Disastrous events and destination image

Olga Junek, A/Prof Wayne Binney, Margaret Deery

(2004), pp. 376-387, CAUTHE 2004 : Creating tourism knowledge : Proceedings of the 2004 Council for Australian Tourism and Hospitality Education conference, Melbourne, Vic., E1-1

conference
2003

A further development in social marketing application of the MOA framework and behavioral implications

A/Prof Wayne Binney, Prof John Hall, Mr Mike Shaw

(2003), Vol. 3, pp. 387-408, Marketing theory, Thousand Oaks, Calif., C1-1

journal