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In 2008, the Geelong Football Club (GFC) and Deakin University set up a working relationship which is expected to become a strong and sustainable partnership over time.
The current working relationship involves the University's Marketing Division, the Faculty of Business and Law (School of Management and Marketing) and the Faculty of Health, Medicine, Nursing and Behavioural Sciences (School of Exercise and Nutrition Sciences).
Combining the skills, resources and research of both organisations will enhance the reputation of the GFC as a major business competitor and also provide Deakin with a valuable educational platform.
Several methods of research activity and service support will be managed, including sports science research, student practicum placements and community engagement events.
The outcomes of these activities are expected to include: