Vol 12 No 1 - 2011

Editorial Comment

Barriers to effective crisis preparedness: CEOs assess the challenges - Tony Jaques

The Public Reputation of AFL Umpires - Rob Gill

Developing a Model for Effective Stakeholder Engagement Management - Marie-Louise Sinclair

When a Crisis happens, who turns to Facebook and why? - Gwyneth V.J. Howell and Mel Taylor

FAPRO designates the Asia Pacific Public Relations Journal as its official publication


Editorial Comment

This specialist e- issue focuses on crisis and issues management and its significance in public relations practice and theory.

The capacity to spot emerging issues that could threaten the reputation of an organisation or individual and the strategic planning to meet the threat, are recognised as integral to preventing crises and effectively dealing with them when they arise. In a crisis situation, having the right communications skills and techniques are particularly important in managing issues and maintaining the credibility of organisations and individuals. The speed and nature of crises and risks have changed tremendously with the arrival and spread of the internet and new media technologies.

This special issue seeks to critically examine crises affecting corporations, governments, non-governmental organisations, inter-governmental organisations and examine issues emerging from business, health, the environment, technology, culture, politics and globalisation.

This issue and theme was originally conceived by James Gomez of Monash University. Prior to publication Dr Gomez left Monash University but his work in setting up this issue is acknowledged.

Papers by Gill and Jaques represent the alpha and omega of crisis management. Reputation damage and repair being the measurement criteria post-crisis measurement. These two articles address a unique perspective seldom examined in crisis and reputation management with their foci on roles - namely those sporting umpires and CEOs.

Included also in this issue is a paper by Sinclair the results of which examine an effective management system for corporate stakeholder engagement within organisations. The paper proposes the implementation of the Stakeholder Engagement Framework proven to be successful in enhancing stakeholder engagement and associated business performance.

This is the first edition of the APPRJ in its role as official publication of FAPRO. A welcome and overview of FAPRO is included by the Chairperson Mohd Hamdan bin Adnan.

Finally and very significantly the APPRJ gratefully acknowledges the financial support of Swinburne University in publishing Volume 12.

Mark Sheehan
Editor


Barriers to effective crisis preparedness: CEOs assess the challenges

Tony Jaques PhD

Issues Outcomes Pty Ltd

Emergence of the process approach to crisis management has seen increasing recognition of the role of top executives in the continuum of management activities, from pre-crisis prevention and preparedness through incident response and on to post-crisis issue management and recovery. While much of the crisis management literature focuses on operational aspects and tactical communication, a programme of in-depth interviews with top executives in the Australian chemical and petrochemical industry explores, largely in their own words, their perceptions of the current state of crisis management and the challenges for top management. In particular the CEOs provide a frank view of the barriers to effective organizational crisis preparedness.

Download 'Barriers to effective crisis preparedness' article


The Public Reputation of AFL Umpires

Rob Gill

Swinburne University of Technology

It is alleged that AFL umpires have a poor reputation among the general AFL public, which is affecting umpire recruitment. The Australian Football League (AFL), by its own admission, has a perceived brand problem in relation to umpires and is struggling to meet the demands for more umpires in non-professional competitions.

This paper aims to identify the current reputation for AFL field umpires and what are the determinants that contribute to this reputation. This information can provide guidance for public relations strategies to improve umpire reputation, and ultimately the AFL brand.

Download 'The Public Reputation of AFL Umpires' article


Developing a Model for Effective Stakeholder Engagement Management

Marie-Louise Sinclair

Curtin University of Technology

The maturing of corporate social performance as a management discipline has prompted a renewed interest in stakeholder-related concepts of management and receptivity to approaches which embed stakeholder engagement in the 'business of business'. The stakeholder engagement function has moved from 'nice to have' to core business. This paper describes a five-year action research study to identify trends in corporate stakeholder engagement management and develop a stakeholder engagement management framework reflecting industry best practice.

Download 'Developing a Model for Effective Stakeholder Engagement Management' article


When a Crisis happens, who turns to Facebook and why?

Gwyneth V.J. Howell

The University of Western Sydney

and

Mel Taylor

The University of Western Sydney

Social Media is pervasive, and today it is transforming how individuals communicate with each other and also how people now discover and share information. Regardless of genre, social media, today equate to a powerful, influential, and revolutionary model for exposing and diffusing public opinion. The Web and social media sites in particular, are an increasingly important component of crisis and emergency communication. For crisis communication practitioners to act effectively on behalf of organisations, they must monitor and track both traditional and new media sources for information and issues, and respond accordingly. This paper presents findings from an exploratory study into the use of social media during recent natural disasters in Australia, Japan and New Zealand.

Download 'When a Crisis happens, who turns to Facebook and why?' article


FAPRO designates the Asia Pacific Public Relations Journal as its official publication.

The Federation of Asean Public Relations Organisations (FAPRO) is pleased to designate the Asia Pacific Public Relations Journal (APPRJ) as its official organ. The APPRJ's designation as our official journal is timely and welcomed. Currently, the Institute of Public Relations Malaysia (IPRM) chairs FAPRO ensuring its progress and sustainability. Read more about FAPRO and APPRJ.

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