Progressing your career with Public Relations
Industry
There are promising career opportunities for public relations professionals in industry and commerce, government, community and education institutions, hospitals, health and welfare organisations, special interest groups, cultural organisations, consumer affairs and public relations consultancies.
Other terms are often used in place of public relations or to describe a specialised aspect of public relations. They include public affairs, corporate affairs, community relations, customer relations, investor relations, employee relations, information, publicity, government relations, media relations, crisis management and issues management.
Whatever the terminology, the career opportunities are there for highly skilled communication specialists who back these skills with a broad general education and a keen interest in current affairs.
“PR is a great major because it teaches you writing skills, along with opportunities to improve your communication and presentation skills”
Tristan, 4th year
Commerce/ Public Relations
Roles and skills
Recent Deakin PR graduates have found work in a variety of roles in the private, government and NGO sectors. Skills and knowledge gained from the degree course enable students to successfully undertake a broad variety of roles within organisations, particularly those requiring excellent communications skills.
Through the course, students learn that public relations involves much more than writing news releases and dealing with the media – in fact these tasks are just the tip of the ice berg, with graduates working in areas such as member relations for associations, employee communication, government relations, financial relations, community relations, issues and crisis management, policy and regulatory affairs.
Communication is vital in all aspects of organisations and businesses. Deakin’s Bachelor of Arts (Public Relations) ensure enthusiastic and skilled graduates are able to find work across sections, organisations and throughout Australia and the world.
What Public Relations professionals do
- PR Audits
- Communication Audits
- Communication Planning & Management
- Research
- Publicity – ideas, implementation, stunts
- Event Design & Management
- Writing – speeches, fliers, brochures, posters, newsletters, web sites etc
- Design & management of personality profiles
- Ongoing ‘stakeholder’ communication programs
- Employees, suppliers, retailers, community groups, environmental groups, government
- Print & Broadcast Advertorials
- Copy writing
- Directing suppliers
- Sales promotion campaigns
- Media Liaison
- Presentation Skills Training
- Media Training
- Employee Motivation Programs
