Postgraduate studies in Advertising

Deakin's Master of Communication with a specialisation in Advertising provides students with the theoretical background of advertising along with the practical skills for enhancing creativity to ensure graduates can successfully engage in the diverse roles available in the advertising industry.

Through coursework and a major project, students will develop individual responsibility, creative processes, critical analysis and the capacity to undertake advertising projects and campaigns. This course is unique in that it combines creative arts development with advertising communication strategies.

To help integrate study with work and personal commitments, Deakin has designed its Advertising postgraduate course with flexibility and support. On and off-campus study are available for most units, and full or part-time study modes are available.

Employment opportunities

Employment opportunities range from national and international advertising agencies, to marketing departments in large corporations, to creative entrepreneurs in smaller, boutique advertising and design companies. Employers in these types of organisations are looking for graduates who are self motivated, creative, confident, enthusiastic, prepared to challenge, flexible and resilient. Deakin's Advertising program is specifically designed to impart these types of graduate outcomes.

Advertising is part of a huge industry that encompasses mainstream media communication, new media and electronic communication, direct marketing, sales promotion, design and corporate image making.

Course

The Master of Communication with a specialism in Advertising is designed to facilitate specific and intensive professional training. Students can specialise in Advertising and enhance these studies by taking elective units from other specialist areas including: Journalism, Media and Communication, Professional Writing, and Public Relations.

Why Choose Deakin University?

Flexibility
We know that postgraduate study is a big commitment. Deakin's postgraduate programs are genuinely flexible to help you fit your studies in with work and personal commitments. Regardless of where you live, resources can be posted to off-campus students or accessed from our comprehensive electronic collection.

Quality
At Deakin we pride ourselves on providing quality postgraduate courses for people working or aspiring to work in the area of communication. Quality is evident in all parts of our courses from the standard of our study materials to teaching staff who are leaders in their field. Ranked among the best in the world, our library service has set a benchmark for Australian universities.

Technology
As a Deakin student you have access to the best new technologies. The University has produced its own Software Essentials DVD to support online communication. All units offer a dedicated teaching and learning site Deakin Studies Online.

Networks
As a Deakin postgraduate student, you will become part of a network of researchers, academics, alumni and practitioners. You will have access to specialist knowledge and the opportunity to establish new contacts with people who are shaping and influencing all levels of the communication industry.