Postgraduate studies in Public Relations

Program overview

Deakin University's Public Relations courses aim to provide students with the ability to design and implement public relations campaigns, contribute to the management of organisations, conduct appropriate research, understand the role of public relations in contemporary society, and appreciate the social, administrative, cultural and ethical implications of public relations activity.

To help integrate study with work and personal commitments, Deakin has designed its Public Relations postgraduate courses with flexibility and support. On and off-campus study are available for most units, and full or part-time study modes are available (depending on units chosen).

Career opportunities

These courses are designed as an initial professional qualification for those practitioners working in public relations who wish to update their tertiary qualifications. They are also designed to equip graduates, with limited experience in the workplace, with the knowledge, skills and understanding to obtain challenging positions in the expanding field of public relations.

Public Relations Institute of Australia - Industry Accreditation

The Graduate Diploma of Public Relations is accredited by the Public Relations Institute of Australia (PRIA)*. Accreditation is a benchmark by which public relations/communication courses in tertiary education institutions are shown to have a level of performance, integrity and quality that entitles them to the confidence of the educational community and to the public relations industry that they prepare graduates effectively for the profession.

* Note: to be eligible, students must meet certain course requirements. For more information, please click on the Graduate Diploma of Public Relations link.

Public Relations courses

Deakin's Public Relations courses are offered as an articulating suite that includes a graduate certificate, graduate diploma and master degree.

• Graduate Certificate of Public Relations
• Graduate Diploma of Public Relations
• Master of Communication - by course work, is designed to facilitate specific and intensive professional training. Students can specialise in Public Relations and enhance these studies by taking elective units from other specialist areas - such as: Journalism, Media and Communication, Professional Writing, Children's Literature, Literary Studies.

Staff

Steve Mackey | Kristin Demetrious | Keith Hainsworth | Bronwyn Kirby | Ross Monaghan | Deirdre Quinn-Allan | Mark Sheehan

Asia Pacific Public Relations Journal

Why Choose Deakin University?

Flexibility
We know that postgraduate study is a big commitment. Deakin's postgraduate programs are genuinely flexible to help you fit your studies in with work and personal commitments. Regardless of where you live, resources can be posted to off-campus students or accessed from our comprehensive electronic collection.

Quality
At Deakin we pride ourselves on providing quality postgraduate courses for people working or aspiring to work in the area of communication. Quality is evident in all parts of our courses from the standard of our study materials to teaching staff who are leaders in their field. Ranked among the best in the world, our library service has set a benchmark for Australian universities.

Technology
As a Deakin student you have access to the best new technologies. The University has produced its own Software Essentials DVD to support online communication. All units offer a dedicated teaching and learning site Deakin Studies Online.

Networks
As a Deakin postgraduate student, you will become part of a network of researchers, academics, alumni and practitioners. You will have access to specialist knowledge and the opportunity to establish new contacts with people who are shaping and influencing all levels of the communication industry.