Mark Sheehan |
|
| Position | Senior Lecturer |
| mark.sheehan@deakin.edu.au | |
| Area | School of Communication & Creative Arts |
| Phone | +61 3 522 72424 |
| Campus | Geelong |
| Location | Waurn Ponds (Room ic1.213 |
| Role and profile |
Mark Sheehan has almost 20 years of middle and senior management experience in the private sector. Mark was appointed to the Board of the NSW Council of Public Relations Institute of Australia (PRIA) in 1997 and has subsequently been a Board member, an Executive Committee member, Secretary (1998) and Treasurer (1999) of PRIA( Victorian Branch). He was appointed inaugural Chair of the PRIA's national education advisory committee (NEAC) in 2012. In 2009 he was made a Fellow of the PRIA.He is also a Senior Associate of the Australian Institute of Banking and Finance and an Associate Fellow of the Australian Institute of Management. Mark holds a B.A. degree from Latrobe University, an MBA from RMIT and a Master of Economics (Public Affairs) from The University of Sydney. He commenced his PR career on a part time basis at IPR in the earlier 1980s before moving into the publishing industry in 1984. He was promoted to the position of Senior Publicist – Film & Television for Penguin Books in 1987. Mark has occupied a number of high profile positions in the private sector including: Marketing & Development Manager (D.W.Thorpe – Publishers), National Publicity and Promotions Manager (Collins Dove Publishers), Publications and Public Relations Manager (Australian Insurance Institute), Director of Public Relations (Australian Institute of Banking and Finance) and National Public Affairs Manager (Insurance Council of Australia). |
| Teaching responsibilities |
Bachelor of Arts (Public Relations) |
| Research interests | Corporate financial public relations, organisation of public relations in commercial practice, professional practice of public relations, the role of professional and industry associations in Australia, history of public relations in Australia; crisis management |
| Service to the University, discipline or community |
Member AAB - BA(PR; Editor Asia Pacific Public Relations Journal; Editorial committee member PRism (Massey University); member Expert Working Group - Public Relations Hunter Institute of Mental Health, Editorial Advisory Board member Public Communications review (UTS), Chair School Council - Sacred Heart College, Newtown, member- Catholic Education Office Chair network, member Victorian Catholic Schools Parents Body |
| Qualifications | BA (La Trobe), MBA (RMIT), MPA (Sydney) |
| Memberships | Fellow of the PRIA, Victorian representative of the National Education Committee of the PRIA |
| Research link | View Deakin associated research data |
| Additional URLs | |
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22nd April 2013