George Fairfax Fellow 2003
Kenneth Myer Lecture - Creativity and Interactivity: New Ways to Experience, Market and Manage Museums
27 March 2003, Deakin University Toorak Campus.
Dr Kotler worked at the Smithsonian institution for 15 years and currently consults to museums and art galleries on managing change in museums. He is the author (with his brother, Philip Kotler) of the world's leading textbook on museum marketing, Museum Strategy and Marketing, published by Jossey-Bass/John Wiley in 1998.
In his keynote address, Dr Kotler offers solutions for museums as an example of nonprofit organisations undergoing change, decreased funding and, in some cases, declining audiences. He explains how marketing can help museums better understand and engage their audiences. Dr Kotler's remarks focus on the transformation of museums into lively, popular, interactive places that draw on the creativity and participation of visitors as well as on the creativity and celebrity of the artists, scientists, historians and naturalists whose collections are on view in the museum.