Regional and Rural Business Research Group

Welcome to the home page of the School of Management and Marketing's Rural and Regional Business Research Group (RRBRG) based at the Deakin University Geelong and Warrnambool Campuses.


The RRBRG engages and interacts with the communities of Geelong, Barwon, Warrnambool and the Great South Coast by promoting and assisting in research related to the needs of regional Victoria. 

We aim to improve outcomes for our communities. Our focus is to help meet client specific needs of government bodies, rural and regional businesses through our academic research and valuable links with industry both within and beyond Australia.


We can assist your organisation by:

  • Providing practical research that is accessible and usable for better outcomes in local business
    and agribusiness
  • Assisting and contributing to business policy formulation
  • Reviewing economic development options including sustainable communities in conjunction
    with local bodies, chambers of commerce, and other government organisations
  • Meeting business training and development needs


Human Resource Management

  • Setting up HRM systems that deliver
  • Employee retention strategies
  • Employee training
  • Trade


  • Trade with China
  • Trade with Middle East
  • Trade with India
  • Governance

Governance systems

  • Sustainability
  • Social responsibility measures
  • Markets, businesses and customers

China business practice

  • China foreign direct investment (FDI)
  • Market and customer research
  • Market entry strategy
  • Integrated marketing communications
  • Product and service
  • Business planning and strategy
  • Short-term management education programmes
  • Volunteer services / NGOs

Contact us

Mr John McElvaney, Ph: 52272526, E:

Dr Achinto Roy, Ph: 52271096, E:

Staff members 

  • Dr Keith Abbott
  • Mr Michael Callaghan
  • Dr Mona Chung
  • Dr Andrew Creed
  • Dr Nicholas McClaren
  • Mr John McElvaney
  • Dr Leanne Morris
  • Dr Achinto Roy
  • A/Professor Greg Wood
Page custodian: Faculty of Business & Law
Last updated: