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James graduated from Deakin University in 2005 with a Bachelor of Commerce (Marketing/Finance). James was focused on leadership duties on campus and was the Deakin Commerce Society President in 2005, after being involved in the committee for 2 years prior to that.
After graduating, James spent 3 years in various sales & marketing roles at cosmetic company L'Oreal, before joining US food manufacturer Heinz as a National Account Manager where he currently works on the Woolworths Account.
James has been involved in the Alumni for 5 years as a steering committee member as well as Co-Vice President in 2011 and is now the current Vice President. James' notable contributions for the alumni thus far is the setup of a mentoring program, creating a social media strategy for the alumni and conducting various sessions on-campus to mentor and liaise with undergraduates and post graduate students.