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Interactive Marketing is the use of an interactive medium, such as the internet, to supplement the marketing of a product or organisation. It introduces innovative strategies to utilise digital applications for business communication and online marketing. It provides students interested in marketing with specialist skills in the area of direct and digital marketing and customer relationship management. Students will gain a sound understanding of how information and communication technologies may be used as an integral part of marketing communications in organisations.
Careers in this field include marketing communication roles, online marketing strategist, web designer, market research analyst and marketing manager.