Interactive Marketing
Interactive Marketing is the use of an interactive medium, such as the internet, to supplement the marketing of a product or organisation. It introduces innovative strategies to utilise digital applications for business communication and online marketing. It provides students interested in marketing with specialist skills in the area of direct and digital marketing and customer relationship management. Students will gain a sound understanding of how information and communication technologies may be used as an integral part of marketing communications in organisations.
Career opportunities
Careers in this field include marketing communication roles, online marketing strategist, web designer, market research analyst and marketing manager.
With a major sequence in Interactive Marketing:
The Faculty also offers a range of single and combinedcourses. See the handbook for details on how to apply through VTAC.
With a specialisation in Marketing:
- Master of Business Administration
- Master of Business Administration (International)
- Master of Information Systems
Information on how to apply.
