Courses

What is Marketing?

Marketing involves developing, maintaining and enhancing relationships with customers either in groups or as individuals. Deakin's Marketing courses are designed to prepare students for this vital organisational role. Modern marketing is about adding value to the customer experience and building a relationship between buyers and sellers that benefits both. Organisations that can attract, satisfy and keep their customers will be more likely to be successful and grow. This is why marketing graduates are in demand across a wide range of business and organisations, including governments and non-profit bodies.

Career opportunities

Career options include working in advertising, brand/product management, customer relations management, event management, marketing research, public relations, retailing, web design and sales management.