QUALIFICATIONS: |
BA Melb GDipAEMgt Deakin PhD Deakin |
TEACHING AND PROFESSIONAL EXPERIENCE: |
Lecturer: RMIT University
General Manager: Padma Menon Dance Theatre
Administrator: Melbourne Theatre Company
Administrator: Melbourne Symphony Orchestra
Executive Projects Officer: Victoria State Opera
Senior Personnel Officer: Australian Customs Service, Department of Veterans Affairs, Australian Taxation Office
Recruitment Manager: Royal Australian Mint, ACT Administration |
PROFESSIONAL ASSOCIATION MEMBERSHIPS: |
- American Marketing Association
- European Institute for Advances in the Study of Management
- Australian and New Zealand Marketing Academy
- British Academy of Marketing
- Chair, Asylum Seeker Resource Centre
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RECENT RESEARCH:
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- "Congratulations! You're Pre-Approved - An analysis of credit limit upselling letters" - Research Partner, Consumer Action Law Centre
For a copy of the report, go to http://www.consumeraction.org.au/publications/policy-reports.php
- The Psychology of Selling In-Home Credit - Department of Justice (2008 - 2009)
- Food and beverage marketing to children in non-broadcast media
with Flinders University, University of Adelaide, University of South Australia, CSIRO, and Massey University
- Social theory and arts marketing (with Marta Massi, Lumsa University, Rome)
- The limits to ethical consumption: examining motives to consume ethically
- Consumer relationships with difficult brands
- Phillip Island Nature Park (Penguin Parade) - Consumer Attitudes toward Phillip Island Nature Park: Barriers to Visitation
- Christian Parent Controlled Schools - Stakeholder Brand Attitude Study, Brand Personality, and Rebranding Analysis
- Melbourne Fringe Festival Audience Research
- Project: Antecedents of Public Involvement with Australian Heritage: Marketing and Performance Measurement
Grant: $ 131,474 (2005)
Funding body: Department of Environment and Heritage
- Museum Victoria
- Libraries Victoria
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RECENT GRANTS AND EXTERNALLY FUNDED RESEARCH PROJECTS: |
Department of Health (SA)
Project title: Food and beverage marketing to children in non-broadcast media
2008 - 2010: $371,217
with Flinders University, University of Adelaide, University of South Australia, CSIRO, and Massey University
Department of Justice (VIC) - Consumer Credit Fund
Project title: The Psychology of Selling In-Home Credit
2008 - 2009: $66,000
Partner Organisation: Consumer Action Law Centre
Consumer Action Law Centre and Department of Justice (VIC)
Project title: "Congratulations! You're Pre-Approved - An analysis of credit limit upselling letters"
2008: $24,000
Christian Education National
Project title: Brand Personality and Identity
2007: $22,500
Phillip Island Nature Parks and Deakin University
Project title: Barriers to ecotourism
2007: $10,000 + $17,000
Department of Environment and Heritage
Project title: Antecedents of Public Involvement with Australian Heritage: Marketing and Performance Measurement (with Heath McDonald and Robin Shaw)
2004 - 2006: $119,000
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MEDIA:
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- Dr Harrison's Consumer Behaviour Website - www.tribalinsight.wordpress.com
- In relation to State Government research report into credit card limit upselling included, The Herald-Sun, The Age, Sydney Morning Herald, Sunrise (Channel 7), ABC News (radio [local, national, JJJ], TV [national], web [national]), Macquarie Network (national radio stations), AAP-AP Reuters, The Canberra Times, Adelaide Advertiser, Brisbane Courier Mail, Sunraysia Times, Newcastle Herald, Weekend Gold Coast Bulletin, Sunday Times (Perth), MX (Melbourne and Sydney), The West Australian, Barefoot Investor.
- Virgin Blue Magazine, Voyeur, "The New Face of Status"
- ABC Radio National/Podcast – Bush Telegraph, discussing social marketing campaigns.
- ABC Victoria – regular contributor to Sunday Program with Helen Razer.
- ABC Ballarat, ABC North Coast, ABC Sydney, ABC Tasmania, ABC Dubbo – regular guest on issues related to marketing and consumer behaviour.
- Radio 2UE Sydney – Regular contributor on issues related to marketing and consumer behaviour.
- ABC1 – “Can We Help”, June 2008
- Herald Sun – Families Trim Fat from Budgets, May 2008
- The Age – “The Science of the Hard Sell”, March 2008
- The Age – “How Consumers Get Eaten Alive”, October 2007.
- The Sydney Morning Herald – “Now's the time to do your share”, September, 2007
- Sunrise - Secrets of door-to-door salespeople 12/12/07
- The Sydney Morning Herald -
Now's the time to do your share 26/09/07
- Herald Sun - Cost of hero worship 27/05/07
- The Australian - Word-of-mouth marketing can leave behind a sour taste. 16/5/07
- The Age - A tick goes far in consumers' minds. 9/2/07
- Sunday Age - Should some kinds of marketing be stopped. 26/11/06
- Sunday Age - The winning ribbon goes to clarity. 12/11/06
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