PRESENT POSITION:
Associate Professor

CAMPUS:
Burwood

ROOM:
lb3.411

TELEPHONE:
+61 3 9244 5540

FAX:
+61 3 9244 5533

EMAIL:
heath.mcdonald@deakin.edu.au

Prior to joining Deakin University, Dr. McDonald was on the faculty of Swinburne University and the University of Adelaide. He has over a decade of industry marketing experience working with organisations such as the AFL, the State Government of S.A., the Melbourne Fringe Festival, Local Authorities Super, the V.A.C.C. and the Federal Department of Environment and Heritage.

MPR732 Marketing Management

• Australian Research Council Linkage Grant – 2005-2008
  (with Prof. R.N. Shaw)
  Project title – Modelling the Influence of Organisational Identification and Marketing Actions on Membership Behaviour for Australian Football League Clubs
  Industry Partner – Australian Football League Limited
• Project: Antecedents of Public Involvement with Australian Heritage: Marketing and Performance Measurement
  Funding body: Department of Environment and Heritage
  

• European Academy of Marketing, Member
• Australian and New Zealand Marketing Academy, Member
• British Academy of Management, Member
• American Marketing Association, Member
• European Association of Sport Management, Member
• Sport Management Association of Australia and New Zealand, Member
• Society for Marketing Advances, Member