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The Australian Association of Social Marketing (AASM) in combination with Deakin University will be holding a symposium to discuss the latest ways of driving social and behaviour change through the use of technology.
Titled “Tips, Traps and Tales of Technology in Social Marketing” the one day symposium will be held in Melbourne on October 17. Associate Professor Wayne Binney said “The seminar will bring together academics, social marketing practitioners, government and community sector representatives to connect professionally, share and learn from the latest research and experience in successful social marketing practices using new technologies.”
Speakers include Kevin Moreland (BCM Partnership), Joan Young (Colmar Brunton) and Rory Mulcahy (Queensland University of Technology). Additionally, the day’s program will include two workshop options on either ‘How to write a social marketing plan that has a focus on technology’ facilitated by AASM president, Professor Rebekah Russell-Bennett or ‘Building policy around social technology’ presented by Rebekah Attwood-Frew from the Department of Justice in Melbourne.
AASM president, Rebekah Russell-Bennett, Professor at the Queensland University of Technology, said that the focus of the Symposium will be to discuss the increasing use of digital communications in social marketing and its role as a service, promotional and educational tool.
“Social media is a growing phenomenon that still isn’t completely understood by organisations working in the social marketing space, and although heavily used and distributed, its full potential still has not been unlocked. This lack of understanding has led us to gather experts together to share experiences.
“The symposium will explore ways that social marketing can develop and integrate marketing concepts to influence behaviour that benefits individuals and communities for the greater good.”
Professor Russell-Bennett said that social media provides a unique channel to engage thousands or even millions of people at relatively low-cost.
“With the advent of new technologies such smartphone apps, diagnostic tools and online games never has there been a greater opportunity to interact with target consumers at critical behavioural decision and action points.
“The preliminary focus will concentrate on generating customer value and loyalty through video games and social media. Following this, together we will explore innovative and proven strategies to tackle issues facing local and national communities.”
Cost of symposium ranges from $250 to $500 depending on date of purchase and current AASM membership status. Cost is $170 for full time students.
The symposium is hosted by Deakin University and sponsored by Queensland University of Technology and Colmar Brunton. For further information on the symposium and to register your interest visit, the AASM Website.
Associate Professor Wayne Binney
Deakin Graduate School of Business