Faculty of Business and Law
Does loyalty or laziness keep people from switching banks?
Deakin Graduate School of Business - In the media
'Does loyalty or laziness keep people from switching banks?'
Senior Lecturer in Marketing, Dr Paul Harrison, spoke to Julian Morrow on Radio National Drive about why consumers are reticent to change banks, despite the government banning exit fees, and reducing other barriers to do so. He explained that there are a range of psychological biases that explain why we are destined, in most cases, to stick to the status quo. You can listen to the interview here.
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21st February 2012