Faculty of Business and Law
Generic brands and the role they play in consumer decision making
Deakin Graduate School of Business - In the media
Dr Paul Harrison talks about generic brands and the role they play in consumer decision making.
Dr Paul Harrison recently spoke to ABC Radio Sydney program about the growth in store branded groceries. The host of the morning program, Deborah Cameron, wondered whether "Veuve ClicqColes" champagne will be appearing soon on the shelves. Dr Harrison spoke about the growing market for store brands, and explained that part of the big two supermarket's segmentation strategy is to introduce a range of different house brands, from low cost, to premium products. You can listen to the interview here.
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5th September 2011