Research
Marketing
Two main themes drive our research. The first relates to Consumer Behaviour, and includes research projects related to novelty and loyalty, guarantees, self-service technologies and complaining behaviour, online marketing, and relationship value. The second relates to Organisational-level Marketing, and focuses on marketing research and return on marketing investment, market fit/orientation, marketing competencies, marketing ethics, and brand value. Research is conducted using advanced qualitative and quantitative techniques, and published in leading international journals.
Higher Degree by Research Students
Mr Md Manirujjaman
Thesis title: Emotional and Rational Homepage Content: Separate Dimensions rather than a Continuum
Mr Patrick Davis
Thesis title: The impact of professional sporting teams on community and fan development.
