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Two main themes drive our research. The first relates to Consumer Behaviour, and includes research projects related to novelty and loyalty, guarantees, self-service technologies and complaining behaviour, online marketing, and relationship value. The second relates to Organisational-level Marketing, and focuses on marketing research and return on marketing investment, market fit/orientation, marketing competencies, marketing ethics, and brand value. Research is conducted using advanced qualitative and quantitative techniques, and published in leading international journals.
Mr Md Manirujjaman
Thesis title: Emotional and Rational Homepage Content: Separate Dimensions rather than a Continuum
Mr Patrick Davis
Thesis title: The impact of professional sporting teams on community and fan development.