Research
Marketing
Two main themes drive our research. The first relates to Consumer Behaviour, and includes research projects related to novelty and loyalty, guarantees, self-service technologies and complaining behaviour, online marketing, and relationship value. The second relates to Organisational-level Marketing, and focuses on marketing research and return on marketing investment, market fit/orientation, marketing competencies, marketing ethics, and brand value. Research is conducted using advanced qualitative and quantitative techniques, and published in leading international journals.
Higher Degree by Research Students
Mr Steve Ogden-Barnes BA(Hons) MA
Thesis title: Pomotional competeSweepstakes, competitions and contests: an analysis of strategies, mechanisms and management decision -making in the Australian consumer marketplace.
Mr Md Manirujjaman
Thesis title: Emotional and Rational Homepage Content: Separate Dimensions rather than a Continuum
Mr Patrick Davis
Thesis title: The impact of professional sporting teams on community and fan development.
