Retail Acumen Series
The Retail Acumen White Paper Series
As part of a commitment to driving innovation and professionalisation within the retail industry, a new series of though leadership white papers - the retail acumen series - will provide knowledge and insight into key areas of retail and consumer engagement.
Retail acumen series papers
This paper is a result of collaboration with Retail Engine. As specialists in developing retail solutions, Retail Engine offer a range of services to enhance, create and innovate retail communications and environments. Retail Engine's Australian client base includes Telstra, Intel, P&G, Kraft Foods and Kimberley-Clark.
- Men and shopping: Exploring the 'Mister Myths' [2.63MB]
- Men and shopping: Knowledge is power [1.80MB]
Forthcoming retail acumen series publications will include:
- Sales promotion
- Merchandise management
If you would like to discuss the opportunity to jointly author a Retail Acumen white paper and combine academic insight with practitioner solutions, please contact retail industry fellow, Steve Ogden-Barnes.
