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As part of a commitment to driving innovation and professionalisation within the retail industry, a new series of though leadership white papers - the retail acumen series - will provide knowledge and insight into key areas of retail and consumer engagement.
Ogden-Barnes, Steve New Location Perspectives in Retail: In the Zone [2.95 MB PDF] 2012
This white paper explores key challenges and trends in the retail sector that are heavily influenced by location. Included are recommendations, solutions and examples of Location Intelligence in practice. Australia is changing, which creates challenges for bricks and mortar retailers that need to maintain the right product mix, in the right place, to the right market segments, at the right time. It is more important than ever to get location intelligent. We explore physical store location in relation to consumer mobility.
Ogden-Barnes, Steve and Lowther, Chris Decision making in Retail Marketing: The end of gut feel [1.04MB PDF] 2012.
Deakin University have collaborated with Pitney Bowes Software to produce the first in a series of white papers addressing key retail decision fields. This paper combines the results of Deakin research with the potential of Pitney Bowes Software solutions to provide managers with insights into better marketing decision-making.
Ogden-Barnes, Steve and Barclay, Danielle Store sense: Reclaiming the four walls with sensory engagement [2.14MB] 2011.
This paper is a result of collaboration with Retail Engine. As specialists in developing retail solutions, Retail Engine offer a range of services to enhance, create and innovate retail communications and environments. Retail Engine's Australian client base includes Telstra, Intel, P&G, Kraft Foods and Kimberley-Clark.
Ogden-Barnes, Steve Men and shopping: Exploring the 'Mister Myths' [2.63MB] 2011.
Ogden-Barnes, Steve Men and shopping: Knowledge is power [1.80MB] 2011.
Forthcoming retail acumen series publications will include:
If you would like to discuss the opportunity to jointly author a Retail Acumen white paper and combine academic insight with practitioner solutions, please contact retail industry fellow, Dr Steve Ogden-Barnes.