Faculty of Business and Law

Deakin Graduate School of Business

Wayne Binney

Wayne Binney

Program Director, Master of Marketing
Associate Head of School (Learning and Programs)
Associate Professor

PhD Deakin MMarketing RMIT Dip Ag Ext Melbourne

Campus: Melbourne Burwood Campus
Phone: +61 3 924 45540
Email: wayne.binney@deakin.edu.au

Link to Research Output

  • Brennan, Linda, Zuleyka Zevallos, Wayne Binney, (2011), Vulnerable consumers and debt: Can social marketing assist? Australasian Marketing Journal. 19, (3) , 203-211
  • Brennan, Linda, Wayne Binney, Janelle McCrohan, Narelle Lancaster, 2011, Implementation of environmental sustainability in business: Suggestions for improvement, Australasian Marketing Journal, 19, 52-57.
  • Binney, Wayne, Linda Brennan, 2011, Introduction to special section on non-profit and social marketing, Australasian Marketing Journal, 19, 41-42.
  • Brennan, Linda and Wayne Binney, 2010, Fear, guilt and shame in social marketing, Journal of Business Research, 63, (2), 140-146. (Currently included in the list of the 25 most cited articles in JBR)
  • Brennan, Linda and Wayne Binney, 2008, Concepts in conflict: Social marketing and sustainability, Journal of Nonprofit & Public Sector Marketing, 20 (2), 261-282.
  • Dann, Stephen, Phillip Harris, Gillian Sullivan-Mort, Marie-Louise Fry and Wayne Binney, 2007, Reigniting the fire: A contemporary research agenda for social, political and nonprofit marketing, Journal of Public Affairs, 7, 291-304.
  • Binney, Wayne, John Hall and Peter Oppenheim, 2006, The nature and influence of motivation within the MOA framework Implications for social marketing. International Journal Non-Profit Voluntary Sector Marketing, 11, 289-301.
  • National Finalist, Lecturer of the Year Award (UniJobs) (2008 - 2009)
  • Best Paper Award, World Social Marketing Conference, Brighton, UK (2008)
  • Wiley Outstanding Researcher Award at International Nonprofit and Social Marketing Conference (2007)

Teaching Interests

  • Marketing Management

Research Interests

  • Corporate social responsibility
  • Social marketing
  • Sustainability in marketing and management
  • Scholarship of university teaching and learning

Professional Affiliations

  • Australian New Zealand Marketing Academy (ANZMAC)
  • Academy of Marketing (AM)
  • Academy of Marketing Science (AMS)
  • Founding Board Member, Australian Association for Social Marketing (AASM)
  • Invited Expert, Sustainability and Environment Advisory Committee, Brimbank City Council

Deakin University acknowledges the traditional land owners of present campus sites.

8th February 2013