Dr Steve Ogden-Barnes
BA Leeds, MA Manchester Metropolitan University, PhD Deakin
Campus: Melbourne Burwood Campus
Phone: +61 3 924 45021
Email: s.ogdenbarnes@deakin.edu.au
- Ogden-Barnes, Stephen and Minahan, Stella (2006) The greydollarfella: an endangered species or a market opportunity?, Business horizons, vol. 49, no. 4, pp. 287-292, Elsevier Inc., New York, N.Y.
Teaching Interests
- Postgraduate Internship
- Business Practicum
Research Interests
- Strategic marketing decision making
- Sales promotion management
- Promotional competitions
- Supplier promotions in FMCG environments
- Global retail and consumer trends
- Supermarket retailing
- Value retailing
- Men and shopping
Find Deakin on:
19th June 2013