Nichola Robertson

Nichola Robertson

Senior Lecturer

BBus MBus (Mktg) Victoria UT, PhD Deakin University

Campus: Melbourne Burwood Campus
Phone: +61 3 924 45069
Email: nichola.robertson@deakin.edu.au

Link to Research Output

  • Nichola has lectured in Marketing at La Trobe University and Victoria University where she taught marketing units and supervised research students.
  • Prior to starting work in academia, Nichola consulted in marketing in the private health care industry.
  • Deakin University Vice-Chancellor's Award for Teaching Excellence (2009)
  • Harrison, P., Robertson, N., and McQuilken, L., Australian Communications Consumer Action Network (ACCAN): Consumer Decision Making in Telecommunications, 2011, $30,000 grant.
  • Deputy Vice-Chancellor's (Academic) Letter of Commendation for Excellence in Teaching (2009. 2010, 2011)
  • Dean's Letter of Commendation for Excellence in Teaching (2006, 2007)
  • Faculty of Business and Law Acknowledging and Rewarding Excellent Teaching Award (2006)
  • Dean's Letter of Commendation for Excellence in Teaching (2005)
  • Emerald and Managing Service Quality Award for the “Best Paper” at the American Marketing Association's SERVSIG Service Research Conference (2003)
  • Australian Marketing Institute Prize for Best Graduate (Master of Marketing) (1998)

Teaching Interests

  • Strategic Customer Service
  • Advertising and Consumer Behaviour

Research Interests

  • Customer service and relationships
  • Service guarantees
  • Service recovery
  • Online customer behaviour
  • Technology adoption
  • Antecedents and consequences of customer satisfaction: An empirical examination across self-service technology types (with Associate Professor Heath McDonald)
  • Consumer online medical self-diagnosis: An empirical examination (with Dr Lisa McQuilken)
  • Self-service technology complaint channel choice: Exploring consumer motives
  • Complaint behaviour types in failed self-service technology encounters
  • The influence of responsibility and stability on consumer complaint behaviour in a guarantee context (with Dr Lisa McQuilken)

Professional Affiliations

  • Australian and New Zealand Marketing Academy
  • European Marketing Academy

Deakin University acknowledges the traditional land owners of present campus sites.

31st January 2012