Nichola Robertson
Senior Lecturer
BBus MBus (Mktg) Victoria UT, PhD Deakin University
Campus: Melbourne Burwood Campus
Phone: +61 3 924 45069
Email: nichola.robertson@deakin.edu.au
Link to Research Output
- Nichola has lectured in Marketing at La Trobe University and Victoria University where she taught marketing units and supervised research students.
- Prior to starting work in academia, Nichola consulted in marketing in the private health care industry.
- Deakin University Vice-Chancellor's Award for Teaching Excellence (2009)
- Harrison, P., Robertson, N., and McQuilken, L., Australian Communications Consumer Action Network (ACCAN): Consumer Decision Making in Telecommunications, 2011, $30,000 grant.
- Deputy Vice-Chancellor's (Academic) Letter of Commendation for Excellence in Teaching (2009. 2010, 2011)
- Dean's Letter of Commendation for Excellence in Teaching (2006, 2007)
- Faculty of Business and Law Acknowledging and Rewarding Excellent Teaching Award (2006)
- Dean's Letter of Commendation for Excellence in Teaching (2005)
- Emerald and Managing Service Quality Award for the “Best Paper” at the American Marketing Association's SERVSIG Service Research Conference (2003)
- Australian Marketing Institute Prize for Best Graduate (Master of Marketing) (1998)
Teaching Interests
- Strategic Customer Service
- Advertising and Consumer Behaviour
Research Interests
- Customer service and relationships
- Service guarantees
- Service recovery
- Online customer behaviour
- Technology adoption
- Antecedents and consequences of customer satisfaction: An empirical examination across self-service technology types (with Associate Professor Heath McDonald)
- Consumer online medical self-diagnosis: An empirical examination (with Dr Lisa McQuilken)
- Self-service technology complaint channel choice: Exploring consumer motives
- Complaint behaviour types in failed self-service technology encounters
- The influence of responsibility and stability on consumer complaint behaviour in a guarantee context (with Dr Lisa McQuilken)
Professional Affiliations
- Australian and New Zealand Marketing Academy
- European Marketing Academy