Tiffany Winchester
Lecturer
AssocDeg(Sci), BBA UFV, GCertEd(TLHEP) Keele, Msc(MBSR) Kingston
Campus: Melbourne Burwood Campus
Phone: +61 3 924 45069
Email: wtiffany@deakin.edu.au
- 2007 - 2011 Senior Lecturer, International Business, Harper Adams University College, UK
- 2003 - 2008 Management, Enterprise Rent-A-Car, UK and Canada
- 2001 - 2002 Marketing Director, Pretty Estates Ltd, Canada
- Watne, T. & Winchester, T.M (2011) How Young Adults influence their Parents Holiday Decisions Australian and New Zealand Marketing Academy Conference Proceedings
- Winchester, M.K. & Winchester, T.M. (2011) If you build it will they come? Exploring the student perspective of weekly student evaluations of teaching Assessment & Evaluation in Higher Education, iFirst Article, 1-12
- Winchester, T.M. & Winchester, M.K. (2011) Exploring faculty reflection using weekly student evaluations of teaching International Journal for Academic Development, 16(2), 119-131
- Winchester, T.M. & Winchester, M.K. (2010) Exploring the Utility of Using a VLE for Weekly Student Evaluations of Teaching Readings in Education and Technology: Proceedings of ICICTE 2010
Teaching Interests
- Marketing Management
- Research Design and Analysis
- European Studies
- International Marketing
- Applied International Business
- Strategic Customer Service & Relationship Marketing
- Consumer Behaviour
- Marketing Planning and Strategy
Research Interests
- Using consumer behaviour theory to enrich understanding of voter behaviour (PhD thesis)
- Political Marketing
- Brand Image Responses (MSc Thesis)
- Empirical Generalisationalist Research Methods
- Qualitative and Quantitative Research Methods
- Reflective Learning
- Reflective Practice
- Student Evaluations of Teaching
Professional Affiliations
- Member of the Academy of Marketing (MAM)
- Australian and New Zealand Marketing Academy
- Higher Education Academy Member
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8th May 2012