USA Study Tour - July 2014
Have you thought about travelling and studying marketing in the USA?
For over ten years, the Deakin Graduate School of Business (DGSB) has successfully conducted international study tours. A marketing study tour to the USA will again be offered in 2014. Exact dates to be confirmed.
Complete one or two units in the USA:
- MPT732/MPT932 Marketing Management
- MPT736/MPT936 International Marketing
Develop a deep understanding of doing business with international companies and study marketing operations in the USA environment.
The USA is the hub of marketing - a mecca of global commercialisation. The USA study tour will include visits to premier marketing enterprises which are reflective of leading international brands and will include 'boardroom' discussions with senior staff of these internationally renowned corporations. Also included in the program are visits to leading universities to learn about cutting edge developments in the theory and practice of marketing and business research.
The USA study tour provides a unique opportunity to visit some of the world's best known corporations in Los Angeles, Chicago and New York. During site visits to a range of specially selected Fortune 500 business organisations, the group will experience guest lectures and seminars delivered by senior managers of multinational corporations. In addition, there will be a series of lectures delivered by academic staff from leading business schools, including Columbia University, University of California Los Angeles (UCLA).
The itinerary includes times to explore famous locations and tourist sites in these cities. Details will be available shortly.
This is a fantastic opportunity for you to immerse yourself in business and marketing in the USA whilst undertaking one or two units of study. Enjoy an international study experience and gain credit towards your Deakin degree.
Please send your expression of interest to the Study Program Manager: Jen Hannan, Deakin Graduate School of Business, Deakin University, Telephone +61 3 9244 5167.
Please note USA Study Tour may not proceed if there are insufficient expressions of interest.
- The two units studied on this tour are offered in the MBA, MCom and other programs. This intensive international study tour provides the opportunity for interactive learning with fellow students.
- All academic enquiries should be directed to: Professor John Hall, Unit Chair, International Marketing and Associate Professor Wayne Binney, Unit Chair, Marketing Management.
