USA Study Program
21 June - 4 July 2013

Complete one or two units in the USA:

• MPT732/MPT932 Marketing Management
• MPT736/MPT936 International Marketing

Develop a deep understanding of doing business with international companies and study marketing operations in the USA environment.

The USA is the hub of marketing - a mecca of global commercialisation. The USA study program will include visits to premier marketing enterprises which are reflective of leading international brands and will include 'boardroom' discussions with senior staff of these internationally renowned corporations. Also included in the program are visits to leading universities to learn about cutting edge developments in the theory and practice of marketing and business research.

The USA study program provides a unique opportunity to visit some of the world's best known corporations in Los Angeles, San Francisco, Chicago and New York. During site visits to a range of specially selected Fortune 500 business organisations, the group will experience guest lectures and seminars delivered by senior managers of multinational corporations. In addition, there will be a series of lectures delivered by academic staff from leading business schools, including Columbia University, University of California Los Angeles (UCLA) and Loyola University in Chicago.

The itinerary includes times to explore famous locations and tourist sites in these cities. Details will be available shortly.

This is a fantastic opportunity for you to immerse yourself in business and marketing for eleven days in the USA whilst undertaking one or two units of study. Enjoy an international study experience and gain credit towards your Deakin degree.