Faculty of Business and Law

USA Study Program: Units Offered

USA Study Tour

Units offered

The program is offered during Trimester 2 to postgraduate students from Australian or international universities. Student should nominate their preferred unit(s) of study when they submit their application or expression of interest. Successful applicants will be notified and manually enrolled by staff.

Marketing Management

  • MPT732 - for Master students
  • MPT932 - for Doctoral students

The unit introduces marketing as an integrative management function. It draws together the activities of every area of an organisation concerned with the planning, development, distribution, promotion and pricing of goods and services. The unit will examine the comprehensive perspective essential to marketing decision-making, through relationships with customers, suppliers, competitors, society, and other organisational functions. This unit covers the significant areas within marketing, such as research, buyer behaviour, product planning, marketing planning, pricing, and distribution, focusing on managing these elements within an overall integrated marketing strategy.

Assessment: Group assignment, individual assignment and test

Relevant for:

  • Postgraduate Business students as core unit or elective in their Master's degree
  • All other Masters students as a general elective (with approval from their academic coordinator)

Unit Chair

Prof John Hall

Professor John Hall

International Marketing

  • MPT736 - for Master students
  • MPT936 - for Doctoral students

International marketing is the process of planning and conducting transactions across national boundaries to create exchanges and satisfy the objectives of the parties involved in the exchange. International marketing is a sub-set of international business. The unit deals with the marketing activities and the management of those activities in foreign markets. The depth and breadth of a business' involvement in marketing activities in foreign markets depends on many factors, e.g., its size, resources and extent of international experiences. This unit will emphasise issues relating to small firms and exporting.

Assessment: Group assignment, individual assignment and test

Relevant for:

  • Postgraduate Business students as core unit or elective in their Master's degree
  • All other Masters students as a general elective (with approval from their academic coordinator)

Deakin University acknowledges the traditional land owners of present campus sites.

29th October 2013